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For a lot of people with no experience of building and marketing websites, the idea of starting a home based business on the Internet seems like an almost impossible dream.
Yet, starting an Internet business has never been easier for complete beginners, whether you are looking at starting a website from scratch with free start-up service such as weekly.com, or with a pre-designed site with everything “plugged in” and setup for you such as the Plug-In Profite Site, or if you are looking for a complete package that will take you through the process of building and marketing your website with a service such as sitebuildit.com, to name just three popular website building services that will save you the expense of having to pay somebody to build you a website.
In each of the three examples that I have just cited, and in many others that are available on the Internet, you can either have a website built for you, or you can build it without needing to know anything about HTML or any other website building language. Clearly, starting an Internet business is not as difficult as you might imagine.
But what if you don’t have a product to sell?
Fortunately for you, there are many companies out there which offer Internet-based affiliate programs where you can earn commission on the products that you sell through your website. An ideal way to start is to begin with something that interests you, especially something that you have built up a degree of knowledge about and that is likely to have a viable online market to pitch to.
Some research on Google and other places may give you an indication of whether or not your area of interest has anything to offer from an Internet marketing point of view.
One free Google tool that you can uses the Google Keyword research tool at https://adwords.google.com/select/KeywordToolExternal. This tool will show you how many searches have been made for particular search terms on the Google search engine.
For example, if you are interested in the idea of selling stamps from Hungary on the Internet, you could check the search term “Hungarian postage stamps” using this tool, only to discover that fewer than fifty searches a month are made for that term. As far as making money on the Internet goes, there does not seem to be much potential for Hungarian postage stamps at the time of writing this article.
On the other hand, more than 200,000 searches per month are made for the term “postage stamps”, so a complete beginner may struggle to get his or her website seen against so much competition.
In short, the more specific your area of interest is, the easier it will be for you to attract targeted traffic to your website, because there will be fewer sites competing for the traffic. However, you want to make sure that there is still enough traffic for you to be able to build a business with. There need to be at least one or two thousand searches per month for the terms you are chasing.
In my next article I will look more closely at how you can use keywords to help you build your website and attract a natural flow of traffic to it.
As we have seen in this article, when it comes to starting an Internet business, there are plenty of services out there to help you get a website up and running even if you have no prior experience of building a site, and there are even more products on the market that you can sell on your site to generate affiliate commissions.