It’s no secret that promoting your business through videos online is one of the most effective ways to attract new customers. Videos are effective for many reasons. They retain a certain novelty that websites don’t carry anymore. Whether for creative or practical purposes, videos can help publicize your business in a positive light. You only have to see how YouTube has turned plenty of struggling artists into overnight sensations to understand the impact of video for business branding. From a professional stand point, significance is key when it comes to posting videos. The video and its content will ultimately depend on what the purpose you want it to serve and whether it will help your product, service or business to be seen in a positive way in the public eye.
So, before clicking that post button, ask yourself whether the video will help you achieve your goals. Will it generate interest? Will it help customers learn how to use your product?s more effectively? Will it differentiate you from other businesses? Whatever the goal is, always be sure to validate before posting. There is no doubt that YouTube is one of the best places to distribute your videos. But, did you know that Facebook is also a fantastic place to share videos on and it’s relatively easy to do especially if you already have your videos on Youtube. If you don’t then you should upload your videos to Youtube because it will make it much easier for you to share them on Facebook. After you have your videos on you tube all you have to do is click on the share button and follow by clicking on the site that you want to place the video in. In this case, that would be your Facebook wall or page. This will lead you to your Facebook account where you will have to log in again. Then add a message to go along with the video then click post and you?re finished.
TIP: Short videos are more effective than long ones especially when paired with Facebook. Even instructional videos have to be short. It is a good idea to keep the clip down to five minutes or less. You don’t want to take the chance that your audience may not view it completely if it?s too long or too difficult to play. You also want to make sure that the video is high quality. It doesn’t have to be an award-winning piece. Just make sure that the audience doesn’t have any difficulty when listening to or watching it. Most of the time your videos will sever your business well for a very long time, but if the effectiveness of the video slows down, stops or when the video has been overplayed, make sure to take it off of your Youtube channel and your Facebook page too.
An overplayed, overused or outdated video can hurt your business reputation more than helping it. This will also help avoid confusion when customers are searching through your Facebook page. Since there are so options for creating video there is no reason that you can’t create good marketing videos for your business and sharing them on Facebook. By taking advantage of user-generated content and creating your own marketing videos, you can effectively reach your target market and brand your business quickly. To take your Facebook marketing to the next level of success you should start using video. You could run video contests, share product videos and collect video testimonials, not to mention a wide variety of other options available for clever marketers. If you aren’t sure how to incorporate video into your marketing plan then start by doing some research and looking at your competitors Facebook pages to get some ideas for your own business. There is no doubt that using video on your Facebook page will positively boost your brand and increase conversions, guaranteed.
Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.