Use Yard Signs? Then You Can Afford Billboards!

Yard Signs True or False Quiz

That’s right, if your small business can afford yard signs, you can afford high-quality and professional digital billboard advertising with Blip. But money isn’t all you’ll be saving when you switch from yard signs to the signature Blip experience. You’ll also spend less time fussing with printing lead times and sign placement, so you can focus on what’s most important—getting your ads in front of your potential customers.

Blip Billboards vs. Yard Signs

You can find yard signs priced under $1 a piece, but you still have to worry about the logistics of printing and sign placement. When you spend $1 with Blip, your ad can potentially be shown 26 times per day, and inputting the ad into Blip’s system only takes a few clicks.

The bottom line is you can get more exposure with more professional ads all while doing less work when you choose digital billboard advertising with Blip. Let’s take a closer look.

 

Billboards Have Better Exposure

  • Billboards are more professional
    • They leave a better impression. Additionally, yard signs are hard spot when they’re placed near busy streets and on freeway ramps.
  • Digital billboards can be seen 24/7
    • LED lights don’t need sun to shine, but yard signs need sun to be seen.
  • Billboards offer ad display peace of mind
    • Yard signs can easily be blown away, stolen, defaced, or otherwise covered up or destroyed.

 

Blip Billboards Require Less Work

  • Blip is a one-stop shop
    • Offers a professional ad-design service for $50. Of course you can use your own designer because the power is always in your hands at Blip.
  • It takes only a few clicks
    • (with no fees attached) to start, stop, or change an ad with Blip, so you’re never stuck with an ad lead time or a heap of printed yard signs that aren’t giving you the ROI you need.
  • Speaking of clicks, that’s all it takes to “dispose” of a digital billboard ad
    • Making it a fast and environment-friendly option. It eats up valuable time to properly put up, take down, and dispose yard signs. (Don’t even get us started on city ordinances, zoning, and potential littering fines.)
  • Next day analytics
    • Blip billboards provides you with next-day analytics, so you can see how your ads are performing and tweak your campaign to maximize your ROI. (We’re pretty sure yard signs can’t do that.)

 

Finding Cheap Billboards

As you may know, Blip has many price and ease-of-use advantages over print and yard sign advertising as well as other types of billboard advertising. You have the pay-as-you-go and scheduling power in your hands with Blip, and we want you to be able to wield that power to find strategies that will save you even more money. Great news! All it takes is thinking a little more about how you choose your billboard locations and schedules.

 

We want your ads to succeed at the best price possible, so we’ve gathered a few tips for finding where the cheap billboards are located that will also give you a great ROI.

 

cheap billboards

What Type of Business Are You?

High-demand billboard locations don’t need to be at the top of your “must-do” list when you have an online presence. If customers can use your services or buy your product online, it doesn’t matter as much where each billboard is located just as long as customers see your billboards. However, if you are a brick-and-mortar storefront or other location-sensitive business, you’ll want to choose location-appropriate billboards. (Heads up: This may limit your bargain billboard choices and the value of the following tips.)

 

cheap billboards

Think Location, Location, Location!

You don’t need prime billboard real estate if your business is not location sensitive. To get a better price for each ad blip, look for signs that are off the freeway or in small towns. These cheap billboards may not have a sexy location, but they will still have plenty of eyeballs on them. In fact, these billboards aren’t cheaper because of their location or less views, they’re cheaper simply because other advertisers target them less.

 

cheap billboards

Consider Off-Peak Scheduling

It’s tempting to target only peak travel times when you’re using digital billboards. Many of us succumb to that temptation (and to the candy on Sue’s desk) because it feels easy. But, as you may have guessed, since so many businesses schedule their digital ads during peak times, the demand and price goes up. Play with a few off-peak times to drive down your costs. Target times like the lunch hour, weekends, and the hour before and after rush hour to see how it affects your budget.

 

cheap billboards

Check Billboard Stats

When you click on each digital billboard location on Blip’s site, a set of stats will pop up that look something like this:

cheap billboards

When thinking about finding cheap billboards, jump straight to that last entry: cost per impression (CPI). Blip ranks these as high, normal, or low. A low CPI means that the same amount of people will see your ad even if you paid less. Translation: You’re paying less for each impression simply by choosing a less targeted billboard location.

Color-Emotion In Ads: Beginner’s Guide

From messaging and font choice to graphics and layout, there are several layers to making an ad successful. Color plays an important role from a design perspective, but it’s also a handy tool in your kit to help you add emotion and personal connection to your advertising. In fact, several studies show that colors can have an impressive impact on our emotions and decision making.

In a perfect advertising world, all color-emotion comparisons would be straightforward and universal. Red would always convey excitement and blue would always feel calm. But the fact is that the relationship between our emotions and colors is nuanced. Cultural and personal experiences, as well as specific industry standards, can change how your customers perceive color in your ads.

That’s why we’ve created this beginner’s guide to help you start thinking about colors and how to best use them for your ads in the context of your industry, brand, and customer base.

Focus on Message

You’ll be pleased to learn that you already know most of what you need to know about choosing colors for ads because you know your industry, brand, and customer base. Understanding your customer and what message or feeling you’re trying to convey with each ad will help you add context and clarity to your color choices. Here are a few things to consider about your business as you think about your color.

What feeling do I want to create with this ad?

  • Do these colors connect with my customer demographic?
  • Do my color choices support my brand?
  • Do companies in my industry have any common color usage?

Knowing the answers to these questions, and coming back to them if you feel lost, will be a tremendous help as you create your ads.

Know Basic Color-Emotion Associations

When you start choosing colors, remember that you don’t have to worry about picking the “right” color palette. There is no perfect choice. The key is to know color basics then make choices that support the messaging in your ad and your brand.

Even though our individual and cultural experiences can skew our reactions to colors, general color associations are still incredibly useful and a great place to start as you think about color for your ads.

When choosing colors for an advertisement, think about the feelings you want to convey in the context of your brand. This chart shows general color-emotion as well as some simple suggestions for color use based on ad types. However, there are no hard and fast rules, so think outside the box and do what makes the most sense for your brand and ad.

Sources: Creative Bloq and Help Scout

 

Consider Shades and Tones

Now that you understand a bit of the psychology behind basic colors, it’s time to mix it up. The basics still apply, but you can add more nuance when you understand shades, tints, and tones.

Every color can be manipulated into hundreds of different shades, but you don’t need to learn every shade to pick the right colors for your advertisement. All you need to know is the different emotional subtleties you can invoke. This occurs when you use and combine neutral, cool, warm, bright, or dark colors.

How To Make Text Work On Different Ads

How To Make Text Work On Different Ads

Text on Ads Title

From Facebook ads to brochures, there are a lot of ways to get your marketing message out into the world. Many design concepts will translate across all types of advertising, but making some minor tweaks across each ad type can take you from white noise to eye-catching ads that convert.

One easy way to take your ad from drab to fab is to pay attention to your copy use and font choices. Text size and style, text-to-image ratio, and color choice can each make a difference to your ad’s success. Listed below are a few guidelines that apply to each ad type as well as minor tweaks you can make based on your preferred advertising platforms.

Text Guidelines for All Ads

Any type of ad will be far more effective if you have a simple message stated in clear terms despite the message length. Your design elements should then serve to support both the purpose and the clarity of your message. Of course that includes your images and colors schemes, but it should also include your font choice and use. When you’re choosing fonts for any type of ad, start with these general considerations:

Match the scope of your organization.Choose font types and colors that match the overall purpose of your company (as well as the message of each ad).

Stay on brand. Use the same one or two fonts throughout all your branding and advertising so customers will more easily recognize your brand.

Use contrast for pop. Choose a text color that’s in high contrast to the background of your ad. Good contrast is eye-catching and it increases readability.

Text Guidelines for Facebook Ads

For Facebook ads and other digital ads, take on a “less is more” attitude. People scroll quickly through their newsfeeds, so it’s important to grab their attention just as quickly. To get those clicks and conversions, it’s key to use an excessively clear design and message. Here’s how your copy and font use can help.

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Use one or two fonts only. Fonts competing for attention will detract from your message and may even add confusion.

Make your text and colors pop. Use text colors that are complementary to the rest of your ad but still have high contrast. Your text color should match and pop at the same time for visual harmony and readability.

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K.I.S.S. Your Ad Icon

K.I.S.S. your ad. “Keep it simple…sweetheart” is the keystone for successful ad messaging. Use only the copy you need to convey the main purpose or hook of the ad, whether it’s a sale, product feature, or blog post.

Use the 20% rule. According to Facebook’s research, consumers prefer and are more likely to click on ads that use a ratio of 20 percent text or less.

20% Text Rule

Text Guidelines for Billboard Ads

With billboards, your copy and text considerations all have to do with speed. Drivers only have a few seconds to interact with your ad, so your message must be incredibly concise and clear. In fact, text and font choices may be more important on billboards than any other type of advertising. See some tips below, and click here for more.

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Use five to seven words. You’ll need to hammer down to the heart of your message, but it’s worth it. Studies show that most people stop reading billboard ads at around five words.

Choose fonts that pack a punch. This doesn’t mean cutesy and clever fonts. Rather it’s best to choose a font that is weighty and easy to read. Cursive scripts and narrow lettering are the hardest fonts to read on a billboard and should be avoided.

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Create high contrast. You can’t read what you can’t see, especially when you’re traveling down a highway. Crisp color contrast will make your text pop.

Skip the fine print. The information will get lost and may even detract from the main purpose of your ad. Save the fine print for your brochures and website.

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Text Guidelines for Flyers

One of the main challenges with flyers is using your space wisely. Since you have a lot more room for a design, it’s tempting to cram in too much information and fiddly design elements you don’t need. As with any ad, it’s still important to keep your main message the focus. These font use ideas will help keep you on track.

Numbered and Bulleted List Icon

Use two fonts.Make sure the fonts are very different from one another and use them to create a hierarchy of information on the flyer. The largest text on the flyer signals that it’s the most important information on the page (AKA it’s your main message).

Create one, eye-catching focal point. This can be an image, but you can also create a focal point with text using text size, color, and alignment.

Skip Fine Print Icon
Align Text Icon

Align text with a purpose. If all your text is center aligned, it’s more difficult to read; people are used to having a hard left line to signal where the text begins. Play with your alignment to find readability and visual balance.

Focus on the main message (mostly). Even though you have more space, it’s still important to focus on the main message. However, it’s OK to add one or two details that will help the consumer understand and interact with your event or product.

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Text Guidelines for Brochures

By now you may have noticed an advertising theme: convey your message with as few words as possible. Even though you get to say a lot more on a brochure, using as little text as possible while serving up your message is still a good idea. The copy should all still point toward your main message otherwise it’s a distraction rather than useful information. Check out a few tips below then click here for more.

Readability Icon

Remember that white space is your friend. Yes, you have a lot of space, but it should not be packed to the gills with text. Big blocks of text are harder to read, especially in a brochure which typically use eight- or nine-point font. Add a little extra space between each paragraph and don’t crowd images.

Use bulleted and numbered lists. Lists are the easiest way to cut down on text while saying a lot. As a bonus, well-formatted lists inherently have a lot of needed white space.

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Take some tips from flyers. Just as with flyers, stick to two fonts and use high color contrast and point size to create a hierarchy of information.