Thousands of MLM companies are operating in the world today,
but most of them vanish with time. New companies keep
coming and exiting the market. Only the companies
that are great can retain long term existence. It is essentially
impor-tant to find out which companies are the successful
MLM’s? What are their characteristics? How a company can
ensure success of its MLM strategies. Here are some of
highlights of a top-performing Multi-level marketing company.
• UNIQUE PRODUCT:
No matter how effective your business or marketing strategy
is and how good is your sales force, nothing works if you’re
offering is of no worth. A unique and a well developed product
that actually satis-fies the needs of the customer is a must.
Without a quality product that is unique to the market, you can
not survive in the market, no matter how big you are.
• STABILITY:
MLM Success Guide 23
The word stability often denotes longevity and endurance in the
long run. A well established company has chances to retain short
term economic shocks in demands and prices. Also companies that
have consistent management plans and policies and defined long
term goals demonstrate long term stability and persistence. If the
key decisions and decision makers has changed frequently
throughout the company’s history than its stability is questionable.
• FINANCIAL STRENGTH:
Financial stability and strength is another component that
consti-tutes stability. Before entering into MLM a company must
identify that whether it has adequate resources and funds to meet
the distrib-utors’ compensation. Also companies must identify
whether it would be profitable to entail network marketing and does
the expected benefits offset the costs associated.
• MEMBER TRAINING and Support
The most important feature of a well-performing multi level
marketing company is the quality of its training and support for
distributors or affiliates. Companies that view their distributors as
assets always focus to educate and train their people not only to
sharpen their skills but also to enable them to keep abreast with
any changes or new trends in the multi level marketing industry.
These companies provide constant training through webinars,
chat rooms and video conferences to their sales teams. Also
successful compa-nies provide different channels to their
distributors where they can resolve their queries and concerns
such as live chat rooms, resource library, informative and
interactive website and distributor support hotlines.
• BUSINESS BUILDING TOOLS
It is important to remember that successful marketers are impera-
24 CALVIN CLARKE
tive for a company’s success. This is the reason why topperforming multi-level marketing companies often provide a variety
of effective business building tools to their distributors. Various
helpful tools like e-cards, diaries, calendars, customer relationship
management systems, freebies, testers, auto responders and
various other online resources are provided to their distributors.
• COMPENSATION PLAN
An effective compensation plan is again a must for multi-level
marketing success. An effective MLM marketing company knows
the significance of its distribution force and offers its distributors a
generous and balanced compensation plan. It is also important that
irrespective of what compensation model the company is using, the
plan must be simple, straight-forward and easy-to-understand and
should reward its distributors or affiliates with progressive bonus
levels. So that it motivates them to increase their efforts to enhance
sales volume, and recruit more qualified prospects.
Hence these are the basic characteristics that ensures survival and
success of a Multi-level marketing company, these few features should
guide you how to ensure multi-level marketing success.
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