Month: July 2019

As you begin to explore Pinterest you will notice that this highly visual social network is not the same as other the social networking sites and that you need to put some serious thought into getting your pins indexed properly To effectively get your pins to climb the ranks of Pinterest, you have to understand and focus your attention on the keywords in your descriptions, hashtags, and links. This is critical because pinboard’s mostly involve posting and uploading unique, entertaining, compelling images, photos, and videos. Some may say that since your posting images keywords don’t matter as much, but they do!

This even includes your choice of keywords for your Pinterest profile description, especially if you want to get noticed by other pinner’s in a specific market and ranked well by search engines. When posting a new pin be sure that you use relevant titles and informative, keyword focused descriptions. Not only will this help other pinner’s find your content, it will create added value on your boards. The same holds true when you repin other people’s images. Don’t be afraid to change or add to the description and be sure to use your keywords. While repining images posted by other people is fun and can be very beneficial, you should also be sure to upload your own unique or interesting pins with searchable keyword titles, descriptions and tags.

The main reason for this is so that your boards will have interesting pins that other pinner’s will want to repin. By providing fresh, interesting content on your boards you can help ensure that it will be shared more frequently and it will also help you attract more followers. This simple process of pinning and repining will help you drive more genuine page views and higher web ranking for your search engine optimized Pinterest pinboard. – Using Hashtag’s The # symbol, called a hashtag, is used to mark keywords or topics. It was made popular by Twitter users as a way to categorize messages. Tagging pins with hashtag’s makes them easier to find and more searchable to most search engines. When you want your boards and pins to be quickly and conveniently searched, you can attach a hashtag symbol # before your keyword in a pin description. For example, if you include the hashtag ?#marketing? in your description, people can click on the hashtag to instantly search through Pinterest to find all of the pins related to that particular search term. – Including Links In your Pinterest profile description you can add a link of your business website as well as connections to your blog, and other social networking sites such as Facebook and Twitter. These external connections are ways for users to find your boards and pins.

As you are pinning keep in mind that Google indexes individual boards on Pinterest and that makes the descriptions you use on your pins and board extremely important. Pinterest has become extremely popular over the last two years and it doesn’t look like their growth will be slowing down anytime soon. That only leads us to believe that from a business standpoint we should consider Pinterest an important part of our marketing strategy, just like our blogs, Facebook and Twitter.

These is little doubt that the combination of these social platforms can go a long way towards increasing visibility, attracting visitors and generating more sales, which is the main reason for any business to engage in online social marketing.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

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How To Boost Lead Generation With Pinterest If you think that Pinterest is a fad, you risk missing out on the next best thing to happen in the Internet. In fact, this early Pinterest has shown a lot of promise in boosting lead generation. Marketers are actually drooling and have hailed Pinterest as a great lead generation tool. However, if you just dismiss Pinterest as a passing fad then you may be signing your own death warrant. Pinterest was an obscure site when it started in 2011. It caught fire and became one of the hottest sites on the Internet.

Pinterest continued to prove critics wrong as it earned around 20 million users with about 3.3 million added at the end of 2012. It has surpassed Yahoo in driving organic traffic to websites and shown fleeting brilliance by beating Twitter in driving referral traffic. This website is very appealing to young women which form the majority of users. Pinterest have demonstrated as a very useful e-commerce tool. Pinterest is in a position to fill the things that other social networks lack. In fact, people have been spending more time in Pinterest at an average almost similar to the time being spent by Facebook users. Let’s face it – humans are visual creatures. This is the main reason why Pinterest has become so popular in such a short period of time.

Pinterest’s leverage makes it an effective lead generation tool because how information is being processed. This social media allows marketers to place products in front of a captive audience and at the same time capitalize how our brain’s process information. Like any other marketing tools, every marketer wants to get brand awareness. Pinterest is the perfect vehicle for this because it is able to deliver solid brand exposure. Just like how you want you brand to be more visual, you can effectively tell a story using Pinterest. A pin carries a thousand words. This could work for your quest to generate leads.

The only limitation that you have on Pinterest is your own imagination. So when you are trying to tell a story to generate leads, you can rely on Pinterest to deliver. When businesses reach out to prospective leads, Pinterest can become a platform to reckon with. In fact, there have been studies conducted that Pinterest has the potential to be more effective than Facebook! Marketers can count on Pinterest to entice potential customers to buy stuff and there is empirical data to support it. An eyeglass retailer said that 11 percent of their website traffic was routed through Pinterest.

Create a Pinterest board that is interesting and worthwhile. It is recommended that you leverage the simplistic layout of Pinterest to your advantage. A well-organized Pinterest page is part of the marketing mix. You will be able to build a very engaged follower list when you put photos that link back to suitable landing pages. Pinterest can work for businesses as long they know what they are going into. When used correctly, Pinterest will become a lead generating dynamo.

Just learn how to use Pinterest and see how traffic to your site increase dramatically. Studies reveal that 21 percent of people that saw pictures of products on Pinterest went on to buy the product. This only solidifies the fact that Pinterest can covert leads into sales faster and better than any other social media network. The use of photos and videos are the things that make Pinterest great in driving traffic.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

How To Advertise And Win With Facebook Facebook is a potential advertising site. Millions and Millions of users are visiting the page every minute to update with family and friends. Not only that, they even play games in their pages that makes them take longer time to stay. Advertisers are eyeing on the opportunity given by Facebook. As the users are continuously growing every day, so is the opportunity of having an effective advertisement. Studies show that when an audience is frequently seeing an ad for just three second several times a day, he would likely to patronize the product in the ads. Face book users stay more than 3 seconds on their page. They even take more than an hour reading recent stories, so, there is the potential. The question of how to advertise on Facebook faces so many business men who wish to place their name on the webpage today. Knowing what potential the Facebook has, it is really tempting to get even just a small space for your ads. But how can you do this? Here are some pointers:

1. Zero in your audience. Facebook is a worldwide audience. You cannot cater all their needs. Facebook users come in many different cultures, age, s*x, gender and personal characters. Just thinking of what a hundred Facebook users’ behavior is headache. How much more if they come in millions? So, you have to zero-in your audience. Right targeting is the key. As Facebook users updates their profile, use it as a basis of your target market. For example, your product is a lip balm for teenagers; find the key numbers like, 13-19 and keywords like high school, glee, or any stuff related to a teenage profile.

2. View or click. Decide whether you will be paying even if the audience is only viewing your ad or if he is clicking it. Most advertiser pay for the ad whenever only the audience clicks on it. Try to have both if your budget is ample enough to cover for the two types of ads. Sometimes, an audience does not know what he likes. By viewing your ad, he might realize that he needs your product and will start clicking on it. Chances are great!

3. Track the profits. The only thing that Facebook do for the advertisers is to track how many time the ad got clicked or viewed. It is up to the advertiser to track the profit returns. Sometimes, it takes longer time for the profit to materialize. That is the downside of Facebook advertising. The winning point is, you were able to show a big portion of audience that you are there to serve them. Later on, your investments will return.

4. Break free. There are a lot of competitors in Facebook. Aside from other ads, the user’s profile and other recent stories are your fiercest competitors. Make your ad stand out and shout. Otherwise, it will be buried under the pile of profile pictures, comments and invitations that a Facebook user is most excited too. Make it noticeable and attractive. There are a lot of things to consider in advertising in a social networking site such as Facebook. These are just some pointers to guide you on how to advertise and win. The most important is to have a very good product and service so that it is easy to maintain customers and audiences.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Did you know that Pinterest is one of the fastest-growing social networking sites in history? Surpassing even Facebook and Twitter in terms of rapid growth, with its user base of over 10 million people spending an average of an hour or more a day pinning, repining and sharing images. Even though it’s only been around for a short time this extremely popular image-based network is quickly changing the face of social media and there is no doubt that it can be both fun and beneficial from business standpoint. As the fastest growing social network site, Pinterest has and almost addictive visual appeal to consumers, making it an excellent platform for promoting brand awareness, products and services in a wide variety of markets such as DIY, sports, crafts, fashion, foods, and many more.

On Pinterest users, referred to as "pinner’s" can easily pin images and photos from the Internet, their computers, smart phones and from inside the Pinterest network to their own pinboard’s with a simple click or two. There are several ways that you can make your Pinterest marketing efforts more effective, for instance; You can link your Pinterest account with your Twitter and/or Facebook account during registration, making sharing on multiple social networks more convenient and fun. You can display photos and digital images of your business logo, products and services to drive more traffic and sales. You can also pin audio’s and videos to create a more interactive experience for your followers. Be sure that you share other people’s images frequently.

The Pinterest platform makes sharing quick and easy. Their built-in system ensures that when you repin an image, the user who first pinned it will also get credit. Repin?s always maintain the source-link of the image no matter how many times it?s repined and by incorporating hash tags, links, and embeds you will always get credited when other users repin your image, which makes this network an amazing viral marketing tool! Pinterest also provides other share-ability features such as; Connect, Like, Comment and Embed that not only help you share your pins, it helps with search engine optimization as well.

Not only is pinning simple it can be integrated to your website by placing a Pinterest ?Follow? or ?Pinit? button on your website or blog, making it easy for pinner?s to pin images directly from your site and spread your message. You can grow your popularity by joining and following interest groups, commenting on other peoples pins and by posting new images to your boards regularly. Just like with any other type of social network marketing your business will get out of it whatever they decide to put into it.

Since Pinterest is still so young you can be sure that mistakes will be made, time will be lost, and not everyone will find the secret to using it effectively, but with a little bit of creativity and initiative there is no doubt that savvy business owners will be able to find plenty of ways to use Pinterest to promote their business, products and services.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Four Tips To Top At Facebook Advertising Facebook ad campaigns are increasingly gaining popularity among business owners and advertisers. With millions of users using this social networking site almost every day, many businessmen can’t help but turn their attention to it. What’s more Facebook has many apps and features that allow advertisers to target the right niche for their products based on demographic data such as likes, status, gender, educational level, occupation, interests, and many more.

There are two ways you can pay for a Facebook ad. You can either pay per click, meaning you only pay when someone clicks your ad or pay per a thousand impression, wherein you only pay a certain amount after your ad has been viewed a thousand times. Since you’ll be paying Facebook based on the number of clicks and/or impressions, it is important that your ad will attract the attention of Facebook users and drive them to click on the ad being shown on their walls. But with so many people trying to get an edge in the market, it’s possible that instead of driving more followers to click your ad, you’ll be driving them away to your rival’s ad. This, of course, is something that you don’t want to happen. It is important therefor that you consider some factors which can help beat competition using Facebook advertising.

1. Focus on your target market and their interests (which you will know through keywords). Just like any other online marketing models, Facebook ads are most effective when they are designed and targeted at the right group of people who will be interested with your products or services. Design ads that target the right groups of individuals based on their location. For instance, if your company offers services or products at designated areas, you need to make sure your ads will reach Facebook users living in that particular area, region, or city. You can also use the right keywords to target customers for particular business ads.

2. Compel your potential consumers to take action. You want to get your message across, that’s why you created a Facebook ad. You want your target market to know the benefits and features of your advertised products or services, but what is an advertisement without getting the proper response from your customers and prospects? So make sure your ads also convey a call-to-action to your target market by clicking it or by buying your product or service.

3. Make the content of your landing page relevant. Facebook ads, once clicked, will usually bring users to a landing page to give them more information and details about a product or service. So the content, features and design of your ad landing page will also define the outcome of your ad campaign. Make sure that your landing page will have the same information conveyed through your ad campaigns. In addition, design your landing page in an appealing and user-friendly way so that customers can have easy access to their desired information. If your landing page fails to hold the attention of your visitors and provide them relevant information in a simple and quick way, you might not be able to achieve your desired marketing objective from your Facebook ad campaigns.

4. Regular evaluation and modification of your Facebook ad. Like any other online ad campaigns,you have tostudy and evaluate how your Facebook ad is performing on a regular basis. Monitor the click-through rate (CTR) of your ad in order to identify its success rate. Regular monitoring of your ads is also crucial in helping you identify the factors that may contribute to having a higher CTR. Based on your study, you can alter your ad campaign in order to make it perform better, and thus help you achieve your marketing objectives.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Because there are so many social network terms out there, let?s start by distinguishing early on what a Facebook status actually is. A Facebook status is a post that appears for your contacts to read. Whereas before, Facebook statuses were immediately broadcast for everyone, now there are plenty of privacy settings to protect the person by letting them choose who can actually read their messages.

You can also interact through your Facebook status. Friends and other contacts are allowed to comment on the Facebook status or simply Like the status. Recently, Facebook has added a tagging feature to Facebook statuses. Put @ in the beginning and you are allowed to tag as many as 6 people in a post. Friends and contacts that are tagged will be notified in the same way that they are also notified when somebody else or the status owner has replied a status he commented on.

How are Facebook statuses important for professionals, you may ask? Well, Facebook statuses are what many consider as the very essence of Facebook. Here, customers, potential customers and other interested parties can interact on a particular piece of information in a casual manner that is way more convenient and conversational than email or even Twitter actually will. With Facebook statuses also, almost everyone can join in the conversation (that is if you want them to) which makes for a casual promotion of your product, service or company. The Facebook status is a powerful part of using Facebook for your business.

The number of Likes and comments for every Facebook status will help your page climb up in its search engine position. Facebook statuses can also help you with branding efforts. For your Facebook marketing to be successful it is important that you monitor your page carefully, that you keep your status posts enthusiastic and professional at the same time. While it’s tempting to place something instantly catching, hilarious or even shocking, you need to ask yourself first whether this will help the business reputation in the long run or will it just server as temporary entertainment? It is important to optimize Facebook statuses in order to make them more searchable for potential customers.

A good feature to use is Facebook status tagging. What makes this so advantageous for business owners is that when you tag affiliated companies in the post, it will also appear on their page. Therefore exposing your company to customers who may be looking at a related site. You can also do this with community pages. When you tag a community page, you will gain access to millions of potential customers who may have the same interests as your business.

While it’s important to organize your Facebook status updates, it isn’t recommended that you leave all the work to organizing sites like Hootsuite. Checking through a Profile or Fan Page that are dominated by RSS Feeds is a turnoff for most potential customers. Clients want to feel like they?re interacting with a real person in the company, so be mindful of interaction.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

First of all, Facebook is a social networking website that was primarily designed for use for Ivy League college students. However, because of the interactive tools that it can offer, it is now widely available for many people from different parts of the world. Whichever college or school you go to and wherever you are, you will now be able to join Facebook. With Facebook, you will now be able to keep in touch with your friends as well as make new friends. However, the best thing about Facebook is probably its tools that you can use to market your business. Facebook is now one of the most popular websites today. With over 62 million active members from all over the world and still growing, you will see that this website is now somewhat of a large community.

You will see different people here from all walks of life. With this figures, you will see that it will have the potential in providing you a way to market your products or services. It has tons of traffic and a lot of potential in providing your website with more targeted traffic. You may ask why Facebook became one of the best places to market on the internet. Basically, Facebook is different from other social networking websites. Unlike other social networking websites, you will see that Facebook will be able to offer you different kinds of useful applications or tools that you can use to market your products or services.

The applications on Facebook will let you market your products or services far more effectively than the available tools in most social networking websites. By adding applications in your Facebook page, such as games, groups, and quizzes, you will be able to get people to view your Facebook page and help you market your products or services. The best thing about the application is that it is free. Facebook is definitely a great place in the internet to market in. With the ability to drive targeted traffic to your website, you can be sure that you will be able to have lots of fun marketing your products. You have to consider the fact that Facebook is about networking.

If a particular person in your friends list loved your products, they will most likely tell their friends in their Facebook friends list about the product and encourage them to purchase from you. This is how Facebook marketing basically works. You’ll be surprised as to how many people will be quite interested in what you have to offer. You have to remember that targeted traffic is the key to internet marketing. If you are marketing your products or services in Facebook, you can be sure that you will be able to get a lot of targeted traffic in your business website. So, the next time you plan on marketing on the internet, you might want to join Facebook.

It’s free, it’s easy, and it’s a lot of fun. With Facebook, you will really have great time marketing and also profit from it at the same time. With Facebook, internet marketing is easier and a lot cheaper than ever before. Remember these things and you will be able to see how much potential Facebook will be able to provide your business with.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

are an excellent way to increase brand awareness by bringing together people virtually or in person. You can use to promote a product launch or to market an existing product by offering attendees a bonus in the form of a discount coupon. The value of hosting a Facebook Event lies in the fact that you can invite all your fans with a single click of the button. Additionally, if you can host a live event your credibility increases a thousand-fold because online interaction still cannot replace meeting someone in person. However, if you feel your product is not suited for a live event, you can still host an online event. Many marketers feel that online events aren?t worth the hassle because the return in sales is pretty low for the work required to maintain interest in the event and then keep the event going.

However, if you look at the issue from the perspective of building relationships with your prospects, then events can be invaluable. After all, while your ultimate goal is to drive sales, building relationships with your customers should also be high on your priority list because this, along with providing high value, is what will turn simple prospects into customers who are raving fans.

The latter will generate a much better ROI over the long term since you don?t have to expend as many resources on finding new customers. In fact, a study showed that repeat customers cost a business 6 times less than acquiring new customers and they also spend 33% more. Another interesting aspect is that sites such as Meetup.com, which is basically a social site for groups focused on varied interests, have an application that allow Meetup groups to promote their events on Facebook. This can be an invaluable source of new prospects because there will be plenty of people on Meetup who might not have a Facebook presence.

The best way to learn about hosting events is to attend a few yourself and see how others are doing it. You can find events by running a search in the Applications ? Events tab. Howard Martell is the Owner of

http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Today we are going to jump right in and talk about engaging your audience, growing your boards by running contests. As we well know the purpose of Pinterest is to allow people to "pin" photos they find on the internet or upload from their computers to their virtual pinboard’s. This powerful social network makes it easy for anyone to organize collections, share ideas and even product pictures, so that consumers can find and share them with others. To ensure that you are engaging your audience and growing your boards you can do several things, including launching a Pinterest contest. Running a pinning contest can be a great way to promote your pins, boards and especially your business. There are many types of contests you can run on Pinterest including "pin it to win it,? ?best photo contest? or ?re-pin/like contest.? The first thing to consider is what type of contest you’re going to run? – Will it be a good fit for your business? – Will it help raise brand awareness and engage consumers? – What type of prizes will you give away? –

How long is it going to last? It’s important to have a good idea of what results you would like to achieve by running the contest. This will help you prepare properly and achieve your goals effectively. Now let’s go over a few different types of contests you can run: – Pin To Win Contest Is this where you have your contestants create a board specifically dedicated to your contest. On this board you will instruct them to pin specific images. They can be photos of your products or images related to a certain theme topic. The most creative board wins. Kraft Food’s recently did this in their "Pin It To Win It" recipe contest.

This is a very good example of how to run a popular contest on Pinterest. You can find the entries by doing a search on Pinterest with the term #kraftrecipes (notice how they used the hashtag) or by going to: http://www.kraftrecipes.com/promotions/pinterest-rules.aspx The contest is over now, but you can still use it as an example. – Photo Contest This is where your contestants pin images of themselves actually using your products in a creative way. Then you have your site visitors and other pinner’s vote on the most creative images. The contestant with the most votes wins. – Repining Contest This is where contestants are asked to repin specific images and write descriptions using specific hashtags. This type of contest can help jumpstart the viral nature of your pins by utilizing Pinterest’s ?repin? feature as a means to enter. It can also be the most effective in building brand awareness, because the winner will be the follower who repins the most. – Comment Contest This is one of the simplest types of contests to run. This is where contestants are asked to leave comment on a specific pin. You can have them include the hashtag or answer a question and the most informative comment will win. This type of contest is quick, easy and allows anyone to enter. Not to mention, generates a lot of interest.

Here are a few quick tips that will help ensure your contest will be a big success: – When getting ready for your contest be sure to post clear, easy to follow rules for your contestants. – Include a start and end date for your contest. – Monitor every phase of your contest carefully. Keep track of entries to ensure everyone is entering correctly and not breaking the rules. – Give a prize that your contestants will really want to work for to win.

To – Consider giving first, second and consolation prizes to your finalists. – Make it’s easy to enter. A social media contest should be simple and not require lengthy forms or mail-ins to enter. This will only deter people from participating. As of now, Pinterest doesn’t have any formal rules pertaining to running contests or sweepstakes, but before you begin your contest you want to make sure that you are complying with your state?s rules and regulations regarding sweepstakes.

If you decide that running a contest on Pinterest will be a good fit for your business, but you’re not quite sure where to start you can always visit the site and look at ongoing contests from other Pinterest users. This way you can watch what works and what doesn’t so that you can plan your own contest more effectively. TIP: Use the search term "#contest" Truly, there’s no doubt that you can use Pinterest to help promote brand awareness, create buzz and attract more customers, so why not make it fun by hosting your own Pinterest contest.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.