However, if you take these tips and tricks on their own, you will quickly
discover that there are far too many for you to take in. Perhaps the case is that
everyone thinks they have the solution to the SEO problem – but nobody really
does, so they just make things up hoping they will attract more visitors to their
own websites.
Therefore, when scouring the World Wide Web for all sorts of information on
how to make sure that your website is optimized for search engines, it is a
great idea to compare and contrast the information you find at one website
with the information you find at others.
Comparing and contrasting is tedious though, so to get you started, we have
already done a bit of the tough legwork for you so you can jump right onto the
SEO bandwagon and get your email lists up and running in no time.
Search Engine Optimization Tips
The first of our comprehensive SEO tips for those looking to establish their own
mailing lists is to make sure that your website is as straightforward as it
possibly can be.
Anything that deviates from the ordinary, whether it be Adobe Flash
integration, crazy layout schemes or the use of dynamic URLs for certain pages
under your domain can be disastrous to the budding web designer who is
trying to take advantage of SEO for the first time.
Secondly, be specific with the keywords that you select for your website. Far
5
too often, a person who is looking to get into optimization will select a
perfectly good keyword but it will be far too general.
What you are looking for are specific keywords, keywords that are searched
relatively often but lack the heavy competition of more generic keywords.
After all, suppose you put “book” in as your keyword.
That’s all well and good, but to be perfectly honest, your website will probably
never compete with the likes of Amazon or Barnes and Noble, so be more
specific. Consider something more along the lines of “antique book,” “first run
book” or something like that instead.
Finally, be sure to direct your entire website to the optimization cause. If you
want to bring in the traffic (and keep potential customers around for awhile)
you will have to have great content. That is a no-brainer.
But did you know that you can make other parts of your website work for you
too? Yes, take advantage of adding your chosen keywords to the header
portion of your HTML document, make the titles of your website contain the
keyword too, and do not forget to use the “alt” image tags to proudly display
your chosen keywords as well.
After you think you have a fully mature search engine optimized website up
and running, your next step should be to focus on your mailing list. Tweak and
tune your content to make sure that it is good enough to make people stick
around on your website and offer visitors something that will make them want
to join your mailing list.
Promise to give people on your mailing lists essential updates, one time only
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offers, or whatever else you think is good enough to make them sign up to
your email list. Often, the most creative ideas are the most successful, so go
wild with your ideas and you will have a successful email list in no time.
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