Outsourcing 

Outsourcing 

Check out any active Internet marketing forum and it is very likely that you will find a at least one discussion on time and time management, with contributors agreeing that there are never enough hours in the day to get everything done. Advice on how to get more done in a day will usually focus either on how to improve your time management skills, or how to leverage your time by finding other people to do your work for you.

One way to leverage your time is to build a network marketing or affiliate downline in the hope that your downline will include enough active marketers to generate a healthy residual income for you.

Another way to leverage your time is to outsource as much of your work as possible to freelance experts who you can track down on outsourcing websites such as elance.com, rentacoder.com, odesk.com or guru.com. Using one of these outsourcing services can be a great way to save yourself time and get your big projects completed quickly and cheaply with little effort on your part.

However, you do need to take some precautions before you hire someone to do any work for you. Here are some of the points you should consider before signing a contract.

1. When you advertise your job, layout your requirements as clearly and precisely as possible. Give exact directions and clearly state the time limit, but don’t set unrealistic targets.

2. As people respond with bids for your job be sure to check their profile. People who have not bothered to post information about themselves are clearly not taking their freelance role very seriously. Have they posted a biography? Is there a photograph? Do they look and sound professional?

3. Check how many jobs they have completed and the kind of feedback they have received for their previous work. You’ll be able to do this via the feedback service available on sites such as elance.com or rentacoder.com. Filter out anybody who has too little experience or who has attracted negative feedback.

3. Ask those freelancers who got through your initial filtering process to provide you with a sample of their work. It is better if you set them a task to complete as this will provide you with a second level of filtering. For example, if you are looking for a competent copywriter, you could ask the candidates to provide you with a 200 word review of a product in your niche market. Those who do not respond in a timely manner should be eliminated without any further consideration.

4. The work which those who comply with your request send to you will give you a good indication of the quality of their work, and it will show you how well they followed your directions. Again, if you have requested a piece of written work, check it carefully for the quality of the English and consider whether it reads like an original piece of writing or whether it has been pasted together from other articles, or has been generated using article writing software.

5. So far I have not mentioned price as a factor in choosing the best candidate. It is a mistake to begin by looking at how much freelancers are charging for their work. Simply going with the lowest bid will not get you satisfactory results in most cases. Price should only be a factor once you have filtered the applications according to the criteria listed in the previous points.

6. It is quite possible that your strongest candidate will be somebody who lives on the other side of the world. This should not present you with any big problems provided you make allowances for possible time lags for freelancers who live in time zones that are several hours ahead or behind your own.

Once you have found someone who produces good quality work according to your directions and in a timely manner for a reasonable fee, treat that person like gold dust because you will have found your outsourcing go-to person who can turn your Internet projects into realities much more quickly than you could do so yourself, and who could therefore prove to be one of your biggest moneyspinners over time.

Must Have’s For a Home-Based Business Website

Must Have’s For a Home-Based Business Website

Setting up your own home based affiliate or network marketing website need not be a difficult operation nowadays because there are so many re-sources available such as turnkey websites, website templates, easy website creation and editing software and a whole library of how-to books and websites.

So what are the key elements that should be included on home-based business website?

1. People like to know who they are dealing with so it makes sense to create a friendly atmosphere on your website, so include a photograph of yourself, your name, and some details about your business background or speciality. If you have a story to tell about yourself and your business, then by all means set up an “About Me” page and link to it from your homepage. The brief intro you place on your homepage can either be in a sidebar somewhere “above the fold” (i.e. in the top part of the webpage that the visitor will see as soon as the page opens, without having to scroll down the screen), or you could incorporate it into the first paragraph of your web copy (see point 3, below).

2. Be clear about what you are offering your visitors otherwise they will quickly leave your site. You can do that by writing a clear, strong headline and placing it right at the top of your website homepage. Guide the reader into the main body of your homepage with a call to action such as “Read On For Full Details” or “Here’s How…” or something similar that will encourage the visitor to read on.

3. Write your main copy in a friendly and informative “editorial” style. Do not try to sell your visitor on your product because it won’t work. At this stage in the relationship your visitor is seeking information not a sales pitch. So avoid sales jargon, hype, technical terminology and non-communicative bureaucratic language. For example, don’t waffle on about “implementing e-commerce solutions provision for online enterprises…” Instead, say something like “my company designs and builds website stores so that small business owners can sell their goods on the Internet”.

4. Turn every feature of your business into a benefit for your potential clients. Again, you don’t need to hype this up, simply offer the benefits as part of an editorial style review or overview of your business products or services.

5. Keep your paragraphs short and to the point, and don’t be afraid to use a lot of white space.

6. Add a couple of photos or screenshots of your product or service in action if at all possible. The Internet is essentially a visual medium so photographs always add strength to website editorial.

7. Conclude your editorial with a clear call to action. Tell your visitors how they can get more information by filling in a simple form with their name and e-mail address.

8. You will need some form of auto responder service so that you can collect the names and addresses of the people who fill in the form, and build a business relationship with them via an e-mail newsletter. As well is placing this form at the end of your editorial, it is also a good idea to have a signup form somewhere above the fold. Encourage people to sign up by offering a free report related to your business niche.

9. You might want to strengthen your message by posting a video on your homepage. Video offers a good opportunity for website owners to present themselves as friendly and helpful experts in their field and nowadays it is not difficult for anybody to make an upload a video. Also, videos can easily be imported to your website from YouTube or an equivalent video sharing site simply by copying a snippet of HTML code and inserting it into your web page.

10. Last, but not least, provide your visitors with a way to contact you if they have any questions or comments to make. The more open you are to dialogue with your visitors, the more likely it is that you will get their business. If you don’t want to post your e-mail address on your website, you can easily set up a web form. If you’re web hosting service does not provide Web forms, you can use a free service such as Bravenet.com

Above all, give your website a clear purpose, and make it easy for the visitor to navigate and use a font style and size that is easy to read. Don’t add too much clutter and definitely leave out high-tech Flash introductions or anything else which will slow down the visitors access to your main message. A home-based business website that includes all of these features will be streets ahead of about 90% of the opposition – an important consideration in a highly competitive and potentially rewarding market such as the Internet.

Key Elements You Need For Your Home Page

Key Elements You Need For Your Home Page

Setting up your own home based affiliate or network marketing website need not be a difficult operation nowadays because there are so many re-sources available such as turnkey websites, website templates, easy website creation and editing software and a whole library of how-to books and websites.

So what are the key elements that should be included on home-based business website?

1. People like to know who they are dealing with so it makes sense to create a friendly atmosphere on your website, so include a photograph of yourself, your name, and some details about your business background or speciality. If you have a story to tell about yourself and your business, then by all means set up an “About Me” page and link to it from your homepage. The brief intro you place on your homepage can either be in a sidebar somewhere “above the fold” (i.e. in the top part of the webpage that the visitor will see as soon as the page opens, without having to scroll down the screen), or you could incorporate it into the first paragraph of your web copy (see point 3, below).

2. Be clear about what you are offering your visitors otherwise they will quickly leave your site. You can do that by writing a clear, strong headline and placing it right at the top of your website homepage. Guide the reader into the main body of your homepage with a call to action such as “Read On For Full Details” or “Here’s How…” or something similar that will encourage the visitor to read on.

3. Write your main copy in a friendly and informative “editorial” style. Do not try to sell your visitor on your product because it won’t work. At this stage in the relationship your visitor is seeking information not a sales pitch. So avoid sales jargon, hype, technical terminology and non-communicative bureaucratic language. For example, don’t waffle on about “implementing e-commerce solutions provision for online enterprises…” Instead, say something like “my company designs and builds website stores so that small business owners can sell their goods on the Internet”.

4. Turn every feature of your business into a benefit for your potential clients. Again, you don’t need to hype this up, simply offer the benefits as part of an editorial style review or overview of your business products or services.

5. Keep your paragraphs short and to the point, and don’t be afraid to use a lot of white space.

6. Add a couple of photos or screenshots of your product or service in action if at all possible. The Internet is essentially a visual medium so photographs always add strength to website editorial.

7. Conclude your editorial with a clear call to action. Tell your visitors how they can get more information by filling in a simple form with their name and e-mail address.

8. You will need some form of auto responder service so that you can collect the names and addresses of the people who fill in the form, and build a business relationship with them via an e-mail newsletter. As well is placing this form at the end of your editorial, it is also a good idea to have a signup form somewhere above the fold. Encourage people to sign up by offering a free report related to your business niche.

9. You might want to strengthen your message by posting a video on your homepage. Video offers a good opportunity for website owners to present themselves as friendly and helpful experts in their field and nowadays it is not difficult for anybody to make an upload a video. Also, videos can easily be imported to your website from YouTube or an equivalent video sharing site simply by copying a snippet of HTML code and inserting it into your web page.

10. Last, but not least, provide your visitors with a way to contact you if they have any questions or comments to make. The more open you are to dialogue with your visitors, the more likely it is that you will get their business. If you don’t want to post your e-mail address on your website, you can easily set up a web form. If you’re web hosting service does not provide Web forms, you can use a free service such as Bravenet.com

Above all, give your website a clear purpose, and make it easy for the visitor to navigate and use a font style and size that is easy to read. Don’t add too much clutter and definitely leave out high-tech Flash introductions or anything else which will slow down the visitors access to your main message. A home-based business website that includes all of these features will be streets ahead of about 90% of the opposition – an important consideration in a highly competitive and potentially rewarding market such as the Internet.

The Importance Of Your Domain Name

http://videopal.me/page/psC7Xu74fzsN

The first two steps that you will need to take to get your business idea up and running on the Internet are to get a domain name and set up a website. But before you rush into it, it makes sense to do

some domain name research in order to find a domain name that is available and suitable for your business.

If your business is already established off-line, it would make sense to try and get a domain name that is the same as your business name. Of course, it is quite likely that somebody somewhere else in the world has already taken that domain name in one form or another. However, the domain name may be available in another form. For example, if your business name is “Smith Brackets”, the domain name, smithbrackets.com might be taken, but you might be able to get your domain name if you insert a hyphen, smith-brackets, or use your full name, eric-smith-brackets.com, or use an alternative domain ending such as .co.uk or .biz instead of .com and so on. Another alternative would be to use a more specific domain name such as metalbrackets.com, metal-brackets.com, smithmetalbrackets.com or eric-smith-metal-brackets.com.

However, if you are starting a new enterprise on the Internet, you will have several more options available to you before you choose a name for your business. This is where keyword research will come into its own. It makes sense to choose a name for your business which accurately explains what it is using keywords that people might type into search engines when they are searching for the kind of products or services that you offer. You can get a lot of good ideas by doing some research using the Google Adwords keyword tool: https://adwords.google.com/select/KeywordToolExternal.

Once you have got some ideas for domain names, check whether they are still available. You will be able to do this on the website of your chosen web hosting service as part of the setup process when you purchase a web hosting package. If your preferred domain name is available then you can simply go ahead and purchase it, either via your intended web hosting company, or through a separate domain hosting service, as you wish.

If your preferred domain name has already been taken, you might still be able to purchase it from the current owner. Before you do anything else, look up the domain name on the Internet to see if the domain name is up for sale via a domain broker or domain auction site. If you arrive at a fully functioning website, it might still be worth contacting the website owner to see if he or she would be interested in selling the domain name to you. To find out who owns the domain name go to whois.com and enter the domain name.

This of course raises the question, why would you want to buy a domain name when you can simply create a domain name that has never been used before and pay just a few dollars for it?

Actually, there are several good reasons why you might want to buy a domain name, beyond securing the exact, keyword enriched domain name that you require. For one thing, the previous owner may well have put in a lot of work attracting traffic to his or her website through online advertising.

Also, any work the previous website owner put into search engine optimisation will continue to bring benefits to your website through higher search engine ranking. So, if you take over the domain name and point it at your own website, you will be getting a flow of traffic from day one and this could represent a time-saving factor worth many hundreds of dollars to you as you will be building your website on top of somebody else’s marketing effort.

Tax Tips You Can Bank On

A member of our online community wrote me
with this thought-provoking question:

“I am very concerned about the Republican Tax Bill
that will probably go through. Have you examined
it to see how it may affect people who are not rich?
Do you think it will be a plus for people who have a
small h ome business or start a home business or is
it going to be a negative?”

It really made me think…
as a small-biz tax educator,
as an IRS-discontent,
as a combat veteran,
as a taxpayer, and
as a patriot.

If you are interested, here is how I replied to Katy…

Hi Katy,

First, there isn’t “a” republican tax bill. There
are two different versions – one drafted by
Members of the House of Representatives,
the other by Members of the Senate.

The two are similar in many respects, but there
are also major differences. The differences will
be worked out by a Conference Committee,
comprised of members of both House and Senate.

This issue is set up as the major “signature”
legislation that will define the first year of the
Trump Presidency, so it is very important to
the Republican Majority that the end result is
a tax bill that the masses will cheer about.

Who are the “masses?” That term includes the
sizeable “middle class” and also small- and
home-based business owners. The last U.S.
Census reported that more than 50% of all
households in America, have a home-based
business housed there.

It is difficult to have an “across-the-board” tax
cut without appearing to benefit the rich more
than others – that’s BECAUSE only the top 10%
of income earners (just one out of every 10
people) pay 71% of ALL taxes.

That doesn’t quite match the perception that
tax breaks benefit the rich more than others,
does it? Statistically, then, 71% of all tax cuts
“should” benefit the rich, right?

In fact, the “bottom 50%” – HALF of ALL taxpayers
COMBINED – pay LESS THAN 3% of all taxes.

Yet, when it comes to politics, perception
(not facts) is everything, so for that reason I do
believe the Bill that’s ultimately voted into law,
will provide direct, substantial and tangible
benefits to the middle-class and small-business
“masses.”

That’s just my opinion. We’ll all see about 30 days
from now. The House and Senate have agreed to
the goal of passing a “Tax Cuts and Jobs Act” by
Christmas.

Let’s, as a nation, all stay hopeful and agree to
each do our part in ending the constant bickering,
hatred, name-calling and divisiveness that is
tearing us apart.

The democratic system of compromise and
collaboration “for the good of the whole” has
served us well for some 241 years.

As I write this on the day after Thanksgiving,
I am thankful to God that we live in a country
where we can express our differences, and
agree to disagree, without letting our
differences divide us. Let’s not forget the
truism: “United we Stand; but Divided we Fall.”

Let’s all agree to not let this be the time we
rip it all apart. Democracy is not perfect.
But there is no form of governance that is
better.

As we move into the season of Christmas
and Hanukah can we agree to

– Let Hatred be downgraded to
Disagreement,
– Let Bitterness be replaced by
Understanding and Compromise,
– Let Judgement of Others become just
Awareness of our Differences,

We were not put on this planet to hate.
Let’s try to remember how to love.

May God Bless You and Your Business,
Ronald R. (‘Ron’) Mueller, MBA, Ph.D.

What’s in the New Tax Cuts Bill?

Here’s an update, howard,

As you are probably aware, the House and 
the Senate have both approved a “Tax Cuts 
and Jobs Act” DRAFT bill.

You see, we do not yet have a tax-overhaul 
bill passed into law. The House has passed
its version, and at 2 a.m. Saturday the 
Senate passed its version. But there are 
several differences in the two.

The next step in our democratic process, 
which will begin (Monday, Dec., 4th)
is for a small delegation of Senators 
and Representatives to meet as a 
“Conference Committee” to work out the 
differences between the two bills.

Conference Committee work can often
take a long time, BUT in THIS CASE, 
all members of the committee are 
committed to having a final bill approved
by both houses of Congress, and on 
the President’s desk for signature, 
no later than Christmas eve.

So, until we know what is in the final
bill, any “information” you receive from
anyone, will be merely speculation.

Here’s my promise to you, my loyal
subscribers and followers…

Within 72 hours after approval of a
final, signed version of a new “Tax
Cuts and Jobs Act,” I will publish a
“plain-English translation” of what it
all means to those of you who are
running small- and home-based
businesses.

It will be distributed ONLY through
this early-alert newsletter,
“Tax Tips You Can Bank On.”

BTW, if you have colleagues or friends
who would benefit from this upcoming
analysis and condensed summary of
the first major tax code over-haul in 
35 years, they can subscribe to this 
FREE newsletter at 
www.TaxTipsYouCanBankOn.com

Stay tuned. This will likely be major!

   Ronald R. ‘Ron’ Mueller, MBA, Ph.D.
Helping THOUSANDS to SAVE a BUNDLE 
by Creating Tax-Smart Home-Business Owners
      Speaker, Educator and Author of
“Home Business Tax Savings, Made Easy!”
        HomeBusinessTaxSavings.com

P.S. I presume it may take a series of
“Tax Tips” emails to fully inform you of 
the full contents of this 200 +/- page tax 
bill, so (a) watch your email for the next 
several days so you don’t miss anything,
and (b) have you associates subscribe.
I never use this ‘early alert’ newsletter
to “sell” anything to anyone. Promise.

 Lead Capture Pages

 

 

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One of the best ways to build a list of subscribers who you can legitimately promote your business to is by using a lead capture page and linking it to an auto responder.

A lead capture page is simply a webpage that asks visitors to seek further information about your offer by sending you their name and e-mail address via a simple form. When a visitor fills in the form his or her name and e-mail address are gathered by your auto responder, which then automatically sends the information they have requested to their inbox.

Let’s look in more detail at what you should place on a lead capture page to achieve best results in recruiting subscribers to your list.

1. The pre-headline text. This is a kind of lead in to the headline. It appeals to your target market and tells them something about what they will get when they fill in the form. It is written in a bold, typically black font, but not too large as you do not want it to crowd out the headline.

2. The headline. This should be written in a big, bold, font. Many marketers tend to favour a red font colour and you will often find the headline is placed inside inverted commas. The headline should be designed to encapsulate your offer and arouse maximum curiosity.

3. The subhead. Here you give more detail, in a smaller, usually black font. The subhead add some flesh to the claim made in the headline. It is a kind of teaser that authenticates what has been said in the headline, perhaps by saying it a different way and by adding a little more detail.

4. Bullet points. These are optional extras. They can be used in addition to or instead of the subhead. Each bullet point should briefly and strongly emphasise the benefits to be had in filling in the form.

5. Call to action. Make sure you tell the visitor what to do in order to get instant access to the benefits you are offering. Tell the visitor to fill in the form and click the button.

6. The form. You will be able to get some HTML code from your auto responder control panel and pasted into your lead capture page.

7. Reassurance. Provide some reassurance about privacy and security. Make it clear that you will not sell, give away or otherwise divulge the details of anybody who feels in the form. Reassure them that you will not send them spam.

These are the key elements of the typical lead capture page.

However, there are different styles of lead capture page which appeal to different kinds of Internet environment. For example, if you are designing our squeeze page for a Google Adwords PPC campaign, then it would be a good idea to add a lot more information about what it is that you offer. This is because Adwords tends to favour webpages that are rich in text.

On the other hand, a lead capture page design for a traffic exchange campaign would want to be as brief as possible, and you might also want to add your photograph and name to strengthen the impact of your personal brand across the traffic exchange networks.

Nowadays, we are increasingly seeing lead capture pages that feature video. Video allows the marketer to offer a personal introduction, and to display his or her expertise, professionalism, friendliness and approachability all in the space of less than three minutes.

Nevertheless, video is not an essential component of a lead capture page with pulling power. What matters is making sure that you know who your lead capture page is targeting, and then make the strongest appeal possible to that particular market audience, in order to persuade as many people as possible to give you their name and e-mail address.

If you are not confident about your ability to build a lead capture page from scratch, then you might want to try a service such as TE Toolbox which is free to join and which includes an excellent lead capture page wizard as one of its marketing too

The Best Way To Build Your Backlinks

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A lot of people are already aware of the need for building one-way backlinks to their website, but what is not often appreciated is that backlinks will work much better if they are built with a clear pyramidal architecture, in mind.

Too often, people build Backlinks without any clear strategy in mind. Of course, any form of Backlink building is better than none at all, and any kind of Backlink strategy will be effective when seeking to dominate a relatively uncompetitive niche.

However, as you get more ambitious you will want to try and get onto the first page of Google for some of the higher powered kick-butt keyword phrases. But, because those phrases are so much more competitively fought over it is usually only the “big dogs” of the Internet marketing world who can secure top spot on Google for them.

So what you need to do as a smaller player is to develop a specific Backlink building strategy. In short you need to build a Backlink pyramid.

What exactly is a Backlink pyramid?

A backlink pyramid builds links in a systematic way, using the most popular sites as the basis on which to build several layers of interconnected backlinks that point to each other as well is to your website. To build a backlink pyramid you first need to research the Google Page Rank of the various websites where you wish to build backlinks. We are talking here of websites such as blogs, social marketing sites, article directories, Web directories and free sites such as free hosting services, and also squidoo.com where you can make your own webpages.

First of all work with those sites that have a lower page rank and set up a series of webpages on them with relevant content. Post-one-way links from them to your website. These sites could be free webpage sites, less trafficed article directories. You could also frequent relevant but low ranking blogs and add some comments in response to the bloggers posts.

Now, whenever you post comment or an article on a higher ranking site, where possible, link the higher ranking page to your website and to some of the lower ranking pages where you added content previously.

By consistently adopting this kind of backlink pyramid building strategy, you will be building a web of links which all ultimately lead to your website, whereas your website does not link back to any of the linking sites.

Because Google seems to give such a high weighting to one-way backlinks as evidence that your site has something of value to offer, this kind of strategy is especially effective for improving website ranking on the Google search engine, which of course is the most popular search engine on the Internet.

One thing to bear in mind when developing a Backlink campaign is that it is probably better to build slowly and surely, rather than to pay somebody to build a massive backlinks in a very short period of time. Backlinks to your website should grow organically, which is great news for you as it means that it is a job that you can handle yourself if you don’t want to pay somebody else to do it for you. Building a backlink pyramid takes time, but if you stick at it, the potential rewards for your website, and to your bottom line could be very beneficial indeed.

2 Steps for Traffic Exchange Success 

 

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Traffic exchanges have garnered a less than ideal reputation over the last decade. Some of this was because of the vast number of systems that were not reputable or were designed as get-rich-quick schemes. The rest was because most people simply don’t understand how to make traffic exchanges work in their favor.

Yet there are many excellent traffic exchanges out there and every Internet marketer should at least consider adding this quick and easy online promotion method to their marketing arsenal.

In reality, there are only 2 steps that are needed to create a successful traffic exchange experience.

1.Don’t Sell – Do Build

One of the biggest reasons that people fail to gain anything from a traffic exchange is because they are trying to sell a product to someone in 20 seconds. Forget your products, get rid of your affiliate links, and get rid of the long sales page, and get rid of the videos. With most exchanges you have between 6 and 20 seconds to get the surfer to take action. This means that they are not going to make a purchase, they don’t have time to read a long sales page, and don’t have time to listen to a 30 second video.

However, they do have time to join your mailing list. Once they are on your list, you have all the time you need to make a sale or refer them to another website. Splash pages have proven to be much more effective than traditional landing pages because they load extremely quickly and they get to the point immediately.

To create an effective splash page, it is important to be as minimalistic as possible to ensure a fast load time. With only 20 seconds alloted to your page, you can’t use a page that takes 5 or 10 seconds to load. Your page should an eye-catching heading, 4-7 bullet points of why to join your list, and your opt-in form. It is best to give away something (ebooks are most common) to further entice a surfer to sign up for your list.

2.Upgrade and Create a Downline

If you are going to put in the effort to successfully utilize traffic exchanges, then upgrading your traffic exchange accounts make sense. These upgrades are normally fairly inexpensive and give you more credits to work with.

Most traffic exchanges allow you to create a downline of referrals. From this, you will receive credits based on how much each member of your downline uses the exchange. Since your list is built from people who are already using traffic exchanges, it makes sense to try and cross-promote additional exchanges for them to use. Once you have built a large enough downline, you will no longer need to do any surfing yourself because your downline generates enough credits for you to use. Once you have promoted additional traffic exchanges to your list, you can then move on to your actual products.

Traffic exchanges are not ineffective if used properly, in fact they can be an excellent way to build a list. By using exchanges as a list building tool instead of a sales tool, you will quickly find out how effective they can really be. Effectively using traffic exchanges isn’t a complicated process. All you need to do is create a splash page to build a list and then cross-promote other exchanges to your list in order to build your downlines.

Marketing With Traffic Exchanges

 

FREE consultation ($150 value). Expert shows you how to make money online.Call (757-647-2886) 24/7 Or Skype me homeprofitcoach NOW! Profit today!” Your success guaranteed. http://www.HomeProfitCoach.com/?rd=kr2fDPDb

Three Things to Consider When Marketing With Traffic Exchanges

When marketing with traffic exchanges there are some important issues that need to be taken into consideration before you begin.  If you do not make a solid marketing plan with realistic expectations, then you are likely to be disappointed when your campaign falters.  Here are some things to consider before you even start marketing with traffic exchanges.

1. Types of Traffic Exchanges: Manual v Automatic

There are a variety of different traffic exchanges that you could use and they all have unique features that need to be taken into consideration. The basic delineation is manual vs. automatic traffic exchanges.  Manual traffic exchanges force the people surfing to at least look at the page before they get credits, whereas automatic exchanges will simply flip through pages with no effort of the part of the surfer  Manual exchanges will have a much higher conversion rate because surfers will at least see your offer.

Automatic traffic exchanges can simply be set going in your browser and then ignored and they will continue to show new pages and rack up credits for you while you work on something else. This sounds great until you realize that if nobody has to look at pages, nobody is likely to respond to your offer so all those automatically accumulated credits are really quite meaningless.

2. Other Features

There are many other different features that you need to look at as well when choosing which traffic exchanges are the best for you.  The first is whether or not you can build a downline and gain credits from your downline’s actions.  This is a critical feature if you are planning on using traffic exchanges as part of your long term plan.  If you just want to try them out, then this issue is less important.

How you acquire credits is another important issue.  If you do not understand exactly how you will get advertising credits, then it may not be worth your time.  Additionally, without this information, you can not effectively compare one exchange with another.

2. Time

The amount of time that a surfer is required to view your page is another critical factor to consider.  The longer they look at your page, the more likely it becomes that they will take action.  Most exchanges require a 15 to 20 second viewing time.  Anything less should not be considered.

3. What is a Conversion?

The goal of every marketing campaign is to maximize your conversions.  When marketing with traffic exchanges it is important to use a tactic that easily converts.  With limited time, the easiest way to generate conversions is to offer a free item, such an ebook, to get surfers to sign up for your list.

Once they are on your list, you will much longer to actually make a sale.  If you give them a giant sales page right away, the odds are high that they will be able to read the entire thing, let alone actually make a purchase.

Marketing with traffic exchanges doesn’t have to be a disappointing ordeal.  As long as you consider these 3 important issues, you can start a campaign that has a much higher likelihood to succeed.  Before you start marketing with traffic exchanges make sure to: choose the right type of exchange, make sure that surfers have enough time to read your page, and make the conversion process as easy as possible.