Bluetooth Proximity Marketing – How can retailers benefit? Profits soar

Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it? Proximity marketing is about connecting with your audience at the right place and time. Retailers can benefit from this technique and it is important to know how.

Before diving into how the technology can be applied and what the benefits are, let’s briefly review the different proximity marketing techniques.

Proximity Marketing Techniques

Proximity marketing is the localized wireless distribution of advertising content based on a particular place and time. The individual with the necessary equipment (cell phone, tablet, etc.) can choose to receive these transmissions. There are 4 main types of proximity marketing

  1. An internet enabled device (cell phone, tablet, etc) with GPS.
  2. An WiFi device (cell phone, tablet, etc) within range of a transmitter
  3. Bluetooth device (cell phone, tablet, etc) being within range of a transmitter
  4. NFC enabled phone that can read a RFID chip on a product or media.
  5. QR Codes and so forth.

Since this article is about Bluetooth Proximity Marketing, let’s explain this technique shortly.

What is Bluetooth Proximity Marketing?

Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable. Bluetooth proximity marketing involves setting up Bluetooth “broadcasting” equipment at a particular location, for example a promotional spot, and then sending information which can be text, images, audio or video to Bluetooth enabled devices (aka cell phone, tablet) within range of the transmitter (beacon).

Here is a simple example of Bluetooth proximity marketing. A retailer adds a beacon (transmitter) to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complementary product found one aisle away.

A Bluetooth enabled mobile device, when in range of the beacon (transmitter) receives the signal and then via the device’s operating system, passes information to the appropriate mobile app(s).

There are several ingredients needed to use this marketing technique.

  • First of all, your consumer should be using Bluetooth via a phone or tablet and at the location where the marketing technique will be applied. Bluetooth has a transmission limitation.
  • A Bluetooth transmitter (beacon) is also necessary to send out and receive information.
  • The targeted individual should ideally have a specific application installed on their phone that is capable of receiving a push notification.

How Can Bluetooth Marketing be Applied?

Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.


The objective is to directly market to the consumer. Retailers can benefit from Bluetooth Proximity Marketing by targeting an individual at the right place and the right time. BLE has proven to have higher conversion rates than other outbound marketing techniques. Here are some examples

  • Sending relevant data (text, video, audio, games, etc.) while the consumer is in front of a specific product
  • Sending push notifications (about promotions, etc.) relevant to what the user is seeing in the store.
  • Sending coupons
  • Segmenting audience (depending on user / Facebook login / …)
  • Engage with audience
  • Higher conversion rates


The objective is to collect information about the consumer using Bluetooth proximity technology. For example, retailers want to understand how consumers move throughout a store. If beacons are set up throughout the store it is possible to trace the consumer’s behavior within the store. The retailer can also know

  • Who is in the store
  • What sections does that person like
  • Dead spots
  • Favorite recurring spots
  • Facilitate information based on location

Improving Operations

Retailers can benefit from Bluetooth proximity technologies by improving operations and the overall shopper experience.

  • Payment via Bluetooth – Facilitate payments, faster and cheaper.
    • After registering, the user can easily pay for an item by simply being close to the cash register and then approving the purchase with a push of a button.
  • Live coupons vs. Paper Coupons

There is lots of talk about something called iBeacon and it is highly relevant to the concept of “Bluetooth proximity marketing”.

More great examples – Bluetooth Proximity Marketing

What is iBeacon?

iBeacon is the Apple Trademark for an indoor proximity system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity. Android operating system devices can receive iBeacon advertisements but cannot emit iBeacon advertisements.

iBeacon by Apple is a solution that is a mix of i=S and Bluetooth Low Energy. iBeacons can transmit data in the absence of a GPS, Wi-Fi, or a 3G connection to other Apple or Android devices. Android operating system devices can receive iBeacon advertisements but cannot emit iBeacon advertisements. iBeacon is a form a bluetooth proximity marketing but has limitations.

What are the downsides and difficulties?

  • Bluetooth should be enabled on the device and the device has to be ‘discoverable’.
  • Ideally an app (of the store) should be downloaded.
  • Privacy issues – legal issues

Bluetooth proximity marketing is about marketing to your consumer at the right place and at the right time and with highly relevant ads. Retailers worldwide have already implemented this technology and are seeing excellent conversion rates. Proximity Marketing will change the way we shop and we will see it more and more.

How retailers can use proximity marketing tools to boost sales

Technology is changing the world faster than society imagines. In the last 10 years, the number of consumers using mobile apps has grown exponentially. A report from comScore reveals that from 2007 to 2015 mobile users had quadrupled from nearly 150 million to 4 billion around the world.

If game apps were at first the most popular between Internet users, recent researches reveal that retail apps have been gaining ground lately. According to Apadmi, consumer and enterprise mobile app development, 85% of smartphone users in the UK use retail apps, a trend that is becoming popular all over the world.

Mobile commerce is growing so quickly due to the comfort that users feel with purchasing online. For example, it was proven that 63% of all online retail visits in the 2015 holiday season were made from an electronic device. Furthermore, in Spain, the percentage of mobile transactions in eCommerce has grown 15% over the previous year. It’s clear that technology is changing not only society, but also the way stores do marketing and make profits.



With the rise of smartphones, mobile technology is transforming retail industry. Only in 2015, customers spent 1,5 trillion dollars on purchases in store that originally started by digital interactions. Mobile devices allow customers compare and purchase products from everywhere which is available 24/7. In terms of sales, it allows brick-and-mortar shops increasing its benefits. That’s why this kind of companies are looking at ways to enhance the experience of whom may visit their sites.

Consumers feel now comfortable buying directly from a mobile application. The ability to make this kind of purchases has been around for years, which has given them time to embrace the new channel. That’s the cause why the number of people who are doing has increased rapidly.

By using a mobile app, for example, a customer save time and money when is bound to buy a good. Nevertheless, they won’t take anything on the Net if they consider that their experience isn’t good enough. The main challenging for retailers is how to define a good strategy for increasing the customer engagement and enhance the mobile shopping experience.


Many retailers are using proximity marketing services to be able to communicate with their customers in a more effective way. The most successful proximity marketing campaigns are a combination between mobile user experience and the correct use of geofences and beacons allowing retailers to create amazing and unique experiences for mobile shoppers. With proximity marketing tools, retail apps can reach the right audience at the exactly the right time using their context and shopping behavior to deliver just-in-time communications.

By collecting information from customer purchase history, website data, app data and location information, retailers can make a route map of the customers in order to understand their needs and bring them what exactly they want at the moment they need it the most.  Including proximity-triggered marketing strategies will help marketers to drive visits, get more conversions and improve customer retention rate.



Customer loyalty. That’s what retailers dream to achieve. But it’s necessary to change the way of thinking. For years, one-and-one relationships have been an ongoing quest. Beacon and geofencing technology don’t mean that companies should lose contact with customers, rather both might boost business relationships and increase benefits.

Beacons are location-based technology that broadcast a signal that a smartphone can detect when users open a specific mobile app. So, as soon as the mobile device enters a beacon range it wakes up and notifies the app.

Beacon technology is used by a large number of shops to promote their business. This kind of technology creates an alert when someone approaches or leaves a shop. Then, a retailer or any company can push timely messages to that customer promoting products or giving extra and useful information. Nevertheless, it’s necessary to have downloaded previously retailer’s mobile app, when it’s done the company could use beacon-triggered messages to capture customer attention and get new sales.


Although beacons are the most popular in location-based marketing, geofencing is a very popular marketing practice too. Its purpose is to detect the user presence within the fence. That is, it works in order to attract customers in a general area. When they are at least 100 meters away from the place, they may receive mobile notifications about that particular place.

Geofences and beacons work to achieve the similar goals. These two technologies are in fact complementary, rather than conflict with each other. So how can you determine whether to use geofences, beacons or both in your app?

A good rule of thumb would be to think of geofences when you want to interact with a customer in a geographical area down to 100 meters at most (“macro-location”). When you need a finer precision down to centimeters (“micro-location”) you should use beacons instead.



The customer holds the key to every successful retail operation. In fact, retail principles are based on clients as the most important person in the business, detail, that is the same to say that every retailer must focus on improving the understanding of customer’s journey. Many companies are using proximity marketing to their mobile campaigns. Some of them are very popular.


IKEA became the largest furniture retailer by bringing an innovative approach to the market with their ready-to-assemble furniture with modern architectural designs that can be bought at an affordable cost. They were also disruptive on their social media campaigns and when they introduced augmented reality to improve customer experiences.


By adding Beacon technology to their store in Graz, Austria they wanted to boost in-store experience with proximity marketing campaigns. For this purpose, beacons were placed throughout the store,  at the entrance, lobby, restaurant and the checkout area. In-store push notifications triggered by beacons were sent to mobile shoppers who have the IKEA Family app downloaded and Bluetooth enabled. Welcome messages, free coffee offers and reminders to use the rewards card are some examples of the campaigns they delivered in order to achieve a new level of customer engagement.

Known as an innovative company, IKEA used location-based technology to communicate and enhance the customer shopping experience.


regentstreetbeacons copiaREGENT STREET STORES

Located in the heart of London’s West End, Regent Street is one of the most famous premium shopping streets in the world. With more than 3,000 feet of storefronts, Regent Street offers the finest collections, but exploring the high street to its full potential can be limiting if the consumer is unaware of what is nearby and what in-store offers may be available.

To solve that problem, the Regent Street shopping app was launched. It aims to provide customers with useful content such as in-store promotions and exclusive offers. The beacon-enabled app sent attraction campaigns with alerts from boutiques and restaurants as the shoppers pass by.

The Regent Street app’s ongoing project has successfully reached over 120 retailers that already deployed beacons on their stores. The app also let the users add their preferences, allowing brands to reach shoppers with a specific profile. The guided shopping app then ranks offers by personal interest.

Since its launch, offering redemptions via the mobile app have increased more than ten times. The success of the Regent Street app may have potential at other international high streets.



US Department store chain Nordstrom has been working to create personalized, relevant and seamless shopping experiences to their customers. Following an omnichannel strategy, they have been improving their stores, web and mobile app to adopt a customer-centric approach in all channels. To bridge the gap between the shopping experience in their brick-and-mortar stores and the online channel, Nordstrom used location-based marketing services with beacon technology.

The retailer deployed beacons in their stores and sent contextualized messages when their shoppers were visiting or passing by a store. For example, if customers have any item on their mobile app shopping cart and enter a shop, a message would be sent informing that these items are available and where to find them. This innovative initiative through the use of Beacon technology is helping Nordstrom to enhance the in-store experience.


We live in a hyper-connected world. The customer journey has become more complex and customers make decisions in-store, online and using mobile devices (smartphones, tablets, phablets). So, if retailers want to stay competitive and increase their profits, they must adapt to new ways of doing marketing and embrace new technologies that help them to anticipate the needs of their customers.



GeoMarketing 101: What Is Proximity Marketing?

GeoMarketing 101: What Is Proximity Marketing?
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.

From geo-targeting to beacons, location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day.

With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off point for exploring how far the power of location may take us — we introduce the next installment of our GeoMarketing 101 series: understanding proximity marketing.

What Is Proximity Marketing?
Proximity marketing refers to the use of location technology to communicate with consumers in a certain place via their mobile device.

This can take several forms: It could involve setting up a geo-fence, so that customers who pass within a certain distance of a store receive a message or see a special offer. Or, in a business that has deployed beacons, opted-in consumers could receive beacon-triggered messages while shopping in the physical location.

Essentially, the idea is that communication between a business and consumer — whether that means ads, greetings, or otherwise — is more successful when it is relevant, and understanding a user’s location makes it more likely that the message will reach them at a time and place when they can be receptive. For example, when is it particularly likely that a customer would stop and try a new type of dish soap? When they’re passing near a supermarket — and then especially if they’re already inside shopping in the dish soap aisle.

How Are Brands Using Proximity Marketing?
As marketers have increasingly grown to understand the efficacy of incorporating location data, proximity marketing has taken on a new life over the past two years — and there are plenty of examples of its use.

Both Lord & Taylor and Macy’s have deployed beacons across their U.S. stores, and Macy’s looked to a combination of geo-fencing and the Bluetooth proximity devices to facilitate a 2015 Black Friday campaign.

Here’s how it worked: Before Thanksgiving weekend, Macy’s geo-targeted mobile users near a Macy’s location, encouraging them to download the Macy’s app (meaning that the store could then send them in-app beacon-triggered messages). Then, if these customers walked into a Macy’s on Black Friday — having downloaded the app — they received an alert letting them know that they could play the “Walk in and Win” game in order to win prizes ranging from gift cards to celebrity meetings. Macy’s called the proximity targeting effort “highly successful.”

There are plenty of examples of geo-fenced ad campaigns, but that Macy’s case study makes for a particularly interesting one because it combined “nearby” proximity marketing (users passing near a store) with the more specific example of on-premise targeting.

To learn more about the diverse applications of proximity marketing — and why location data is inexorably linked to in-store sales — check out the links below.

How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data

xAd Location Ads Produces 34 Percent Rise In Denny’s In-Store Visits

What The Coming 30,000 Local Political Campaigns Can Teach Retailers About Geo-Targeting


The Royaltie Gem – spread your message everywhere

If I told you there was a way to automatically broadcast your message to people around you 24/7/365, would you be willing to sign up? (If yes, click here and order now! )

Well there is, and its quickly becoming the hottest trend for people and companies looking to spread their message. Its called the Royaltie Gem – Its brand new, its amazing, and its the most affordable form of marketing you can engage in.

Here are the basics…

There’s not a lot of new things in the world but this is new. The product we provide was literally not technologically possible until December 2016 – so like 6 Months – and we are the only company in the world doing this.

  • The Royaltie Gem is a wireless device.
  • It’s small (about the size of your thumb), lightweight, weatherproof, and waterproof.
  • Doesn’t need wifi or a cellular connection.
  • It runs 24/7 for up to 2 years on a single battery. No plug or recharging required.
  • It’s simple: Just take it out of the box, and you’re up and running!
  • Here’s what it does:

– The Gem broadcasts a Bluetooth signal 100 yards in every direction

– Anyone with an Android phone (60% of smartphones in North America) with Bluetooth on will receive a notification (70% of Android users have Bluetooth enabled). That’s not everyone, but you are reaching 42% of every person around you effortlessly.

-The notification is a 40-50 character message that links to a website of your choice – Facebook, Instagram, youtube, twitter, yelp, or your business website.

-The notification is not “spammy.” It does not cause the phone ring or vibrate, and the notification is only visible in 100 yard radius of the Gem

Why It’s Amazing: It is the first device to allow businesses to automatically send a promotional message to every Android device within 100 yards

The History of Wireless Bluetooth Devices (often called “Beacons”)

Bluetooth-enabled beacons have been used by large companies, stadiums, and university campuses since 2014. For example: If you have the Target app, when you walk into Target, you will be notified about specials, offers, deals, etc. However, small businesses have never been able to use this technology for two important reasons:

1. You used to need an app – that’s expensive!

2. You then needed to get people to download your app – that’s REALLY difficult for a small business since no one cares about ONE small business = no relevance!

However, in December, Google made a small, but critically important change to the Android operating system: Android phones will detect beacons and send notifications to the user WITHOUT needing the user to first install an app. So now…you could go into Target without the Target app, and your Android phone will show you notifications from their beacons.

This is HUGE for small business owners…because now

1. You don’t need to build an expensive app!

2. Everyone with an Android phone…60% of the market…can now see your notifications!

Royaltie is the first company to capitalize on this change to the Android operating system…and build and deploy a device that makes it easy for small business owners to take advantage of this amazing new capability.

Business Use Cases

The Royaltie Gem can be used effectively by ANY small business owner, anywhere in the world. Here are a few examples:

o Storefronts – upsell your customers

Restaurants: “Did you know that we deliver?”

Salons: “Next Tuesday: $10 off all products!”

Fitness clubs: “Members – book your fitness assessment TODAY!

Boutiques: “Join our email list for exclusive deals”

Realtors – Enhanced Exposure. Put a Gem on your keychain and it acts like a “Digital Billboard” anywhere you go. Attach a Gem to the For Sales signage for quick links to pricing, photos, or to book a showing. Royaltie even provides large stickers to create awareness! Attach a Gem to Open House signage on the busy streets – instead of just an arrow, link to google map, photos, price, etc.

-Mobile Service Providers

-Personal trainers – keep it in your gym bag and offer assessments to everyone at the gym

-Plumbers, Contractors, Cleaners, etc. – keep a device in your vehicle and promote your services to the neighbours when at a client’s home.

Get Creative

Royaltie Gems can also be placed strategically in busy public places in your town or city to create additional exposure.

Gems are weatherproof, waterproof and the battery lasts up to 2 years.

Royaltie provides double-sided Velcro tape and zip-ties to facilitate creative installations: Mall food court, Starbucks, Movie Theaters, Stadiums

Important: Notifications are only visible when users are inside 100 yard radius of the Gem. So make sure to select locations that have high “dwell time” – locations where people spend at least 15 minutes.

Average person checks their phone every 12 minutes – so the longer the dwell time, the greater the exposure DO NOT place these beside a highway…no one will see the notifications since dwell time is so low.

So what does this cost?

Its extremely affordable. Just $29 per month for 3 gems. Additional gems are $8 per month each. There is a $50 security deposit for each 3 gems that is refundable 100% after 3 months. No hidden fees, no setup fees.

FAQs about the Gem

I just got my device and “it doesn’t work”!

We test each device individually before shipping, and the battery last up to two years, so we know that the device works.

To confirm this for yourself, please follow these steps carefully:

1. Make sure you are using a modern Android phone (purchased since 2015).

2. Ensure that Bluetooth is turned ON. Turn Bluetooth off and then back on if unsure.

Note: phones made by LG (especially G4 and G5) have unreliable Bluetooth receivers -consider testing on a different device.

3. Turn the screen OFF then ON.

4. Check the phone’s Notifications screen – you will see your message there.

Note: Your message may appear on the home screen or locked screen, or you may have to go into the Notifications screen to locate the message.

5. If test unsuccessful, reboot phone and try again.

 What happens when a device breaks or battery runs out?

Royaltie will replace broken or malfunctioning units at no additional cost – maintenance of all Gems is included in Monthly Fee.

Who owns the Gems? The Gems belong to Royaltie. Monthly Fee is for usage of device and related services – not the purchase of the device itself.

What if I’m not satisfied?

You can return the Gems after 90 days, and there will be no ongoing fees or


How do I update the message on my Gems?

Login to your account on and update the notification or forwarding website. Please allow 24 hours for changes to take effect. Each device can have a different message and forwarding website.

How do I get these for my business?

Contact me, Howard Martell, at 757-647-2886, or go straight to my site through this link and click order now.

This device will be everywhere within a few years, and is revolutionizing how companies create sales leads, recruit, or simply spread a message. If you do not have this, you are falling behind the competition.

Distribute Articles To Hundreds Or More Websites



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To get the largest number of articles submitted in the shortest amount of time the use of article marketing software is growing in popularity. This software can help you distribute your article to hundreds or thousands of online sites. Not only will more people have access to your articles (and hopefully read them, like what you have to say and click on the link in your resource box and get taken to your website) you will also have the ability to build a lot of incoming links to your website.

Search engines use a lot of different parameters when they decide what rank your site will receive. One of those parameters is how many incoming links you have to your site. The more you have the higher you can rank. If the links coming to your site are from another site that is ranked very high, the link will carry even more weight and will help you even more.

In order for any of this to happen though you’ll need a lot of articles in circulation. A well written article that is targeting a good keyword can stay in circulation for months or even years. But it is a numbers game and to get the most out of this process you need a lot of articles circulating the web.

It takes a lot of time to do keyword research, write and submit all those articles by hand. That’s why using the available tools can help you get all the results you want in a lot less time and with much less effort.

Now there is something to be aware of when it comes to software submission programs. some of them are not well liked by the search engines. The search engines generally aren’t big fans of anyone who takes ‘shortcuts’ to submit a ton of articles. The biggest reason is that they don’t want the same version of the same article submitted four hundred times. When it comes time to pick out a good software program be careful which one you choose and carefully monitor your results. Don’t just assume it’s working.

The best way to do that is to carefully monitor your traffic before you submit the articles. Than watch for any change, good or bad. If you have access to your control panel for your website you can get pretty in depth statistics about where your traffic is coming from. This will help you determine just how many sites your article has been distributed to.

Whether you choose to use article marketing software or not, there are some things you can do to greatly increase the effectiveness of your online advertising. For one thing, make sure you target the best keywords possible. You don’t want the most highly searched for keywords since they’ll have too much competition. What you want are keywords that get decent searches a month, around 1,500 but don’t have too much competition. Next write your article in a clear, easy to understand format. Provide a strong call to action in the resource box and submit multiple versions targeting several top keywords for your niche.

Special Issue: Tax Tips You Can Bank On

FREE consult(150)Expert shows you how to make money online. call 757-647-2886 24/7 skype me at homeprofitcoach NOW! Profit today! FREE EBOOK on list building download it prior to contacting

a great start this year. Mine certainly got
off to a busy start, thanks to the new
“2018 Tax Cuts and Jobs Act,” which did
a significant overhaul to the Tax Code –
the first one in more than three decades!

As you probably know, it was signed into
law just three weeks ago, and took full
effect as of the first day of this month.


This “Tax Act” is more than 1,000 pages
long, and contains dozens of brand-new
tax changes and tax deductions, both for
Individual tax filers and all of America’s
Small-Business taxpayers.

Some of the individual changes are big,
some are not. Some will affect all of us:
some will affect only a narrow segment.

But, overall, this Tax Act will have a 
major impact on just about every
small-business in America.


I am referring to any change in your
tax situation that will come about as a
result of the new Tax Code changes.

Most kinds of laws can be helpful to those
who understand them, but can be harmful
to those who don’t. Whether each of these
“impacts” turns out to be helpful or harmful 
to your business, will depend to a great
extent on how well versed you are on
each of the most important changes in the
1,000+ page “Tax Cuts and Jobs Act,” which
Went into effect on the first day of this month.


I have spent some long days analyzing the
Tax Cuts and Jobs Act cover-to-cover (yes,
all 1,000 pages of it!) and then wrote a brief
‘plain English’ summary of the 38 most
important of them. The result of that effort
is an easy to read (and easy to understand
and to use) condensed summary, now ready
for you at


  • Your Standard Deduction has DOUBLED!
  • Your Individual Tax Rate has been CUT!
  • Child Tax Credit has DOUBLED!
  • Obamacare “Individual Mandate” – GONE!
  • Corp. Tax Rates are SLASHED BY 40%!
  • Sole-Props, LLCs, S-Corps will SAVE 20%
  • For Corporations – AMT ELIMINATED!
  • Business Asset depreciation INCREASED!
  • Section 197 depreciation limits INCREASED!

That’s just 9 of the 38 significant changes.
Not all of them are rosy, but the “roses”
certainly outnumber the “thorns.”

And the thorns can be managed – IF you
understand them, which you will with this
12-page condensed summary.

And you can get it all for a FLAT-20-BUCKS
(tax-deductible), available immediately at

  Ronald R. Ron Mueller, MBA, Ph.D.
by Creating Tax-Smart Home-Business Owners

What you don’t know CAN hurt you!
But if you DO know about these new
tax changes for Individual taxes and
Small-Business taxes, you can get a
WINDFALL in new Tax Savings!

It’s only 20-bucks. After tax deduction,
we’re talking around $13 net. About the
cost of drive-through lunch or one drink
after work. Is that even a decision?

Why is it so cheap if it is so valuable?
“Economies of Scale.” If I were to do
all this work for one person, I’d have
to charge at least $20,000. But since I
believe at least 1,000 of you will want it,
we can pro-rate the cost, and each pay
only $20. Make sense?