Internet Advertising Cost-You Get What You Pay For

Many new internet marketers find themselves asking the question "How much does internet advertising cost?". And the answer ranges from. . ."It’s free" to "It’s very expensive" depending on what type of advertising you are using. It’s important to remember that free advertising doesn’t necessarily mean low-quality, especially when it comes to internet advertising, but it does mean that you will pay in the amount of time that it takes rather than with a sum of money. Free or low internet advertising cost methods include article marketing, blogging (on a free blogging platform), participating in any of the social networking sites or forums, placing free online classified advertising, using safelists or traffic exchanges and more. Article marketing means creating informational articles that your target audience would be interested in reading and acting upon and submitting them to various content sites like EzineArticles, HubPages, Squidoo, etc. This type of advertising builds up your credibility, expert status and can get you ranked higher in the search engines. You can set up a blog at and promote your business there. Setting up a profile at Twitter, Facebook, MySpace or any of the other hundreds of social networks is a way to be seen and establish relationships with potential customers. Getting traffic to your blog, profile or answers on forums requires that you participate with other members of the network in a social way. Being too promotional will not win you any points with your audience and it may even get you penalized by the network itself.

Doing advertisements on free online classifieds allows you to do more hard-core promotional (less social) advertising. When it comes to Safelists and Traffic Exchanges, the key is to come up with a short headline that compels whoever sees your ad to read further. When it comes to paid internet advertising, pay per click (PPC), ezines (online magazines) and banner advertising are three popular choices. Pay per click can be very cheap, or it could be expensive. It all depends on how much you bid. If you have a low budget, you will want to bid low and on uncompetitive keywords (terms that people aren’t searching for very much). Luckily, it’s easy to find out what the uncompetitive keywords are in any of the search engines that you advertise on. They will provide you with the tools that help you identify keywords. Once you start getting some traffic and making money, you can gradually start to bid more on the keywords. Ezine advertising prices vary greatly as well.

The price you pay for advertising on an ezine depends on the size and quality of the subscriber list so you will need to research the best ezines and possibly go through some trial and error before you find some that consistently perform. Banner advertising is a way to promote your products on other sites that are ranked well in the search engines and not direct competitors. The internet advertising cost for this depends on the site that you choose as well.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Help With Your Failing Internet Market Business

There are many people who jumped online with high hopes of starting a successful internet marketing business. Unfortunately, many of these people have not even come close to realizing this success and many more are wondering where they went wrong. If you need help with your failing internet marketing business this article may be able to provide you with a little insight of where you may have gone wrong. There are many places where you can get help with your failing internet marketing business, and some sources are better than others. There are many so called experts online who will be only too happy to sell you some product or service that will supposedly help you turn things around and actually start making money online. Whether it’s a course, some piece of software or just some coaching, it can be mighty tempting to shell out big bucks to finally have the success you so desperately want. But you have to be cautious too. There are many really knowledgeable, honest people online but even among this group, you may not really find the answer you are looking for. Instead, start right here with this article. I will give you an idea of where you might want to spend your money and where you are likely to get the biggest bang for your buck I will also tell you what products you may want to stay clear of:

1. For the most part, you should not bother to spend your money on some “do it all for you” software. I have spent more money on this type of software than I care to admit and I have to say that it’s never really worked the way it was supposed to. Some might have worked, others didn’t work at all, but no matter what none of it has ever lived up to it’s own hype. I would save my money if I were you (I wish someone had told me that when I was first starting out).

2. You will usually get the most out of your expenditure if you buy a course that will teach you something about internet marketing. Internet marketing is not necessarily something I would call hard, but it does have a lot of pieces that have to fit together in a precise way in order to get the results you want. That is what can take so long; just learning how to put it all together. The majority of your “puzzle” will involve finding the best ways to drive traffic to your website. There are many ways to do this and many elements that will go into creating an effective stream of traffic. Once you’ve learned this skill and you are getting traffic, and plenty of it, you can start making some real money.

3. Another investment that you may want to consider if you have the money is getting a coach. Having someone who can show you the ropes and can even hold you accountable to getting something done can really help. Obviously, there are many other things you will need such as buying your own domain name, getting a website, etc. but these can all be learned by taking comprehensive internet marketing course. Doing these steps can really help with your failing internet marketing business. It is within your reach but you have to be willing to grab it.

Howard Martell is the Owner of  Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Evaluate Your Business Home Marketing Business

No one wants to waste time and money on something that doesn’t work for them. As a home business owner this applies to you as well. As a small business owner you have even less wiggle room than a bigger company so you need to be able to spot both good and bad changes as soon as possible. You need to be able to carefully evaluate your business home internet marketing promotion. Once you know how to evaluate your business home internet marketing promotion you can decide which promotion(s) is working, which one isn’t and how best to proceed. One easy way to do this online is to add code to your site, or use your c-panel information, to track the amount of traffic you are getting. This is one of the most important elements of any business… the amount of traffic they are getting. Of course, this is only one thing that needs to be tracked. Another very important metric you need to keep track of is conversions.

Getting a ton of traffic is great, but it’s only part of the overall picture. A ton of traffic won’t do you a bit of good if you can’t convert that traffic in some way. A conversion could mean a sale or just getting someone to sign up to your email list so you can continue to contact them over time and build trust and rapport with them. Then, after you’ve built that trust, you will be able to turn many of those people into paying, lifelong, customers. But how can you gauge what is working to increase traffic or conversions? Like I mentioned above, you need a way to track that information by adding code to your site. But, that is only the "how" you also need to know the "what". One big mistake some website owners make is that they get too anxious to increase their traffic and conversions. They are of the "if one is good two must be better" school of thought. So instead of just making one change at a time and then waiting for a few weeks or months to see what, if any, effect that change had on traffic or conversions they make a bunch of changes all at once and / or they make one change and then get inpatient and don’t wait long enough to see what affect that change had on traffic and conversions so they make another change.

If you take such a haphazard approach to making changes, it will be virtually impossible for you to identify which changes have helped, which ones hurt and which ones didn’t do anything. You need to make just one change at a time. And then you need to wait long enough to be able to determine if that change had any effect on the performance of your site. How long you will have to wait will be determined in large part by the changes you want to see. For example, if you have made a change that should give you more traffic that may show up almost immediately. You still have to wait for a week or two to make sure that something else hasn’t had an affect on your traffic rates such as a holiday, bad weather in a certain part of the world, or some other issue that may have resulted in a change to your traffic levels.

Once you’ve waited long enough to determine that the change you made is the most likely reason for any changes that you saw either in traffic or conversions, you should than try to make another change. By continuing to do this, you can optimize your website and get the most out of all the visitors you get as well as getting more visitors in the first place! Evaluate your business home internet marketing promotion in this way to get the biggest bang from all you do online.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Does Your Website Work The Best It Can For You

Setting up a website is a pretty simple affair. Most anyone can set up their own website, either for free or for a small amount of money. But while setting up a website is simple and easy, setting up a successful website is a whole different ordeal. There are a lot of aspects involved in determining whether or not your website is working as it should, and most people have no idea what these aspects are. For the most part this is not that big of a deal for those who are just testing the waters or hosting personal stuff. But for those who are trying to set up a website for their business, this can be life or death for your business. So you should ask yourself, Does Your Website "Work?

To answer that question you need to start from the beginning. Go through your website as if you were a visitor, check all your links and make sure everything looks nice and works as intended. We have all gone to websites where they had buttons that led to incomplete or "under construction" parts of the site. That sort of thing is absolutely unacceptable for a business website. By simply going through and clicking on everything and verifying it all works as intended, you can save yourself a lot of grief down the road. It sounds like a common sense thing to do, but you would be surprised at how many people forget this simple, yet crucial step. After that you should again ask yourself, Does Your Website "Work?

You might think you are safe once you checked over everything, but that is just the technical aspect of it. Yeah, sure, all your buttons work as intended and you have everything you want, but are people seeing it? Part of making a working website is ensuring it is getting the traffic it needs. There are a lot of web designers out there who can design a very pretty and nice looking website, but that website is not built to utilize SEO and is difficult to make successful. There are really two main types of websites in this regard.

Formatted ones, such as some web designers use, and more modular ones, which is what you should use. You want to be able to freely and easily modify your website to account for changes Google and other search engines make. You will also want to include all the things these search engines look for when determining what page your website lands on. You want to build your website so that it utilizes all aspects of SEO and gets on the first page. So when asking Does Your Website "Work, it is not just about the obvious stuff such as checking all the buttons, but also the more subtle things. Even if your website is functional and everything works, it is still not "working" if it does not perform it’s role in attracting visitors. Only once you get people visiting your website and are making money can you say your website is truly working.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Amazing Technology And Your Online Marketing

Blending the amazing technology and your online marketing strategy takes a little thought. With all the automated systems available today you can do so much quicker and easier than ever before. Even though the amazing technology and your online marketing strategy do work together, that does not mean that you won’t have to work. Ultimately you need to plan the best course of action for your business. It is about more than just getting some software, pushing some buttons and sitting back waiting for the money to roll in. As a matter of fact, this is one of the most common mistakes that many people make. They have bought into the hype of online marketing.

They have come to believe that with a little time and virtually no effort, they can can make a ton of money. The problem is that the software won’t do it all and if you don’t understand at least the basics of how it all goes together, you will miss out on a great opportunity. So, no matter what technology and automation you depend on you need to be willing to learn the basics of how it all goes together or you won’t have much, or any success. Another thing that many would be internet marketers overlook is the fact that they need to be able to track all of their results. There are things that may need to be tweaked but unless you are tracking your results you won’t be able to identify which things work well for you and which ones don’t work. For that reason you should add, and learn to use, some type of code to track elements of your online business.

Two things that are very important to track are the number of visitors you get to your site and the percentage of conversions (people who actually take some action like buy your product or sign up to your list) that you are getting. Most of the tweaks you do to your site will be geared to increasing one of these things – traffic or conversions. You need to be able to figure out which tweaks have worked and which ones haven’t worked. To that end, make sure you only make one change at a time.

If you try to change too many things at once how will you know which one of those changes made a difference and which one didn’t? And worse, you may have actually had one thing that made a positive change and one that made a negative change and they have balanced each other out. If that happens you have no way of knowing that one of the changes actually worked. Make one small change at a time, wait a few weeks or months to see if the change helped or hurt (or didn’t do anything). If the change worked try something else to get even better results, if it didn’t work go back to what you had before and then make another change.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Will They Come Without Effective Internet Marketing

In the field of dreams that everyone has there is an idea that if you build it big and pretty enough people will want to come to it, but that isn’t an effective marketing strategy to use. You need to let people know what it is that you have and provide a way to get to it. You might even need to give them a reason to buy what you have. People aren’t going to instantly see the value in what you are offering that you do. You will need to convince them that buying this will make their world easier and/or better. THIS is what effective marketing does. Now obviously you want lots of people to come chasing after what you have to offer and the idea of going and chasing all of these people might seem like an impossible task. The truth is, it is nearly impossible for you to go and get every possible customer.

Doing so would take much more energy and money than your product is worth, not that what you are offering isn’t valuable. An easy and cost effective strategy is to go and tell a few people who see value in your offer who will then go and tell a few others about your offer, and let the cycle repeat itself over and over again. To be effective, your marketing strategy is going to involve giving as much incentive for people to spread the word about what you are offering as possible. This can come through offering free things, such as a newsletter, ezine, an ebook, or, in the world of IM, something that they can sell themselves and make a little money on. Find ways to add a cherry on the top of your deal. Even if you have a sweet enough offering for them, it won’t ever hurt to add another bit of sweetness.

Search engines don’t care how big or small you are, as long as you have things worded correctly in your offering. Simple but direct and to the point page titles as well as carefully crafted articles using frequent use of keywords pertaining to your subject can take your little site right to the top of all the popular search engines zooming ahead of the big dogs in the hunt for your customers. Even using carefully chosen words for the title in the HTML coding can generate traffic. Search engines will use the title tags to rank sites so make sure that it contains two or three keywords that your future customers will likely be typing when looking for your product or service. There are more ways that you can use the Internet for effective marketing of your product or service. Many cost quite a bit of money but there are also many ways that cost very little, if anything at all. Just remember that even if you have made it and it is the stuff that dreams are made of, they may not come unless you find some way to to effectively market it on the Internet.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Tips To Meet Your Business Goals

Your goal as a business is the same as everyone else, whether big or small, to get new customers and keep the ones you already caught. You need to have a marketing strategy that will use the web to catch them and keep them. It can seem hard to get it put together but the great thing is once you have the right marketing design and strategy in place it will keep working for you and be easier to follow every time you implement it. Research is going to be the key to developing a good marketing strategy. Finding out as much as you can about your clients, their tendencies on the web, where they look for information about your particular service is important. It is also important to know as much about their demographics as possible to custom tailor a marketing strategy to suit their needs and interests and capture their attention.

Once you find out these things as well as every other bit of information that is pertinent to your industry find what ways are being used to attract them. What are your competitors doing? Is it working? How can it be improved. Also look at where they are doing their advertising and find ways to do it better in those locations, or if it would even be a good place to advertise in the first place. There is no need to reinvent the wheel. A lot of the work has been done by others in your field to develop a marketing strategy trying to take advantage of the web. Build on their strengths, strengthen their weaknesses, and avoid the failures. It is rare to find but there will be those around you who say that you are wasting your time, that you don’t have what it takes to market effectively on the web or that your strategy won’t be effective. Don’t listen to those voices, especially of you are one of those, doubting that you have what it takes to make it.

The knowledge is out there for you to take advantage of that will show you how to get it done right. There are plenty of people to outsource parts of your marketing campaign to, whether it is doing graphics work for you or doing research on your potential customers. There are those that can make your website optimized for search engines so that you are easier to find. There are so many resources available to you that can help make you a success that are actually affordable. Seek them out and find out how they can help you. There are those who can make websites for you at a very affordable rate and can help you get your web presence up and running.

The web is a great place to business and developing a marketing strategy that will bring you customers is easy and affordable. It will take some research and learning and a little bit of time but once you finally get the right marketing strategy in place the web will have your customers caught in no time.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Mlm Network Marketing Training

720 22,200 MLM Network Marketing Training If you’ve just joined an MLM, or are considering getting started in one, you will most likely need some MLM network marketing training that is outside of what your specific MLM offers. Luckily, you have many options in terms of training, and the prices range from completely free to bootcamp intense or long-term in-depth courses that are much more expensive. So, while the whole training process can become extremely complex, in reality, there are just some very basic concepts that you need to understand.

First of all, your current or future MLM company sponsor may very likely tell you that the company supplies you with everything you need to market your business. For example, they may give (or sell) you fliers, posters, product websites, display materials, etc. And these are all fine when it comes to you selling your company’s product or service. You can use these for customers.

However, the other component of making money in network marketing is recruiting team members. And the types of marketing brochures, etc., that your company provides is not effective in bringing in other business owners. Business owners and not as interested in the products/services that you are selling, as they are in how they can be trained to make money. So, you’ll need to be involved in a training program or system that helps you make money, but, even more importantly, helps your team members make money. Second of all, you definitely do not need to worry about finding MLM network marketing training, courses, programs, e-books, forums, etc. There are thousands of resources out there. What you do need to worry about is getting overwhelmed with everything there is to learn, and then jumping from one program or method to another, never really finishing one before starting another. What you want to do is learn how to set up one (just one) piece of web property. This can be an article, a website, or a blog. You will need to learn how to get traffic to this one property.

You will need to learn how to establish a relationship with the people who visit this property. Start with one property, for example, an article that you post on Squidoo. Learn one traffic-driving method. There are thousands of them and they all work so do not worry about picking the right one. Just learn one, make sure you’ve mastered that one, and then, if you have time, move on to the next. You will then want to learn how to capture the contact details of the people who visit your article, website, or blog. This is done through an auto-responder, and you can get some training on that. Finally, you should also look into some mindset or leadership training. These are the courses that tend to be a little more expensive, as the concepts are not as black and white. But succeeding in MLM is all about being a leader, so at some point in time, your MLM network marketing training should focus on this important issue.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Mass Email Marketing – Tips On The Right Way

Using the internet as a way to help you build your business, whether it’s an online or offline business, is an extremely cost effective technique. When it comes to mass email marketing you can literally reach hundreds of thousands of potential customers all with the click of a button and with very little overhead (just the price of your internet connection and website hosting costs). The low cost of this type of advertisement had a downside, companies started sending out millions of messages to unsuspecting email recipients who then started complaining about spam – unsolicited bulk commercial emails. The rocketing number of spam emails that were being sent out created a back lash from the public which eventually led to new laws to prevent the abuse of the email message system, the CAN SPAM laws. These laws basically state that you can’t send out a lot of emails to random email addresses. In order to be in compliance with the law, and not be accused of spamming, there are a few things you need to do:

1. Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company.

2. The subject line on your email must be accurate and relate to the actual content of your email.

3. As the sender you must provide an actual physical address for you or your company.

4. Make sure to clearly label your email if it contains adult content.

5. You cannot have a false header on your email.

6. You must provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click on that link they should immediately be removed from your email list and you should never send them another email.

7. Having an ‘opt-in’ list is probably your very best defense against being accused of spam. This method will encourage your website visitor to sign up to receive your emails. They are giving you permission to send them emails. In order to get them to sign up to your list you can offer them an incentive such as a free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you offer them to get them to sign up, make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it. These are the basics of the law. I’m not an expert or a lawyer so make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can make sure your company is in compliance. Don’t let the new laws scare you off from using mass email marketing since it can be a very effective marketing tool for your business. If you take the time to find out what all the regulations are and then you follow them, you will be in compliance and you will be able to add a lot of customers to your business which will eventually lead to a lot more sales, and that’s what we all want.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Marketing Positioning-Know How Your Product Is Perceived

Any time that you are promoting your business, it is important to consider marketing positioning. Sure, you have already figured who your target market is, have done testing and tracking, and even made some adjustments, but have you given any thought to how your product or service is being positioned in the marketplace? Do you have an idea of what positioning is?

Do you know how to determine an effective position? A simple definition of positioning is the way you wish your products or services to be perceived by your target market. This may relate to a specific aspect of your offer, your brand, or your company as a whole. Another thing to keep in mind is that a single product has the potential to be positioned in more than one way.

For example, let’s say we have a breakfast cereal that is both tasty and healthy. It could be marketed to kids as a cereal that tastes good, and that parents can feel good about because it’s healthy. It could also be marketed to adults as a healthy cereal that also happens to taste good. Sticking to the breakfast cereal example, the advertising used would depend on what marketing positioning was trying to be achieved with the particular campaign. That’s one reason why how you position your product is so important.

However, the main reason for positioning is that it plays a major role in how your product is received by your target market. In other words, positioning can be the difference between failure and success. Did you notice that? The difference between failure and success is how you position your product, and not necessarily the actual merits of the product. Why is this so? The reason is that nobody can find out how great your product is unless they buy it, and they will only buy it if it’s positioned effectively. The question then becomes one of how to position your product in a way that resonates. You need to have a detailed image of who your ideal customer is and what their real problems and desires are. Most of us have learned that you have to solve people’s problems, but that alone is not enough to figure out a good position.

To do that, you also need to know what they want; what they really want. If they have health problems, then you can help them to get healthier by eating your healthy cereal. You have solved their problem, but that’s not very captivating. Let’s move on to what they want. Okay, they obviously want to be healthy, right? Sure, but why do they want to be healthy? Is it so they can look good in a swimming suit? Is it so they can be more active and have more energy? Is it so they can live longer? Aha! Now you’re starting to zero in on the best marketing positioning for your product. It takes a bit of practice, but once you get the hang of it, you will see how much of an improvement it makes.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.