Optimizing For Success

It all begins with your twitter profile, as it’s the place where potential followers go to learn more about you, and to see what you are up to and what you have to offer. Your profile is a simple one page outline that includes a short bio, your website URL and your contact information. You will want to optimize your Twitter account so that those visiting your profile page are motivated to follow you, and you can do that by including a direct URL to a page on your website that offers relevant, free content. While many marketers attempt to utilize this area to secure customers, the most effective campaigns begin with establishing yourself within your market, and you do that by offering quality, free incentives. You should design a landing page exclusively for those coming from Twitter. This will give you the opportunity to personalize their experience and to connect with them on a deeper level.

Greet them as a "Fellow Twitterer", and offer them something useful and informative based around your niche market. The best way to monetize your Twitter activity is through "indirect marketing". Twitter is primarily, a social network and people frequent the community to learn more about others who share their interests and passions. They aren’t there looking to buy products or sign up for service offers, so you need to take an indirect route in order to really maximize your income and stand out in the marketplace. So, begin by creating a newsletter focused around your niche topic. Then, set up a simple squeeze page that offers an incentive to those who visit. This could be a special report, a weekly newsletter or even a full length information product. Your subscribers will receive instant access to your incentive offer once they confirm their requests to subscribe to your list.

The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources. You never want to start sending out promotional based offers until you’ve established your footing, and have really done your part in connecting with your audience. People need to trust you, and see you as a viable source for quality information and while this takes time (and patience!), it truly will pay off in the end. If you aren’t able to create your own content offers, consider using private label content to develop high quality offers for your subscriber base. You could compile a variety of products together to form exclusive compilations that offer training and information on topics that are important to your market. You could also use private label articles and even full-length newsletter sequences to quickly power up your mailing list and keep fresh content funneling out to your subscriber base.

Make sure that you include a direct link to your new squeeze page right on your Twitter profile account, and once you’ve established a following, start posting updates on your website so that you can begin directing traffic there. Make sure your opt-in form appears on every page of your site, and if you really want to save time and money, consider downloading WordPress and creating a niche oriented blog. Not only are they exceptionally easy to create, but you can schedule content to auto-post on a regular basis, freeing up your time and resources. Tip: An opt-in box should appear on the side template of your WordPress blog so that it’s visible on every page. You can quickly integrate an opt-in box with a free copy of Code Banter’s "Autoresponder Blog Plugin" available at http://www.Codebanter.com

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.


I have been marketing online for 30 years helping people do it right with education, and list building tools and procedures.