Doing more by doing … less.

September 14, 2020
Doing more by doing … less.

We want to do more, but we have no time.

Solution #1: Squeeze in more tasks to move us toward our goals.
Solution #2: Remove stuff from our busy day.

Which solution looks best to you?

Science tells us that “removing stuff” from our busy day works better. It gives us more time to concentrate on the things that matter. What kind of things can we eliminate to give us more time?

  • Scrolling through Facebook for 30 minutes every day.
  • Checking messages on our phones 20 times a day.
  • Surfing shows on Netflix for one hour every day.
  • Taking multiple coffee breaks daily.
  • Staring out the window wondering why we feel unmotivated to exercise.
  • Standing in front of our kitchen cupboard wondering why there are no ready-to-eat pizzas there.

We get the idea. There are many things we do daily that take up our time. Not all of them are important to our mission. When we free up time, we can focus on the core steps we need to move forward.

So do less. See what happens.

Tools and systems vs. skills.

Someone asked me, “Which is better? Tools and systems? Or skills?”

The human mind makes decisions by comparing new data to what it already knows. That is why stories and analogies work so well. They help us compare something new to something we are familiar with.

That is why I answered this question with a short story. Why short? Because people like it when we get to the point. Here is the story.

“Imagine that Tiger Woods, one of the greatest golfers of all time, challenges me, who only watches golf on television while eating donuts, to a head-to-head golf match.

“Through funnels and auto-responders, I download 500 golf instruction videos to my desktop. I practice ‘attraction marketing’ by giving valuable advice to other golfers. And finally, I invest in the finest golf clubs ever manufactured. These tools are the envy of all golfers.

“Tiger Woods only gets a croquet mallet, no golf clubs.

“Who is going to win?”

End of story.

The moral of the story? Learn skills.

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I have been marketing online for 30 years helping people do it right with education, and list building tools and procedures.