The value of good copywriting for your online business cannot be overstated.
This is the single most important piece of your marketing campaign. You are
not only marketing your products. Remember that you are also marketing your
company. The products you sell may be found somewhere else. Chances are
that they can be found in many places. What you really can’t replace is your
company. It is the only one by name and location, and people will avoid it for a
number of reasons. Copy is what keeps this dreadful situation from happening.
To begin with, what is so important about effective copywriting is that it is your
first impression on the Internet. When you contact a customer for the very first
time, chances are it will be with copy. And if not, they will still run into the copy
from your site when they begin to look for information on what you offer.
Either way, this is the first opportunity the customer will have to see just what
type of company yours is, and it will be your first, and maybe your only, chance
to prove that you deserve that customer’s business. This is your opportunity
not only to pitch your product to the customer, but also to prove the
worthiness of your company as an expert in the field. That trust will not come
again, so you have to earn it the first time.
Effective copywriting will take some skill. You need to be aware common
mistakes in grammar. Also, you will want to know how to effectively write the
copy. This means planning your message and deciding in what order things
should be placed. Remember that the customer doesn’t know who you are yet,
so you’re going to need to include the who, what, where, when, why, and how
of your business and product in the copy that you write. If any of these
elements is missing, or if the grammar is wrong, the customer may either be
misled by something he or she reads, or perhaps the customer will just not
trust what you have to say. Therefore, grammar and effective writing are a sinkor-swim component of copywriting.
There is one more thing to be aware of: it is not enough that the copy you
send to your customers be informative and accurate. It must also be interesting
to them, and maybe even entertaining. There’s nothing wrong with a little wellplaced humor or some other entertaining approach. It makes your message
easier to read, and many will appreciate that.
Putting it all together will take a little work and study, but it’s worth the effort.
Effective copywriting is clearly such an important component of your Internet
Marketing that you can’t afford to do without it. When the money starts rolling
in, you’ll be glad you took the time to do the copywriting well.
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