Being one of the many successful article marketers is something that can come easily. There are, however, things that you need to avoid that will keep you from being among the many more who used to be article marketers and are now struggling to make money. Done correctly, article marketing can see huge positive results in a very cost effective way. Article marketing done poorly can be a huge waste of time, energy, and even money. First mistake…making a boring title. Realize that the title of the article is going to be mixed in with quite a few others that your potential reader has to choose from. There are many of you competing for the same set of eyes. Don’t let your title be something that will blend in with all the rest. Make is something that will stand out and get noticed. Make sure that you don’t get too crazy and make sure that it is relevant to the topic you want to address, but, still be creative and you will stay competitive with other article marketers. Second mistake…not having a clear purpose. What is the main reason you want the reader to read your article? Is there a goal that you have in mind? Be clear as to what you want them to do and give them plenty of reason to want to take the action you want them to take. Have a starting point and and ending point in planning your article and use everything in between to help them get from point ‘A’ to point ‘B’. This is something that article marketers fail to do all too often. Third mistake…Not knowing your target audience. Article marketers need to keep in mind who your target audience is write to their level. If you are writing to a group of people who are typically very knowledgeable about the subject matter, then you better make sure that you are as well. Find out what they ask when they go online to search for this information and find how to relate to them. Study your target market and write to them. Fourth mistake…writing articles that won’t get published. Look at the standards that article directories have and write your articles to fit the most strict of standards. Make sure that you have the minimum number of preferred words. Make sure that it is well written. Make sure that it doesn’t have any problems with links within your article and that you link to appropriate places. Article marketers will often forget to check the article they are trying to submit and see if it is in compliance only to have it rejected. Fifth mistake…no call to action. As article marketers you have to remember that your goal is not just to inform, but to invite the reader to go to your website or to take what ever action you want them to take. Just as it is incredibly important to ask for the sale, it is important to ask them to click on the link that you provide. If you, as article marketers, can avoid these simple mistakes you will find yourself on the fast track to success. Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.