Month: July 2019

Eight Steps At Boosting Your Facebook Ads Facebook has become a very influential social networking site and with it comes a new range of techniques and applications for your business, and most of them are free. Making use of some or all of the tools discussed below can increase your online presence significantly. These applications are just examples, and there may be more aps available for you.

1. Connect the Twitter app to your Facebook page. When you do, your tweets will automatically become your status updates (or vice versa). In order to make someone a “fan” of your business page, you can offer them something worthwhile. Use the many Facebook aps to give away eBooks, free coupons, or anything downloadable.

2. Import email addresses through Facebook. In order to make Facebook even more popular, Facebook allows its users to import email addresses of those who haven’t already signed up. You can also do this with your mailing list to gain more fans or friends.

3. Engage your fans or prospective fans in some interesting activities. Start a contest or a game and you’ll most likely attract many followers. Doing this is pretty simple because there are hundreds of Facebook applications you can use.

4. Add static FBML tabs to your Facebook fan page. Use this to customize your page with your desired images and content. Although you may hire someone with technical knowledge to do this for you, it is worth it,considering how many potential consumers will be attracted to viewing a brand that is uniquely yours.

5. Think carefully of what name to use in your business page.If you have not yet set up your page or registered your page name, think carefully of what name to use. There may be some keywords that need to be included in the title. For instance, if you’re operating your business in New York then it would be beneficial to use this in your page name or title. Or if you’re a web developer consider if it will be crucial to use it in your page title along with your business name. This is one great way you can optimize your business both in Facebook searches and in search engines. Think on how people can find you on Facebook? Will they search for your product or your location or your trading name? If at all possible, make your own research on what words people use when searching for your product or service, remember that what you put in now cannot be changed later.

6. Get a unique Facebook URL. Facebook gives its users this unique Facebook URL once their Facebook fan page has gained at least 25 fans. Claiming this Facebook URL will allow you to promote your Facebook page offline without any difficulty.

7. Use apps such as NetworkedBlogs in order to link your Facebook Fan Page to your blogs. This will provide your fans an unending stream of news and information about your product and save your time.

8. Motivate your fans to like your posts. The first thing that your fans see after they log on to Facebook is their wall news feeds. If you urge them to “like” or engage with your posts, their friends will see it on their walls and they may do the same thing and this may even cause your page to grow viral. Persuasive content only requires some extra effort while considering about your update. So there you have it, eight steps to boost your Facebook marketing campaign. Try some of these steps right now and start attracting potential customers to your business.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

By following these simple rules you can help ensure that any contest you decide to run will be popular and potentially profitable. – Let’s start with some Pinterest Do?s: Respect other pinner’s (users) and their followers.

Don’t criticize just because you don’t like the content they’re sharing. Remember, just like art pinning is subjective and their choice of pins is completely up to them as long as they are not violating any Pinterest policies or rules.

Create boards and pin content that is related to and best expresses your business. Always in two appropriate categories, whether it be DIY crafts, wedding events, architecture, food, etc. You have to credit your pin sources. This will help prevent negative comments, suspension or termination of your account. Expect other pinner’s will do the same for you.

Showcase appealing, original and unique pins for your business and share them to your Facebook and Twitter accounts to get the credit (backlinks) you deserve. Always click the pin first before repining to ensure that it leads you to the original source. If it does you can continue with your re-pinning; if It doesn’t, don’t pin it because it will be considered spam. Rename the default boards in your Pinterest account to relate to your business or to reflect your own personality. Make your pins unique and appealing. To achieve high visibility for your company brand, products and services, give your pins a good title and informative descriptions.

Always use specific keywords and hashtags in your descriptions to make your boards SEO friendly and create backlinks. Follow other brands, businesses and companies. Repin their pins, interact with them. This will help create networking opportunities and may even attract new customers! Report objectionable business deals or offers, as well as, use of tiny URLs to avoid other pinner’s being spammed. Involve your co-pinner’s, loyal followers and/or customers to create a business community that shares the same interests and goals. Follow properly named boards, repin compelling media, and interact with companies as part of your networking strategy to get more customers. Check out how other companies use Pinterest to promote their business boards, brands, contests, products and services. Always enjoy the experience of pinning, repining, interacting and collaborating with fellow users. Whether you are looking for business prospects, you want them join your contests or you just want to make new contacts. Make use of the pricing feature of Pinterest because it opens up a world of opportunities to online business retailers. – Now let’s go over some of the – Pinterest Don’ts Don’t post images/photos/videos that will have a negative impact on your Pinterest account and business image.

Don’t be a pinning addict (?pinning everything you see?) because it will just clutter your boards will irrelevant pins and confuse your followers. Don’t post pins too quickly without carefully deliberating the impact that it will have on your followers. Remember that loyal followers are the key to success when it comes to effective social marketing.

Don’t regularly rely solely on re-pinning and tagging with your own keywords and hash tags because it is still the original authors who will get all the full credits. Don’t steal credit for pins that are not yours, as well as, insert inappropriate titles and descriptions to ?repins?. (It’s Spam) Don’t tag pins incorrectly or assign pin descriptions that don’t correspond with the original content. Try not to repin images/photos that lead you only to a secondary source or tiny URL so as to avoid being spammed or getting negative comments from co-pinner’s, respectively. Avoid making the habit of using secondary sources or those indexed only by search engines. Don’t be surprised if your boards are not getting noticed because they were named too specifically.

Remember your keywords! Don’t promise anything on your Pinterest contests that you cannot deliver. Don’t post hateful comments on objectionable pins. If you come across a pin that you think is spam or offensive in some way, report it. By using good business sense and following these simple do’s and don’ts, I have no doubt that you will be able to take full advantage of everything that Pinterest has to offer your business. The bottom line is that this popular social network isn’t very hard to figure out. Its ease of use is what makes it so appealing, not to mention effective. Just remember, when it comes to effectively using Pinterest to run profitable promotions for your business providing relevant content that adds value to the marketplace is your key to success.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Deciding Between Facebook Group or Facebook Page One of the famous social networking nowadays is Facebook. While the website’s main objective is to build bridges with your social circle, it has become a strong business tool as well. Taunted as the biggest social networking sites, Facebook has surpassed the population of MySpace, eventually making it a global household name. Indeed, a business already on Facebook is a step ahead. But even today, many business owners want to know why they need to make a Facebook page or Facebook groups. Many are confused with these two as they appear identical. But looking closer,Facebook page and Facebook group have few key differences that make each one unique. So before you decide which road to take for your business, here are the key information about Facebook Groups and Facebook Page. Who Needs Facebook Groups?

The Facebook groups are pages that you will build within the premises of the Facebook social networking site. It is structured all over by a real life fascination or group. Also, it can be based with the claim affiliation or association with people and probably things. In this, you can make a community of people or friends that encourages to share and talk about important matters. The Facebook groups provide a big chance to everyone who would like to make online communities.

For instance, you will make a community wherein your batch mate is the only user that can enter. This will serve as a hangout area for you and your batch mates. Also, you can post relevant matter such as batch reunion in this page without making a tag post. Additionally, you can make a Facebook group that belongs to your interest. You can add users who would like to join in the discussion or who have interest in the group. The feature of the Facebook that put into groups is quite amazing. In this manner, you can even chat with your group mates and also it has a built-in email notification that makes easier for the group to be updated on what is happening in the group. Who Needs Facebook Page? The other feature that Facebook can provide is Facebook page.

These are pages for organizations, businesses, celebrities and bands. It is to transmit informative information in an official and public manner. This is only applicable to the users who are connected to a specific page. This Facebook page is identical with the profile or timeline. You can also develop this page. It is to be able the populace communicate and engage with their audiences in a certain way. Facebook page can be added through the recommendations of a friend, News Feed stories, Facebook events and many more. Yet, Facebook pages give an abundant pack of features that are not available in Facebook group. The Fan pages enable the same kind of connection as group but with many extra alternatives for customization and personalization.

The Facebook page is like Facebook group that has a wall. Though, the Facebook page has many added features like Facebook applications. The Fan page can be customized to appear similar like a website by the flexibility of using Iframes. Also, the Fan pages are pages for a popular artist, Hollywood stars (actor and actresses), politicians, brands, marketers, realtors, magazines, writers and many more. Deciding Which One In the end, it is up to you which mode to choose in building a Facebook reputation for your business, website or blog. You can actually choose from the two. It could be a Facebook group that is for inner usage, interaction with a certain group of people or member of your blog; and it could be a Facebook page wherein your follower or subscriber of your blog is the visitor.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Common Facebook Advertising Mistakes Yes, Facebook advertising is easy to start. There are guidelines that can be followed and effectively implemented, even by novice marketers. But the simple instructions could be tricky for some, causing the pitfalls of some of the Facebook advertising practitioners. Just because it is easy to do does not mean you can just post your ads and be successful right away. So to avoid such pitfalls, here are the common mistakes committed at Facebook advertising. So you won’t be misled by how easy it can be, be advised on what you must NOT do! Newbie mistake of assumption.

If you are new at Facebook advertising, follow the guidelines about profiling and creating ads. Use Facebook advertising utilities and invest on their CPC or CPM advertising cost and then wait. There is nothing wrong with this scenario. It is wrong when you just sit back not observing what will happen next and expect Facebook to perform a miracle. At the end of each Facebook advertising tips and advices is to say ‘observe and improve’. It is always like that. The first steps are just to familiarize with Facebook Advertising; the rest is all about creating strategy. This is a never ending learning, adjustments and reaping the fruits of your labor.

Ignoring the importance of local marketing. In Facebook advertising, you can set up what nation or location you are going to target. The thing is that some people forget to omit other country’s names. Let us say you only want to market in the US then you don’t really need to include Canada or any other countries where you don’t plan to market at all. They will just crowd your reports. Mistaking CPC for CPM. CPC is cost per click where you are billed to how many clicks and CPM is cost per impression where you are billed per 1000 impression you get from your ads. Both are Facebook advertising plan with different end result of payment amount. So understand this well. Poor target market profiling. A target market is the life of Facebook advertising. If you cannot pinpoint who you want to market, don’t attempt to start this advertising scheme. You have to first establish this.

Know your business, define who are your target clients and lead them to your business. Too much ad production without quality content. This is a big no. there are just too many ads that are all persuasion without really being memorable or believable. Unfortunately, you have to do it all, from being informative to being persuasive. Ignoring the importance of landing tab. You have to bring or gather your clients somewhere at Facebook. Invest for landing pages.

Getting over excited and doing everything all at once. You have to take time to learn. Take one step at a time. Start with understanding each features first, doing one or two a week until you can get the drift. There are more mistakes you can read online. You can learn from these mistakes. Improve how you handle your Facebook advertising by avoiding the mistakes above. Unfortunately, the fruits are not always good. If your ads do not work at first, you have to learn to evolve and analyze what went wrong. If you will not grow and always expect Facebook to do all the works for you, you will not be able to go anywhere else.

At the end of the day you might think that Facebook advertising is hogwash. It is not, it is just pure work. Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

One easy way of automating the list building process with Twitter is by using the services of www.SocialOomph.com You can send out automatic direct messages to those who begin to follow your updates. These automated messages could include a direct link to your website, blog or better yet ? your squeeze page where you offer each Twitter user a free incentive, such as a report, ebook, article content or guide based on your niche market. When it comes to using Social Oomph to build your list and initiate first contact with those that follow you, be sure that the product you are offering on your squeeze page is extremely focused on your niche market and offers something of value. You don?t want to give away a product that is already saturated online, such as outdated PLR.

Try to offer something original, even if it?s a short report or mini-product, the more exclusive it is to your list, the more likely that your visitors will subscribe to your newsletter. Just like with every other social community, your marketing campaign needs to be tweaked and offered in a slightly very different format that caters to their desire to network with other like-minded individuals.

This means that you want to make sure your automated DM message, as well as every tweet you broadcast is seemingly written for the benefit of the reader, rather than direct advertisements. Posting entertaining and useful tweets is an important part of successfully building your online business with twitter, however you want to focus on spending your time wisely and ensuring that each tweet is productive in helping you further your brand, right?

This is where twitter link bait comes into play. Rather than posting a link to a direct news story, post a summary of it on your blog and direct people to your page in order to read the message you are broadcasting. This is a passive aggressive marketing tactic that works very well within twitter, because rather than directly trying to sell to your following base, you are simply posting about something you found interesting, useful or entertaining.

Once you have them on your blog, they?ll likely explore your website and if you?ve done your job of developing relationships with your following base and staying active within the twitter community, it will be a lot easier to convince them to subscribe to your newsletter or purchase your products. Show people that you are interested in getting to know them, what they are interested in, what they are looking for. Focus on giving, more than receiving and you will quickly discover, just how effective twitter can be in helping you further your brand and building your online business. By answering questions and providing help, tips or advice on questions that people have, you can establish yourself as a credible source for information within your niche market, quickly and easily.

Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

One easy way of automating the list building process with Twitter is by using the services of www.SocialOomph.com You can send out automatic direct messages to those who begin to follow your updates. These automated messages could include a direct link to your website, blog or better yet ? your squeeze page where you offer each Twitter user a free incentive, such as a report, ebook, article content or guide based on your niche market. When it comes to using Social Oomph to build your list and initiate first contact with those that follow you, be sure that the product you are offering on your squeeze page is extremely focused on your niche market and offers something of value. You don?t want to give away a product that is already saturated online, such as outdated PLR. Try to offer something original, even if it?s a short report or mini-product, the more exclusive it is to your list, the more likely that your visitors will subscribe to your newsletter. Just like with every other social community, your marketing campaign needs to be tweaked and offered in a slightly very different format that caters to their desire to network with other like-minded individuals. This means that you want to make sure your automated DM message, as well as every tweet you broadcast is seemingly written for the benefit of the reader, rather than direct advertisements. Posting entertaining and useful tweets is an important part of successfully building your online business with twitter, however you want to focus on spending your time wisely and ensuring that each tweet is productive in helping you further your brand, right? This is where twitter link bait comes into play. Rather than posting a link to a direct news story, post a summary of it on your blog and direct people to your page in order to read the message you are broadcasting. This is a passive aggressive marketing tactic that works very well within twitter, because rather than directly trying to sell to your following base, you are simply posting about something you found interesting, useful or entertaining. Once you have them on your blog, they?ll likely explore your website and if you?ve done your job of developing relationships with your following base and staying active within the twitter community, it will be a lot easier to convince them to subscribe to your newsletter or purchase your products. Show people that you are interested in getting to know them, what they are interested in, what they are looking for. Focus on giving, more than receiving and you will quickly discover, just how effective twitter can be in helping you further your brand and building your online business. By answering questions and providing help, tips or advice on questions that people have, you can establish yourself as a credible source for information within your niche market, quickly and easily. Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

?5 Reasons Why You Must Have Pinterest In Your Marketing Strategy Pinterest is the newest social network on the Internet. Pinterest allows you to share, curate and discover things all over the Internet. The idea behind Pinterest is not new. However, it caught up the fancy of over 20 million users that have been using this new platform for an average of 410 minutes a month. The year 2012 was the coming of age of Pinterest as it finally proved its worth. It has shown that it can drive traffic to websites which made it the darling of Internet marketers. Any business that relies on heavy traffic will surely benefit from using Pinterest.

That is why a lot of marketers have been using Pinterest as part of the marketing strategy. In fact, early studies show that Pinterest has the potential to drive traffic to business websites better than Facebook. In 2012, Pinterest has outlasted Yahoo in driving organic traffic while it periodically beat Twitter in driving referral traffic to websites. A leading eyeglass retailer has reported that 11 percent of their traffic is generated from Pinterest. Blogs which essentially are small businesses had more success when they start pinning their content on Pinterest.

The numbers could go on and on and try to convince you why you must have Pinterest in your marketing mix. It converts leads into sales. Like in any social media, Pinterest offers a myriad of activities that you can do. One of the things you can do in relation to marketing. The goal in this activity is to increase brand awareness to attract leads, which in turn can be converted into sales. If you are able to drive traffic to your site, chances are your audience will get acquainted with your products which can either lead to a sale or intent to buy. This is especially useful for business to business set up. Gather intelligence about your buyers.

Pinterest is great in getting to know who your customers are. It is a great tool to understand the needs and interest of your target customers. You can do this by viewing the pinboards of your customers to understand what the interests of your customer are. Position as an industry thought leader. Position your Pinterest account as a thought leader. Make your boards as the primary source for information related to your industry. For example, if you are a furniture manufacturer pin awesome pictures of the latest trends in furniture design. You can also feature pins from other furniture industry movers and shakers so that your board will become the one-stop for information and resource about furniture. The board will be in the best position to draw customers towards your site because what you recommend is the trendiest furniture in the industry at that moment in time. It can position events for your site.

You can use Pinterest to position the buzz for your events. Pinterest is a great way to drumbeat events that are related to your business. You can also use Pinterest to feature how your furniture is being built. It showcases your business personality. Pinterest allows your customers to take a peek at your business’ personality. You can showcase about your business culture through Pinterest. Indeed, Pinterest affords business to have an effective call to action. It is about finding ways to make Pinterest fit for your business’ marketing needs. Once you get to make this work for you, the potential knows no bounds.

Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

If you want to go from a tiny blip on the World Wide Web to squeezing coal into diamonds, then letting adwords make money for you is the best way to go. Now, pay attention. Adwords is a pay-per click model that rests upon a simple yet effective advertising strategy. By the way, nearly 300 million searches are performed daily on the Internet; through all the major search engines. In other words, searches account for about 80% of Internet traffic. It?s no secret that placing your website on these search engines will lead you to reaching as many potential customers in your market as possible.

Little wonder that with the booming, every growing Internet industry, it?s now possible for any ad to be seen by anybody all over the world. Stated a little differently: You can do business 24 hours a day, anytime, anyplace. But here?s the catch. In order for your ad to be seen and clicked frequently, it will have to be placed near the top of the page ? on the first page.

Quite honestly, most people only reach up to the third page of a search engine. What this means is the lower your rank, the lower the proability your site will get clicks. And the result? No sales. However, letting adwords make money for you gives you a chance to hammer to your competition into the ground. Now, here?s all you do.

Choose keywords or key phrases that are relevant to your website. Think about phrases or terms people would use to look for your product. In essence, the highest bidder gets the best ranking. Bear in mind, there are no upfront costs. You will only pay after the visitor clicks on your ad. A word of caution: Clicks do not always equal sales. Remember, you will pay for the click even you do not make a sale. So it is to your advantage to choose keywords that cost very little per click.

Feast your eyes on this. Letting adwords make money for you allows you to attract customers instantly. Your only challenge is choosing the right product and marketing to a group who has a desperate need for it. In addition to that, adwords is an extremely cost effective way to advertise your product or service. Very quickly you can see if your ad is converting visitors into buyers. It quickly sheds light on what works and what doesn?t. Needless to say, you can manage your campaign easily through the Internet. Change your strategy, add more keywords, or even delete keywords to suit your needs. Right before your eyes, letting adwords make money for you is a smart decision. Use this system to fast track your success. Don?t miss the boat.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Here?s what I mean. Adwords make money for website owners hand over fist. And just think, you can get in on this craze and say goodbye to cash flow problems. Time and time again, the Internet has provided full time incomes for themselves, and luckily for you, adwords make money for anyone who puts forth the effort. With that being said, let?s get started? Listen up.

There are 4 key components required in order for you to start an adwords campaign. Here they are: locate a product to sell; complete keyword research; write your ad copy; lastly, outline your bidding strategy Don?t worry, I?ll tell you how to make each of these work. Keep reading? Locating A Hot Selling Product:

First of all, if you have not created you own product, you can promote someone else product or service and receive a commission. Truthfully, there are several affiliate networks that you can join with thousands of great products you can sell. You may not know this but these networks are free to join. And get this. You don?t need a website to get started. Once you find a lucrative market, all you have to do is crank out visitors to these websites though adwords and collect a check.

Here?s something else. All in all, many companies run in-house affiliate programs that offer digital programs and physical products. Remember this: You don’t have to stock or ship products. It?s all done for you. Keyword Research – Give The People What They Want: Let me ask you this. Now that you have found a product you want to promote and let adwords make money for you, do you know what type of words or phrases people would use to find your market?

In a nutshell, you will want to be as specific as possible. Take a look at your competitors to see what they are doing. What keywords did you use to find their site? Needless to say, there are several free tools you can use to find keywords. Google and Yahoo both have free tools that are designed to help your income go through the roof. Take advantage of them. They are crucial to helping you uncover hundreds, and sometimes thousands of keyword phrases and combinations.

Sales Copy: Here?s the kicker. Providing compelling ad copy is essential to getting visitors to your adwords campaign. Seriously, put some thought into this. Place all of your attention on the benefits of what you are selling. And that?s not all. Use your keyword in the title of your ad. How To Bid On Keywords:

In essence, bid on as many keywords as you can. Bear in mind that you should start out small and bid between 10 and 25 cents per click. Trouble is, you are charged for every click on your ad, regardless of whether or not you make a sale.

So there you have it. Adwords make money for you no doubt about it. Focus on the 4 key components and you?ll soon find yourself laughing all the way to the bank.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

According to Google, Adwords cost is as much or as little as you would like to spend. In reality, it may not work out that neatly to get the results you are hoping to get, but there is a wide variety in spending options. The basic costs are a $5.00 activation fee (US dollars) and the minimum cost per click (CPC) on your ad, which is $.01. The minimum cost per thousand impressions, or thousand times your webpage is loaded by a user (CPM) is $.25. Google offers two options for payment. One is to prepay a certain amount, set up your campaign, then let it go until you have reached the end of the money. In this way you know your Adwords cost before you begin, and can control it easily.

The minimum amount for a prepayment is $10. If you are less concerned with the budget, you can opt for the post-pay method to pay your Adwords cost. With this method, your campaign runs, then at the end of the billing cycle, you are charged the amount that has accrued. For either type of payment, you?ll need to enter an appropriate credit or debit card or bank account information to activate the account. Google only accepts U.S. bank accounts for bank transfers. They accept American Express, JCB, Mastercard, and Visa credit cards, and any debit cards with a Mastercard or Visa card logo on them.

Fees per click or per impression can go much higher than the minimum. Google gives you tools to control that aspect of the Adwords cost by allowing you to set either limits on the amount you?re willing to spend each day, or a limit on how much you?re willing to pay per click or per thousand impressions, or both. It?s possible to project Adwords cost by using the Google keyword tool and get a general idea of how much things will cost. You can see if you will be able to get the results you?re hoping for with the amount you?re willing to spend, and if not, can find out what you need to spend. It is easy to predict the amount you?

ll spend each day, since you can post a maximum budget for daily spending after establishing the framework for costs. After that, you?ll want to evaluate your keywords, adjust text, look at ad placements, and generally tweak your campaign in order to make the most of the program. Using tools can add to your Adwords cost if you choose to utilize third party tools, but some of those may pay off for you by increasing revenue. You?ll need to know enough about how your campaign is going and what it needs to improve so that you can evaluate what tools will best help you have a successful experience with your

Adwords campaign. Keeping a careful watch on your search parameters and keywords, controlling the amount you?re willing to pay and setting a daily budget can help you keep your Adwords cost under control.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.