he bots are taking over. It’s a full out “bot-invasion”!
No it’s not the theme of a science-fiction novel.
It’s the reality and growing plague facing affiliate marketers.
Unscrupulous advertising vendors exploiting lead and traffic hungry affiliate marketers by selling fake leads and traffic.
These lead peddlers have grown highly skilled at providing unsuspecting buyers with leads and subscribers that look real but in reality are fake.
It goes far beyond that, it’s not just worthless lead lists (that’s been going on long before the Internet, its sophisticated automated methods they use to have Bots click on your links, bots fill out your forms, and bots visit your site. Your numbers go up! Your leads go up! Your traffic skyrockets. You think it’s real, it appears real, it’s not. Fake. All fake. The worst part? Bots don’t buy so you have wasted your advertising dollars.
So what’s an affiliate marketer to do so you don’t waste your time and money on robotic traffic?
Be a smart and REALISTIC marketer. Here’s what to look for in determining if a lead source or traffic source is real.
You know that not every click is going to generate a sale but you do know that at least some clicks should convert to a sale.
When analyzing your clicks here’s what to look for these are guidelines only to consider…
- IP Tracking (this is not fool proof, IP’s can be spoofed). IP’s should vary in general although this is not always a problem in the case where the leads are coming from a single source website address then distributed out to buyers.
- look for patterns in the name entry on your form fields. Example, all data is entered the same way – humans don’t enter data the same way each time, they make spelling mistakes, they use first name, last name, initial, first name only. Compare to bots that enter data perfectly every time, in the exact same manner.
- look for themes. Example all the leads, origin are from the same geographical area. This would not apply if purchasing region specific leads
- Human leads respond to emails, the phone number is valid, they may be willing to chat when invited.
Think about it – if YOU request information about a product or service you are likely going to respond in some way. - Understand that Bots don’t respond to emails, they don’t answer the phone, they don’t interact or chat with you after requesting information
- If using an email authentication system, humans will confirm or authenticate an email or information request, bots never do.
- How is the traffic being generated? Paid ads? Rotational Advertising? Exit ads? For what term? Where will your ads be posted? Ask for disclosure on sourcing. Can you yourself sign up for the ad posting service to see your ads? If not why not?
- Worldprofit Members take a good look at your WHO’S LOGGED tool to get valuable intel on who is a real and potential buyer and who is fake
Recognizing fake lead and traffic vendors BEFORE you buy.
It’s not easy. You have to be smart, do your homework, be realistic.
Extremely low cost price points with ridiculous pitches and claims that seem to be good to be true should ring a warning bell in your head.
Some of them are clever and convincing in their wording with fake testimonials, so take your time to assess the source.
Perhaps do a low cost test run then assess response, logins etc using your Worldprofit Ad Tracker, and Who’s Logged In tool.
Use the information provided here to be smart in evaluating your lead sources. New marketers often make the mistake of trying to buy instant success by way of mass purchasing leads/advertising. Take your time, learn how to market effectively and smartly, do your diligence, follow Worldprofit’s training system. We know what works and what doesn’t, we share that vital information with you.
Want Worldprofit’s opinion on an advertising source, ask we will pass on to you what we know.
One of the advantages of having been in this industry for over 25 years is that we know the players, the good, the bad, the ones who deliver the ones that don’t.
Questions? Our Worldprofit Support Team is here to help you.
Want to be a smarter marketer?
Attend the LIVE training on Friday mornings with George Kosch, these are the kinds of questions we answer, and information we share in Worldprofit’s training. Solid, good for you, practical information based on experience. Help not hype, to keep more of your hard earned money in your pocket, while helping you grow our own successful online business.
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