Writing is a Breeze: How Email Marketing Can Drive Traffic to Your Site

If you are concerned about your website traffic, you only need to know that you are not alone in your worries. There are about a thousand other websites in the world that have the same aims and goals as yours; and there are millions of websites on the Internet. You have a place in the global market, but can you pull people to your side of the Internet universe and get them to buy your products and services? Even more simply and basically, can you pull people out of their Internet domains and drive them to your site? There are many different ways to drive traffic to a website, and nearly all of them require a great deal of effort, if not thinking, on your part. You can tailor your website content to fit the requirements of search engines in a process called search engine optimization. This way, you can aid the search engines in finding your site, indexing it properly, and putting a proper ranking on it. When people start searching for your site using keywords or key phrases found in your site content, your site will show up on search engine results, and if you are a top ranker in search engine results lists, you will be seen immediately and you get the traffic that you need. However, such a process can be tedious and costly, and it has to be done regularly. This can cause a strain on you if you are especially prone to having larger offline workloads, so if you are used to updating your site once or twice every few months at the most, you will have to hire search engine optimization specialists to do the work for you.

This means more costs and more time spent editing and looking through the new content for your site. On the other hand, if you would like to spend a little bit less, then maybe you can look at email marketing. At its simplest, email marketing is sending out emails to your potential clients and customers about the benefits of your products and services, as well as the features of your website. Email marketing is also time consuming, but only at the start: you simply need to look for email lists of people who are going to be interested in your products and services, and you only need to tailor an email that will invite people and make them interested. With this in mind, be reminded that email marketing is not spam.

Spam happens when a server randomly sends out email to as many different people as possible, with no regard for how content can help these email recipients. On the other hand, email marketing makes use of third party institutions that actually collect email from people, such as offline banks or insurance companies, online businesses and service providers, and even schools. As long as a contract or information sheet says that the email will be provided to third parties, and the signer agrees, then the email can be shared with other people ? including you. You need to select a list of people, obviously, who will be interested in your products and services.

This means that you will have to do some market research and check out the demographics of your market. Are they young people who like fancy graphics in emails, or not so young persons who want a simple and straightforward email? Are they primarily women who might be more interested in household appliances and things for the garden, or are they primarily men who might like hardware stores and gadgets? What are their interests? What are their goals and dislikes? These are only a few questions that you might ask before sending out that email. Moreover, use a secure server and a reputable one so that your email does not end up in the trash bin or the spam folder. If you use your mailing methods properly, and if you create a personalized letter that will convince people to buy your products and services, then you can be assured of profit soon enough.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Write Content like A King: Being Authoritative When Filling Your Site Up

On the Internet, content still is king. That is, you may have the best color scheme mingling amongst your background, text, and menus. You might have the best animation, the best font colors, and the best games. You may have the most sophisticated software running on your site, and your site may be so secure, anyone can store their information on it without any worries. However, your site can ring empty if you are not able to fill it up with useful content. What, in this day and age, is considered useful content?

It is content that is short, easy to read, but informative. It may be a few paragraphs of a short article, a research essay that is broken down into simple text, or even a few flowcharts or visual aids for your customers to better understand your processing procedures. Useful content is a way to help your clients go about their daily lives knowing that they know something that can help them get out of emergency situations or tough spots. Useful content is a way to show your customers that you care about them: if you show them that you care enough for them, then they will care enough about what you know. Your content, however, may have useful information for your website visitors, but if the content is not written professionally, and if you are not authoritative in writing your content, you can turn your website visitors off sooner than you think. In other words, it does not only matter what you know and what help you can provide, it also matters how you say it. You need to speak out about what you know in a voice and tone that people can trust.

You do not need to be dry and humorless, and neither should you be too full of humor. You need to strike the balance between fun and serious, and you need to be engaging. That is, you should be able to both entertain and educate your audience. To which side of the divide between fun and serious should you lean? This will depend on your topic: if you are discussing serious topics and if you have a relatively older audience that you conceive to be more serious, then sprinkle a few jokes here and there, but be largely sober. If you are working with a younger audience and your topics are less serious, keep your tone light and be as fun as you wish. Moreover, back up your statements with research. You do not have to quote constantly from books, nor do you have to keep on placing citations after every sentence.

A few statistics wouldn?t hurt, but avoid confining yourself to percentages (you don?t want to make your website visitors reach for their calculators too often). Instead, quote a few whole numbers, state what this percentage is, and tell your website visitors and web page readers what these numbers mean. In other words, have research to help you out, but the ideas have to be your own. On the whole, it seems as though you have to know your audience thoroughly, and this indeed the case when you are making website content.

You need to know what your audience likes and dislikes, how it behaves, and what it needs. Only then can you write authoritative website content, and only then can your website content be believable enough to propel your website to the top and thereby increase your credibility.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Why Do We Need to E-mail The People Who Leave Comments On Our Blogs?

Getting comments from your blog is a great way to generate traffic to your site. According to Jakob Nielsen, a total of 90% of online visitors are lurkers or those who read without actually contributing anything to the presented article, while 9% are leaving comments but are not always consistent and only 1% are actively participating on blogs and contribute anything that is of relevance to the content of a blog.

Thus, maintaining a positive relationship with your readers is very necessary to make sure they will keep a regular visit every time they connect online. So if you have at least 10% of your readers who leave comments on your blog, better make sure that they are properly addressed and make sure you communicate with them to maintain interesting lines of conversation. Reasons why readers should leave comments on your blog While it?s true that only very few readers are actively participating on your blog through the comments and feedback they left you, however, you could always encourage readers who subscribe to you by sending e-mails to them encouraging them to take part in an online conversation so their voices and feelings could also be heard with regards to your articles.

Comments are really very necessary for someone who likes to blog. Aided with other people’s comments, you could therefore improve your future posts to make sure your redears are satisfied with your work. Comments also show what your readers minds are and allow you to post articles concerning what they are really looking for in your blog. Why e-mail the people who leave comments on your blog Since only a few people would actually comment at what you write, you should also need to make sure that their comments are not wasted to you. Make them realize that their comments are very much appreciated and show them how these comments have greatly helped you in your future posts. The best way to show appreciation and interest to their comments is to e-mail them personally. Your e-mail should consist of words of thanks for commenting and your reaction to what they have written. Be honest and straightforward. If in case you are not inclined to agree on what they have written, then tell them and explain briefly your point of view. Post what you have written on your e-mails and on your blog too so that you could attract more people in posting their reactions. When your readers who comment on your articles receive your e-mails, surely, they would appreciate it that you have devoted your time in responding to their comments. In addition, they?ll likely post more comments on your blog as long as they are also interested from what you have written for them thus generating more traffic to your web site. Other ways to increase you number of comments on your blog Aside from sending out e-mails to your readers, you can also do the following things to increase the number of comments:

1. Invite comments. If you ask your readers to put what they have thought of your writings, then it may trigger them respond to your articles.

2. Ask questions. Asking questions would somehow activate readers to answer what you throw at them.

3. Be humble. Allow your readers to take part in every online conversation and don?t make immediate conclusions to every comment that is being posted. Allow others to share what they know and encourage them to defend what they have to say.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

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here’s our Genusity Product of the Day…Tuesday

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Twitter Tips on Tweeting to Generate Website Traffic

Twitter is one of the newest social networking websites in the Internet. Unlike many of its peers, however, Twitter helps generate traffic for your website based on the latest or most interesting news you can offer and not how big your network is. What?s Twitter? Twitter.com officially answers the question ?what are you doing now?. But as today?s Twitterers show and according to Twitter experts, the question is gradually evolving to ?what has your attention now?.

Twitter allows you to update your profile with posts that can?t contain more than 140 characters. This is a great challenge for the eloquent and verbose but offers vast relief to those having a hard time stringing words together. Updates may be made through SMS ? thus, the character limit ? email, IM, and other applications. Because of the character count and content structure, Twitter is also referred to as a micro-blogging service. When you make a post, this is referred to as ?tweet?. Your friend may have ?tweeted? yesterday about the latest fashion tends. Users of Twitter are referred to as Twitterers.

Tip #1 Pay attention to tweets about your website. These may contain vital clues about how your website is performing and what you can do to improve your website service. Consequently, this will help generate more traffic to your website.

Tip #2 Encourage your customers ? old, existing, and prospective ? to subscribe or be a ?follower? of your Twitter. Whatever strategies you?ve employed to expand your network in other social networking sites like Friendster and MySpace would work just as well with Twitter. Although a bigger network doesn?t necessarily generate greater traffic, having greater exposure doesn?t hurt either.

Tip #3 Make full use of the 140 characters you?re provided with. It?s important to make your tweets as informative as possible because you only have a limited number of characters to work with. If you can summarize everything with one powerful and dramatic statement then go ahead and tweet that. But if you can?t, it?s better to seek safety in detail.

Tip #4 Twitter is all about updating the latest and hottest news. Now, consider the products and services you?re offering. What industry does it belong to? What are the hottest topics affecting your industry? What?s the latest news? Can you find a way to connect them to your products and services?

Tip #5 If there?s no way to connect the news to your website then consider using your tweets as a teaser. End your post with an invitation to read more in your website. Don?t forget to post your website URL!

Tip #6 Follow other Twitterers. Choose those who can help you make up new ideas for your next tweets. Websites like BBC also have their own Twitter so you definitely should follow those tweets, too. Because of how the system works, feeds from BBC?s Twitter would reach you more quickly than those provided by your RSS feeds.

Tip #7 Last but not the least, don?t tweet irresponsibly. Remember that each tweet costs recipients money. If you flood their inbox with useless tweets, you might force them to unsubscribe from your Twitter. Tweet only when you have something important to say. Combine several items in one Twit and make sure there are intervals between each tweet sent. Those seven tips will just help you start out at Twitter. For more help to generate website traffic with Twitter, only experience and effort can give you that.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Traffic Quality? A Look at Google vs. Yahoo vs. MSN

If you are a well-informed, respectable, and observant citizen of the Internet, you will most likely be well acquainted with the different search engines that are in use today. The three major search engines, Google, Yahoo, and MSN, are the benchmarks of success for many Internet marketing experts. This is because Google, Yahoo, and MSN are also the search engines that are most commonly used by Internet users, and if they are not directly used as search engines, their indexes are most commonly used for consolidated search engines such as Ask and DogPile. Is there any difference among the three major search engines, aside from their URLs? It can be difficult to compile accurate data on the users of such search engines, but it can be seen that millions of people use these search engines every day in order to do research, download software, find entertainment, or simply surf or hop from blog to blog.

Google, Yahoo, and MSN, moreover, have differences in terms of the websites that their spiders and robots pick up, and this can be a good way to first, tailor website preferences and content to match these search engines? requirements, and second, it can give Internet marketers a fairly good idea how versatile their web content is. In general, Google has the most active web spiders, robots, and crawlers: it sends out feelers almost every two weeks, on average.

These spiders, robots, and crawlers serve one purpose: they are designed to pick up the density of keywords and key phrases in websites in order to determine how to properly index these websites. Google spiders are also more sophisticated than most web crawlers, according to the makers: these spiders can pick up signals if a website is overusing keywords and key phrases. This filtering mechanism however, has not been as fail safe as of late, and not all the websites that appear on Google are true results. Google, however, still has tools to filter out meta keywords, which are scripts that appear in the website header but do not emerge in the body of the website.

Such filters are also functional in MSN and Yahoo, although both sites have higher filtering mechanisms that sometimes produce fewer results than if one were to carry out the same search in Google. Yahoo, however, is sensitive to different keywords, and can actually pick up IP addresses. Google ignores these numbers often, but Yahoo can crawl through forums and pick up these IP addresses. There are also different numbers and keywords that Yahoo can go through, which is why researchers are often advised to use Yahoo and Google in tandem when doing research. This is because Google will produce millions of results in some cases, but the last fifty or so percent of this search group will probably include sites that are not useful or that do not contain the right content at all. MSN produces even fewer searches, and it does not have the sensitivity associated with Google and Yahoo. This might mean that it produces higher quality search results, but often, search results from MSN look like chunks taken out of Google or Yahoo, minus some results.

The search interface for images of MSN, however, is quite user friendly, so if you have graphics on your site, they might figure well in an MSN image search. These are only a few facts associated with these search engines. If you need more information, do more research on the search engines themselves, and be on the lookout for updates on search engine crawling activity.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.