If you want to get more dream customers and clients for your coaching, consulting or online course business, you need to understand what’s in this training.
The day the earth stood still.. And I started to lose $7k a day.
I logged in to my account on that tuesday morning, happily drinking a cup of coffee when my eyes suddenly froze… It couldn’t be real, could it? I blinked twice, hoping my eyes had deceived me, but it was still there. The red bar of death. My ad account had been shut down.
You’re no longer allowed to use Facebook products to advertise.
“You can’t run ads, manage advertising assets or create new ad or business accounts.”
Restricted. Banned. No longer allowed to run ads. And there wasn’t even a reason WHY… I wanted to cry. Or punch something. Or both. This is the same ad account bringing in an average of $6k – $7k/day in revenue for my company.
What was just a couple hours earlier a multiple six-figure per month business had come to a grinding halt in a matter of minutes.
Every day that I wasn’t running ads, I was losing up to $7,000. It’s like someone showing up at your house everyday with a stack of cash for months straight, and all of a sudden you get a phone call that they’re not coming the next day.
Meanwhile, you’ve hired a full staff that expects to get paid, whether that money shows up or not.
The worst part was, I knew this day was coming. This was MY fault.
See, all of my customers were coming from FB ads…
I had been warned that I was taking a big risk by relying on Mark Z. as a business partner.
I had been warned that ONE slap could take me out. That FB doesn’t actually care about my business, and one glitch in the algorithm could wipe me off the map.
But I didn’t think it would really happen to me. After all, things were working so well.
Why would a company like FB get rid of a customer that’s spending $50k – $100k/month with them? I don’t know… and I still don’t.
But they did. Maybe Mark Z. had a fight with his wife and decided to take it out on someone. And just like Thanos, he decided to destroy the earth. I know I wasn’t the only one who had their account shut down that week.
I Was Out Of Traffic. Now, I Was Stuck With The Thought That It Might All Be Over.
If I didn’t figure out how to replace my traffic:
>> My team was going to suffer, I might even have to let them go. This was their livelihood at stake.
>> My customers were going to suffer because I wouldn’t have the necessary resources to support them, to improve the product and grow the company. This was their livelihood at stake.
>> My business was going to fail. Without traffic there is no revenue, and without revenue, there is no business. This was MY livelihood at stake.
All in all, I figured about 1,000 people were counting on me to get this figured out.
For a moment I thought to myself, maybe my friends and family were right, and this entrepreneurship stuff was all just a distraction. I should go back to the 9-5…
JUST KIDDING! THis wasn’t the first time I had been kicked. I was going to figure it out.
First step, the internet.
If There’s One Skill I’ve Learned, It’s To Lean In To The Obstacle. Our Problems Show Us The Path Forward
I talked to my friend and he said “you seem pretty calm about this,” and weirdly, I was.
I’ve learned that it is times of struggle that produce the greatest results.
I knew something good would come from this, I just didn’t know what it was yet.
I calmly searched YouTube for “how to get my FB account back,” and I noticed something strange.
The video itself wasn’t very helpful… but something happened before it started.
I was shown an ad… for one of my competitors. “Wait, they’re advertising on YouTube?!” I just about jumped out of my chair.
I quickly searched them on Similarweb.com, a website that shows where website traffic comes from.
And what I saw blew my mind.
75% of their traffic was coming from YouTube!! I thought that FB was the way to go for online courses.
I thought youtube was too expensive, too complicated and didn’t convert.
After all, I don’t have movie star good looks or Barack Obama level composure on camera.
I Couldn’t Have Been More Wrong About YouTube.
It wouldn’t be the first time I was wrong, and it certainly wouldn’t be the last. I swear I learn something new everyday in this business.
And now, I finally had a good excuse to master YouTube ads, something I’d been wanting to do for years, but never had a good reason to devote the time and energy required to truly understand a new platform.
I knew that if my competitors could make it work, I could too, the problem was, I just didn’t know where to start.
I fired up google on my 2016 MacBook Pro and quickly pecked in a search.
“Youtube ads course” And I got tons of results.
Unfortunately… they were all garbage.
I saw many of the major courses making claims like “I doubled my monthly course revenue from $2k/month to $4k/month”
What Does Someone Who Makes $4k A Month Really Know About Advertising? We Often Do That Much Before Breakfast.
It’s like taking fitness advice from someone who says they increase their bench press from 20 lbs to 40 lbs.
OR taking driving advice from someone who only knows how to drive a lawnmower. Lawn mower driving tips were not what I was after.
I Wanted The Real Deal. I Wanted The Ferrari Of Advertising.
I knew that I should only take advice from someone who was ahead of me.
I kept searching but it turns out that most of the market is people claiming to know how ad platforms work… when they don’t operate at scale at all.
Who cares if something works at $100/day if it doesn’t work at $1000? It’s a flash in the pan technique. It might pay for your lunch this week, but it’s not going to fund the growth of your company for years to come.
Who cares if you get a 10x ROAS when you can only profitably spend $500/month? You can’t build a multimillion dollar business out of that, and that was my game.
My aim was to put in $500,000/month and get back $1 million.
So I changed my strategy.
I started to obsess over everyone who was making at least $1 million/month on YouTube. (did you even know these people exist? I didn’t until now)
After all, these are the people who have truly mastered the ads platform.
I Went In To Full Stalker Mode. I Watched Their Ads. I Looked At Their Funnels.
I studied their targeting and their placements. I dissected their strategy piece by piece.
I even had a valuable staff member divert all of their attention to obsessing over YouTube ads research so we could form a real plan and follow through.
Step 1: Replace the $6k/day revenue stream from FB.
Step 2: Scale to $500k, and then $1m/month.
Just 30 days later, and I had gone down the rabbit hole. I had unearthed the biggest source of traffic for my course in the world
See my customers don’t really hang out on Google, but they do use YouTube… and YouTube is the second-biggest search engine in the world after Google, with 1.9 billion monthly active users.
And unlike FB, where users are scrolling through their newsfeed like crack-addicted bunny rabbits, YouTube users are actually there to learn.
That means, they actually pay attention when you give them something interesting to pay attention to.
A month later and I had profitably spend $100k on YouTube ads and fully replaced my income stream.
In one month I had gone from not knowing how the Google ads dashboard even worked to profitably spending $100,000 on ads. And I loved it…
See, At Scale The Facebook Algorithm Is Like A Hungry Teenager…
It’s always hungry for new creative, it’s moody, and it could turn on you at any second. What this means is, if you’re spending $2k, $3k or $5k/day on Facebook, the algorithm wants you to constantly feed it new text, images and ads.
I don’t know about you, but I HATE constantly updating my ads.
I’d rather just run one ad that works.
And that’s what I did on YouTube. No changing out the images and the copy. Just one ad, about 2 minutes long.
Did I mention I didn’t even have to be in front of the camera for the ad?
I just wrote a simple script for a voiceover and read it aloud in to my phone.
Then I used something called “B-roll” aka background footage for the ad.
It’s that simple.
One ad. A couple placements. Hundreds of thousands a month in revenue. No more relying just on FB.
See, I did end up getting FB ads back, but now, I have two sources of traffic. If one goes out, I’m covered. I have contingency plans. I have diversification and peace of mind. And I have a competitive advantage over everyone who is too lazy to advertise on YouTube.
And that feels good. Today, I want to do the same for your business.
“Just 9 percent of small businesses in the U.S. are active on YouTube”
LEAPFROG THE COMPETITION BY FISHING WHERE OTHERS WON’T
I want to give you massive traffic with YouTube ads using strategies that actually work at scale. I want to give you the ferrari driving course of YouTube ads.
This week only, get my 2020 playbook to scale to $1m with YouTube ads.
Get my 2020 playbook to scale up to $1m with YouTube ads
We’ll break down exactly what we did to go from $0 to $100k/month, to $200k/month and beyond including what we PLAN to do to get to $1m/month.
If you’ve ever wished you could sneak in to the office of a multimillion dollar online course company and literally watch how we grow so fast, this is for you…
Let me clarify.
We went from $0 to $100k/month in ad spend with a brand new ad.
When I started, I didn’t know my way around the ads manager at all.
In fact, it frustrated me and I wanted to quit. Today, it’s simple and I love logging in to my account. That’s the transformation we’re going to give to you today.
You do NOT need to have a following or subscriber base on YouTube to make paid ads work