n this chapter we will discuss a few guidelines that will help you
improve your skills as a multi-level marketer. It is essential for a
marketer to understand that, no matter how great the
company he selects and how demanding the products are, what one
must not forget is that multi-level marketing demands hard work and
commitment. It is not possible to make huge sums of money just by
signing up once and then sit back and wait for the cash to flow in. You
need to constantly train and update your self and improve your efforts
to ensure long term gains and maximize profits. Here are a few tips
that will help you improve your skills as a multi-level marketer.
• MANAGING YOUR DOWNLINE:
Remember your down line is your asset and a source of your
income. Hence it is important to manage your downline properly
and keep motivating your downline to produce maximum results
and generate maximum sales.
• UNDERSTANDING DIFFERENT PEOPLE:
20 CALVIN CLARKE
It is important for a marketer to understand that he or she is
dealing with a number of people at a time, all mostly from
different backgrounds. It is essential for him to train each of
them appropri-ately as each may require a different set of
information and skill to improve their efficiency. Also in order to
convince people to act as sales rep you as a marketer should
persuade them according to their needs and level.
• LEARN TO ACCEPT REJECTION:
Multiple-level marketing has a high rate of rejection, hence it
is important to stay positive and accept to take ‘NO’.
• KEEP FOCUS AND BE PERSISTENT:
Some people tend to lose interest quickly if they think their
plans are not working up to the mark. A multi-level marketer
should avoid this as it requires persistency and focused efforts in
order to achieve success.
• UNDERTAKE CONSTANT RESEARCH:
Again your success as a marketer highly depends on the
company and product you select. Therefore it is imperative to
research well before entering into the venture.
• CONSTANTLY TRAIN AND UPDATE YOURSELF:
Try to pick up companies that provide constant training to
their marketers, this well help you to keep your self updated. If
you under-stand the latest trends, technologies and the product
features well, you are in a better position to persuade
customers, generate sales and lead your downline.
• • •
MLM Success Guide 21
• IMPROVE YOUR COMMUNICATION SKILLS:
Effective communication and selling skills are keys for the
success of every marketer; hence an multi level marketer should
constantly improve on his communication skills.
• WALK THE TALK- RELIABILITY:
In order to achieve repeat sales, you need to provide reliable
information. Hence you should responsibility market your product
and avoid unethical ways of generating sales and prospects.
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