While it is true that many credit based safelist users will open every email in
the inbox and go straight to the “credit link” it does help to spend a little time
working out good subjects and ad copy for your email.
You never know who might be scrolling through their list of emails with their
finger poised on the “delete” button when an ad jumps out at them that they
absolutely can not ignore.
Take every chance you get to make yourself stand out!
Creating a great subject takes practice. One way to get started is to just
observe what other people are doing. Take a look at all the emails in your
safelist inbox. Do any of the subjects catch your eye? What makes these
subjects stand out from all the others?
Open up your notepad and copy any subjects that jump out at you while you
are going through your email. When it comes time to create your own
subjects refer back to your swap file to get some ideas.
As for the content of your emails… keep it short! As I mentioned earlier,
most people are just looking for the credit link. Don’t force them to scroll
through 10 pages of text to get there.
The purpose of your email copy is to get the reader’s attention and make them
curious about the page they are about to see. A few lines of text with
instructions to click the credit link for more information is all you need.
To learn more about writing good copy check out Copyblogger.com.
Another great resource is Michael Rasmussen’s Email Promos Exposed. This
is a free 8-part video series that shows you how to create your own killer
email promos. The videos are very easy to follow and will make a huge
impact on all of your email marketing campaigns.
19
Safelist Marketing Tactics
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