Optimizing For Success

It all begins with your twitter profile, as it’s the place where potential followers go to learn more about you, and to see what you are up to and what you have to offer. Your profile is a simple one page outline that includes a short bio, your website URL and your contact information. You will want to optimize your Twitter account so that those visiting your profile page are motivated to follow you, and you can do that by including a direct URL to a page on your website that offers relevant, free content. While many marketers attempt to utilize this area to secure customers, the most effective campaigns begin with establishing yourself within your market, and you do that by offering quality, free incentives. You should design a landing page exclusively for those coming from Twitter. This will give you the opportunity to personalize their experience and to connect with them on a deeper level.

Greet them as a "Fellow Twitterer", and offer them something useful and informative based around your niche market. The best way to monetize your Twitter activity is through "indirect marketing". Twitter is primarily, a social network and people frequent the community to learn more about others who share their interests and passions. They aren’t there looking to buy products or sign up for service offers, so you need to take an indirect route in order to really maximize your income and stand out in the marketplace. So, begin by creating a newsletter focused around your niche topic. Then, set up a simple squeeze page that offers an incentive to those who visit. This could be a special report, a weekly newsletter or even a full length information product. Your subscribers will receive instant access to your incentive offer once they confirm their requests to subscribe to your list.

The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources. You never want to start sending out promotional based offers until you’ve established your footing, and have really done your part in connecting with your audience. People need to trust you, and see you as a viable source for quality information and while this takes time (and patience!), it truly will pay off in the end. If you aren’t able to create your own content offers, consider using private label content to develop high quality offers for your subscriber base. You could compile a variety of products together to form exclusive compilations that offer training and information on topics that are important to your market. You could also use private label articles and even full-length newsletter sequences to quickly power up your mailing list and keep fresh content funneling out to your subscriber base.

Make sure that you include a direct link to your new squeeze page right on your Twitter profile account, and once you’ve established a following, start posting updates on your website so that you can begin directing traffic there. Make sure your opt-in form appears on every page of your site, and if you really want to save time and money, consider downloading WordPress and creating a niche oriented blog. Not only are they exceptionally easy to create, but you can schedule content to auto-post on a regular basis, freeing up your time and resources. Tip: An opt-in box should appear on the side template of your WordPress blog so that it’s visible on every page. You can quickly integrate an opt-in box with a free copy of Code Banter’s "Autoresponder Blog Plugin" available at http://www.Codebanter.com

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Nine Rules for Advertising on Facebook

Nine Rules for Advertising on Facebook Before you get so excited about posting your ad on Facebook, you have to know the rules. All things to be put into action have rules. Rules are not made to hinder the person’s action or to bind him from doing what he wants. Actually, rules are liberating. It makes both parties who are involved in an agreement to move freely without bumping to one another’s interests. Abiding the rules is essential in all aspects of life most especially in business transactions. Market is a hot place to stay. There are a lot of hot items there like, money, time, investments and reputations.

All networks and social networking sites wanted to maintain a good reputation. That is why, they make their rules so that, those who wishes to come in partnership with their service will know where their boundary is. Rules are invisible circles that protect both the ad provider and Facebook. What Are The Facebook Ad Rules? There are products that Facebook specifically intent their guidelines. The general guideline is: ? The ad provider must represent their product, company and brand as advertised. The following rules are specific for product category. ? Adult products are not allowed to be promoted such as videos, toys and even s^xual enhancements. Contraceptives and family planning may be allowed provided they are advertised to the right target. ?

There are certain countries which Facebook prohibits ad providers to advertise alcohol like, Afghanistan, Brunei, Bangladesh, Egypt, gambia, Kuwait, Libya, Norway, Pakistan, Saudi Arabia, United Arab Emirates and Yemen. ? Dating with sexual features are not allowed but, online dating on which products are accurately represented will be tolerated as long as the proper target is pointed. ? Illegal drugs, tobacco drugs and its apparatuses are prohibited. ? Gambling and lotteries including the skill gaming events are allowed if they get the right target. Some countries do not allow these types of games so Facebook must also abide with the laws of their jurisdiction. ? Regarding pharmaceuticals and supplements, prescription drugs are not allowed to be sold online.

Pharmaceutical companies that are only globally accredited are the ones that will be allowed to advertise. Otherwise, Facebook will not entertain any pharmaceutical company to sell online drugs and supplements. ? Software is allowed provided that the software the ad provider is selling is not malware or that which has a spyware. Software which sneaks or perform hidden activities from the knowledge of the user is strictly prohibited. ?

Subscription services are also subject to approval. They must show the price of their products, check mails and ways how to cancel the viewer’s subscriptions. Just by running an eye through the Facebook rules and regulations makes one to conclude that the terms are very discriminating and very conservative.

It is because Facebook ensures the safety of the viewers who are the primary elements that are affected by malpractice in advertising. They are also the reason why Facebook has arrived in the top position of social networking. Viewers or members are important to facebook so, Facebook also wanted their ad providers to regard the viewers as important as they regarded them. Facebook also wanted to create a border line to which the ad provider can move freely without bumping into the limitations of Facebook.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Maximizing LinkedIn For Your Business

LinkedIn is no doubt the most known social networking site for professionals. It has more than 120 million users and this places it among the top social networks overall. Joining LinkedIn can help you find more customers, referral partners, contact a mentor, raise your popularity and more. It is a networking and a business tool that can help you find a lot of new businesses. If you want to use LinkedIn effectively, here are the ways that you might want to know. Get your profile attractive! One way to do this is to edit Your Profile and claim your vanity URL. Having a more professional profile will make it easier for you to share. A URL with too many confusing numbers or letters at the end is not recommended. You can get your vanity URL by editing your profile. When you go to your profile, you can go down on the right hand side and customize your public profile URL. Then make sure that you change the default anchor text in your profile. It is important to make the anchor text links more appealing to people who check your profile. When they view your profile, make sure that you have a catchy anchor text link. By changing the link?s anchor text to something more value oriented, the clicks on the website link will surely increase. Customizing the anchor text link to your blog is a very important thing that you should remember. Using your keywords, this can invite more views to your profile and blog.

Every profile in LinkedIn can display 3 website links. Make sure that your website links are customer focused. Make your profile SEO optimized. This means you must make your profile more visible to people by using key terms which you want to be associated with. Optimizing your profile is a good way to get more views. Just use keywords in different sections in your profile including the headline or summary. Don?t forget to use ?save searches? to your advantage as well. When you create a free account in LinkedIn, you are allowed to create up to 3 saved searches. When you conduct a search, you can click the ?save this search? option. This will then save the search and allow you to run it easily again later. Receiving weekly or monthly reminder via email is also possible.

This can happen once new members in the LinkedIn network match the criteria you saved. Clicking the ?saved searches? tab on the Advanced Search options page and choosing your saved searches will allow you to run the same searches you did before. Use applications to your advantage. LinkedIn features an application directory.

One of the most famous applications on LinkedIn is SlideShare. This application links your blogs to showcase presentation and blog articles on your profile. Another application that you might want to add is the Events. It is a great way to know and find the popular events that your connections are attending to. Be updated on what people are saying. One of the most helpful pages on LinkedIn is the Signal page. You can track what people are saying on any topic that you want to track. Just go to News then select Signal and enter your search. This will allow you to follow updates and provide you the results in real time. Send messages as well to people who you?re not yet connected with ? but could give you an edge if they?re among your connections!

Do this by opting for OpenLink. On LinkedIn, you can send messages to people whom you are connected. A first degree connection is required in order to send messages. However, you can also send messages to people whom you are not connected by using OpenLink. To become a part of OpenLink network, you need to have a premium account. By being a member of OpenLink network, you can be available for messaging by any other LinkedIn member if they choose to be.

You can identify OpenLink members as they appear with an icon that looks like a small ring of dots next to their name on their profile. Always check your network updates. This is an essential key to connecting and engaging your network so that your online presence is increased. Network updates can be found on your LinkedIn homepage.

The Network Updates are kind of similar to the news feed on your Facebook. You can always know what your connections are doing and sharing by checking a quick glance at it.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

What is Viral Ads Depot

Viral Ads Depot is a very unique advertising site for all online businesses. It combines Solo ad mailing with traffic. The Site Promotes everyone’s ads and all of the members promote everyone’s ad creating huge viral traffic to your sites.

Yes you can join the site fr-ee and ad 2 text ads to the site and collect 10% commission when you promote the site.

An ad block is a single ad or a group of ads that slide into the main sales site and all VAD affiliate links. Depending on your membership level, your ad blocks contain only your ads or they contain random text ads from other members. However the image ad is always your ad on your VAD link. CEO level can elect to show only their own ads on their VAD links. Other membership levels will have random ads appear on their page. Viral Ads Depot is designed to get everyone’s ads seen and get high traffic which is the real power of the site.

There are four upgrades available at VAD . Apprentice, Manager, Director and CEO. You can check out the pricing here

http://dreamlifestyleprofits.com/VAD/pricing/

Yes there is a fabulous new mailer at VAD. Paid Members can access the mailer. You can pick the day you would like your mailings to run and they will automatically run on that day.

Yes. You will find your affiliate links in the members area of VAD. You can use the main sales page affiliate link or your capture page affiliate link to promote the site.

We pay by online check, regular check and Solid Trust Pay. On special request we can pay directly to you bank account or to a Western Union office near you.

We pay commissions every Friday.

An online check looks and acts exactly like a regular check except that you provide an email address where you want the check sent to so it can

get to instantly instead by regular mail. All you need is a printer to print the check out and deposit in your bank just like you would any other check.

There are 2 mailers at VAD. One is a solo ad contact mailer. The other is a team mailer where you can mail to your sign ups. Please see the pricing link to see how often you can use these mailers. The higher the membership level, the more often you can use the mailer.

Every member of Viral Ads Depot gets to put up what we call slide in ads. You can see them on the ad profit page. These ads slide onto the main sales page and every affiliate page so not only do we promote for you but every member of the site is promoting for you as well. It is a team effort as you will see when you join the site and get set up.

 

Can we promote your websites for you?

Hi howard

The information below is an important notice
for internet marketers, list builders, and home-
based business owners who are struggling to
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Well there’s a simple way to solve your
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* You can advertise any website URL.

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promotions.

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member solo ad mailer.

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up to 100,000 ad-credits (value $500.00)

See what the buzz is all about.
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howard martell

Hi howard

The information below is an important notice
for internet marketers, list builders, and home-
based business owners who are struggling to
reach more people and make sales.

Well there’s a simple way to solve your
advertising blues by having others promote
your website for you.

I won’t go into too much detail in this email
other than to let you know that…

* You can advertise any website URL.

* You can gain lots of views from other users
promotions.

* You gain access to a team mailer and a paid
member solo ad mailer.

* You can make up to $248.50 commission

* You can make bonuses and recurring
payments

* You can build your list fast by giving away
up to 100,000 ad-credits (value $500.00)

See what the buzz is all about.
http://viraladsdepot.com/homeprofitcoach

howard martell

Learning How Facebook Advertising Works

Learning How Facebook Advertising Works Having a good product may not be an assurance for great sales. It’s possible for you to have great products or services, and yet not breakeven after months of toiling in the business. This is most likely because nobody knows about your product, or what you have to sell or provide as a service. In the business world, marketing is equally important with the quality of your product. No wonder manufacturers and distributors employ various advertising strategies to promote their products! But then, in the recent years, the internet has opened many avenues for businesses to advertise their products and services.

One of the most efficient ways of online advertising is through social networking sites such as Facebook. There is no doubt that among the social networking sites Facebook is the most active and popular. With millions of active users all over the world, Facebook has made it possible for businesses to reach so many people in just a few seconds. If you’re a business owner and you want to know more about Facebook advertising, read on so that you too can benefit from this advertising strategy. After all, understanding Facebook advertising is key to getting your message out to millions of people all over the globe. Here’s how it works:

Signup in Facebook as an advertiser. One good news about Facebook advertising is that registration is free. Meaning, it’s free to sign up as an advertiser. This is in contrast with Google Adwords, which will require you to pay a certain fee for setting up an account. Likewise, creating a Facebook ad campaign won’t cost you anything. However, note that before you can run your ad campaign, an approval team still needs to manually approve it. Ad pricing. There are two ways you can pay for your Facebook ad.

One is known as pay per click, in which you only pay when a user clicks on your ad. The other one is pay per thousand impressions, wherein you need to specify an amount you’d like pay for having your ad displayed a thousand times to your target market. Understanding the cost of advertising for each category via Facebook and knowing which would benefit your business is essential. And make sure you understand how Facebook advertising works before setting up your very first ad campaign. Just visit their site to learn more about the exact cost of advertising via Facebook. Targeting your market. Facebook has one great feature that allows you to target your audience based on gender, age, education level, relationship status, country, keywords, and languages.

Proper research on the demographics of your target market is an important step prior to setting up your Facebook ad campaign. Otherwise you might not be able to generate anything from your ad campaigns. Facebook ads placement and appearance. Your ads will appear in the profile pages of your target market. For instance, if you’re selling infant items, then your ad may be shown on profile pages of those who are interested in infant products or pages that are related to motherhood or parenthood. What’s the best performing Facebook ads? Contrary to what most people think, Facebook ads that sell a product or promote a service are not really that effective.Actually the most effective Facebook ads are those that drive prospective clients to a business website where they learn more about the company or get more information about the product. Facebook has created many avenues for sellers and manufacturers to get their message across the globe in a fast and easy way. In today’s competitive market where everyone wants to get an edge in promoting his products,

Facebook has proven itself as an effective and exceptional pick for advertising. It greatly helps business owners to make their advertising expenses more efficient by aiming them at their target market. What’s more, it can benefit both small and big businesses.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Keys To Avoiding Facebook Advertising Loopholes

Keys To Avoiding Facebook Advertising Loopholes Many people commit mistakes with Facebook advertising, and are not even aware of them. While they use Facebook to build their business networks, they do not how to use this particular type of online marketing to their advantage. It is important to learn the various Facebook marketing techniques in order to make this social networking site work for you the way it does to many successful online marketers.

Avoiding the following mistakes with Facebook Advertising can increase your chances of having a successful business. No motivation to “like” your page. To reach your potential market through Facebook, it is important to give them some motivations to “like” your page. Of course, you should give them some reasons to click that like button. You can either offer a discount coupon, a gift, or something similar in order to have a group of “fans” following your fan page. Making friends with the wrong people. Facebook has one great feature and that is finding people in specific niches. Keep in mind, however, that not everybody in the market can help you grow your business. Network marketers, affiliates and the like can be your great friends. But do not hurry in making friends with them. Search their status updates to find out whether or not their making money in their ventures, if they aren’t then know for sure that they will only delay your success.

Not interacting properly with fans. When it comes to Facebook marketing, interacting and building credibility and trust are very crucial. Lack of interaction or not providing a proper venue for people to get involved will not help you build those things. Sure you can post brand information and news about your products, but why not ask some thought provoking questions in order to solicit answers from people? Better, ask questions that will motivate people to talk about themselves as they really enjoy it.

Being dull and boring. While interacting is essential in Facebook advertising, making sure that it is fun and engaging is equally important. Starting a contest is one way of making things more fun in your fan page. For instance, if you’re selling dog food, you can have a “prettiest dog” contest and have owners post pictures of their pets on your wall. This will surely make things more fun, and since pet owners think their pet is the prettiest in the worlds, they’re going to try their best to win your contest.

Being desperate to make a sale. Sure you’re a businessman, as in any other person in the field, you want to make sales.But did you know that if you keep on posting about your products on your status and on other people’s walls, you’ll be turning them away from you? This may even make you look desperate for a sale. When contacting people in Facebook, it is more important to build relationships. Engaging them in an interesting conversation will give you a hint on whether or not to post sales pitches. Not Tracking Results.

When it comes to marketing, tracking is very important, and this applies even in Facebook marketing. You have to use the tools necessary to determine what’s happening in your Facebook fan page. Tracking can provide you essential information, such as which Facebook marketing methods attracted more fans, and which have drawn the interest of most fans, and many others. Study the different tools that you can use to track because it will be to your loss if you ignore this important aspect of marketing.

Stay away from these top mistakes, and start adding your brilliant personality to your Facebook advertising and you’ll be on your way to having a successfulbusiness.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

3 Billboard Advertising Rules To Know

Marketing your brand and product is a mutli-level process—it’s a balancing act unique to each business to get the right exposure and brand recognition you need. From paid online ads and organic search to social media posts and outdoor advertising, there’s a lot of “best practices” advice to remember. That’s why we’ve created a one-stop-post to get all the basics you need to start and run an effective billboard advertising campaign.

 

Know The Rules

Following a few simple guidelines will help make your next billboard campaign and practically painless process. Once you know the formula, you’ll be customizing and churning out masterful billboard campaigns like a seasoned pro.  

 

Rule 1: Use Billboard Advertising as Part of a Whole

With any marketing campaign, it’s difficult to get your company’s full message across using one one marketing channel. This means that billboard advertising is stronger as part of a marketing whole. Short and sweet billboard messaging is best used to reinforce a larger marketing campaign goal.

 

Since your billboard messaging should be no more than five or six words, it’s important to remember two things. First, your other advertising channels should include the finer details of your marketing message. This means billboards can be a fun and eye-catching way to reinforce and support your larger message. Second, you must have an online and social media presence so people can find easily out more after seeing your outdoor ad.

 

Rule 2: Run a Longer Billboard Campaign

A tried-and-true practice, the “rule of seven” in marketing means that a customer needs at least seven positive touches with your company before they convert. Billboards are an effective part of this strategy.

Sure, people are creatures of habit and drive the same routes often. However, people also give different attention to their route depending on time of day, where they’re going, and if they’re driving alone or with passengers. This means that running your billboard ads for at least a month, if not longer, will help you get the multiple touches your conversion rate needs.

 

Rule 3: Take the Time for Good Design

 

When you advertise on a highway, you have mere seconds to make a good impression. This means you need your message to be both catchy and clear to get the job done. You don’t have to invest a lot of money, but you’ll need to invest the time to carefully consider and edit your image, copy, color choices, and font choices to make a clear, impressive message. This includes limiting your message to five or six words, not using a bright white background, choosing colors that have high contrast, choosing bold fonts, and using one strong graphic. Learn more about what is takes to make a creative yet effective billboard design here.

 

Using The Rules With Blip Billboards

 

These rules will serve you well when you use any type of billboard, but using electronic billboards with Blip gives you more advantages and flexibility. To sweeten that deal, Blip also does not require term contracts or a minimum budget, so you can create great billboard ads on your own terms.

 

Here’s How Blip Will Enhance Your Billboard Campaigns To The Fullest:

 

  • Start and stop your billboard ads whenever you want with just a few clicks.
  • Create a billboard and push it live the very same day.
  • Change your ad design mid-campaign (or even everyday) with no fees attached.
  • Target specific times of the day, week, or month to help stretch your budget.
  • Read your Blip ad analytics everyday to immediately see your ROI.
  • Run two different ad designs at the same time for easy A/B testing.
  • Enlist Blip’s billboard design services for $50 per ad to make using electronic billboards even easier.

Print Vs Billboard Ad Design

If you own a small business, your advertising budget is no joke. The bread-and-butter of small business advertising tends to be in a print ad for a few reasons. First, they are generally more affordable; second, you have many publication placement choices to target markets; and third, it’s easy to control your budget.

If you’ve got a print ad ready to run, we’ve got the tips and tricks you’ll need to turn your print ad into an effective billboard that will support your marketing campaign as a whole. Here are six basic things to keep in mind when converting the message of your print ad into a billboard ad design. (See graphic example below.)

  1. Consistency: Your design choices should stay in line with your existing branding, like logos and signature colors, of course. Additionally, keep colors, fonts, images, and themes the same across each advertising channel during an ad campaign.
  2. White Space: Billboard ads need much more white space than print ads to make your message easy to read and digest in a matter of seconds.
  3. Messaging: Cut your messaging on your billboards down to five or six words tops. This helps drivers digest what you’re trying to say in the seconds it takes to drive by.
  4. Fonts: Going hand-in-hand with messaging, big, non-script fonts are key for readability on the highway.
  5. Colors: Background and font colors should be in high contrast for readability. This is true in a print ad, but it’s especially true for billboard advertising. (Pro tip: No bright white backgrounds! They distract rather than attract drivers’ attention.)
  6. Contact Info: Since drivers have to remember how to contact you, use only one memorable contact method on a billboards. Often, your company’s name will be enough for customers to find out more if you have an online presence. A short URL or hashtag generally works well too.

Print Ad Design

This print ad is packed with information that customers can digest at their own pace. It includes more detailed information and small print.

Billboard Ad Design

Converted to a billboard ad design, the messaging is cut down to a logo, the “Win me!” message, and what is winnable. The colors and fonts stay the same, but the fonts and logo are much larger to help with readability on the road.

 

Billboard Stats: How To Understand Yours

Advertising with Blip is easy, but designing and placing ads is only half the story. The other half is tied up in how well your billboard ad campaign performs and learning what is working well for you and what needs tweaking. You can do this based off of your billboard stats.

When you have an account with Blip, access to your campaign statistics — such as estimated impressions, total spend, and average cost per blip — is available to you within 24 hours and updated daily. Because your billboard stats are always at your fingertips, you have the power to see what’s working best and immediately adjust ads, schedules, or spend-per-ad to get the most out of your marketing budget.

Jumping into a lot of numbers and graphs that come with billboard stats can feel intimidating, but we’re here to help you understand what you’re seeing on your campaign page and how to use it to your advantage.

 

Campaign Overview Cards

 

 

Campaign Overview CardWhen you first go into your stats page, you’ll see your “campaign overview card.” When it’s green, your campaign is actively running your ads based on the schedule you set up. This is a view of all your billboard stats over the life of the campaign, and it’s a great way to get a snapshot of the big picture. (Daily and hourly numbers are found later.)

Here’s the breakdown of your view:

  1. Billboards: The number boards you chose for your campaign.
  2. Blips per board (avg): How many blips you’re getting on average across all your billboards.
    1. Since this is an average, you may have some boards that are generating tens of thousand of impressions and some that are generating a few thousand, so keep digging deeper into the number to really see how each of your chosen billboards is performing.
  3. Total spend: The total amount of money you’ve spent on the campaign. This will always be less than your cap spend because our automated system won’t let you go over your set overall budget.
  4. Average cost per blip: How much you’re spending per blip on average.
  5. Total impressions: An estimated number of people who saw your ad. We use geopath.org data to gather this information.
  6. Impressions per dollar: An estimation of how many people saw your ad for every dollar you spent.
    1. This category becomes more useful when you drill down to the stats based on each board.

Detailed Billboard Stats 

While this overview information is valuable, you’ll find that the deeper, detailed stats are what will really help you fine-tune your ads and strategies. Simply click on the “details” button in the top right corner of your campaign overview card, and you’re off to a new numbers adventure!

Detailed Stats

After you click “details,” the first thing you’ll see is still a general overview with a few additions. Near the bottom, you’ll find a breakdown for each single billboard you’re using in a campaign. This is where you can really see how each board is performing, so you can rethink your schedule or spend per blip for your current campaigns. Bonus: Understanding how your boards are performing will also help you set up more effective future campaigns.

The impressions per dollar column on the far right is a great way to immediately understand which boards are the most valuable for your company. If you’re getting a great impression rate on a few boards, you may wish to up your spend or amplify your schedule on those boards while giving a little less attention to your less valuable boards.

 

Billboard Stats Graph 1

The two sets of graphs found in this card compare your monthly, daily, and hourly blip totals respectively. Hover over sections in each graph to learn how many blips you had per month, day, or hour, depending on which graph you’re viewing.

 

With the Hourly Blips graphs, you can also see your average peak ad times and compare it to the previous day. Looking at these graphs daily is a good way to see which days perform differently than your average. You may wish to adjust your daily schedule for the weekends or a specific day of the week, which will help you get more out of your spend dollars.