How to protect a retirement plan in a down market

 (AP Photo/Damian Dovarganes)

Market corrections are a worry for all investors, but they can pose a particularly big problem for people who have just retired and are starting to dip into savings.

Each time retirees sell stock, it digs a hole out of which their portfolio must climb to keep producing the same amount of income over time. The more they sell — and the earlier — the deeper the hole.

This doesn’t mean it’s always bad for a retiree to sell stock. Selling when the market is strong can be not only profitable but responsible, especially as a way of keeping portfolio allocations in line with investment goals. Selling during a correction, however, when stock prices may have fallen to a fraction of their recent market value, not only might yield a lot less return per share, it could cause a retiree to run low on resources sooner than expected.

“If you get off course at the beginning, it could be very difficult to recover,” says Dan Keady, chief financial planning strategist at New York-based financial services firm TIAA.

Despite recurring volatility, most retirees must hold some stocks to keep pace with inflation. For those investors in particular, it’s important to have a Plan B to cover ongoing financial needs so that if stocks crater, the retiree can avoid being forced to sell shares at depressed levels.

Mr. Keady recommends being proactive and taking steps ahead of retirement, like projecting spending needs, matching them against expected income and creating a reserve with something other than equities to help cover shortfalls. Being better prepared also might include planning ways to cut spending.

Here are some thoughts and suggestions from advisers and planners on how to minimize the risk:

1. First do the math. A good place to start is to estimate how much of your monthly budget would not be covered by fixed sources of income, such as dividends, interest, pensions and Social Security. Most people mistakenly think this involves the tedious process of adding up a year’s worth of receipts, says Joe Lucey, who heads Secured Retirement Advisors LLC in St. Louis Park, Minn. The much easier method, Mr. Lucey says, is to tally all the money taken from bank accounts in 12 months that hasn’t been stashed away somewhere else. Next, calculate the income expected regularly from Social Security, pensions or other sources.

Once you know what the gap between expenses and income will be, set aside a cash reserve or other fixed-income asset big enough to spin off cash to cover that gap until the market recovers. This provides a buffer, says Jim Barnash, an adviser at SGL Financial, Buffalo Grove, Ill. A retiree’s regular flow of income often covers as much as two-thirds of their total spending. But it’s that uncovered third that represents how much a person has to withdraw from savings to maintain a certain level of spending.

There is no way of knowing with any certainty how long a downturn will last, and thus how big that reserve needs to be exactly. But most corrections, Mr. Barnash says, with the exception of the 2008-09 crisis, last three to nine months.

2. Balance with safer stuff. The non-equities part of a portfolio should be a mix of cash and bank certificates of deposit or highly rated short-term bonds, experts say.

Money-market yields have been rising as the Federal Reserve raises short-term interest rates. Some federally insured money-market accounts now pay 1.75% to 2% a year.

Because certificates of deposit and bonds with slightly longer maturities offer better rates than cash, advisers often create a basket of CDs or individual bonds with sequential annual maturities — a so-called ladder — to ensure a steady replenishment of cash in a portfolio.

Buying individual bonds can be challenging for nonprofessionals, but investors could also consider an ETF that invests in short-term government bonds, says Nikolaas Schuurmans, founder of advisory firm Pure Portfolios in Portland, Ore.

While the share price will fluctuate with shifts in market sentiment, such ETFs pose relatively little risk and could easily be sold to raise more cash, he says. Mr. Schuurmans uses Schwab Short-Term U.S. Treasury (SCHO), which charges 0.06% annually in expenses. A similar option, Vanguard Short-Term Treasury ETF (VGSH), has an expense ratio of 0.07%.

3. Watch the equity allocation. Although it’s important to own some stocks, after about nine years of rising markets, many people may own more stocks than they think. Some also may be out of the habit of rebalancing a portfolio periodically and staying well-diversified, says Spuds Powell, managing director of the Los Angeles-based advisory firm Kayne Anderson Rudnick.

One thing to do right away: If the equity allocation has surged much above 60% — a common benchmark for how much to keep in stocks — consider paring it back, advisers say.

4. Plan to tighten the belt. Many people believe they will spend less in retirement than when they were working, says SGL Financial’s Mr. Barnash. Actually, the opposite can be true, at least in the first few years. New retirees have more time to spend money and may indulge in expensive luxuries, such as traveling abroad.

Retirees often don’t react well to suggestions that they spend less, but “realistically, you might have to cut spending some if there is a market downturn,” says Mr. Keady of TIAA. One way he suggests of imposing self-discipline on spending is to keep annual withdrawals from savings at a constant rate, which might be around 4% a year. Thus, if a portfolio’s principal value fell during a market correction, an investor would be withdrawing less while stock prices were lower, reducing sequence-of-return risk.

Advisers also sometimes suggest that people delay taking Social Security for a few years, because that can mean getting larger future Social Security payments, building in a higher level of dependable income.

5. Be wary of borrowing. Many people have substantial equity tied up in a home, and there are multiple ways of tapping it. A retiree could create a contingency reserve by taking out a home-equity loan or a line of credit and drawing against it, if necessary, during a market correction.

But in most cases, advisers caution against that. The strategy could backfire if a correction proved much deeper or longer than usual, leaving a borrower with a hefty debt burden.

“For people who have retired, whether they are taking regular withdrawals from savings or not, borrowing usually doesn’t make sense because it tends to increase risk,” says Mr. Powell of Kayne Anderson Rudnick.

Top Worldprofit Seller Howard Martell using this tool to help make online sales. Here’s how.

Top Worldprofit Seller Howard Martell using this tool to help make online sales. Here’s how.

Entrepreneur, Howard Martell

Entrepreneur, Howard Martell

Which Worldprofit tool does Howard Martell use to make sales?

Howard loves this tool.

Howard is consistently on Worldprofit’s Top Sellers list.

Like you, Howard’s a busy person. He works full time and operates his own successful online business too.

Want to be successful? Do what other successful people do. Here’s how to get your hands on this tool.

It’s a little known (but much-loved tool) called Worldprofit’s Virtual Sales Assistant (VSA).

Here’s what your Virtual Sales Assistant allows you to do:
(this is LESSON 105 in your Bootcamp Lessons)

1. You can enter a FOLLOW UP Date and queue an email letter to be sent on that date that includes an offer and a purchase link.
2. You can use the emails we have created already.
3. You can create your own customized emails for your own programs.
4. Stay on top of prospects who the timing may not be quite right now but may be interested in the near future.
5. Shortly, you will also have the option of sending an EMAIL letter, or a VIDEO Email, or an AUDIO email to your prospects.
6. Your Daily Prospect Manager Report that is emailed to you includes a section that summarizes your scheduled Virtual Sales Assistant Messages.
7. Your scheduled Follow up letters will be handled by your Virtual Sales Assistant saving you time, keeping you organized and making it easy for your prospects to order with a direct sales link.
8. You also get an ADMIN area where you can see an Activity Report for all your Letters to check if they are sent or queued and delete if necessary.

Now, if you are involved in your own affiliate or MLM program, you can CUSTOMIZE the email letter and order links for your own programs. Just enter the details of the prospect the program of interest and the follow up date. Customize your follow up letter, select and save it and your Virtual Sales Assistant does the rest.

To conform with Spam laws, each letter by necessity will have an integrated REMOVE link for anyone who no longer wishes to receive your follow up emails.

Your Worldprofit Virtual Sales Assistant helps you…

-organize your leads with important follow up details and dates so you never lose track of a prospect and possible sale!
-use if for your Worldprofit prospects by using the pre-written ready to go email letters
-use if for ANY of your other programs by using the customization option to write your own email letters
-add branding to your messages and personalization with the option to use standard email, VIDEO or AUDIO in your follow up emails.

Connect with Howard Martell http://www.HomeProfitCoach.com he can get you started building your own successful online business.

—-> If you are reading this and not yet a Worldprofit member, you’re missing out on valuable training to help you learn how to earn at home from reputable online sources. Worldprofit provides training, resources, software and support for people who want to learn how to earn at home from reputable online sources. Find out why for over 20 years now Worldprofit has been the # 1 popular choice for online home business training. Join over two million people worldwide who trust Worldprofit for online training and support.

Easy Ways To Promote Your Business Online

Try These Ideas

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The internet is the future. If you have or will have a business, whether it be local or online, having a presence on the web is essential to survival. Marketing your website and business on the web is confusing and difficult for most average business owners. This article will give you some pointers on ways that you too can effectively promote your business online.

When designing a website to market a product or service online, include a “resources” section. Adding a resources section attracts potential clients to your site by increasing your search engine ranking. It also means that viewers of your site are more likely to return to view those resources, and might end up buying your product later.

A very good marketing tool is placing ads for your business on Craigslist. You have to be careful though because ads placed in separate cities that have the same info will not be accepted. Try saying the same thing, but wording it in a much different way that may be specific to each city you are targeting.

Keep track of the load speed on every single page on your website. If it takes longer than 10 seconds to load, you need to fix this immediately. You can find page load testers online. People will not wait wait long for a page to load, and this will put them in your competitors hands.

Make your internet marketing efforts distinctive and stand out from your competitors. The world of online marketing is not so big that someone out there is not selling a similar product using similar tactics to yours. Research these competitors carefully and see what you can do to differentiate your services from theirs. A potential customer presented with multiple similar pitches is going to select the one that stands out.

Keep banner ads to a minimum on your own website; instead, increase the usage of buttons. Buttons are significantly smaller and take up only a small amount of space and bandwidth. You can also incorporate text links into the site design; the links are easy for users to find and can be configured so that the link opens in a new window. This will also make the site load faster, which is very important to the average consumer.

Youtube is quickly becoming one of the fastest ways to provide ads to the public for your internet marketing. The user generated network allows for you to create your ad that is thrown onto a youtube video only if it has reached a certain demographic and level of popularity

To make sure your internet marketing works well with search engines, minimize your use of site-wide links. These kinds of links are low on the totem pole of search algorithm rankings and can move your links to the end of the line in relevance. This means you fall off the first search page and get less traffic.

If you are going to use other languages than English during Internet marketing, make sure you know what the word means. Just doing an online translation of an English word will produce poor results. Ask an expert, you may have to pay for services yet it will be worth it. Look at it this way: they speak a different form of Spanish in Spain and in Mexico. You want to target the right people with the right words.

As stated in the beginning, having an active presence for your business online is essential in today’s business economy and market. Consumers want to find you in search results and check you out online before they visit your physical location. Now that you have a better understanding of what you can do, your business should see the benefits in no time.

Use These Tips To Get Started With Facebook Marketing Today

 

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Marketing on Facebook may look easy, but it isn’t when you don’t know what you’re doing. You can’t just jump on the website, invest a few thousand dollars and come out with a huge boost in profits. If you want to do it right, read this article to learn more.

If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.

If you are going to post coupons and deals on your Facebook page, make sure that they are worth something valuable. Nobody wants to be constantly bombarded with messages offering five dollars off, especially if the median price of items you have for sale is more than one hundred dollars.

Engage other businesses within your niche on Facebook. The more you interact with others and network, the better off your company will be. Make “friends” with relevant professionals and exchange comments and content to establish greater credibility and expand your viewing audience. Customers can also be part of the exchange, making it a winning situation for everyone.

Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.

If you find that the things you post aren’t getting the reaction you want, consider promoting the posts to ensure they’re being viewed. While it will cost you a bit of money to do so, you can select a target audience and be sure that it gets onto their news feed.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

Work with a web designer and have them design your Facebook page. This may seem a bit extreme, but you want your business to have the best representation. The way your page looks will give people a good idea of the quality they can expect, so do everything you can to look good.

Sadly, just reading this article isn’t enough to find success. If you want the best outcome, your job is to also use the advice you’ve read. Once you do, your campaign will become one which is likely to bring you success down the road, leading you to surpass all goals.

Facebook Marketing And You Tips And Techniques

 

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Whether you need something to supplement your current advertising and marketing strategies or you’re just starting out, Facebook marketing could be the answer to your problems. Because it’s such a popular web site, you can have access to a wide and varied audience. Read this article in order to take advantage of this great service!

Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.

There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You’ll be paying money to show ads to people who have no interest in your company! Don’t waste your money, get fans organically.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

Use the “?Create a Similar Ad’ feature. This will change your ad subtly while maintaining the same message. It can help you get more exposure while promoting the same thing as the original ad. In seconds, you can have a whole new ad made up with nearly no effort on your part.

Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.

Offer exclusive discounts and fabulous deals to your Facebook customer base. People like to be rewarded for their loyalty, so treating long time people very well will increase their favoritism for you and encourage word-of-mouth advertising. All of which will yield you more customers and sales in the long run!

Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.

Make sure your personal Facebook profile is set to private. If your real name appears anywhere on your official website, some customers might try finding more information about you and your Facebook profile could come up. It is best not to share anything that could hurt the image of your brand and keep your profile private.

Rather than assuming that your audience won’t want to use Facebook to learn more about your business or service, take advantage of its power! Since its usefulness has already been created, you can piggyback and get the benefits. Remember the tips in this article to use Facebook marketing for numerable benefits.

Advice On How To Improve Your Facebook Marketing

 

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If your business isn’t performing as well as you’d like, try taking your marketing efforts to Facebook! With very little effort, hardly any cost and just a couple of minutes, you could have a fast and effective way to reach thousands of new customers. Learn how in the following article.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

While you should try your best to communicate with users, do not post a steady stream of content that has no value. This will make people get the impression that you have nothing to offer. If you have nothing valuable to share at the moment, you should not post again until you do.

Include your logo in your profile photo on your Facebook business page. Don’t change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, they may become confused and ignore your posts.

One way to build the presence of your business on Facebook is through a brand page. A brand page, which is also called a fan page, is similar to an actual personal profile. However, one distinct difference is that fans are accumulated instead of friends. On your brand page, you can import your Twitter and blog feeds. You can also post and collect content, have hosting discussions and collect user reviews.

Reward your loyal fans with Facebook events, promotions and prizes. Give your followers a reason to interact with your page rather than being a passive follower. A contest with even an inexpensive reward can generate interest and inspire your followers to invite their friends and family to your Facebook page.

Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.

Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot of hard work to create a solid fan base on Facebook, so only begin a page if you expect to see it through. If it is more than you can handle, you should look for other ways to market your business.

As you’ve read, Facebook can do a lot for any business! Reaching previously untapped markets can now be achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start putting these tips to work for your business soon and watch how much of a difference a Facebook campaign can make!

Tips On How To Get Better At Web Design

 

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Most of us do not have the time, money or skill to build custom cars or choppers. But we all have the tools necessary to design custom websites. As long as you can grasp how web design works, you will be able to design stunning pages that attract people instantly. If you want to know more about web design, read through these tips below.

Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.

Keep your page sizes to a minimum. Not all internet users have fast connection speeds, and the longer your site takes to load, the less interest they will have. You do not want your page viewers to be stuck waiting for every page to download, or they may end up abandoning your site.

Learn about shortcuts, and use them often. Almost everything has a shortcut in web design, and if you take the time to look them over, you’ll find quick ways to do almost everything. There are even HTML codes that allow you to make fast changes to each of your pages without having to re-upload them.

Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.

Always provide site visitors with an option to offer feedback. This will clue you in to ways that your website falls short of their expectations or doesn’t work properly, enabling you to make the necessary changes. Giving your visitors a voice makes them much more likely to return to your site and continue the conversation.

Make text easy to ready by using colors that contrast or backgrounds that are easy to read text on. When your text is harder to read because the background or text color creates eye strain or portions of text that are unreadable, site visitors are less likely to stick around.

If you already have a particular web hosting solution that you know you are going to use, keep its limitations in mind as you design your website. For example, do not create a website that relies on specific programming languages if your web host does not support these languages. It is fairly simple to find out which technologies are supported by your web host. Make certain that your design is something that is within the limitations of your host.

When tinkering with your HTML, you always need to save a copy. You can save a copy of your code in a Notepad doc; just save it as .html and it will save as an actual webpage. This way, you can tinker around with things and know that there’s a backup should something go wrong. Failure to save pages may result in having to start from scratch.

Never bite off more than you can chew by attempting to design multiple sites at once. You should keep things simple by only working on one site at a time. Even if you do have some web design skills, you may get crossed up with your projects, or one of your sites may suffer neglect. Just take things one at a time.

After reading these tips, you can instantly start practicing by signing up with a free web host or some type of demo service. You will quickly realize just how easy it is once you know the basics. From there, you can start designing picturesque sites that everyone will love. Just remember to use what you’ve learned above.

Terrific Advice And Tips For Successful Video Marketing

 

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Top marketing experts agree that utilizing a great video marketing strategy is one of the absolute best things you can do to improve your business. By implementing intelligent and effective video marketing techniques you are sure to dramatically increase both your sales and profits. Read on to learn great video marketing tips.

To help people notice your videos you should develop a title that is eye catching and mind bending. Use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.

Great content is the surest way to get more people to view your video. It’s not about expensive equipment. Your customers will view a video if they are interested and they think it is important. Of course, you should still get a good video camera for professional purposes.

Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.

People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.

Help potential customers find your videos by using strong keywords. If you have a YouTube channel, you should take the time to write descriptions for all your videos and share links to your main site. Choose strong keyword’s potential customers are likely to use when they look up videos on topics related to your products.

If you offer services to your customers, the best way to give them an idea of what you do is to create a video that documents the different steps you take to perform this service. You should have a friend follow you with a camera the next time you perform this service for a customer.

Make sure that you build up a relationship with your audience. You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.

A product review video is a great way to promote a product. Show how to set up or demonstrate the uses of your products. Discuss each feature and how it works. Mention any options that are available and don’t forget warrantee information. Video reviews show your market why your product is the one to buy. Get started with video marketing and watch your sales increase.

Do not dismiss YouTube. Many times videos begin here. YouTube offers free video hosting. They also are visited the third most out of every website there is. It’s the second most-used search engine and the top video hosting site.

Find the tone that you want for your videos and stick with it. Are your videos going to be quirky or serious? Your tone should be adapted to your audience and to the products you are selling. Keep in mind that the tone you adopt in your videos will convey a certain image of your brand.

As was stated in the opening paragraph of this article, video marketing campaigns offer a great way to boost business and increase sales and profits. By carefully studying the information contained within the meat of this article and applying it, you are sure to start making impressive sums of money. Good luck!

Take Your Social Media Marketing To Another Level With These Smart Ideas

 

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There are only so many ways to market your business. Social media sites can be great avenues to connect with new customers. Continue to the article below to learn about lots of different ways to communicate your business through the power of social media.

Add a Facebook “like box” where visitors can easily see and click it. This button makes it easy for readers to “like” your content on Facebook. If it is easy to find and prominent on the front page, people will not need to look around. By making this easy for people, they are more likely to actually do it.

To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

Merge the world of email marketing and social media. Add a Facebook button or twitter button to the end of your emails. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.

Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you.

Your Twitter account can be set up to have your blog posts tweeted automatically. You can also borrow on the popularity of other Twitter accounts by re-tweeting and commenting on their content regularly. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.

Before you really delve into social media, make sure that you thoroughly understand the audience you’re targeting. Learn why the customers use social networking, how long they use it each day and what types of content they prefer.

Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have “liked” you on Facebook will be more inclined to share your link with their friends.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.

Dominate social media using the tried and true tips from the article below! Using social networks should help you stay in touch with your audience and generate more sales.

Social Media Marketing Ideas That Can Boost Your Business

 

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Business owners across the world have been discovering how social media marketing can help them increase the number of customers they serve. If you are ready to join them, read this article for some tips to help you understand this exciting form of marketing. You will be pleased with the results.

Twitter might be a good way to get more attention for your business. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials.

Be sure to link all of your social media sites to one another for the best results. Insert links onto your blog so that readers have the option of following you through Twitter, Facebook, or YouTube. Add in your blog, Facebook and URL to your Twitter profile. When you have links that connect all of your different social media sites, that can help increase your customer base.

Think about what kind of relationship you want with your customers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you desire to have your customers to purchase your products every now and then, start off by saying “Hello.” Your customers will let you know where to go from there.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.

Something that people should remember when they’re using social media to market is to stay as active as they can. It is best to link all your social media sites together. This will increase followers and improve your social media marketing strategy. However, having a campaign that is full of interaction and activity could possibly have lots of success.

Now that you have gained a better understanding of social media marketing, you can begin to implement it into your business plans. These suggestions are certain to aid you in developing the next step as you diagram your marketing needs. Treat yourself and your customers to the fabulous world of social media.