How to Identify an Existing Demand

Identifying an existing demand for your online business is absolutely crucial to
any chances for success. Whatever your product or service is, finding the niche
market to sell it in is just not enough. You may be lucky and strike a gold mine,
but chances are that your shot in the dark will be a bad one. It’s far better to
take the time to analyze the demand for a particular product or service before
you place that good for sale.
This is one of those areas of business where you’re going to have to do some
research to get what you want. So, to better serve your purpose, it would be
helpful for you to first come up with a list of the different niches you are
considering. Once you have the list, make a plan for how you intend to do your
research. A comparison of the results between the niches you research will give
you an idea of which ones will offer the best chances for success.
One way you can research the demand for a particular product or service is to
join the forums previously mentioned. Get a feel for what people are talking
about while you participate. Look for people making comments about
something they’re looking for but just can’t seem to find. This will often help
you to come up with a starting point for further research.
Tools exist on the Internet which can assist you in your research. Through these
tools you can enter keywords and search phrases. The tool will give you the
number of times in a given period that those searches were done. Another way
is to look at the number of clicks. Clicks and hits are great ways to find out just
how much demand there is for the niche you’re researching. The greater the
25
number, usually the greater the demand is for products or services in that
niche.
Other tools allow you to find out how many visitors there are to a site. You will
want to do this when you find a niche where you’ve realized that there are very
few sites in operation. The reason is that there could only be a few sites
because the demand is low in that niche. To determine the demand, you need
data on the number of searches, as mentioned above, and on the number of
visitors to these sites.
If the sites are not getting much traffic, you may consider looking in another
direction as this is not a hot market to enter.
If you do your research, chances are that you will find a few great
opportunities, and many not-so-great ones as well. This is where you can make
a good business decision about what niche to enter, and avoid that dangerous
shot in the dark.

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Selecting Your Niche

“Find a Niche and Fill It!”
Niche Marketing in a Nutshell
Niche marketing is an interesting component of the Internet Marketing world.
The word niche has many meanings, but in this sense we are talking about a
very specialized market. Retailers offer a prime example of just what this
means. A large department store offers literally thousands of products for sale
in the same building. A mom and pop store will offer a much smaller number of
products, but chances are that these products are of a special brand or are
unique in some other way. That’s exactly how niche marketing works, even
online.
To begin with, niche marketing is an excellent choice for the Internet startup
23
that doesn’t have the capability to compete with a major business. Cash
requirements and workload are just two of the many limiting factors to starting
such a major operation. However, niche marketing offers dramatically lower
costs and a much lighter workload. This will be a great advantage to anyone
starting an Internet business.
The way it works is pretty simple. You do the research on your product, and you
find out who’s demanding that product. Once you know who you’re looking for,
you figure out where they tend to gather in the online community. Online sites
where you can always find people gathered by their interests are places such as
forums, mailing lists, and newsgroups, all of which offer the visitor a chance to
post and participate. Finding the customers you want for your business is as
simple as doing a search for the type of place you would go to online. You join
in the discussions and ease in a note about your products and where they can
be found at the end of your posts.
If you choose, paying for advertising space on some highly-focused website can
work too. Just be sure to do your homework before you go placing ads. Make
sure you are putting your ad on a site appropriate for your business, and that
the ad is highly visible. Make sure also that you are using sites with a good
reputation and plenty of traffic.
The reason niche markets are so great is because you are not spending all of
your time trying to tell millions of people about your thousands of products.
You are instead telling a very specific group of people who are likely to be
interested in your handful of products. You spend less time on marketing, and
less time on merchandising and inventory. Instead, you maximize your profits
of a much smaller inventory with people who are much more likely to buy. It’s
24
truly a win-win situation for the small Internet business.

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This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

Securing Your Own Web Host

Securing your own web host is a very important part of getting your online
business going. Without a web host you won’t be able to create the website
you need to conduct your business. What is a web host? Well, there is another
term for it. It’s also called an Internet service provider, or ISP. Yeah, different
name, same place you use for your home Internet already. But, be ready for
some differences. This is not about personal Internet. This is business.
The first thing you need to do is consider your business model and your plans
for what it will eventually become. You need to find a web host who is
reputable if you plan to have a smoothly run operation. It is very important
that you check around to see what others may be saying about the particular
web host you’re considering. The last thing you want to do is spend half of your
workday fighting with an unreliable web host. Be sure to check on things like
billing, customer support, and any other factors that would indicate to you that
this is either a good or a bad place to be.
Once you’ve determined who you’ll use for web hosting, it’s time to give them
21
a call and set up a plan. At this point a few things are important to note. First,
you need to know what your budget is. When the representative starts listing
off plans, they may sound great, but they could also be out of your price range.
Don’t worry, there are affordable plans that will meet your needs in most
cases.
In order to help the representative a little better, a second factor you should
know is what the needs of your online business will be. Among the key
components of web hosting need are traffic to the site, the number of e-mail
addresses you will need, cgi-bin (for advanced site design), and space. If you
are unsure about any of these elements, the web hosting representative will be
able to help you through.
Once you’ve worked out the details of your need, and of the price of the plan,
you’re pretty much done. The only remaining points to consider and discuss
with your representative are additional fees and the web host’s location. If the
host is not local, find out if you will need PPP access. One particular fee to be
aware of is monthly data transfer bandwidth. Know how much you need, and
know what the consequential fees are for exceeding that limit. If everything
checks out, sign up and you’re done.
Congratulations, you’ve just secured your own web host!

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This is NO JOKE!

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to get your FR E E SAMPLE right away!

Then, look for my personal email
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http://genjavafreesample.com or http://gourmetcoffeesample.com

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Why Have Your Own Domain Name?

So you’re working out your plans to start a new online business. You’re doing
everything you can to be unique in your chosen market. You know that the
more you stand out, the more noticeable your business is, the better your
chances are for success. If you haven’t done so already, now is the time to
consider registering your own domain name. The advantages to having your
own domain name are hard to ignore.
One of the greatest hurdles you will have to overcome in order to succeed
19
online is that of trustworthiness and credibility. If you are just starting, nobody
knows your business yet, so they’re going to need some reason to believe it is
safe to visit your site. Having your own domain name will give you just that.
With a domain name chosen by you, you are separating yourself from the
clutter of sites that start with something like www.geocities.com/blahblahblah.
When a person sees the domain name of your site, its exclusivity will instill a
sense of trust in them.
Beyond trustworthiness and credibility is a sense of respect and
accomplishment. Just as if you had a store in town, and you knew it was
important to the image of the store that you keep it clean, orderly and wellmaintained, a unique domain name gives you that necessary image of
respectability. It also says to people who would visit your site that you have
accomplished something, and that you are not some grassroots startup that
can barely afford the basics.
If you can develop that kind of trustworthiness, credibility, respect and
accomplishment that customers are looking for, you’ve simultaneously won
over another group of people who will be of great importance to you:
advertisers. If an advertiser knows that people are likely to visit your site, he or
she knows the traffic will be good. The advertising dollars will come your way.
Convenience and ease are great benefits to having your own domain name.
Just imagine for a moment that Amazon.com was not that easy. Instead you
had to remember www.geocities.com/amazon_832576/. For most people such
a website address would be impossible to remember. However,
www.amazon.com is remarkably easy to remember and so traffic improves to
that site.

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then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

Choosing Your Internet Business Model

Choosing your Internet business model is one of those decisions you just can’t
avoid. If you’re planning to go into business online, you will need to understand
what you’re getting into, and to what degree you want to be involved. Many
factors will play into this decision, and the more thought you put into it, the
better your chances for a positive outcome will be.
The best way to choose what business model you need is to start by looking at
yourself. How much money do you have to invest in this venture? Also, think
about how much time you are willing and able to devote to the business. Will
you be able to accomplish this while still having free time, and how will this
affect your regular job? It is highly advisable that you do not quit your position
with your employer until you’ve had time to develop your online business and
it has proven profitable enough to replace your employment income.
Once you’ve worked through the essential self-checks of the business venture,
it’s time to start taking a look at the models that work. As someone new to the
game, it is important that you stick with what’s proven to work. Leave it to the
expert veterans to try to fix a broken business model. You’re looking for
success, and that will come better from a tried and true model.
E-commerce is a model to consider if you are planning to sell products or
services over the Internet. This could mean retail, wholesale, affiliate programs,
and many others. If you wish to sell your merchandise, or sell for someone else,
you could also consider the option of using an auction site, such as Ebay, to
conduct your business.
Another option, if you are not looking to sell an item, is a content-rich site. This
18
is a site where you offer entertaining or informative content to viewers, and the
money you receive is from advertisements placed on your site. If you feel that
this is not going to work for you, you can work with a similar concept: the
subscription site. Here your money comes directly from the subscriptions paid
for by your visitors.
More in-depth models exist. If you wish to have a client base that needs
software designed specifically for their business, you may need to build your
site as an information spot for what you are capable of providing, and include
some important information on your policies. Another model to consider is an
applications model, where you provide access to a particular application for a
fee. You may even be a support provider, and you can then build around the
support services model.
At any rate, you have plenty of options. Which one you choose will depend on
what you wish to do, and also on how much money and time you can devote.
Do your research, look at sites similar to what you plan, and you’ll get a good
idea of which model to choose.

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Getting all the Essential Tools You Need

Whereas, with many businesses, you will need all manner of specialized tools
and equipment, the number of required tools to start your business online are
relatively few. Some of the tools are common to all forms of Internet-based
businesses, and some of them will be dependant on what product or service
you offer. Those will really require you to decide on your own what is needed,
and they will not be discussed here because of their specialized nature.
The very first, most obvious thing you will need for an online business is a
computer. Be aware that the computer you buy for this business will need to
have the capacity to meet the workload you place on it, so a bit of research
into the particulars of your market will be helpful. Another important concern
you should research is the warranty and the reliability of the computer. You
certainly don’t want your computer to fail. The lost time and revenues could be
devastating. Also make sure that the computer you purchase is loaded with
16
necessary word-processing software and anti-virus software. If the computer
does not have these, you will need to buy them before going further.
Choose an Internet service provider, necessary to connect to the Internet, who
offers e-mail. Most ISPs offer e-mail as part of their service. It will be helpful to
check the company’s reliability and trustworthiness. As with a computer that
fails, an ISP that fails you will cost you time and money that you may not be
able to afford.
You will also need some additional online tools in order to start your business.
A web-hosting company will provide you with the necessary space to create
your website. The website, another vital tool, will be created either by you or
by someone under your direction. You will also need to select a domain name
for your company. This will be unique to your business.
A couple of other tools you will need may not have occurred to you as such.
However, without these tools you will have no way to get everything going. The
first is money, and it is obvious what money will do for your business. The
second is time. Time really becomes a tool when you are operating a business.
Used effectively, it will serve you well. Used poorly, it will not work for you. The
third of these tools is information. Information is the life-blood of the Internet
and nearly everything operates around it. Gathering information will take
research, time, and sometimes even money.
These are the tools that are essential to the conduct of business online.
Without any one of these you will be unable to make a go of it. With them, you
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Ways of Making Money Online

Ways of Making Money Online
Making money online is not necessarily going to be easy, and there is certainly
no proven way to get rich quick, but your opportunities to go into business on
14
the Internet are virtually limitless. Whether you are looking to make a go of it
online as an individual, or if you’re looking to expand the prospects of your
existing business, the Internet offers you the chance to do just about whatever
it is you wish.
For the established brick and mortar business, taking your business to the web
is going to offer you some spectacular enhancements. When you build your
website, you are offering a convenient alternative to your customers that they
will certainly appreciate. When they don’t have the time to make it to your
location, they can go to your site and do many of the same things they would
do in person. You can also collect e-mail contact information from your
customers and clients and use this as a cheaper, faster means of contacting
them and delivering important information.
Businesses existing primarily on the Internet can make money in a variety of
ways. Large or small, these businesses can take the form of retail, wholesale,
auction, clearing houses, affiliate marketers, specialized marketers, banks and
other service firms, publishers, weblogs (blogs), and innumerable other forms.
Whatever you can possibly imagine a market for, you can make a business
online for it. Interestingly, the Internet has even allowed for the creation of
never before seen markets with a voracious consumer appetite.
The individual can also benefit tremendously from Internet Marketing. If you’re
not looking to start a business, per se, you have many other options. Many
sites offer you the opportunity to market your skills as an independent
programmer, web designer, writer, and many other disciplines. Many have
chosen this path, while others have chosen to either market their own
products, or to market products with resale rights, on web auction sites.
15
Authors can now publish their own books and market them online, retaining
much of the profit lost otherwise to a publisher. The point is, whatever skill or
interest you have, there is probably a market for it on the Internet. And where
there is a market, there is an opportunity to make money.
The chances for making money online will depend on many factors, but the
most important of those factors is you. Knowing what you want to do, how you
want to do it, and what obstacles you will face are important. Drive,
determination, and an attitude of success will serve you well online. While the
innovations of the Internet provide new paths to success, the values that
achieve success are still the same.

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Hi howard,

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then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

Starting Your Internet Business

“Turn on Your PC and Get Ready to Hook Up To The Internet For Sheer Fun
and Sheer Profits!”
The Importance of Planning
The importance of planning cannot be stressed enough. Consider the dot-com
failures in 2000 as an example. Many of the companies that failed did so, at
least in part, because of poor planning. Not knowing the market, the
competition, and the environment of business were just a few of the factors
that could have been addressed and avoided with proper planning. Therefore it
is essential in today’s world of Internet Marketing that planning be conducted
thoroughly. Consider the following as steps in your plan.
Research is the first key step in the process. You must know your product, your
company’s competitors, your target market, and the capacities of each. When
planning you should be able to list both the benefits and the potential
disadvantages of the product or service you are selling.
Through planning at this stage you can avoid the potential problems associated
with a product deficiency by developing ways to correct or even compensate
for that deficiency.
Deciding what type of campaign you will run is very important as well. What is
your budget? What is your staffing need? What will be the time-frame for the
marketing campaign? These and other questions, some of which will depend
solely on your unique situation, should be asked and answered at this point of
the planning process. With the information laid out in front of you, it will be
13
much easier to see just what limitations and hurdles you may have to
overcome in order to effectively launch and carry out your marketing
campaign. Also, don’t forget, this is a company-wide effort. Marketing staff
should not be the only staff involved. Interdepartmental communication is
critical.
Once you have your campaign up and running, be sure to monitor its impact.
Various methods exist for monitoring the effectiveness of a marketing
campaign. However, be sure to rely on the most important of all means first:
sales and customer feedback. No matter what business you are in, these two
factors will exist in one form or another, and they are crucial pieces of data you
can use to fine-tune your strategy.
When the campaign is over, perform an exhaustive review of the entire process
from beginning to end. Look for any signs of trouble, and also for points of
excellence, and make note of them for your next campaign. Marketing is a
learning process every time you do it, and only by noting what went right and
wrong last time will you know where to place your focus next time.
While this is a very compact overview of the process, one common thread
must be sewn throughout: Be aware, at every step in the process, of the
strengths and weaknesses of the company, of your staff, of the product, and of
the market. Only through this awareness can you make an effective plan, and
only through effective planning will you succeed in Internet Marketing

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Hi howard,

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then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

How to Win the Internet Marketing War

How to Win the Internet Marketing War
Ultimately, in any business, you are a competitor. The point of competition is to
win. No one goes into business saying “I want to start a business that will
struggle to survive.” Winning is what it’s all about, and in the Internet
Marketing war, you’re going to have to be dedicated to success and keen on
your market if you plan to stand a chance. It’s no accident that this is called the
Internet Marketing “war”. Competition is fiercer nowhere than it is on the
Internet. And with the massive amount of information out there, you’ve got to
rise to the top just to be noticed. Anywhere else, this may sound like putting
the cart before the horse, but on the Internet you must have a running start to
gain market share.
As in an earlier example, you won’t do much business selling snowboards in
Miami. The skill of effectively targeting the consumers in your market will lead
to success. It’s important to remember that, with so much competition and
choice on the Internet, yours must be the most eye-catching advertisement, or
you run the risk of being passed over for the first, and last, time. Be sure you
know your market, and your customer, and you may even go beyond the basics
and pay for market research. Just remember that the costs can become
substantial.
One of the most notable means by which to advertise for your site or your
product is article writing. This is a great method for catching the attention of
information seekers, and leading them directly to your website. The key to
articles, unarguably, is content. The more specific, accurate, and informative
your articles, the better are your chances of luring a potential customer to your
site. You may either write your own, or pay for someone else to write for you.
11
Just be sure that grammar and spelling are accurate. Great information
displayed well will make you appear as an expert in the subject of the article.
E-mail marketing is one of the most direct, and effective, ways to reach your
customers. Consider the advantages. You already know the recipient is
interested enough in your product to have signed up for e-mail. E-mail
marketing provides you the opportunity to build a relationship with that
customer. As mentioned previously, the impersonal nature of the Internet is a
major sticking point for some shoppers. No other marketing method offers this
personal touch.
Much of what you will do to win the Internet Marketing war will truly be up to
you. The above-mentioned means are not the only ones with impact. Other
methods can lead to tremendous results. It really comes down to how much
effort you put into knowing and understanding what you’re selling and who
you’re selling it to. If you base your campaign on accurate and full knowledge,
you’ve got a great weapon on your side in the Internet Marketing war.

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