Using Facebook And Twitter Together For Your Business

While some will argue that Facebook and Twitter can never work together to achieve a common goal in terms of business, this notion is really just a matter of professional adjustment. In online discussions, Facebook has been constantly related to personal contacts and updates while Twitter is more widely known for its professional purposes. And for a time, that impression was true until Facebook created its Fan Page. With a Fan Page, profiles can be professional and used for business updates.

Both continue to still have their own set of advantages of disadvantages though. As we have been discussing, Facebook can bring a social and emotional impact to your product much more naturally than Twitter can although it can also be subject to a lot of unnecessary clutter. Twitter, on the other hand, gives fast and easy updates. The concept of microblogging can target a different market and can help you watch what competition is doing. Moreover, these two can actually work together in getting more prospects. After all, there are people who still continue to use Twitter alone and some who still prefer opening just their Facebook page.

So my question is, why not create two accounts to garner a wider market? With both social networks, you as the account moderator should be very careful as to what to what you post. Be mindful of posting personal issues and refrain from talking about business problems, disagreements and so on. You should stick to things that your customers or potential customers will be interested in such as project updates, product launches, useful links, updates from the official website, any news from events, conferences or meetings attended, sales, promos, incentives and potential collaborations with clients are more preferable inclusions.

Remember that both are social networks and being a social network, you should provide a politely casual but not overly personal tone when making Tweets and Facebook posts. Respond in a proper manner when customers ask for assistance or make product inquiries. It is also good to infuse some personality to your Tweets and page updates. Don?t just talk about products, services or company business the time. This will annoy followers and will even bore them.

There are several ways that you can link Twitter to Facebook in order to better organize your updates. Twitter has an official page which gives you instructions with a Twitter application that integrates the two together. Similarly, there is also a Facebook application which helps organize Fan Page contacts directly to the Twitter account too.

This way, you can be sure of the consistency of the news given. By being consistently with your posts you can effectively put your Facebook and Twitter accounts to work for your business. You can use them both to drive traffic to your website through your marketing efforts by incorporating contests, exclusive news, articles and more. This way, you can gain maximum coverage from both sites.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

The Power of Facebook Groups

The Power of Facebook Groups Facebook Groups can be started up by anyone, on any topic of interest to them and they serve as a gathering place for members to discuss the topic and share thoughts and opinions. Conversely, Facebook Pages can only be created by the official representative of the business, artist or public personality. Facebook Pages allow for more interaction though due to the addition of applications, while Facebook Groups can’t have applications.

You have a choice of either joining an existing Facebook Group on a topic that is relevant to your business so you can promote your brand or create your own group. If you decide to join an existing group, remember that it is still a social media platform and so bombarding members with commercial messages will only serve to alienate them. Additionally, if you try to advertise yourself too much, you may end up being reported as a spammer and have your profile or page shut down by Facebook. They have a zero tolerance policy when it comes to spammers so you need to be extremely careful. What you should focus on, though, is building yourself up as an authority and someone people want to follow. You can achieve this by posting relevant content that they will find interesting. Likewise, don’t post only content that is on your blog in an attempt to drive traffic because people will still think you are spamming. Remember to mix it up by posting content from your own blog or website along with other interesting content from the web.

Finding content to post isn’t as difficult as it may seem as there are plenty of content aggregators on the web, such as AllTop.com or Technorati, which aggregate the most popular content on the net. You can start your own group, but you should first be sure you have a thorough understanding of how groups work which you can only do by joining other groups and watching how people interact and participate. You manage your group just like you would your Facebook page by posting fresh content to make sure that people are joining all the time. The more people you have joining your group, the more others will come and join as well because this acts like a form of third-party validation. You may be asking yourself what the point of creating a group is if you have to do the same things as you would on your Facebook Page.

You need to understand, though, that your group shouldn’t be based on your brand, it should only support it. This means that you need to create a group based on a topic that is of social interest but is also relevant to your brand. So, for example, if you sell wedding gowns, you could start up a group for brides trying to lose weight before the big day. While it isn’t a direct promotion of your brand, it is a topic that will garner a lot of interest and will increase brand awareness while drawing in your target market.

However, just as with your Facebook Page, you need to post interesting content and even sometimes controversial ideas to spark discussions, while also engaging your members as much as possible. So, if someone comments, then comment back. The more you engage members, the more people will trust you and the more activity your group will have. A highly active group on an interesting topic will always draw new members in. Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Social Media for Business. Myths about Social Media for Businesses

Social Media for Business – Myths about Social Media for Businesses In the world of business, marketing strategies and techniques are riddled with myths, just to discourage people from using them. When social media became a popular marketing avenue or option for business owners, it had its own myths that discouraged traditional and old-school business owners from using them. Before the advent of Twitter and Facebook, it was considered a leap of faith for business owners to abandon traditional forms of marketing and use Internet marketing as a viable marketing option. So, what are these myths?

1.) Everybody’s on social media – Internet marketers will perpetuate these myths to business owners who think social media sites like Facebook can rake in millions of visitors. Internet marketers will do anything to hook business owners in, which is why this is the most prevalent myth. Facebook and Twitter may have millions of visitors, but it won’t guarantee that you’ll earn the same amount of visitors for your account or page. This is due to the fact that not everyone on social media is looking for you. If you’re using social medial, you need to set a realistic expectation on the kind of traffic you want to generate, like hundreds or a thousand a month.

2.) Social media requires special companies – Yes and no. Social media management is something that can be done in-house or you can hire companies to do it for you. The latter is often perpetuated as a myth to generate customers. Social media management is not that difficult. The concepts are easy to learn and the theories are easy to understand. There is no need for a specialized degree or graduate program to be considered as a social media guru.

3.) Social media generates traffic overnight – Again, yes and no. While social media will boost traffic to your company website or office, it won’t be in the hundreds or thousands overnight. Traffic generation with social media is gradual. You’ll increase your traffic the more you work on your social media efforts, which will bring us to the next myth.

4.) Social media requires 8 hours of work and attention – This is not true. You’d only have to spend at least a couple of hours to update your Facebook or any other social media account. This is to ensure customers that the page or account is being managed and they can expect fresh updates from you. This also gives them an idea that your business’s social media account is an avenue for customer interaction, which is a huge bonus. Social media may have its myths, but it shouldn’t stop business owners from taking advantage of using sites like Facebook and Twitter.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Social Media for Business. How to Optimize your Facebook Page

Social Media for Business – How to Optimize your Facebook Page Business owners should consider using Facebook as either their main or alternative marketing strategy. This revolutionary social media site has taken the world by storm, and in a couple of years, has generated the following numbers (data is official Q1 data from Facebook): – There are 1.11 billion Facebook users – There are 665 million active Facebook users daily – There are 50 million Facebook pages –

There are 751 million Facebook mobile users – Average daily Facebook likes is 4.5 billion – Average number of page likes per Facebook user is 40 The list goes on, but these numbers are the main focus as to why business owners should never ignore Facebook. At any given time, your Facebook page could be liked by a fraction of those 665 daily Facebook users. Even if your page has garnered a thousand likes, it can still do wonders for boosting your business’s traffic, regardless if you have a physical office or an online store. If you want to attract more Facebook users to your page, here are a few tips on how you can optimize it for search engine visibility and increased Facebook visibility:

1.) Include the complete name of your business – Don’t skimp on your business name on Facebook. It’s a good way of building your brand and your existing customers could be looking for you. For example, if your customers know you as ABC Laundry Centre, that should be your Facebook page name. Having your complete business name is also important because there’s a chance that your business may have the same name as another business, like ABC Consultancy.

2.) Include complete details – Your business address and contact info should be posted on your page’s ABOUT US or ABOUT section. This should give your customers an idea on where to find you or how to get in touch with you outside of Facebook.

3.) Provide proper tags and names for your videos and images – Your images and videos should have proper tags, like if you’re showcasing a new gaming rig then your photo should have the tag or title of “New Gaming Rig”. It should be relevant to the content you’re posting.

4.) Provide links when necessary – When posting a status, Facebook creates a thumbnail of any link to a website. This should make it more enticing to click on because your viewers already have a glimpse of what the link contains. When posting content, whether it’s image or an article, try to insert your website’s link when necessary. Don’t spam though. It’s really easy to optimize Facebook pages. If a 13 year old kid can run a page, I’m betting so can you.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Posting Videos On Your Facebook Wall To Help Improve Your Results

It’s no secret that promoting your business through videos online is one of the most effective ways to attract new customers. Videos are effective for many reasons. They retain a certain novelty that websites don’t carry anymore. Whether for creative or practical purposes, videos can help publicize your business in a positive light. You only have to see how YouTube has turned plenty of struggling artists into overnight sensations to understand the impact of video for business branding. From a professional stand point, significance is key when it comes to posting videos. The video and its content will ultimately depend on what the purpose you want it to serve and whether it will help your product, service or business to be seen in a positive way in the public eye.

So, before clicking that post button, ask yourself whether the video will help you achieve your goals. Will it generate interest? Will it help customers learn how to use your product?s more effectively? Will it differentiate you from other businesses? Whatever the goal is, always be sure to validate before posting. There is no doubt that YouTube is one of the best places to distribute your videos. But, did you know that Facebook is also a fantastic place to share videos on and it’s relatively easy to do especially if you already have your videos on Youtube. If you don’t then you should upload your videos to Youtube because it will make it much easier for you to share them on Facebook. After you have your videos on you tube all you have to do is click on the share button and follow by clicking on the site that you want to place the video in. In this case, that would be your Facebook wall or page. This will lead you to your Facebook account where you will have to log in again. Then add a message to go along with the video then click post and you?re finished.

TIP: Short videos are more effective than long ones especially when paired with Facebook. Even instructional videos have to be short. It is a good idea to keep the clip down to five minutes or less. You don’t want to take the chance that your audience may not view it completely if it?s too long or too difficult to play. You also want to make sure that the video is high quality. It doesn’t have to be an award-winning piece. Just make sure that the audience doesn’t have any difficulty when listening to or watching it. Most of the time your videos will sever your business well for a very long time, but if the effectiveness of the video slows down, stops or when the video has been overplayed, make sure to take it off of your Youtube channel and your Facebook page too.

An overplayed, overused or outdated video can hurt your business reputation more than helping it. This will also help avoid confusion when customers are searching through your Facebook page. Since there are so options for creating video there is no reason that you can’t create good marketing videos for your business and sharing them on Facebook. By taking advantage of user-generated content and creating your own marketing videos, you can effectively reach your target market and brand your business quickly. To take your Facebook marketing to the next level of success you should start using video. You could run video contests, share product videos and collect video testimonials, not to mention a wide variety of other options available for clever marketers. If you aren’t sure how to incorporate video into your marketing plan then start by doing some research and looking at your competitors Facebook pages to get some ideas for your own business. There is no doubt that using video on your Facebook page will positively boost your brand and increase conversions, guaranteed.

Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Optimizing For Success

It all begins with your twitter profile, as it’s the place where potential followers go to learn more about you, and to see what you are up to and what you have to offer. Your profile is a simple one page outline that includes a short bio, your website URL and your contact information. You will want to optimize your Twitter account so that those visiting your profile page are motivated to follow you, and you can do that by including a direct URL to a page on your website that offers relevant, free content. While many marketers attempt to utilize this area to secure customers, the most effective campaigns begin with establishing yourself within your market, and you do that by offering quality, free incentives. You should design a landing page exclusively for those coming from Twitter. This will give you the opportunity to personalize their experience and to connect with them on a deeper level.

Greet them as a "Fellow Twitterer", and offer them something useful and informative based around your niche market. The best way to monetize your Twitter activity is through "indirect marketing". Twitter is primarily, a social network and people frequent the community to learn more about others who share their interests and passions. They aren’t there looking to buy products or sign up for service offers, so you need to take an indirect route in order to really maximize your income and stand out in the marketplace. So, begin by creating a newsletter focused around your niche topic. Then, set up a simple squeeze page that offers an incentive to those who visit. This could be a special report, a weekly newsletter or even a full length information product. Your subscribers will receive instant access to your incentive offer once they confirm their requests to subscribe to your list.

The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources. You never want to start sending out promotional based offers until you’ve established your footing, and have really done your part in connecting with your audience. People need to trust you, and see you as a viable source for quality information and while this takes time (and patience!), it truly will pay off in the end. If you aren’t able to create your own content offers, consider using private label content to develop high quality offers for your subscriber base. You could compile a variety of products together to form exclusive compilations that offer training and information on topics that are important to your market. You could also use private label articles and even full-length newsletter sequences to quickly power up your mailing list and keep fresh content funneling out to your subscriber base.

Make sure that you include a direct link to your new squeeze page right on your Twitter profile account, and once you’ve established a following, start posting updates on your website so that you can begin directing traffic there. Make sure your opt-in form appears on every page of your site, and if you really want to save time and money, consider downloading WordPress and creating a niche oriented blog. Not only are they exceptionally easy to create, but you can schedule content to auto-post on a regular basis, freeing up your time and resources. Tip: An opt-in box should appear on the side template of your WordPress blog so that it’s visible on every page. You can quickly integrate an opt-in box with a free copy of Code Banter’s "Autoresponder Blog Plugin" available at http://www.Codebanter.com

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Nine Rules for Advertising on Facebook

Nine Rules for Advertising on Facebook Before you get so excited about posting your ad on Facebook, you have to know the rules. All things to be put into action have rules. Rules are not made to hinder the person’s action or to bind him from doing what he wants. Actually, rules are liberating. It makes both parties who are involved in an agreement to move freely without bumping to one another’s interests. Abiding the rules is essential in all aspects of life most especially in business transactions. Market is a hot place to stay. There are a lot of hot items there like, money, time, investments and reputations.

All networks and social networking sites wanted to maintain a good reputation. That is why, they make their rules so that, those who wishes to come in partnership with their service will know where their boundary is. Rules are invisible circles that protect both the ad provider and Facebook. What Are The Facebook Ad Rules? There are products that Facebook specifically intent their guidelines. The general guideline is: ? The ad provider must represent their product, company and brand as advertised. The following rules are specific for product category. ? Adult products are not allowed to be promoted such as videos, toys and even s^xual enhancements. Contraceptives and family planning may be allowed provided they are advertised to the right target. ?

There are certain countries which Facebook prohibits ad providers to advertise alcohol like, Afghanistan, Brunei, Bangladesh, Egypt, gambia, Kuwait, Libya, Norway, Pakistan, Saudi Arabia, United Arab Emirates and Yemen. ? Dating with sexual features are not allowed but, online dating on which products are accurately represented will be tolerated as long as the proper target is pointed. ? Illegal drugs, tobacco drugs and its apparatuses are prohibited. ? Gambling and lotteries including the skill gaming events are allowed if they get the right target. Some countries do not allow these types of games so Facebook must also abide with the laws of their jurisdiction. ? Regarding pharmaceuticals and supplements, prescription drugs are not allowed to be sold online.

Pharmaceutical companies that are only globally accredited are the ones that will be allowed to advertise. Otherwise, Facebook will not entertain any pharmaceutical company to sell online drugs and supplements. ? Software is allowed provided that the software the ad provider is selling is not malware or that which has a spyware. Software which sneaks or perform hidden activities from the knowledge of the user is strictly prohibited. ?

Subscription services are also subject to approval. They must show the price of their products, check mails and ways how to cancel the viewer’s subscriptions. Just by running an eye through the Facebook rules and regulations makes one to conclude that the terms are very discriminating and very conservative.

It is because Facebook ensures the safety of the viewers who are the primary elements that are affected by malpractice in advertising. They are also the reason why Facebook has arrived in the top position of social networking. Viewers or members are important to facebook so, Facebook also wanted their ad providers to regard the viewers as important as they regarded them. Facebook also wanted to create a border line to which the ad provider can move freely without bumping into the limitations of Facebook.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Maximizing LinkedIn For Your Business

LinkedIn is no doubt the most known social networking site for professionals. It has more than 120 million users and this places it among the top social networks overall. Joining LinkedIn can help you find more customers, referral partners, contact a mentor, raise your popularity and more. It is a networking and a business tool that can help you find a lot of new businesses. If you want to use LinkedIn effectively, here are the ways that you might want to know. Get your profile attractive! One way to do this is to edit Your Profile and claim your vanity URL. Having a more professional profile will make it easier for you to share. A URL with too many confusing numbers or letters at the end is not recommended. You can get your vanity URL by editing your profile. When you go to your profile, you can go down on the right hand side and customize your public profile URL. Then make sure that you change the default anchor text in your profile. It is important to make the anchor text links more appealing to people who check your profile. When they view your profile, make sure that you have a catchy anchor text link. By changing the link?s anchor text to something more value oriented, the clicks on the website link will surely increase. Customizing the anchor text link to your blog is a very important thing that you should remember. Using your keywords, this can invite more views to your profile and blog.

Every profile in LinkedIn can display 3 website links. Make sure that your website links are customer focused. Make your profile SEO optimized. This means you must make your profile more visible to people by using key terms which you want to be associated with. Optimizing your profile is a good way to get more views. Just use keywords in different sections in your profile including the headline or summary. Don?t forget to use ?save searches? to your advantage as well. When you create a free account in LinkedIn, you are allowed to create up to 3 saved searches. When you conduct a search, you can click the ?save this search? option. This will then save the search and allow you to run it easily again later. Receiving weekly or monthly reminder via email is also possible.

This can happen once new members in the LinkedIn network match the criteria you saved. Clicking the ?saved searches? tab on the Advanced Search options page and choosing your saved searches will allow you to run the same searches you did before. Use applications to your advantage. LinkedIn features an application directory.

One of the most famous applications on LinkedIn is SlideShare. This application links your blogs to showcase presentation and blog articles on your profile. Another application that you might want to add is the Events. It is a great way to know and find the popular events that your connections are attending to. Be updated on what people are saying. One of the most helpful pages on LinkedIn is the Signal page. You can track what people are saying on any topic that you want to track. Just go to News then select Signal and enter your search. This will allow you to follow updates and provide you the results in real time. Send messages as well to people who you?re not yet connected with ? but could give you an edge if they?re among your connections!

Do this by opting for OpenLink. On LinkedIn, you can send messages to people whom you are connected. A first degree connection is required in order to send messages. However, you can also send messages to people whom you are not connected by using OpenLink. To become a part of OpenLink network, you need to have a premium account. By being a member of OpenLink network, you can be available for messaging by any other LinkedIn member if they choose to be.

You can identify OpenLink members as they appear with an icon that looks like a small ring of dots next to their name on their profile. Always check your network updates. This is an essential key to connecting and engaging your network so that your online presence is increased. Network updates can be found on your LinkedIn homepage.

The Network Updates are kind of similar to the news feed on your Facebook. You can always know what your connections are doing and sharing by checking a quick glance at it.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

What is Viral Ads Depot

Viral Ads Depot is a very unique advertising site for all online businesses. It combines Solo ad mailing with traffic. The Site Promotes everyone’s ads and all of the members promote everyone’s ad creating huge viral traffic to your sites.

Yes you can join the site fr-ee and ad 2 text ads to the site and collect 10% commission when you promote the site.

An ad block is a single ad or a group of ads that slide into the main sales site and all VAD affiliate links. Depending on your membership level, your ad blocks contain only your ads or they contain random text ads from other members. However the image ad is always your ad on your VAD link. CEO level can elect to show only their own ads on their VAD links. Other membership levels will have random ads appear on their page. Viral Ads Depot is designed to get everyone’s ads seen and get high traffic which is the real power of the site.

There are four upgrades available at VAD . Apprentice, Manager, Director and CEO. You can check out the pricing here

http://dreamlifestyleprofits.com/VAD/pricing/

Yes there is a fabulous new mailer at VAD. Paid Members can access the mailer. You can pick the day you would like your mailings to run and they will automatically run on that day.

Yes. You will find your affiliate links in the members area of VAD. You can use the main sales page affiliate link or your capture page affiliate link to promote the site.

We pay by online check, regular check and Solid Trust Pay. On special request we can pay directly to you bank account or to a Western Union office near you.

We pay commissions every Friday.

An online check looks and acts exactly like a regular check except that you provide an email address where you want the check sent to so it can

get to instantly instead by regular mail. All you need is a printer to print the check out and deposit in your bank just like you would any other check.

There are 2 mailers at VAD. One is a solo ad contact mailer. The other is a team mailer where you can mail to your sign ups. Please see the pricing link to see how often you can use these mailers. The higher the membership level, the more often you can use the mailer.

Every member of Viral Ads Depot gets to put up what we call slide in ads. You can see them on the ad profit page. These ads slide onto the main sales page and every affiliate page so not only do we promote for you but every member of the site is promoting for you as well. It is a team effort as you will see when you join the site and get set up.

 

Can we promote your websites for you?

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Hi howard

The information below is an important notice
for internet marketers, list builders, and home-
based business owners who are struggling to
reach more people and make sales.

Well there’s a simple way to solve your
advertising blues by having others promote
your website for you.

I won’t go into too much detail in this email
other than to let you know that…

* You can advertise any website URL.

* You can gain lots of views from other users
promotions.

* You gain access to a team mailer and a paid
member solo ad mailer.

* You can make up to $248.50 commission

* You can make bonuses and recurring
payments

* You can build your list fast by giving away
up to 100,000 ad-credits (value $500.00)

See what the buzz is all about.
http://viraladsdepot.com/homeprofitcoach

howard martell