Blending the amazing technology and your online marketing strategy takes a little thought. With all the automated systems available today you can do so much quicker and easier than ever before. Even though the amazing technology and your online marketing strategy do work together, that does not mean that you won’t have to work. Ultimately you need to plan the best course of action for your business. It is about more than just getting some software, pushing some buttons and sitting back waiting for the money to roll in. As a matter of fact, this is one of the most common mistakes that many people make. They have bought into the hype of online marketing.
They have come to believe that with a little time and virtually no effort, they can can make a ton of money. The problem is that the software won’t do it all and if you don’t understand at least the basics of how it all goes together, you will miss out on a great opportunity. So, no matter what technology and automation you depend on you need to be willing to learn the basics of how it all goes together or you won’t have much, or any success. Another thing that many would be internet marketers overlook is the fact that they need to be able to track all of their results. There are things that may need to be tweaked but unless you are tracking your results you won’t be able to identify which things work well for you and which ones don’t work. For that reason you should add, and learn to use, some type of code to track elements of your online business.
Two things that are very important to track are the number of visitors you get to your site and the percentage of conversions (people who actually take some action like buy your product or sign up to your list) that you are getting. Most of the tweaks you do to your site will be geared to increasing one of these things – traffic or conversions. You need to be able to figure out which tweaks have worked and which ones haven’t worked. To that end, make sure you only make one change at a time.
If you try to change too many things at once how will you know which one of those changes made a difference and which one didn’t? And worse, you may have actually had one thing that made a positive change and one that made a negative change and they have balanced each other out. If that happens you have no way of knowing that one of the changes actually worked. Make one small change at a time, wait a few weeks or months to see if the change helped or hurt (or didn’t do anything). If the change worked try something else to get even better results, if it didn’t work go back to what you had before and then make another change.
Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.