Helpful Tips For Starting Out In Internet Marketing

 

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Internet marketing refers to techniques of advertising and improving brand recognition through various techniques on the web. Many are as simple as the use of blogs or search engine optimization. This article can help you to understand these techniques and how they work. Then you can put them to work for your business.

Put graphics on your page that will give users an idea of what to expect from your products. You can include pictures of your product in the hands of smiling people. If it is a product that was made to sculpt the body or to improve the appearance of anything, you should have before and after pictures.

Give your website visitors an incentive to buy your product or service immediately. On-site marketing campaigns, such as free shipping for the first 100 orders or a free gift with every order placed before a certain date, can increase the number of visitors you turn into buyers. If your visitors have no incentive to purchase a product or service quickly, they will probably just bookmark your website and forget about it and you will have lost a sale.

If you want to be successful at Internet marketing, make sure your customers can contact you easily. Your website should have a Contact Us page. This needs to include an email address and a phone number. You may also want to add a snail mail address. In general, people would much rather contact you directly rather than fill out a contact form.

An important tip regarding Internet marketing is to devote a section of your site’s home page either suggesting that visitors bookmark your site, or provide a button that will automatically add it to their browser. This is important in case you have a URL that is difficult to remember, and to increase your visitation return rate.

A great tip for internet marketing, is to collaborate with someone else. We can pursue many avenues online, but we can only do so much on our own. If you’re a filmmaker, for instance, you can get in touch with a storyboard artist. That’s just one example of a collaboration.

Giving something away for free is a great way to encourage visitors to sign up for your mailing list. Email marketing has high profit potential and one of your top priorities as an internet marketer, should be to build a list. An easy way to do this is by writing a report or ebook and then offering it for free to your visitors, in exchange for them signing up for your mailing list.

You may have thought up a clever or catchy phrase for your domain name or title tags. This may help, or it may be misleading. If it is clever but does not really express what your business site is about, it will only cause the prospective customer to be disappointed and not return.

Track and analyze your site to keep a finger on the pulse of success. Tracking will tell you all you need to know about who is visiting your site, where they come from and how long they stay. If your analytics indicate infrequent hits or very short visits you will know a change is in order. Analytics are an invaluable tool for your Internet success.

To boost your traffic and your authority and gain more visibility on the Internet, offer some products for free. Free products, as long as they’re high quality, always generate talk, and they’re great for building a positive reputation. Be smart about it, of course — don’t bankrupt yourself because you’re giving everything away and not building in a way to make money.

It is always wise to include keywords in all HTML title tags. By doing this, search engines will be more apt to factor them into search result calculations, thus facilitating higher page rankings for your content. In keeping with this theory, it is also important to include effective keywords in tags, titles and descriptors relating to videos you place online.

As introduced in the beginning of this article, Internet marketing can be an extremely effective method of business marketing. The web opens up a world of possibilities for marketing worldwide. By following the advice in this article and implementing strategies, you can help your business to increase profits and visibility.

Generate Competitive Affiliate Marketing Campaigns With These Suggestions

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The business of affiliate marketing doesn’t only deal with one type of marketing. You will not always be earning a single commission from a single sell. Pay attention to this article and learn some of the finer points of becoming an affiliate, so that you can better succeed in this highly competitive marketplace.

If you plan to have reviews of several products at your site then consider putting them all on one page. Why? Well, quite obviously, it gives all of your visitors a chance to see your other offerings should he not be interested in the one you directed him to.

When writing copy for affiliate marketing advertising, make it easy for your reader to draw out the information they want. Avoid complicated terms or technical jargon, keep your paragraphs short, and use bullet points whenever possible. Readers are more likely to scan your review quickly and make a decision than they are to read through a lengthy article.

If you are experiencing great success with the affiliate marketing programs you have joined, be sure to contact your partner vendors and inquire about leveraging your rewards. Your partners appreciate the business you bring them, and once you have proven your capabilities you are entitled to ask them about earning greater profits.

Creating eBooks or viral reports is a great way to build up a strong base as an affiliate marketer. The more information you’re willing to offer on any product or service, the more legitimate you will appear in the eyes of a potential customer. As long as you’re willing to invest the time here, you can get great results.

To increase the success of your affiliate marketing, hold out for a product with a generous commission, somewhere between 20 to 50 percent of the profit after sale. Companies who offer such commissions understand the importance of the new customers that you will refer to them, and will pay you accordingly.

Be a specialist. Find something you love and create your website or blog around it. You are not the only person interested in such a thing. Link up to relevant affiliates, from sites you would like to buy from. Doing this will ensure that your customers match your base, and will increase your sales.

When choosing a topic for your affiliate marketing-driven website, pick something that appeals to the broadest audience. For example, everyone asks “how do I” or “how can I” all the time, so a website offering articles with advice on completing a variety of projects will reach the broadest audience. You can also specify that it’s home repairs, upgrades or organic recipes for food and cleaning supplies, to catch an audience more specific to the affiliate marketing links you may be using.

You will need to know your target audience when putting affiliate marketing material on your site. Know why they are coming to your website and what it is that they are looking for there. If you don’t capture their interest quickly, they will leave the site without participating in anything.

Make sure that you are ready to commit time and resources to your affiliate marketing program. Success will not come overnight. You need to be in the mindset that success will probably come slowly at first, and that only through hard work and dedication will your business reach the level of success that you want.

As you’ve just learned throughout this article, a lot of the tips and tactics of affiliate marketing are very easy to comprehend and are the same bits of wisdom regular business people have been using for decades. The difference, of course, is how you put this information into action. It’s not enough to know; you have to show.

Easy Ways To Promote Your Business Online

Try These Ideas

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The internet is the future. If you have or will have a business, whether it be local or online, having a presence on the web is essential to survival. Marketing your website and business on the web is confusing and difficult for most average business owners. This article will give you some pointers on ways that you too can effectively promote your business online.

When designing a website to market a product or service online, include a “resources” section. Adding a resources section attracts potential clients to your site by increasing your search engine ranking. It also means that viewers of your site are more likely to return to view those resources, and might end up buying your product later.

A very good marketing tool is placing ads for your business on Craigslist. You have to be careful though because ads placed in separate cities that have the same info will not be accepted. Try saying the same thing, but wording it in a much different way that may be specific to each city you are targeting.

Keep track of the load speed on every single page on your website. If it takes longer than 10 seconds to load, you need to fix this immediately. You can find page load testers online. People will not wait wait long for a page to load, and this will put them in your competitors hands.

Make your internet marketing efforts distinctive and stand out from your competitors. The world of online marketing is not so big that someone out there is not selling a similar product using similar tactics to yours. Research these competitors carefully and see what you can do to differentiate your services from theirs. A potential customer presented with multiple similar pitches is going to select the one that stands out.

Keep banner ads to a minimum on your own website; instead, increase the usage of buttons. Buttons are significantly smaller and take up only a small amount of space and bandwidth. You can also incorporate text links into the site design; the links are easy for users to find and can be configured so that the link opens in a new window. This will also make the site load faster, which is very important to the average consumer.

Youtube is quickly becoming one of the fastest ways to provide ads to the public for your internet marketing. The user generated network allows for you to create your ad that is thrown onto a youtube video only if it has reached a certain demographic and level of popularity

To make sure your internet marketing works well with search engines, minimize your use of site-wide links. These kinds of links are low on the totem pole of search algorithm rankings and can move your links to the end of the line in relevance. This means you fall off the first search page and get less traffic.

If you are going to use other languages than English during Internet marketing, make sure you know what the word means. Just doing an online translation of an English word will produce poor results. Ask an expert, you may have to pay for services yet it will be worth it. Look at it this way: they speak a different form of Spanish in Spain and in Mexico. You want to target the right people with the right words.

As stated in the beginning, having an active presence for your business online is essential in today’s business economy and market. Consumers want to find you in search results and check you out online before they visit your physical location. Now that you have a better understanding of what you can do, your business should see the benefits in no time.

Dont Know How To Approach Internet Marketing Try These Ideas

 

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While some business owners prefer to keep to traditional forms of advertisement like television or billboards, this is a dire mistake. Marketing on the internet, while intimidating at first, can have fantastic results, giving a much better return on initial investment than traditional advertising. Read on to find out how you too can harness the power of internet marketing.

Be sure to be involved in online forums as a form of internet marketing. Social networking is a great way to make connections, share ideas, and get good backlinks to your website. You build trust with potential customers by getting to know them in a social setting when you participate positively in online forums.

When developing your online marketing materials, take advantage of the headline format. Headlines indicate key facts, important proclamations, and enticing prospects that can grab the attention and draw the reader in to explore your offerings. Your headline can include factual information like statistics or dollar amounts, or you can pose questions, special offers, or promotions.

An easy way to remind your current customers about your store and also, to tell potential customers about your store, is to send a press release. You can announce sales, new products or just remind your customers to come back and shop. Anything that brings your company to the front of your customer’s mind, can really help your profits.

To become more efficient, you should set goals for yourself. Use a program to keep track of how many clicks each ad gets. If an ad does not meet the quotas you have set, you need to try something different. Be exigent with yourself, and if you see that your methods are not working you should always be ready to try something new.

An online magazine format is a versatile and effective communication device for a business that markets lifestyle products or goods that people strongly identify with as part of a larger interest. If your product is computer software, for example, include articles about the industry and recent developments in technology. This allows your prospective customers to view your product in the general context of the market.

If you sell product on your website, make sure you accept multiple forms of payment, like all credit cards, Paypal and even checks. Displaying the credit card and Paypal logos on your website has been shown to increase revenue, because a customer knows that the check out process is reliable and simple.

Learn and utilize successful strategies to engage consumers outside of your target audience. Sure, a great deal of your attention should be towards your target audience, but the real challenge is getting those prospects that aren’t in your target group. If you learn and use effective strategies in capturing these consumers, you could really reach great heights.

If you want to be successful in internet marketing, find examples of innovative internet marketing campaigns and apply their ideas to your own internet marketing campaign. Sometimes, it is easier to leverage someone’s knowledge and insight, instead of trying to reinvent the wheel. Using a tried and tested technique, will help you generate better internet marketing results.

Make sure to utilize videos for a product or service demonstration. These days, there is an expectation from consumers that they will be able to see the product in action. Making ‘how it works’ videos contributes to building trust with potential buyers, helping them move one step closer to buying your product.

To get more results for every internet marketing method you use, build your authority. Work on getting well-known in your particular niche to rank higher in the search engine as well as get more traffic to your web pages. People will also naturally turn to you for information and products, because they’ll trust you more than other people or businesses with less authority.

While there are a number of strategies one can undertake for Internet marketing, a consistently proven successful strategy is simplicity. Do not include large amounts of text, flashing pictures or lots of exclamation points or question marks in your online advertisements. These will prompt most people to think of your brand as unprofessional, ignore the advertisements and skip over your services.

With these tips at your disposal, you are now ready to leap into the exciting world of marketing your products on the internet, reaching a whole new demographic of potential customers at an incredibly low cost. Apply these tips to your marketing techniques to skyrocket your company to the next level!

Destroy Rival Affiliates With These Creative Affiliate Marketing Ideas

 

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Affiliate marketing can be an important part of your online presence. You need to do all of your research so that you don’t wind up losing a ton of money or even losing customers and traffic to your website. There are some tips listed below to help you begin doing this properly.

Keep your website free of affiliate clutter! Include a maximum of three ad graphics on a page, and 3-5 links within the content itself. You need to focus on the quality of affiliate links to attract customers to buy, and NOT the quantity as it will overwhelm readers and drive them away.

Do your homework and don’t get scammed. Do plenty of research into potential affiliate marketing programs before deciding on one. Realize that any program that wants you to pay to become an affiliate or demands that you purchase their product first are not legitimate. There are plenty of honest affiliate marketing programs out there, but there are just as many bad ones.

Make sure that you are helping your readers with your affiliate ads. Instead of looking like someone who wants to cash in on a sale using a list to get people to click on affiliate links, try be detailed with a review and then plugging the link into that. Put in some effort to get them to click on your ads.

In affiliate marketing, patience is important. Don’t be discouraged if your site isn’t making your business money yet, affiliate marketing revenue grows over time. One long time customer can help to grow your revenue, as well as refer other people to your site. Keep producing content and be patient until your work begins to pay off.

When you are building up your email list, give people lots of free information. Everyone is reluctant to give out their email address up front in exchange for information, even if it’s free. Give them a bunch up front, and because if you only use high-quality information, they will WANT to sign up on your email list.

If you plan on using affiliate programs to make a living or even to just boost your income, be sure to analyze your expectations. Affiliate programs can earn decent profits, but very few get wealthy this way. If you devote part-time working hours to it, expect to make a couple hundred dollars a month; if you work full-time at affiliate programs, you could make around $30,000 to $40,000 annually. But hey! – that’s not bad you know!

Create a mini-site. A typical mini-site has just one page which is essentially a sales pitch culminating in an order. This page concentrates exclusively on getting your customer to make the purchase. There are no other distractions, no external links to other resources, and no unnecessary graphics. It’s quick to set up, and you get good conversion rates.

Pay attention to the look of your site and make sure it portrays the image you want it to. If you have a very feminine site with lots of pink and pictures of cats and you are trying to sell power tools, something is not adding up right. Build your site for your customer, not for you.

Make sure that when you are on the forums promoting your product that you do not spam. This will just irritate potential customers. They will not only refrain from purchasing your product but could spread negative information that could ruin your operation. Always contribute fascinating and pertinent comments on forums.

Affiliate marketing can be very rewarding, but it can also be a lot of work. Regardless, if you know what to do and how to market smarter, you can make bigger profits. So, do yourself a favor by doing your research and applying the above tips to your affiliate marketing.

Bluetooth Proximity Marketing – How can retailers benefit? Profits soar

Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it? Proximity marketing is about connecting with your audience at the right place and time. Retailers can benefit from this technique and it is important to know how.

Before diving into how the technology can be applied and what the benefits are, let’s briefly review the different proximity marketing techniques.

Proximity Marketing Techniques

Proximity marketing is the localized wireless distribution of advertising content based on a particular place and time. The individual with the necessary equipment (cell phone, tablet, etc.) can choose to receive these transmissions. There are 4 main types of proximity marketing

  1. An internet enabled device (cell phone, tablet, etc) with GPS.
  2. An WiFi device (cell phone, tablet, etc) within range of a transmitter
  3. Bluetooth device (cell phone, tablet, etc) being within range of a transmitter
  4. NFC enabled phone that can read a RFID chip on a product or media.
  5. QR Codes and so forth.

Since this article is about Bluetooth Proximity Marketing, let’s explain this technique shortly.

What is Bluetooth Proximity Marketing?

Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable. Bluetooth proximity marketing involves setting up Bluetooth “broadcasting” equipment at a particular location, for example a promotional spot, and then sending information which can be text, images, audio or video to Bluetooth enabled devices (aka cell phone, tablet) within range of the transmitter (beacon).

Here is a simple example of Bluetooth proximity marketing. A retailer adds a beacon (transmitter) to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complementary product found one aisle away.

A Bluetooth enabled mobile device, when in range of the beacon (transmitter) receives the signal and then via the device’s operating system, passes information to the appropriate mobile app(s).

There are several ingredients needed to use this marketing technique.

  • First of all, your consumer should be using Bluetooth via a phone or tablet and at the location where the marketing technique will be applied. Bluetooth has a transmission limitation.
  • A Bluetooth transmitter (beacon) is also necessary to send out and receive information.
  • The targeted individual should ideally have a specific application installed on their phone that is capable of receiving a push notification.

How Can Bluetooth Marketing be Applied?

Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.

Marketing

The objective is to directly market to the consumer. Retailers can benefit from Bluetooth Proximity Marketing by targeting an individual at the right place and the right time. BLE has proven to have higher conversion rates than other outbound marketing techniques. Here are some examples

  • Sending relevant data (text, video, audio, games, etc.) while the consumer is in front of a specific product
  • Sending push notifications (about promotions, etc.) relevant to what the user is seeing in the store.
  • Sending coupons
  • Segmenting audience (depending on user / Facebook login / …)
  • Engage with audience
  • Higher conversion rates

Information

The objective is to collect information about the consumer using Bluetooth proximity technology. For example, retailers want to understand how consumers move throughout a store. If beacons are set up throughout the store it is possible to trace the consumer’s behavior within the store. The retailer can also know

  • Who is in the store
  • What sections does that person like
  • Dead spots
  • Favorite recurring spots
  • Facilitate information based on location

Improving Operations

Retailers can benefit from Bluetooth proximity technologies by improving operations and the overall shopper experience.

  • Payment via Bluetooth – Facilitate payments, faster and cheaper.
    • After registering, the user can easily pay for an item by simply being close to the cash register and then approving the purchase with a push of a button.
  • Live coupons vs. Paper Coupons

There is lots of talk about something called iBeacon and it is highly relevant to the concept of “Bluetooth proximity marketing”.

More great examples – Bluetooth Proximity Marketing

What is iBeacon?

iBeacon is the Apple Trademark for an indoor proximity system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity. Android operating system devices can receive iBeacon advertisements but cannot emit iBeacon advertisements.

iBeacon by Apple is a solution that is a mix of i=S and Bluetooth Low Energy. iBeacons can transmit data in the absence of a GPS, Wi-Fi, or a 3G connection to other Apple or Android devices. Android operating system devices can receive iBeacon advertisements but cannot emit iBeacon advertisements. iBeacon is a form a bluetooth proximity marketing but has limitations.

What are the downsides and difficulties?

  • Bluetooth should be enabled on the device and the device has to be ‘discoverable’.
  • Ideally an app (of the store) should be downloaded.
  • Privacy issues – legal issues

Bluetooth proximity marketing is about marketing to your consumer at the right place and at the right time and with highly relevant ads. Retailers worldwide have already implemented this technology and are seeing excellent conversion rates. Proximity Marketing will change the way we shop and we will see it more and more.

How retailers can use proximity marketing tools to boost sales

Technology is changing the world faster than society imagines. In the last 10 years, the number of consumers using mobile apps has grown exponentially. A report from comScore reveals that from 2007 to 2015 mobile users had quadrupled from nearly 150 million to 4 billion around the world.

If game apps were at first the most popular between Internet users, recent researches reveal that retail apps have been gaining ground lately. According to Apadmi, consumer and enterprise mobile app development, 85% of smartphone users in the UK use retail apps, a trend that is becoming popular all over the world.

Mobile commerce is growing so quickly due to the comfort that users feel with purchasing online. For example, it was proven that 63% of all online retail visits in the 2015 holiday season were made from an electronic device. Furthermore, in Spain, the percentage of mobile transactions in eCommerce has grown 15% over the previous year. It’s clear that technology is changing not only society, but also the way stores do marketing and make profits.

Contextual-Marketing

RETAIL INDUSTRY, A TRANSFORMATION NON-STOP

With the rise of smartphones, mobile technology is transforming retail industry. Only in 2015, customers spent 1,5 trillion dollars on purchases in store that originally started by digital interactions. Mobile devices allow customers compare and purchase products from everywhere which is available 24/7. In terms of sales, it allows brick-and-mortar shops increasing its benefits. That’s why this kind of companies are looking at ways to enhance the experience of whom may visit their sites.

Consumers feel now comfortable buying directly from a mobile application. The ability to make this kind of purchases has been around for years, which has given them time to embrace the new channel. That’s the cause why the number of people who are doing has increased rapidly.

By using a mobile app, for example, a customer save time and money when is bound to buy a good. Nevertheless, they won’t take anything on the Net if they consider that their experience isn’t good enough. The main challenging for retailers is how to define a good strategy for increasing the customer engagement and enhance the mobile shopping experience.

 

Many retailers are using proximity marketing services to be able to communicate with their customers in a more effective way. The most successful proximity marketing campaigns are a combination between mobile user experience and the correct use of geofences and beacons allowing retailers to create amazing and unique experiences for mobile shoppers. With proximity marketing tools, retail apps can reach the right audience at the exactly the right time using their context and shopping behavior to deliver just-in-time communications.

By collecting information from customer purchase history, website data, app data and location information, retailers can make a route map of the customers in order to understand their needs and bring them what exactly they want at the moment they need it the most.  Including proximity-triggered marketing strategies will help marketers to drive visits, get more conversions and improve customer retention rate.

 

BEACONS Vs GEOFENCING

Customer loyalty. That’s what retailers dream to achieve. But it’s necessary to change the way of thinking. For years, one-and-one relationships have been an ongoing quest. Beacon and geofencing technology don’t mean that companies should lose contact with customers, rather both might boost business relationships and increase benefits.

Beacons are location-based technology that broadcast a signal that a smartphone can detect when users open a specific mobile app. So, as soon as the mobile device enters a beacon range it wakes up and notifies the app.

Beacon technology is used by a large number of shops to promote their business. This kind of technology creates an alert when someone approaches or leaves a shop. Then, a retailer or any company can push timely messages to that customer promoting products or giving extra and useful information. Nevertheless, it’s necessary to have downloaded previously retailer’s mobile app, when it’s done the company could use beacon-triggered messages to capture customer attention and get new sales.

retail-shopping

Although beacons are the most popular in location-based marketing, geofencing is a very popular marketing practice too. Its purpose is to detect the user presence within the fence. That is, it works in order to attract customers in a general area. When they are at least 100 meters away from the place, they may receive mobile notifications about that particular place.

Geofences and beacons work to achieve the similar goals. These two technologies are in fact complementary, rather than conflict with each other. So how can you determine whether to use geofences, beacons or both in your app?

A good rule of thumb would be to think of geofences when you want to interact with a customer in a geographical area down to 100 meters at most (“macro-location”). When you need a finer precision down to centimeters (“micro-location”) you should use beacons instead.

 

BEST PROXIMITY MARKETING PRACTICES

The customer holds the key to every successful retail operation. In fact, retail principles are based on clients as the most important person in the business, detail, that is the same to say that every retailer must focus on improving the understanding of customer’s journey. Many companies are using proximity marketing to their mobile campaigns. Some of them are very popular.

IKEA

IKEA became the largest furniture retailer by bringing an innovative approach to the market with their ready-to-assemble furniture with modern architectural designs that can be bought at an affordable cost. They were also disruptive on their social media campaigns and when they introduced augmented reality to improve customer experiences.

in-store-marketing

By adding Beacon technology to their store in Graz, Austria they wanted to boost in-store experience with proximity marketing campaigns. For this purpose, beacons were placed throughout the store,  at the entrance, lobby, restaurant and the checkout area. In-store push notifications triggered by beacons were sent to mobile shoppers who have the IKEA Family app downloaded and Bluetooth enabled. Welcome messages, free coffee offers and reminders to use the rewards card are some examples of the campaigns they delivered in order to achieve a new level of customer engagement.

Known as an innovative company, IKEA used location-based technology to communicate and enhance the customer shopping experience.

 

regentstreetbeacons copiaREGENT STREET STORES

Located in the heart of London’s West End, Regent Street is one of the most famous premium shopping streets in the world. With more than 3,000 feet of storefronts, Regent Street offers the finest collections, but exploring the high street to its full potential can be limiting if the consumer is unaware of what is nearby and what in-store offers may be available.

To solve that problem, the Regent Street shopping app was launched. It aims to provide customers with useful content such as in-store promotions and exclusive offers. The beacon-enabled app sent attraction campaigns with alerts from boutiques and restaurants as the shoppers pass by.

The Regent Street app’s ongoing project has successfully reached over 120 retailers that already deployed beacons on their stores. The app also let the users add their preferences, allowing brands to reach shoppers with a specific profile. The guided shopping app then ranks offers by personal interest.

Since its launch, offering redemptions via the mobile app have increased more than ten times. The success of the Regent Street app may have potential at other international high streets.

 

NORDSTROMNordstrom

US Department store chain Nordstrom has been working to create personalized, relevant and seamless shopping experiences to their customers. Following an omnichannel strategy, they have been improving their stores, web and mobile app to adopt a customer-centric approach in all channels. To bridge the gap between the shopping experience in their brick-and-mortar stores and the online channel, Nordstrom used location-based marketing services with beacon technology.

The retailer deployed beacons in their stores and sent contextualized messages when their shoppers were visiting or passing by a store. For example, if customers have any item on their mobile app shopping cart and enter a shop, a message would be sent informing that these items are available and where to find them. This innovative initiative through the use of Beacon technology is helping Nordstrom to enhance the in-store experience.

 

We live in a hyper-connected world. The customer journey has become more complex and customers make decisions in-store, online and using mobile devices (smartphones, tablets, phablets). So, if retailers want to stay competitive and increase their profits, they must adapt to new ways of doing marketing and embrace new technologies that help them to anticipate the needs of their customers.

 

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GeoMarketing 101: What Is Proximity Marketing?

GeoMarketing 101: What Is Proximity Marketing?
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.

From geo-targeting to beacons, location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day.

With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off point for exploring how far the power of location may take us — we introduce the next installment of our GeoMarketing 101 series: understanding proximity marketing.

What Is Proximity Marketing?
Proximity marketing refers to the use of location technology to communicate with consumers in a certain place via their mobile device.

This can take several forms: It could involve setting up a geo-fence, so that customers who pass within a certain distance of a store receive a message or see a special offer. Or, in a business that has deployed beacons, opted-in consumers could receive beacon-triggered messages while shopping in the physical location.

Essentially, the idea is that communication between a business and consumer — whether that means ads, greetings, or otherwise — is more successful when it is relevant, and understanding a user’s location makes it more likely that the message will reach them at a time and place when they can be receptive. For example, when is it particularly likely that a customer would stop and try a new type of dish soap? When they’re passing near a supermarket — and then especially if they’re already inside shopping in the dish soap aisle.

How Are Brands Using Proximity Marketing?
As marketers have increasingly grown to understand the efficacy of incorporating location data, proximity marketing has taken on a new life over the past two years — and there are plenty of examples of its use.

Both Lord & Taylor and Macy’s have deployed beacons across their U.S. stores, and Macy’s looked to a combination of geo-fencing and the Bluetooth proximity devices to facilitate a 2015 Black Friday campaign.

Here’s how it worked: Before Thanksgiving weekend, Macy’s geo-targeted mobile users near a Macy’s location, encouraging them to download the Macy’s app (meaning that the store could then send them in-app beacon-triggered messages). Then, if these customers walked into a Macy’s on Black Friday — having downloaded the app — they received an alert letting them know that they could play the “Walk in and Win” game in order to win prizes ranging from gift cards to celebrity meetings. Macy’s called the proximity targeting effort “highly successful.”

There are plenty of examples of geo-fenced ad campaigns, but that Macy’s case study makes for a particularly interesting one because it combined “nearby” proximity marketing (users passing near a store) with the more specific example of on-premise targeting.

To learn more about the diverse applications of proximity marketing — and why location data is inexorably linked to in-store sales — check out the links below.

How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data

xAd Location Ads Produces 34 Percent Rise In Denny’s In-Store Visits

What The Coming 30,000 Local Political Campaigns Can Teach Retailers About Geo-Targeting