SEO: The Easy Way to Drive Traffic to Your Site

SEO means search engine optimization. And with that definition, it only means that you are going to use the powerful search engine to generate traffic to your otherwise quiet site. There are different ideas behind SEO. It is a way of creating a website in such a way it responds well to certain keywords placed in the most-used search engine in the world today. Search engines follow certain algorithms and strategies to determine the relevancy of a particular site to a user’s search. For one, Google uses the concept of page ranking. Page ranking corresponds to the popularity of a certain site. It also plays an important role in the search engine results. Simply defined, SEO corresponds to the sprinkling of certain keywords on your site. It is important that even before you create your site, you think of a powerful keyword to use for it.

Keep in mind that there are other people ahead of you. So the battle for a certain keyword could be hard and gruesome. Your choice of keywords is crucial. Some keywords are frequently searched over the internet. And there are those that doesn’t even cross the mind of internet users, therefore they aren’t typed there. You have to make some good research so that you’ll end up with the keyword that people are likely to type in the search engine bar. Once you have chosen a good keyword, the next thing you have to do is to integrate that keyword in the content, and even the images, of your site. The more instances you put your chosen keyword in the pages of your site, the better is the chances that your site will work its way towards the top of the search engine ranking.

You have to know that there are black hat search engine optimization techniques and there are white hat search engine optimization techniques. Black hat SEO is what you should try to stay clear of. If the search engine discovers that you are putting too much key words in your site that doesn’t carry relevance, it could ban your website from the search results altogether.

This principle also goes true with putting too much links to a particular page about your website, otherwise referred to as a link farm. And it doesn’t matter if the links or the keywords are showing or obscured from the reader’s view. For as long as you infringe the rules of search engine optimization, your site will never make it to the results no matter how hard you try. So you have to be very careful with optimizing your website for search engines. For one, you have to follow the set rules. The white hat techniques should work for you. This technique corresponds to the transparent way of optimizing your web for search engines.

To optimize your website for the internet, try to write your content keyword-rich. See to it that you repeat your key words two to three times throughout the article. Write as many articles as you can. The more keywords you have in your website, the better its performance in the search engine will. And when you get to the top of the search page result, you will surely gain more visitors than you can handle. Search engine optimization could work for you!

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.


I have been marketing online for 30 years helping people do it right with education, and list building tools and procedures.