Relationship Building is Good Business, here’s why.

If you want to set your business apart from your competitors spend some time creating and fostering relationships with your current and prospective customers. Strong business relationship lead to long term customers and this is good for your bottom line. If you have been ignoring social media it’s time to recognize that you are turning your back on a vital direct connection to the people who have supported your business and those people who may be your next customers.

Your customers are a vital source of information for any company. They can help you understand how to better meet their needs and therefore, retain their business while attracting new business. One of the most powerful ways to tap this valuable resource is by finding more ways to connect with your customers and build lasting relationships. Relationship building is an ongoing process on and offline. Social media makes it easier to start and build relationships with current and prospective customers all over the world. Your marketing plan should include dedicating resources for building your online presence through posts, blogs, backlinks, bookmarks, commenting and more. Your website is simply not enough any more. If you want to speak to your customers and grow your sales you will need to connect with them using popular social media. Social media makes it easy to build relationships with your customers, here’s how. – Instantly create connections –

Expand your reach to new markets – Ability to jump on customer service issues right away – Better identify gaps in your service provision – Know what people are saying about your company – Increase awareness of what your business offers – Increase referrals and sales – Generate new sales with offers – Post Product or Service Reviews – Improve customer experiences with your company – Generate fresh online frequent content that you control What to do next: Have a look at some of the popular Social Media sites to see which ones are the best fit for your company, products or services. Don’t limit yourself to just the large sites, if you can find niche sites directly related to your purposes this can be ideal and easily found with a Google search.

Here are just a few of the top ones ranked by Alexa.com YouTube.com Facebook.com Twitter.com LinkedIn.com MySpace.com Yelp.com StumbleUpon Tumblr.com Reddit.com Flickr.com Digg.com Metacafe.com del.icio.us segnalo.com BlogCatalog.com technorati.com mixx.com Rojo.com Kaboodle.com gather.com Folkd.com KillerStartups.com Newsvine.com Faves.com BlinkList.com BuddyMarks.com WireFan.com Mister-Wong.com

Before the Internet, building business relationships meant greeting your customer by name when they came into your store. Today, it means using social media to better connect with your customers and in the process of helping them you help your own company grow stronger. Companies and their customers are connected in a way never seen before and it’s your job as a business owner to facilitate this process. About the Author Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more.

Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com/silver .

Are You Ready To Become Self-Employed

If you are interested in starting a business, or taking over one, you face a daunting task that carries a level of risk and excitement not possible in the ’employee’ world. If the financial independence of self-employment appeals to you – no boss, no income limits as to time and wage, and the ability to let your personal drive determine your compensation – then you will no doubt be eagerly going over the many options available to release you from your current job. However, the rush of financial excitement must be tempered by the necessary cost of time, money and effort in properly setting yourself up independently. Despite income claims made by business opportunity companies, or competing businesses, you must be ready to accept the reality of not seeing personal income for several months – or even years.

Starting a self-employed business on the side, while keeping regular employment as your financial security, is a wise method of ensuring your income. Another option is to have substantial savings that permit you the freedom to pursue your dreams unencumbered with other employment. However, the savings must also be capable of carrying the costs of developing a business along with providing for your material needs. Do you also recognize the time that is required in starting your own business? In some ways, it is almost unnecessary to bring up the point since your passion will likely drive you to spend many hours in your pursuits.

If you have other obligations; family, job, social etc. then you will have to consider if you CAN devote the time needed to get your business off the ground. Having discussed both money and time, you must recognize that there is much more effort extended BEFORE a business is profitable than at any other time in your business. Yes, once you are getting work and are satisfied with the income level you may be very busy indeed but you will then be compensated for it. When you are still cultivating you’re business – marketing, doing free jobs, searching for clients and customers – you may not be seeing any income, or a very meager one, which makes your EFFORTS seem immense. Do not falter!

If you come to the point when you are working your hardest and doing everything your business requires but still not seeing monetary results, you may hit a psychological wall. This is where truly entrepreneurial individuals see an obstacle to overcome as opposed to a dead-end to their hard work. Passion for their work and the strong desire to work for themselves overcomes any perceived barriers and moves them to keep going and ultimately becoming very successful. By persevering, you will certainly see the fine fruits of your labors and prove to yourself and others that the benefits of self-employment far outweigh the mediocre status quo of the typical worker’s daily grind.

Howard Martell is the Owner of http://HomeProfitCoach.com/silver . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Basics Tips On Government Foreclosure Homes

As the term implies, government foreclosure homes are sold by the government (or the Housing and Urban Development – HUD). Why would the government be selling a home? It will sometimes seize a property because the owner has not paid the required taxes on the property. In this case, the government repossess the property in the hopes of reselling it in order to cut its losses. There are other cases in which the government will take a home such as in the instance of a property owner who commits a crime on the property (the most common instances of this include drug manufacturing or sales). Whatever the case may be, the government is eager to get back its money and as in many other foreclosures, government foreclosure homes are often sold below the market value price.

Tax sale homes are the most sought-after deals in the foreclosure industry and are usually held between April and June. You can get extremely good deals on these types of homes because you may only need to pay off the property taxes that the owner of the home neglected to pay. This can end up being significantly lower than the worth of the home itself. Homes that were previously involved in some sort of criminal activity are often sold at a public auction to the highest bidder and the opening bid for these types of homes can be very low. The government has compiled a list of homes that are in foreclosure and it’s completely free to take a look at. Some things you want to keep in mind. . . HUD Homes are sold "as-is", no matter what. So you need to figure out if it’s worth your time, money and effort to invest in a home.

The necessary repairs may be more trouble than the home is worth. Buyers have 15 days (starting at the time the buyer signs the contract) to get the home inspection. You must also obtain written permission from the HUD to have the utilities turned on. Property condition reports provided by the HUD can be helpful in getting a superficial look at homes, but these should in no way be used as a substitute for a home inspection. The good news is that not all HUD homes need complete renovation. In fact, some may need only the carpet and/or fresh paint. It is possible to buy a HUD home that is in move-in condition. No matter what the state of the home, most buyers decide that new carpet or flooring and paint are the universal fixes that everyone wants on their homes. However, extensive renovation projects usually only appeal to the handy do-it-yourselfers. Renovation can easily take up to a year to complete. Buying government foreclosure homes can be a little risky. The most important factor to consider is that these homes come as they are–so you need to fully understand the condition they are in.

Howard Martell is the Owner of http://HomeProfitCoach.com/silver. Check us out anytime for marketing tips and a free subscription to our cutting-edge newsletter.

Bad Business Vs No Business For Small Business Owners

Should we turn business away as compared to getting into business deals, which are bad? The truth to this is that some business is always better as compared to no business. What we need to do within this article is define what is actually ?bad?. What is bad business? Bad business is essentially what costs small business owners dearly. This could possibly mean that these bad transactions could end up costing more than it is worth in the end. If you have shelled out money for materials, time, labor and money only to receive something not up to your company standard, then you have lost money on that particular job.

Taking these, types of deals incur more money than you received for the finished product or service. Follow your gut instinct More times to none, business owners take on more work than they feel comfortable with in the beginning. Some will have a bad feeling about the transaction or maybe even suspect they will not receive payment or the customer has such unrealistic expectations that the business owners knows will not be fulfilled. Make sure there is communication between both parties involved You should make every effort to make sure that no matter the transaction, the deal is precise and profitable with the terms and conditions made clear as well as understood by both parties involved.

This will ensure that both parties will be happy. One cannot avoid bad business deals from never happening but a little common sense can aid greatly with these ventures. Do not believe that bad business is better than no business Today our nation is experiencing very difficult times. Some will even state that although you lost money on a particular job that your name is still out there being networked and this makes the loss worth it, this is not always true in my book. Generally, the people who state this have very deep pockets and can afford the losses but for a struggling small business owner who has just started their business, jobs such as this can lead the company to failure.

What causes bad business? Bad small businesses come out of a breakdown in the relationship between you and your small business. Through the misunderstanding of an expectation, you come to realize that often the expensive lawsuits result from jobs or transactions such as this; it is not worth it, in the end, to continually deal with bad business. You must adjust and learn from these deals, which have turned bad. It is obvious that no business is preferable to bad business. Bad business turns costly over time as well as time-consuming and the bad publicity gained from this is horribly bad for business. Through determination on the part of your small business, you should never leave details up for the chance. You must ensure all parties involved with business deals are in full agreement unless you want these dealings to minimize your customers as well as your income.

Howard Martell is the Owner of http://HomeProfitCoach.com/silver . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Can Your Business Survive

Ralph Waldo Emerson said, "Build a better mousetrap, and the world will beat a path to your door." But when you’re starting your own business, there’s no guarantee that your "mousetrap" is going to survive, especially in today’s fast-paced business world. Nearly half of all small businesses fail within the first two years of operation. The number one reason for business failure is inadequate planning. The second reason is under-capitalization. So before you mortgage your house, or go into debt financing your business, you need to know if your business is going to do more than survive — you want to know if it’s good enough to thrive! Here are three things successful businesses that have stayed in business for five years or longer have in common:

1. The idea. A successful business start-up always starts with an idea. Something that makes your business stand out from all the rest. So how do you know if you’ve got a good idea? You’ve probably got a good idea if you can answer yes to any of the following questions: Does your idea provide the solution to a significant problem for your target market? Does it satisfy a need or want? Does it create an opportunity? The most successful businesses either fix problems (either real or perceived), or they increase your customer’s pleasure. They create a repeat need for a product or service among the target market.

2. The market. Your chances of survival are better if you can answer the following questions with a yes: Is there already a market for your product or service? (It’s much easier to fill a need than trying to create an entirely new market.) Can your target market afford to buy your products or services? (If they can’t afford it, it doesn’t matter how great it is, you won’t sell any!) Will your target market perceive your product or service as valuable? (If they want it, but don’t think it’s worth what you’re selling it for, you won’t make any sales.)

3. Your ability. Do you have the people, the resources and the knowledge to be able to consistently provide your products or services to your target market? Can you maintain a competitive advantage? Do you have enough manpower? Can you purchase the supplies and materials you need over the long run? Your first step always is to create a solid business plan. Your business plan is more than an essay on "Why I deserve to get funding for my idea" however. Don’t spend all the time creating a business plan and then toss it in the bottom drawer of your desk. Your business plan should be a living, breathing roadmap that helps you make sure you’re on course and reaching the goals that you set for your business. The second step to business survival is getting enough financing. Although the term "bootstrap entrepreneur" describes most small business owners, having enough capital to be able to keep your business afloat is vital to your survival. When you’re creating your financial analysis of your business, make sure you’re being realistic about costs and expenditures, so that you give yourself the cushion you need to succeed. If finding financing is a problem, either because you don’t have enough credit or equity, or there are other problems, take the time to look into the resources that are available in your community.

There are a wide variety of grants and loans (including microloans) for entrepreneurs, if you know where to look. Some great resources will be: -The Small Business Administration -Local Small Business Development Centers -Women’s Organizations -Local University or Community College -Chamber of Commerce -SCORE (The Association for Retired Executives) -Nonprofit organizations that work on economic development in your area Use other successful business models as a guide. When you’re getting started, look around. What businesses are successful? Why? What is it they’re doing that is working? What attributes do you admire, and why? You stand a better chance of succeeding if you’re modeling someone who is already successful. Find a mentor. Most entrepreneurs have great skills and abilities, but no one does everything well. You probably already know what your strengths and weaknesses are. (If not, there are many resources and tools that can help you figure it out!) Rather than ignoring your weaknesses, find a mentor who can help you either build your skills in your weaker areas, or offer advice for getting what you need. If you take the time to plan to succeed, you could be creating a legacy that will be enjoyed by future generations, and that other entrepreneurs will look at as a model for building their own businesses.

Howard Martell is the Owner of http://HomeProfitCoach.com/silver . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Aida And Dagmar – Models For An Advertising Agency

An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client?s services or products. Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients. For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyer?s psychology. Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better. There are ample of theories to explain the process that goes in the buyer?s mind when he/she goes to purchase anything. The process is not the same for each buyer and it is sequential.

One of the popular features followed by ad agencies is AIDA. AIDA is a acronym stands for: A ? Attention I ? Interest D ? Desire A ? Action The AIDA model states that advertising agency should know how to draw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agency?s duty to create a desire in a buyer to buy a specific product. All three steps of the AIDA policy will help you to stimulate the action towards the purchase of a product. AIDA theory guides and leads you to build a better advertising business.

BIG B?s of advertising world have followed AIDA to generate good advertisement campaigns. Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply. Term DAGMAR is an acronym for: Defining Advertising Goals for Measured Advertising Results According to DAGMAR, a sale must carry a potential customer through four stages: I. Awareness II. Comprehension III. Conviction IV.

Action Suppose you are having a service or product and your customer knows nothing about the product. As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on respective websites. Comprehension is the second step of DAGMAR. Try to know the answers to these following questions. a) What is your product about? b) What are product?s potential features and benefits of product? c) What will your customer get from your product? And how? Answers to all these questions will help you to get a potential customer. Next stage is conviction and this is very important.

Convince your customer by telling him the benefits of your product. After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer. However, your previous actions will have a major role to play. If you have been able to convince the customer and have answered him satisfactorily then you will definitely be the winner of the day.

Howard Martell is the Owner of http://HomeProfitCoach.com/silver . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.