The Benefits Of Article Advertising Or Article Marketing

Article advertising or article marketing can be the key to not only making money but having a successful business. If you have a product or service that you are trying to promote then one of the best and most cost effective ways is by using article advertising.

Article advertising is a type of marketing effort in which you write short articles, about 400-600 words, related to the product or service you wish to promote. If they are well written they will, after getting distributed to various online article directories that will be easily found on search engines and read by people interested in what you have to offer.

In article advertising, well written article will be constructed in such a way that it has strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. This will make your article easily found by search engines and can help get you noticed earlier by future consumers.

Some of the benefits of article advertising are:
1) It is a great way to gain respect in the niche you are trying to reach. If they see your well written and informative article they will see you as an authority. The more that you have written about a certain area, the more trusted you will be and the more likely they will be to buy what you offer.
2) It is very cost effective. If you write the article yourself it will only cost you the amount of time and energy you put into researching and writing the subject. If you can’t write well, you can easily find those who are able to write for you who are affordable and will let you put your name on it, aka, ghostwriters. These are many times very affordable, though you need to make sure that they are able to give you unique content and are native speakers in the language you are trying to market in.
3) Links are also a great benefit to article advertising. Your well written article will have a link back to your website and will also have a resource box with a strong call to action. This will invite those reading the article to go to your site to find out more about what you have to offer. This will also help your search engine ranking.
4) It helps you reach a much larger target audience than you otherwise would have. Those who are really interested in what you are offering will be the ones who read your article. You won’t be putting your marketing efforts in front of people who may or may not care about what you have to offer. It will be read by people who are truly interested in what you are doing and are also very likely to buy what you are selling.

Article marketing or article advertising is a great way to get attention to your products or services, if it is used correctly. Take some time to learn how to do it the right way or find a good ghost writer to do the work for you and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a success.

 Life Of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this?

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate?s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer?s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch but is quite contented with the tasks done. Bed time?.

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.


GenSilver Organic Wild-Crafted
Irish Sea Moss

could be your SOLUTION to:
and MORE!

Are you ready to make a
That’s $1,000,000!


I’m Gray Sebert. 20 months ago, I was
pretty much “Dead Broke” when I saw
this amazing business that was just in
it’s “BETA” launch. I didn’t know anything
about Net*work Mar*keting but decided to
give it a try.
Well, here it is 20 mon*ths later and I just
made $51,000 in Ju*ly and I’m on track for
even more this mon*th… THIS WORKS!
Grab your FR*EE Position, get your
FR*EE Sample and then get your
Seat Res*erved for this Thursd*ay’s
LIVE Worldwide Lau*nch Webinar!

First, get your SEAT RES*ERVED for our

Thursd*ay, at 7:45 pm Eastern and SATURDAY 12 pm afternoon

Next, get your …

LAST… Get your……

*Genusity makes NO claims to how much inc*ome an
individual can make! Any in*come is based on the time
and effort that an individual is willing to invest and even
then, there is no guarantee.

Not getting the results you want from your Ad Postings? This may be why.

1. No Offer
Offers are what motivate, you and me, we all like a deal.
It’s the intricate dance of business, make an offer to entice. I want your offer, so I give you my contact details.
No offer, no enticement, no carrot? No reason to give you my contact info.
Doesn’t matter if your ad is a landing page, an email newsletter, an optin box, a pop over, or a website – include an OFFER.

2. Misleading or Deceptive Headline.
Don’t Offer a FREE XBOX on your landing page and then redirect people to a site about your book on poetry.
Don’t start a potential business relationship with dishonesty. Make an offer, then take people to what you offered or dish it up.
Be clever in your ad copy not deceptive.

3. NO headline
Headlines are what grab people by the collar, and say LOOK AT THIS!
The best headlines speak directly to the viewer, make an offer, give REASONS to keep reading, peak interest
Your goal in posting ads is to get the lead – it all starts with a catchy headline!

4. Misspelling, grammatically incorrect
Proof read your ads, start with the best possible impression!

5. URL doesn’t work!
Test your website links in your offers, you’d be SHOCKED at how often advertisers post invalid or incorrect links.
You’re flushing your ad dollars down the toilet every time a lead clicks on a dead link.

6. Words in your email newsletter trigger spam filters
In email offers avoid words like GUARANTEED or any words that are vulgar, or offensive, filters will send them to the junk folder.
Don’t water down your copy by completely avoiding obvious spam trigger words like FREE but –
DO try to use alternative words in subject lines for email marketing.
If your posts / emails are being sent right to spam then your click rate will obviously be ZERO.
If no one gets your email, nobody sees your offer no matter how well written.
We’ve got a solution though, see #11 below.

7. No optin
If you don’t have an optin form on your landing pages you’re losing LIST BUILDING opportunities.
If your prospect gets your email, or sees your offer in a safelist, they may not want what you have right now,
but may be willing to receive information,a free ebook, further details etc. Make a GREAT, no risk, no-obligation OFFER and get the lead!
Build your list one person at a time, not by buying a subscriber list that may be email duds or bot-generated.

8. Using a SALES Page when a LEAD PAGE is better
There is a a time and a place for a Sales Page, there is also a time and place for a LEAD page.
If using Safelists and Exchanges post LEAD pages NOT sales pages.

9. Not Targeted
If your ad is meant to be seen by Pet Groomers in Saskatchewan, do your best to make sure that’s who sees your ad.
A customer of ours, recently set up a Facebook Ad Campaign and opened it up to all of the USA.
Problem was that he could only sell his product within Canada.
If you aren’t targeted your buyer you won’t get buys.

10. All about YOU and not the Reader.
People want to know INSTANTLY the benefits you have to offer – life is busy – get to the point!
If you are offering a free $25 GIFT CARD that’s your headline! “Get a $25 Gift Card!”
Better than. “OUR COMPANY is AMAZING. We offer all kinds of stuff including Gift Cards when you sign up.”
The first one INVITES a CLICK. I want to know how to get that GIFT CARD!
The second headline puts me to sleeeeep. ZZZZ.
Talk to me in your ads, to me personally, talk to me directly. I’m a me, one person, not a crowd of somebodys.
Trim and TWEAK your ad copy, whittle it down to the fewest number of words that say the MOST.

11. Not using Certified Email Delivery Services.
Email providers have filters for good reason – to weed out spam and mass junk email. The problem is that in doing so it often means GOOD, legitimate email from YOU, end up in a junk folder. There is a solution though!
Certified Email Delivery services like that offered at Worldprofit helps get MORE of your email into the INBOXES of your prospects.

One-Time $70 Product Purchase Could Generate You $12,550




GenSilver Organic Wild-Crafted
Irish Sea Moss

could be your SOLUTION to:
and MORE!

Are you ready to make a
That’s $1,000,000!


I’m Gray Sebert. 20 months ago, I was
pretty much “Dead Broke” when I saw
this amazing business that was just in
it’s “BETA” launch. I didn’t know anything
about Net*work Mar*keting but decided to
give it a try.
Well, here it is 20 mon*ths later and I just
made $51,000 in Ju*ly and I’m on track for
even more this mon*th… THIS WORKS!
Grab your FR*EE Position, get your
FR*EE Sample and then get your
Seat Res*erved for this Thursd*ay’s
LIVE Worldwide Lau*nch Webinar!

First, get your SEAT RES*ERVED for our

Thursd*ay, at 7:45 pm Eastern and SATURDAY 12 pm afternoon

Next, get your …

LAST… Get your……

*Genusity makes NO claims to how much inc*ome an
individual can make! Any in*come is based on the time
and effort that an individual is willing to invest and even
then, there is no guarantee.

Jim Brown And Art Cashin – Carnage In Commodities Has Prices At 40 Year Lows!

Jim Brown And Art Cashin – Carnage In Commodities Has Prices At 40 Year Lows!

Jim Brown And Art Cashin – Carnage In Commodities Has Prices At 40 Year Lows!

Today two of the greats in the business warned that the carnage in the commodity markets has prices at 40 year lows!

Portion of today’s note from Art Cashin:  Does The Fed Know This? – We all know that most commodity prices have been in near freefall for several months now. But, many of us may not realize how historically sharp this selloff has been.

My friend and fellow trading veteran, Jim Brown, over at Option Investor wrote recently of how drastic this move has been. Here’s a bit of what Jim wrote:

“Copper, oil and all commodities continued their plunge on falling demand and the strong dollar. Copper closed at $2.10 per pound and the lowest level since 2009. The entire commodity complex is about to set a 40 year low as referenced by the $CRB. It closed today at 185.42. You have to go back to 2002 for a lower close at 183.52 and then 1999 at 182.95. Then you have to go way back to 1975 for a lower close at 175.90.

We only have to drop -2 points to be at 40-year lows and the majority of analysts are still recommending shorting commodities. I do not know how the Fed is going to rationalize raising rates in this environment. The dollar will surge and commodities will move even lower and further reducing inflation as they decline.”

Forty year lows! And, how are you, Chair Yellen?

***ALSO JUST RELEASED: Inflation/Deflation, Major Systemic Problems, Loss Of Confidence And The Crack-Up Boom CLICK HERE.

 Longlegs Venomous?

I Can’t Believe It! I Just Made…
$51,000* Last Mon*th
During Pre-Lau*nch!”
…. Gray S., Augusta, Ga. USA


“I Just Made a little over…
$34,000* Last Mon*th
and get this… it was only our

… Richard L., San Diego, Ca. USA


Are you ready to make a
That’s $1,000,000!

will be the

Thursd*ay, at 7:45 pm Eastern and SATURDAY AT 11:45 AM EST



*Genusity makes NO claims to how much inc*ome an
individual can make! Any in*come is based on the time
and effort that an individual is willing to invest and even
then, there is no guarantee.

The 6 Worst Summer Beverage Blunders

The 6 Worst Summer Beverage Blunders

Two tropical fresh summer beverages on the beach


As temperatures rise, you may find yourself reaching for chilled summer beverages to cool down. While it’s incredibly important to stay hydrated in the heat of the summer, the drink you choose can make a huge difference to your waistline. If you’re constantly grabbing for sugar-laden beverages, it’s easy to drink a day’s worth of calories before you even take a bite of food.


As often as possible, choose water. If you have a sweet tooth, get creative by sweetening it with different types of chopped fruit. If it’s bubbles you’re craving, try seltzer with a fruity addition like chopped strawberries. If it’s bold flavor you want, try unsweetened iced tea.

Of course we know you’ll want to splurge from time to time, and that’s okay. After all, summer is about having fun. Still, it’s best to avoid the six biggest summer drink blunders below—or at least opt for a healthier version (which we’ve provided, too!).

1. Piña Coladas

Piña Coladas

This tropical smoothie is synonymous with summer. And yet it’s also one of the worst offenders when it comes to calorie- and fat-laden beverages. Even as a small virgin drink, the piña colada is chockfull of sugar. Take, for instance, the Orange Julius® brand version of a piña colada: Their small Tropi-Colada Smoothie has 250 calories and 47 grams of sugar. The extra-large version adds up to 610 calories and 117 grams of sugar. This fruity drink may transport you to the islands but won’t leave you feeling bikini-ready.

Instead of grabbing a piña colada from the beach bar or a fast food restaurant, consider making your own healthier version at home. Try our Piña Colada Protein Smoothie recipe for a tasty treat that fits into your Nutrisystem weight loss plan. Get the recipe here! >

2. Beer

Beer flight

Whether you’re at a summer picnic, hanging on the beach or sitting poolside, chances are your cooler is packed with some cold brews. While a nice cold beer is refreshing in the summer hear, try to choose a light variety whenever possible to save some calories. A regular can of beer has about 150 calories but you can easily drop around 50 of those calories by opting for the light version. The biggest problem with beer as a summer beverage is the fact that drinkers rarely stop at just one and those 150 calorie cans quickly add up.

Looking for some new beers that go light on the calories? Click the link below for 10 beers that clock in at 100 calories or less (all taste-tested and approved by our dietitian!):

10 Low Calorie Beers That Actually Taste Good

3. Milkshakes

Strawberry, vanilla and chocolate milkshakes.

Whether you’re strolling the boardwalk or just get a craving while driving around town, a creamy milkshake may sound delicious but it can easily be a diet destroyer. A small Chocolate shake from Dairy Queen contains 530 calories and 19 grams of fat. Plus, it has a whopping 67 grams of sugar.

If you’re really craving the creaminess of a shake, make it in your home blender and keep the ingredients healthy. Need a creamy, dreamy recipe that fits into your weight loss plan? Try this Black Forest Chocolate Cherry Milkshake! >

4. Frappuccinos

Frappuccino in takeaway cup on wooden table

This popular, blended coffee drink is rich with taste but probably not worth all the calories and fat it packs in. Take, for instance, the Starbucks Strawberry Funnel Cake Frappuccino®, which pretty much sounds like the quintessential summer drink. The small (“tall”) version has 290 calories, 14 grams of fat and a not-so-sweet 35 grams of sugar. All that sugar and syrup can wreak havoc on your diet.

An iced coffee with a splash of milk or flavored cream can at least give you that bold flavor you crave without all the fat and calories. Even if you added one to two teaspoons of sugar, you’d still be better off than ordering one of these calorie-laden drinks. You can also make your own Frappuccino recipe at home! Try this Caramel Faux Frappuccino recipe or this Mocha Faux Frappuccino.

How to Slim Down Your Frappuccino

5. Canned Lemonade or Iced Tea

Canned Lemonade with lemons

Another go-to beverage on a hot summer day is a refreshing glass of iced tea or lemonade. While most homemade versions of these drinks usually aren’t too bad, the bottled and canned versions tend to be unnecessarily packed with extra sugar. A 12-ounce can of Minute Maid lemonade only has 150 calories but dishes out a whopping 40 grams of sugar (almost 11 teaspoons!). Similarly, although at just 80 calories, a 12-ounce can of LIPTON Brisk Lemon Tea doesn’t sound that bad, it’s got 20 grams of sugar.

If you brew your own green, white, herbal or black iced tea at home, you start with zero calories and can sweeten lightly to keep the sugar content way down. You can also make your own, fresh and healthier lemonade using simple, real ingredients. The three main parts to lemonade are water, lemons, and sugar, but by making it at home you can sweeten it only lightly. Better yet, use a natural sweetener like stevia or monk fruit! One cup of lemon juice, four cups of cold water and just a tablespoon of sweetener will make a pitcher-full of tangy lemonade with just a hint of sweetness.

Learn how to brew your own iced tea here, then check out our tips for pouring the perfect glass! Be sure to also try out this Raspberry Lemonade Slushie recipe. >

6. Root Beer Float

Refreshing Root Beer Float with Vanilla Ice Cream

While a root beer float is a fun summer treat that may bring back sweet memories of childhood, when you combine the 152-calorie can of soda with a half-cup, 137-calorie scoop of vanilla ice cream, you’re looking at a sugary, high calorie dessert. You can make a lighter version by using a light root beer and frozen yogurt. Have some fun with it by combining the two ingredients in a popsicle mold and freezing until solid. It will last longer and cool you down on the hottest of days.

I Can’t Believe It! I Just Made…
$51,000* Last Mon*th
During Pre-Lau*nch!”
…. Gray S., Augusta, Ga. USA


“I Just Made a little over…
$34,000* Last Mon*th
and get this… it was only our

… Richard L., San Diego, Ca. USA


Are you ready to make a
That’s $1,000,000!

will be the

Thursd*ay, at 7:45 pm Eastern and SATURDAY AT 11:45 AM EST



*Genusity makes NO claims to how much inc*ome an
individual can make! Any in*come is based on the time
and effort that an individual is willing to invest and even
then, there is no guarantee.

Pests Eat Pet Food?

Pests Eat Pet Food?


Indoor pests are known to infest bags of flour, pasta, cereal, seeds, tea, spices, and sweets, like chocolate. An even more common target for hungry pests, however, is pet food. Not only is it a tasty and nutritious option for bugs, but it’s also often one of the most convenient food sources available in homes. It’s not uncommon for pet owners to leave bowls of food lying around for their pets to eat throughout the day, which practically begs bugs to come indoors. It may come as a shock to some owners, but many of these sneaky bugs can even infiltrate unopened bags of pet food.

What Pests Are Attracted to Pet Food?

While the presence of some bugs in your pet’s food can be just a nuisance, other bugs pose the risk of transmitting harmful diseases and illnesses to you and your pets. To protect your dogs and cats from contaminated food, keep an eye out for the following pests.


Because cockroaches are drawn toward dark, humid environments, these bugs often nest in kitchens, basements, and garages. In other words, areas where pet food is commonly stored. These insects won’t bite your furry friend, but they do carry dangerous bacteria on their bodies and in their saliva, which gets left behind after they’re done feeding on your pet’s kibble. If consumed, this bacteria can cause a minor allergic reaction in your dogs at best, and give them food poisoning at worst.

These bugs are one of the most indestructible pests found in homes, and when properly fed, they can live for a year or longer. Specifically, American cockroaches and German cockroaches frequent homes and apartments, especially those located in warmer areas of the country. These insects can be nearly impossible to get rid of without a professional’s help, so it’s best to implement preventive measures before an infestation occurs.

Indianmeal Moth

Measuring only ⅜ inch long, the presence of Indianmeal moths can go virtually undetected until your pet’s food is swarming with them. One adult indianmeal moth can lay up to 200 eggs at a time. Just the larvae feed on dried food products, but considering their size, they can cause significant damage to your pet’s food supply while going unnoticed by the human eye. If your dog or cat’s food is infested by indianmeal moths, silk webbing will line the top and sides of the container. These bugs are technically safe for your pets to eat, but even the hungriest of dogs may find food swarming with these moths unappealing.

Warehouse Beetles

Warehouse beetles don’t only enjoy feeding on pet food, they’ll also eat pet hair and animal by-products. Once a female warehouse beetle lays her eggs, of which she can lay 150 at a time, it only takes 34 days for the larvae to hatch and fully infest your pet’s dried food. Because these pests can be as small as 1/8 inch long, it can be very difficult to spot them and even more difficult to fully eliminate an infestation. Accidentally feeding your dog or cat food that has been contaminated by warehouse beetles may cause intestinal problems and irritate your pet’s respiratory system.

Grain Beetles

Measuring just 2 to 3 mm long, grain beetles are one of the smallest insects that feed on pet food. If you can see them, these insects are detectable by the saw-like projections that protrude from the top of their heads. Similar to warehouse beetles, you may not be able to spot a grain beetle infestation until it is too late.


While weevils typically feed on wheat, pasta, and cereal, they may find their way into your home through packaged dog food. Unfortunately for homeowners, these pests usually can’t be prevented with cleanliness, as their larvae lives inside grains of rice or yes, even bits of dog food. These pests require humid environments to survive, so homeowners living in coastal areas should be more wary of weevils living in the kibble they buy at the store.

Protecting Your Pet’s Food

The only way to ensure pests don’t get into your pet’s food is to make sure it’s stored properly. Rolled up bags or cardboard boxes are easily infiltrated by hungry bugs. Even sealed, unopened bags of food are not safe from beetles and moths. As soon as you get a new bag of pet food, transfer it to an airtight plastic container and seal it with a heavy-duty lid.

You can also prevent bugs from finding leftover dog food by establishing a set feeding schedule for your pet. Feed them at the same time every day, and once they’re done, rinse the empty food bowl and sweep up any stray pieces. It may seem like overkill, but it beats the alternative of trying to rid your home of an insect infestation.

I Can’t Believe It! I Just Made…
$51,000* Last Mon*th
During Pre-Lau*nch!”
…. Gray S., Augusta, Ga. USA


“I Just Made a little over…
$34,000* Last Mon*th
and get this… it was only our

… Richard L., San Diego, Ca. USA


Are you ready to make a
That’s $1,000,000!

will be the

Thursd*ay, at 7:45 pm Eastern and SATURDAY AT 11:45 AM EST



*Genusity makes NO claims to how much inc*ome an
individual can make! Any in*come is based on the time
and effort that an individual is willing to invest and even
then, there is no guarantee.

How to Keep Pests Away After Home Flood Damage

Floods can be quite a disastrous event. Not only do you have to deal with potential home damages, but you’ll likely deal with insect and other pest infestations. Similar to when bugs come in the house when it rains or gets cold, flooding can push pests out of their natural habitats and into your home. This article will share how to keep flood water out of your house and how to keep the pests away after flood damage.

Why do people encounter pest problems after floods? Bugs, rodents, and other pests are forced to seek new shelter when their habitats are washed away. Often times, they take shelter in dry homes or businesses. Pest issues can even develop after the storm has passed. Whether you’re looking to prevent or eliminate bugs that have moved in after a flood, there are a few tips that can help.

Preventing and Eliminating Pests After Floods

Cover All Openings

If the storm caused damage such as broken windows, make sure to cover them up while waiting for them to be fixed. Aside from large damages, there may also be smaller home damage or openings that you can’t see (including holes in the roof or foundation of your home). Insects and other pests can easily climb through the smallest of openings. A professional pest service can seal up all cracks and gaps in your home – they will know exactly where to find them.

Keep the House Clean

Home cleanliness is even more important after a flood. Once you return, make sure to discard of all debris or trash that may have wandered into your home (in addition to anything outside). Don’t leave any food or water out, and store them in thick containers with tight-fitting lids. This includes pet food – make sure to feed them one serving per meal and clean their bowls out when finished. Remove any home items that have been waterlogged. When cooking, wash all dishes and utensils right once you’re finished with them. Additionally, discard of trash in a covered, pest proof trash can or dumpster as soon as possible.


If you’ve already seen insects or rodents in your home after a flood, you can set out traps to try getting rid of them. Snap traps will work for rodents, while there are a variety of traps you can purchase for insects. If the infestation is bad, you might want to look into hiring a professional to get rid of them.


If you have yet to see an insect or pest problem after a flood, don’t be too relieved. They can still move in after the flood is over. To play it safe, you can lay down some pest repellants to turn them off (or even do this before the flood if you’re able to). There are some oils and natural bug repellent plants that are worth trying out. If you want to use something more toxic, we would recommend hiring a professional that is formally trained in this.

Common Pest Problems After Flooding

Wondering what to watch out for? There are many creatures that are likely to be attracted to your home after flooding, but the list isn’t limited to these.


Ants can also make their way into your home after a flood. In this situation, you could discover more intense types of ants in your home compared to the typical kitchen ant (such as fire ants that were washed out of their homes). You can get rid of them using the above methods, in addition to ant traps.


Unfortunately, cockroaches tend to come inside during floods. Boric acid is one way to get rid of cockroaches, but you need to make sure you apply it sparingly in areas where they will walk through it. However, make sure to avoid this substance if you have kids or pets – it’s not pet-friendly or child-friendly.


You won’t be happy to find this annoying bug infesting your home. Mosquitoes are a common post-flood insect to be found in homes, but thankfully, they aren’t too difficult to get rid of. Since they’re attracted to water, make sure to thoroughly dry out your home and set traps.


After floods, some find an influx of rodents such as mice and rats inside of homes. Flooding forces them to come up from their hidden homes in the ground and find shelter elsewhere. An infestation of mice or rats is the last thing you want, so make sure to conceal any holes in walls or other areas of the home.

Snakes & Reptiles

Although less likely, it’s possible that snakes or reptiles may have found their way into your home. Because of this, make sure to be careful when first entering your home after a flood as they could be poisonous or venomous.

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Coach Howard Martell

Are We Heading Towards Massive Inflation? With Richard Duncan | PREI 334

Welcome to Passive Realestate Investing. I’m your host Marco Santarelli, really special episode today. I have a great guest today that I’ve been wanting to get on the show for a while. His name is Richard Duncan. I will, uh, read his little bio here shortly, but I just want you to know that this episode is going to be very interesting. We’re going to talk about things as it relates to our economy and inflation, where we’re heading. Are we heading towards massive inflation or there’s so much information and misinformation about there as to whether we’re going to see inflation hyperinflation, are we going to be in a very low inflationary environment and how this impacts you? And it does impact you because inflation changes the prices of the goods that you buy from food to your insurance, to your car, to your education, and everything else. So inflation is a factor in your life all the time.

Some people refer to it as this invisible tax, this stealth tax into a large degree. It is because it’s eating away at the purchasing power of your dollar, but at the same time, it is good in other ways. And you’re going to find today’s episode this interview very enlightening because we don’t think about inflation in other ways that it helps us. And when you broaden your view of the scope of how you look at this from not just a local perspective or even a national perspective, but an international perspective, meaning from a global economy, you start to realize that this whole subject of inflation is much bigger and broader in terms of how it affects you and your local economy and the national economy and the world economy as a whole. It’s just a fascinating subject. Our interview today went a little long. You could listen to this, you know, across two different sessions, whether you’re driving or, you know, cutting the grass, whatever you may be doing.

So if it’s a little bit long, I think we went 50 minutes. You’ll understand, and you can just pause it and come back to it. And by the way, everything we’ve talked about in this interview, we literally could have talked about this for hours and hours. And so when you start to look at Richard’s stuff, his blog posts and his videos, and all that kind of stuff, you’ll start to understand why this is such an interesting and broad topic.


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  • Are We Heading Towards Massive Inflation? With Richard Duncan | PREI 334

So with that, and in no further ado, I’m going to get right into that interview. So here we go.

It’s my pleasure to welcome Richard Duncan to the show. Richard is the author of three books on the global economic crisis, including the international bestseller, The Dollar Crisis, which by the way, I bought that book many, many years ago, it was one of my favorite books.  I still have it to this day on my bookshelf, but The Dollar Crisis is a book that forecast the global economic crisis in 2008 with extraordinary accuracy. And since Richard began his career as an equities analyst in Hong Kong in 1986, he has served as global head of investment strategy at ABN AMRO,  asset management in London. I hope I actually got the name of that company, correct. He worked as a financial sector specialist for the world bank in Washington, DC. He headed up the equity research department for Solomon Brothers in Bangkok, and he has also worked as a consultant for the IMF in Thailand during the Asia crisis. He is now the publisher of the video newsletter Macro Watch, which I am a subscriber too. And it, that can be found at

Richard, welcome to the show.

Marco, thank you for having me on.

Hey, it’s great to have you on it’s. This is long overdue. I’ve been following your work on and off for many, many years. I love your depth of analysis in the study, the data that you have and how you explain things in a very clear, concise manner. So I’ve certainly gotten an education from you. So I appreciate all that.

Well, thanks. I’m looking forward to our conversation.

Yeah, definitely. So we’re not going to go too deep into the weeds here today. Only because I think some of this stuff causes people’s eyes to glaze over, but at the same time, I know the importance of it. And I want people to hear what you have to say and understand it, even if it’s only at a 30,000 foot level, because it impacts them. And when we talk about inflation and the impact that it has on people, especially as investors, whether it be real estate or the stock market or otherwise, you know, this obviously affects you, it affects your returns and your financial future. So I think this is what we’re going to talk about today, but before we go there, why don’t you take a minute and tell us a little bit more about yourself, because this is the first time you’re on the show and my listeners are maybe not too familiar with who you are.

Okay. We’ll try to keep this brief. I grew up in Kentucky, went to Vanderbilt. Fortunately had the opportunity to backpack around the world for a year after that. And I saw Asia in early 1984 and it was booming economically. So I realized there were tremendous opportunities in Asia. So I went back to business school at Babson college, outside Boston for a couple of years. And then when I finished that in 1986, I moved to Hong Kong and found a job as a equities analyst in Hong Kong, Chinese stockbroking company. And I’ve spent most of my career in Asia since then. And of course, Asia had some extraordinary growth, especially in the late eighties and early 1990s. It also had some fantastic economic crashes. And so I always say that I had my education in bubblenomics, trying to six years. I lived in Thailand from 1990, until 1996, extraordinary boom turned into an extraordinary bubble. And then the whole thing blew up in 1997. And the Thai stock market fell 95% in dollar terms and the GDP contracted by 10. So I’ve seen a lot of very big boom and bust cycles in Asia, and that’s been extraordinarily helpful to me and the way I analyze and understand, uh, macro economic forces and cycles.

Amazing. So you’ve seen obviously many economic cycles you’ve lived through them. You’ve experienced them, you’ve analyzed them. So that gives you a great perspective.

That’s really what led me to write The Dollar Crisis, which was written in 2002 dated in 2004. The theme of that book was that the very large trade imbalances in the world were de-stabilizing the global economy and causing the countries with very large trade surpluses, like Japan, for instance, to blow into economic bubbles, and then ultimately pop, but also de-stabilizing the United States. And in other ways.

So I think any subscriber to your video newsletter Macro Watch will understand that trade deficits don’t apply or aren’t as impactful today as they once were.

Well. So I think we will talk a lot about trade deficits over the next 30 minutes or so, because they will have a very big impact on whether or not there’s inflation in the United States.

Yeah. Inflation is one thing I really want to make the core focus of this conversation because the people listening to this episode, this podcast are investors, investors of all kinds, predominantly real estate, and inflation has a major impact on their investments past, present, and especially future. And, you know, we love inflation and we dislike inflation all at the same time. So let’s just start with that. You know, I like to say that inflation could be the good, the bad and the ugly, you know, we like inflation because it erodes a way the debt we have on our investments, you know, especially with real estate. So it makes that debt worth less as time goes on. So we love inflation for that. Also inflation causes the price to increase on our property, increasing our net worth, even if it’s a nominal terms, but we like inflation because it drives the prices up. But at the same time we’re consumers and we don’t like inflation because it makes things more expensive. So having set the stage with that, let’s just start with the most basic thing. Um, you know, this is kind of an elementary question, but why should we even care about inflation? I’ve kind of set the stage, but can you maybe add some context to that? And then we’ll just kind of dive in.

Right. Well, so inflation matters because if we do have significantly higher rates of inflation, then interest rates will move up because of course, no one wants to lend you money, say 5% of the inflation rates, 10%, because they would clearly lose a lot of money. So when inflation moves higher interest rates move higher, when interest rates move higher than it, of course becomes more expensive to borrow money. So fewer people borrow money and fewer people invest in property for instance, or the stock market. And so property prices and stock prices tend to fall. So that’s the main reason. And of course the economy tends to weaken. If interest rates are much higher.

Richard, A lot of people relate inflation to what they hear on the news and in the media, which is the consumer price index also known as just the CPI, it’s the government’s model. And then, you know, sometimes you hear about core CPI. Is this the best way to measure inflation, especially in terms of the real rate of inflation, or do you have a better metric?

The truth is there. If you really want to know what’s happening, you would have to look at every single good soul. I mean, the truth is the price of some things are becoming more expensive and the price of other things are becoming cheaper and it’s always like that. And they try to aggregate all of these prices together to give us an index that allows the Fed to try to manage the economy in some sort of sensible way. So I’m in Schneider, lived in Hong Kong in the mid 1980s back then it used to cost a fortune to call back home even for just 15 minutes, like a hundred dollars. And now of course you can call anyone in the world for free and not only speak to them, but look at them. And so, you know, of course the telecommunication costs have collapsed. Computer costs have collapsed. Chip costs have collapsed. So a lot of things are falling, but a lot of things are appreciating. And then they’re on a different subject. There are commodities, commodities are wildly volatile. Sometimes they shoot up 20, 30, 40%. And then the next year they’re down 20, 30, 40%. I mean, just one example in June of 2008, the Bloomberg commodity price index was up 40% in June. You’re on a year and nine months later, it was down 53% year on year. So that’s, there are many examples of that going back for the last 100 years, commodity prices swing wildly. So what’s the Fed to do the Fed can’t respond every time commodity prices shoot up because they’re just too volatile and it would be impossible for the Fed to try to manage the economy if they responded to every spike or crash in commodity prices. Remember just a year ago, the price of oil was negative $40 a barrel.

So the Fed and this is really what matters, not so much. What I think is the proper index for inflation. What matters is what the Fed thinks is the proper index for measuring inflation and what the Fed looks at is the core personal consumption price index, the core PCE price index. They call it core because it strips out changes in food and energy prices. And that’s their favorite measure of inflation. That’s the one they monitor and that’s the one they would like to see increase every year at, at an average of 2% a year. The problem is they haven’t been able to hit their 2% inflation target really for decades on a sustained basis. Going back to the year 2000, this core PC price index has increased by 1.7% a year. And going back to 2010, it’s been even lower 1.6% a year. The most recent number in February, it was up 1.4% year on year, which was slightly lower than the month before. So that’s what the Fed looks at when it considers inflation. And when it thinks about what it needs to do about inflation.

This might be a tangent question, but why a 2% inflation rate, why is that their target? Is there something magical about that number? I never understood why they chose 2% as their target.

I think the main reason is they want to have some flexibility for one thing that a little bit of inflation lubricates the market on. It’s good that you have a little bit of prices going up just a little bit. But another thing is if it were only 0%, if that was, if that were their target, then it would be easy for the economy to slip into deflation before they could react and do something about it. And they don’t like deflation, deflation as much more damaging to the economy than low rates of inflation. Right? As we’ve seen in Japan, once the economy is in a sustained deflation pattern, then people tend to delay future purchases in the belief that things will become cheaper next year or so the theory goes, so they want to avoid any deflation. So the 2% is what they aim at. And that’s not just in the US but that’s generally the case with most central banks.

Yeah. My understanding is that’s because most of the economies, if not all the economies around the world are now based on credit. I mean, our entire economic system is built upon credit and expanding credit. So if you don’t have inflation, you have contractions. It’s the opposite of actually having that credit liquidity, correct me if I’m wrong, but it’s very dangerous to an economy when you have a credit-based monetary system.

Well, that’s one of my biggest themes throughout my work. I believe that our economic system has evolved from 19th century capitalism into what I now call creditism because it’s now credit growth that drives economic growth. In fact, going back to 1950, anytime that total credit in the US, and this is adjusted for inflation, anytime total credit has grown by less than 2%, the US has gone into a recession. That’s happened nine times between 1950 and 2009. And the recession doesn’t end until we get another big surge of credit expansion. And so our economy has now become dependent on credit growth. And the credit starts to, as I said, if it grows by less than 2% adjusted for inflation, we have a recession. If it contracts, we have a depression. And so the government policymakers attempt to manage the economy to ensure that we have credit growth, because they, that if we don’t do the economy could spiral into a new, great depression. And so it’s important to understand that because it helps you understand what the policy makers are likely to do next. And with that understanding, it helps you make better investment decisions.

Yeah, I think that’s the unspoken truth. So many people complain at every level that, you know, we’re printing money, printing money. And I say that in air quotes, but that we’re constantly juicing the economy with more of this liquidity, this quantitative easing coming out of the Fed. But the reality is is we don’t have a choice. We have to keep putting new, fresh money into the system. Otherwise we will go backwards. We start to, you know, go through a deflationary period and we can’t do that. So we essentially we’ve created our own infinite Ponzi scheme. I don’t know what else to call it, but we have to continually keep adding new, fresh currency into the system to keep things flowing. Is that a true statement or no?

Yes. But it’s interesting that none of the policymakers going back, as far as you want to look plan for this, to evolve this way, this just evolve naturally, right? Looking back several decades, people believed. And it was true that if the government spent too much money and had very large budget deficits, or if the central bank created too much money through quantitative easing, if you will. And that tended to cause high rates of inflation and it did in the past, but it doesn’t anymore. Something absolutely fundamental has changed so that now governments can have these extraordinarily large budget deficits and the Fed can create trillions of dollars a year and pump it into the financial markets. And we still don’t have inflation. So what’s changed. What’s changed is what I’ve been observing firsthand in Asia for the last three and a half decades. Globalization. When I first got to Hong Kong, I would make business trips around Southern China.

And even then there were factories, as far as the eye could see full of 19 year old women earning $3 a day. So it was clear that the United States was going to de-industrialized and that this was going to be extraordinarily deflationary. So let’s say back under the bretton woods system or the gold standard before the Brentwood system trade between countries had to balance. And that’s because if the United States have, or any other country, the US had a large trade deficit, say with England, it would have to pay for that deficit with gold. It would literally have to put its gold on a ship and send it over to England. And since gold was money, the money supply in the US would contract very sharply and the US would go into severe recession. There would be more unemployment. And so people would stop buying so many things from England.

England on the other hand would have more gold credit would expand their economy would boom, that end up importing more things from the United States and trade would come back into balance. There was an automatic adjustment mechanisms that ensure that trade between countries balanced. And so every country was more or less a closed domestic economy. And that meant if you overheated the US economy by very large government budget deficits, or too much money creation, pretty soon everyone was fully employed. And all the steel factories and automobile factories were working at full capacity. And you started getting domestic bottlenecks, pushing up the price of not only steel and automobiles, but labor costs, wage rates. And that’s what we saw in the late sixties. Early 1970s, we got into a period of wage push spiral inflation, but then starting from the bretton woods system broke down in 1971.

After a few years, the US discovered that he could buy things from other countries and it no longer had to pay with gold. It could just pay with paper dollars or more realistically with us government bonds. And there was no limit as to how many of these the us could create. So starting in 1980, the S 81 US started running large trade deficits. And by 1985, the US trade deficit was three and a half percent of us GDP, which was entirely unprecedented. But that was just the beginning by 2006, the US trade deficit was $800 billion in that one year alone, that was 6% of us GDP. So the economy was no longer constrained by the size of our workforce or by the size of the America’s industrial capacity. Suddenly we had a global economy and in the global economy population is about 23 times larger than the US population.

Moreover, most of these people earn far, far less money than the average American worker did. So this has been extraordinarily deflationary, and this has allowed the US to run very large budget deficits and to finance it with a lot of paper, money creation, people don’t remember often enough that president Reagan during his eight years as president the US government debt tripled in just eight years, because the combination of tax cuts, but also a very aggressive us government investment in the military. And that created a booming economy during the Reagan years, but there was still no inflation. The inflation rate came down and down and down from the early 1980s onward. And the reason was suddenly we’re running these very large trade drug deficits with the rest of the world. So our trade deficit acts as a safety valve that ensures that the domestic economy doesn’t overheat and cause us inflation. We can now tap into the whole world’s supply of labor and excess industrial capacity. And that’s why we haven’t had inflation for decades. That’s why the Fed has been unable to hit its 2% inflation target

Is that a trend that’s continuing? Or is that a trend that has flattened out now since we’ve been in a global economy for literally decades?

No, it’s still going on. There are still 2 billion people in the world who live on less than $3 a day. So we have essentially a limitless supply of ultra low cost labor that will last for generations.

Wow. Is this what you refer to in your latest videos on Macro Watch, which are excellent. You refer to the economy, ain’t what it used to be. Is this what you’re referring to?

That’s right. Our economy used to be a closed domestic economy that didn’t have a deficit, the rest of the world. I sometimes describe this. You can think of our economy as a fishbowl. At that time, the economy was a little goldfish swimming around in this little fish bowl. Well, now this fish bowl has been dropped into the ocean right of the global economy. And all the fish has to do is swim out the top. And now it finds itself in a world of vast riches and labor capacity and industrial capacity. So our economy is no longer what it was now, it’s a global economy. And so this completely changes the policy options available to our government as we are discovering, this allows, I think we’re finding again and again, after 2008, the US government budget deficit shot up to $1.4 trillion. I think it was in 2009 and it was above a trillion dollars a year for four or five years in a row.

And the Fed created at that time three and a half trillion dollars, which expanded the size of the Fed’s assets by four or five times in 2007, the Fed’s total assets were about 900 billion, but by 2014 they had grown to 4.5 trillion. So people at that time thought that so much quantitative easing round one, two and three would lead to high rates of inflation in the US and uh, no one, including me. I thought initially that QE, no one had imagined that something like QE was possible because they had all been taught that it would lead to high rates of inflation. And it looked like it was going to initially say in 2011, food prices spiked everywhere in the world. And for instance, that led to the Arab spring, that destabilized all of North African large parts of the middle East, but the next year, because of the higher food prices, all the farmers planted more food and the commodity prices came back down again.

So what we discovered is that we’re living in a new economic environment now where these massive government depths as are possible, and that it’s possible to finance them with extraordinarily large amounts of money creation by the central banks without leading to high rates of inflation. So this absolutely totally changes the way we should understand economics classical economic theory was built on a foundation stone of the assumption that gold was money. All of classical economic theory was built up around that initial premise. Once gold stopped being money that pulled that foundation stone out from under all of the structure of theory that was built on top of it. And now the economy simply doesn’t work the way that did in the past. Now it is possible for us to run the economy very hot with large amounts of government deficit spending and large amounts of money creation with still without getting too high rates of inflation.

You know, when people have been debating this for four years, many, many years, I’ve heard people debate this and talk about the possibility of high rates of inflation or hyperinflation, just because of the amount of currency that we’ve been creating, even right after the great recession. But this is been not only continuing but accelerating. I mean, now we’re not even talking about the hundreds of billions of dollars. We’re talking about, you know, the trillions of dollars that we’re adding and listening to what you’re saying. It just sounds like the runway doesn’t have an end. We can just keep laying out more runway for as far as the eye can see and continue to, you know, quote unquote print money and just keep creating currency and putting that liquidity into the economic system. And we are not going to see hyperinflation. It sounds like we’re even struggling to even hit that 2% inflation rate target.

Well, that’s right. I think that’s what we’re discovering. And you’re beginning to see a fundamental shift in government policy, as a result of everyone waking up to this fact president Biden has, and Congress, they have passed the $1.9 trillion stimulus relief bill. And now they’ve begun talking about $2.3 trillion infrastructure bill to be followed by another, which would of course be stretched out over eight years. So I think it’s important that we do understand that there are new opportunities open to our society because other countries are waking up to this. For instance, China, China’s had extraordinarily rapid economic growth. They’re now starting to overtake us technologically, you know, they rolled out the 5g two years ago. We still don’t have it. You know, they have a plan that they are pursuing very aggressively with the government investing very heavily in all the industries of the future. And if we don’t get such a plan, they are going to overtake us.

I mean, within say within 15 years at the latest, if China develops artificial intelligence before we do, if they get to artificial general intelligence where machines can do everything humans can do and teach themselves to do more and more quick, faster and faster. And from that point, their technology expands exponentially and leaves everybody else in the dirt. At that point, that would be the equivalent of China. Having a nuclear monopoly is the 21st century. The rest of the world will be at their mercy. So it’s important that the United States understand that and begin investing at the government level, or at least the government funding investment, perhaps in joint ventures, but the private sector on a much more aggressive scale so that we’re not surpassed by China because once we are, there’ll be no regaining our national security.

That’s a very interesting perspective. I wasn’t expecting you to say that. I’m sure there’s a lot of people out there thinking that that’s just a bad idea, but when you put it that way, I can understand how that joint venture with the private sector to boost the country’s economic position and technological standing in the world is important. So, you know, I just hear socialism when I hear that, but that’s not what you’re saying. You’re basically saying that the government is just backstopping and helping to fund innovation and progress.

So I’ve been spending this COVID year reading all of Winston Churchill’s books on world war one and world war II. There are 11 volumes in total and the theory, and this whole story was the rise of Germany and how England just simply failed to prepare. And they were almost destroyed. And in fact, would have been destroyed, had the United States not come in in both Wars. And that strikes me that that’s exactly the position we are in now where people need to understand that. No, I have nothing against China and certainly nothing against Chinese people, but when, if they take over the world, you know, they may be, uh, benevolent. They, they may be kind rulers on the other hand, history teaches that countries with great technological superiority, rarely treat inferior countries kindly. And if we don’t act quickly, we’re going to be a second rate, vulnerable power within 15 years from now.

So it’s important for people to understand that this is sort of a war time like crisis in world war II. Of course, the government took over complete control of the economy, production prices, labor distribution, the government controlled everything, and they won the war. And in this situation, I don’t think it’s appropriate to think in terms of socialism or capitalism. We need to draw on the lessons of what is possible now. So what is possible now is that it is possible for the government to run trillion dollar budget deficits, and it is possible for the Fed to help finance those paper, money creation without causing high rates of inflation. So perhaps the best approach to this would be for the government, for instance, to through a bidding process, perhaps select the 10,000 most promising American entrepreneurs and scientists, and set up joint ventures, hundreds, perhaps thousands of joint venture companies with these entrepreneurs, the government borrows the money, perhaps the Fed funds, most of it, and the government provides the financing for these companies in exchange for the government, keeping a 60% equity stake and the entrepreneurs and the scientists manage the company in exchange for a 40% equity stake. And with the sort of funding, I believe we could easily invest $10 trillion this way over the next 10 years. And if we were to do that, that would induce a technological revolution that has the potential. Honestly, we could probably cure all the diseases we could develop artificial intelligence. First, quantum computing massively expand us productivity and make the economy grow so much faster that everyone would benefit extraordinarily. And of course, if you can expand like expectancy, even by just a few years, then that solves a lot of our issues with social security and Medicare and Medicaid. So now we can wait 30 years for social security to go bankrupt and drag the government’s budget down at that time.

Or we can invest now effectively for free with the Fed financing this by creating money. And we can invest so aggressively that we have the potential to cure the diseases. Look what this government warp, project warp speed accomplished with the government. Backstopping the private sector. We got the vaccines very, very quickly. Now we need a cancer moonshot, you know, 550,000 Americans have died of COVID. Well, 600,000 Americans die of cancer every year. And the national cancer foundation’s budget is $6 billion a year. Well, that’s not working. I mean, the Fed creates $120 billion a month. So imagine the sort of resources that we could now invest in new industries and technologies. And we need to do this. I mean, I view this as a moral imperative. We must because we can, but on top of that, we also must because if we don’t, our national security is at stake and you know, it’s not inconceivable that we will be conquered.

Yeah. I agree with you on all those points. The only fear I have is that we know what the government can be like when it comes to money management, you know, they didn’t earn it, they taxed it and it, you know, they can freely spend it. And often it just goes into, I hate to say wasted social programs because that doesn’t really sound right. But you know, places where it is not managed well, and it just goes into a black hole and, you know, you see corruption and just absolute waste. You know, this is the brilliance of the private sector. They run business as a business. They look at profit and loss and they know how to manage money.

The entire banking system did fail in 2008 and then we have Enron and WorldCom to think about. But, uh, you know, so I, I understand what you’re saying, but again, given the opportunity available to us and the dangers of us not acting, I focus not on no, I think it’s an admirable goal to have Medicare for all and free university education. On the other hand, no, I think we could pay to treat everyone who has diabetes forever, or instead we can invest enough that we can cure diabetes forever. And so my focus is on investing too very much on investing in new industries and technologies. That’s what I focus on. That’s what I want the government to do. And if we were to invest, say $10 trillion over the next 10 years, I don’t care if they waste 9.5 trillion of that 9.5 (inaudible) that was stolen. I don’t care if the remainder cures, all the diseases and insurers locks in another American century where our national security is safe, then it’s well worth it because after all the Feds, probably just going to create this money from thin air anyway.

Okay. So let’s take that and bring it back to monetary policy and inflation. So with the monetary policy that we have, it’s been very loose and you know, we’ve already covered this, but it appears that there’s no end in sight. So the only question I have about that is what’s the potential danger with this current policy?

Well, one danger to this current policy is that globalization breaks down. We’re a globalization to actually break down. Then we would once again, be back with a closed domestic economy with high rates of inflation and none of what I’ve just discussed would be possible. So that’s a threat, but that doesn’t seem very likely. So what are the dangers of this policy? Well, of course there are always problems, every generation confronts. And one problem that we’re seeing as a result of these policies is increasing income inequality within the United States, as largely to a large extent as a result of this policy of quantitative easing. But on the other hand, if we had not acted as we did in 2008, with larger three rounds of quantitative easing than all of the banks in the United States would have failed, and the economy would have gone into a great depression, we wouldn’t then be worrying about income inequality. We would be worrying about starvation and 25% unemployment and social unrest and political unrest with big swings on both ends of the political spectrum without any certainty about which side would win. So we had to do the policy. They pursued was the correct one, for instance, it was completely different than the policy pursued in 1930. When the roaring twenties, when that bubble popped the government, then didn’t really know what to do. They believed in laissez-faire and market forces and they more or less stepped back and didn’t do very much. And a third of the banks fail. The unemployment rate, went up to 25% and the depression not end until world war II started. And it only ended then because the U S government then began spending on an extraordinary, like massive scale. The government spending is what ended the great depression. But of course, by that time, Hitler had taken over Europe and militarized Japan and taken over Asia. And before it was all done, 60 million people died. So in 2020, when the pandemic began, policymakers look back at those two periods and said, which one was more successful and they follow the 2008 approach and it’s been extraordinarily successful, the economy didn’t collapse. And we’re looking at strong growth this year, hopefully.

All right, well, let’s, uh, wrap things up with the economic outlook for the U S here we’re, you know, still in the middle of COVID, but we’ve had, you know, what is essentially a full year of this pandemic. It has affected the economy. I think savings rates have gone up over this period of time because spending has been kind of curved, but I believe that spending will start to ramp up here. And honestly, I was expecting higher rates of inflation with the amount of currency being quote, unquote printed, especially right now with $120 billion being created every month for at least the short term foreseeable future. Do you have any comment on what we can expect to see in terms of real rates of inflation over the next, I don’t know, six months, 12 months, two years?

Yes. I can make some hopefully educated guesses. Remember a year ago, prices were falling. I’ve already used the example of oil being negative $40 a barrel. So sure. When you look inflation, data comes out from March and April, especially I think you are going to see a pickup in inflation, or it would be very surprising if you don’t because the year on year comparison effect is going to be very, very large prices were falling a year ago. Now they’re not now they’re going up. If anything, I mean, they’re going up. So just the year on year effect is almost certain to mean that there will be a pickup in inflation just in the next couple of months. Now looking out further. Yes, as everybody savings rate is much higher than it was before, and people are keen to go out and shop and spend and travel and do things.

So that is going to put some upward pressure on inflation as well. And on top of that, we have some supply chain bottlenecks that are well understood and discussed in the media. But the question is how much of that is going to be sustained? How long is that going? Are all those forces going to be sustained? And the really big question is since the Fed strips out, the very volatile food and energy prices, what they focus on is the core PCE inflation rate. What matters to that more than anything else is wage price inflation. When wages begin to pick up, then if they pick up on a sustained basis, then that’s the thing that tends to worry the Fed. If it goes on for very long, or it becomes very excessive, because then you move into a period where you could potentially get another round of wage push inflation, but at the moment, nearly 10 million people, 10 million, fewer Americans have jobs now than in February last year.

So before we get any wage price inflation, they’re going to have to get those 10 million people back to work. And that’s going to take some time. But even when all of those people were working a year ago, the unemployment rate was at a 50 year, low of three and a half percent. And even then we didn’t have very much wage inflation. It peaks at about 3.8% year on year at the very peak. And so why, because of globalization, our trade deficit is a big safety valve. If wages start to move up in the U S people get hired in Bangladesh instead. So not only do we have to, re-employ the 10 million people who already have jobs now, but there’s also an infinite pool of low cost labor. So it’s, it’s difficult to see that inflation while it will pick up somewhat this year. It’s difficult to see it being sustainable.

And it’s unlikely that it’s going to continue being high for very many, you know, for a couple of two or three years in the future, it will settle back down again. And the Fed has made it very clear that they changed their policy in August. They said, first of all, in the past, we have acted preemptively. When we thought that the economy might start to overheat. When the unemployment rate was falling too low, in our opinion, we acted preemptively and started hiking, the Federal funds rate and tightening monetary policy in advance to make sure that didn’t happen. But what we found is that the unemployment rate falling and falling much below the level that we thought would lead to high rates of inflation. So we’re not going to act preemptively latest time. We’re not going to hike interest rates until we actually see the inflation back at the target level that we want it to be at.

And moreover, since we have undershot inflation for the last two decades, we are going to allow it to overshoot the 2% inflation target so that it averages 2% over the long run. So this means something since it’s undershot for so long, this means that the core PC inflation rate could move up to two and a half percent or even 3% and stay there for months, perhaps even a couple of years before the Fed would feel compelled to tighten monetary policy significantly either by hiking the Federal funds rate or by reducing the amount of quantitative easing they’re doing every month, 120 billion a month. So it’s not going to be easy to push inflation up and keep it up on a sustained basis. And any transitory hike. And the inflation rate is the Fed is going look straight through that. And until they’re convinced that inflation is going to remain above their target on a sustained basis, monetary policy is going to remain very loose. And given the deflationary forces of globalization, it seems probable that the inflation rate will continue to be low in the U S over the next say, five years and beyond.

So, you’re saying that the inflation rate could still continue to be below 2%, but it is not improbable that the Fed is okay with inflation rates being above that target 2%, because it’s no longer a target. They’re just trying to average it out to 2% over time.

That’s  they have said that on numerous occasions that they will allow the inflation rate to go above 2% before they tighten, because they want it to average 2% over the long run so that people believe them. When they say that they’re going to hit their targets

And correct me if I’m wrong, but they can’t affect wage inflation directly. Anyway, all they can do is control, I guess, credit to allow for higher employment lowering the unemployment rate. And that supply demand factor is what is ultimately going to push wages up because there’s a shortage of labor. Is that a true statement?

If you ignore the 2 billion people who live on less than $3 a day, well, the job $10 a day,

I’m thinking just within the US but I guess they can’t control that because even though we have borders, that the reality is is that corporations can offshore their labor. They outsource it.

And that’s because they have done that. That’s why the placement rate has been so low, starting from it’s collapsed in the early 1980s, the central bank likes to take credit for the low levels of inflation. All were very brilliant. We manage monetary policy in such a clever way that we kept the inflation right down, but it doesn’t have much to do with them at all. It’s all about globalization driving down wage rights.

Yeah. Well, let’s button this up with one last quick question here. You know, people listening to this are real estate investors and to a large degree stock market investors, and they invest in other asset classes as well. You don’t give any investment advice, but if you were an investor, would you say you are bullish or bearish on these investments over the next one or two years?

So to give a full answer to that would take a long time, but let me say on the positive side, there’s so much liquidity being pumped into the markets now by the Fed $120 billion a month. And there’s also on top of that, a lot of money coming from the government through various channels. That’s also being pumped into the economy. This should continue to put upward pressure on asset prices. That’s the bullish side of the story on the bearer side of the story is the market is nervous about the inflation rate moving up. And they’re probably going to continue to be nervous about this for many months into the future, if not for the next year or more. And so that’s already pushed up the yield on the 10 year government bond to above 1.7% and that’s caused some nervousness, significant nervousness in the stock market in particular.

And of course it’s pushing up mortgage rates already as well. But despite that we have so far, the, this tidal wave of money that’s hitting the markets is winning out in this battle between the bull case and the bear case, because last night, both the S&P and DAL set a new record high, and that’s probably going to persist for,  If I had to bet, I would suspect that we are going to continue to see continued upward pressure on stock prices and property prices, as long as the quantitative easing continues now, with that said, everyone needs to be aware that asset prices are very inflated relative to past standards. And I think it’s very easy to say there is a bubble in the stock market has been such a wild frenzy going on there on many levels. So there will be a day when there is a big, big correction. And that day is probably going to come when the Fed starts hinting that it’s going to begin tapering the amount of money it creates every month, right? Hence that is going to start reducing quantitative easing. So that will be the day when the market sells off. So until that day, there’s probably going to continue to be upward pressure on stock prices and property prices.

Yeah brilliant. Well, I hope some people listening to this are smart enough to get out of harm’s way with, you know, overinflated stock market pricing and put it into some hard assets, like income producing real estate, which is something I talk about all the time. And, you know, real estate is just a good inflation hedge always has been just because it’s made out of commodities, sticks, bricks, concrete, and copper.

I agree with you. I, I’m a big fan of owning rental houses on pieces of land. Yeah. The land is as good as gold and you can generate cashflow from your rental properties.

Yep. 100%. Richard, you’re a very smart guy. I’m glad I had you on the show today. And, you know, I love the tagline on your website, “Economics in the age of Fiat Money.” So share with our listeners how they can find you and get more information and also learn a little bit more about your video newsletter Macro Watch.

Okay, thanks. So yes, I produced a video newsletter potentially every two weeks. I make a new video. It’s me making a PowerPoint presentation on some subject, I think is important. That’s likely to have an impact on the economy, but also on all the asset prices, stocks, bonds, commodities, currencies, interest rates. And these are typically 15 to 20 minutes long each video. And they typically have 20 or 30 slides that can be downloaded. That said there are exceptions. The last video I made was called surging money, supply growth won’t cause inflation, that one was 35 minutes long and it had 70 charts that can be downloaded. So I call it a mini course in money, the relationship between money and inflation. But so if your listeners would like to check that out, they can visit my website at, that’s And if they’d like to subscribe to Macro Watch, they can do so at a 50% discount.

If they click on the subscribe button, there’ll be prompted to put in a discount coupon code. If they use the coupon code passive, they can subscribe to Macro Watch at a 50% discount. They’ll then get these new videos every couple of weeks for the next year, but they’ll also have immediate access to all the videos and the archives from the last seven and a half years, something like 75 hours of videos covering really every important topic and macro economics and explaining them, I think very clearly with lots of charts and slides. So I hope they’ll visit and consider using the coupon code PASSIVE. And at the very least, while they’re at the website, they can sign up for my free blog, which is Richard Duncan, my free blog, which also comes out every week or two.

Yeah, that’s great. Thank you very much for the discount code. Yeah. And just an unsolicited recommendation from me, you know, there’s no affiliate program. I don’t get compensated. I’m not paid to say anything. I am a subscriber. You just present the information in a very clear, easy to digest and easy to follow way that makes economics and macro economics so easy to understand, and you can relate to it. You can see how it impacts us, you, your personal financial future. So from that perspective, I think it’s one of the best educational tools when it comes to economics and macro economics out there. And I think you’re undercharging for it, to be honest with you, it is an absolute steal of a deal in terms of value. So anyway, I do, I do recommend it. I do endorse it again. Unsolicited recommendation here.

Thank you. I appreciate that.

Absolutely. Well, Richard, let’s see if we can get you on the show about once every six months or so, because things are changing and it’ll be interesting to see where we are six months from now a year from now, with everything going on in the world. So I hope to bring you back on again soon, Richard.

Okay, thanks. So I’d like to do that.

Well, thanks for your time again, Richard. I appreciate it. And everybody else, and we’ll just wrap up here right after this.  

Well, I hope you enjoyed today’s interview with Richard Duncan, someone who is very intelligent and super interesting to listen to. So I hope you take advantage of his 50% discount for his video. Macro watch newsletter. It is very interesting and he does a great, great job with it. So that is it for today. Let me know if you have any questions, remember to contact my team of investment counselors. If you have anything that you want to look at in terms of real estate investing, remember our strategy sessions are free, and if you understand how real estate can be a fantastic hedge against inflation, you will certainly take a close look at it. If you haven’t already remembered subscribe, click that subscribe button on episode comes out every week, usually on a Tuesday, sometimes on a Wednesday, help us spread the word, visit us on iTunes and leave us a rating and review. Thank you for listening. And I will see you on our next episode.

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As we have discussed earlier that MLM marketing is also
referred to as Network Marketing and as the name implies it
has multiple number of people (and/ or networks)
marketing a product to the consumers. In very simple words
under multiple-level marketing a company employees a sales
representative (sometimes referred to as a distributor, an affiliate
or an associate) who performs the following basic tasks,
Firstly getting customers and generating sales.
Secondly generating, recruiting and training other people
as sales reps to get customers or generate sales.
Let’s discuss in detail how the Multi-Level marketing model
The following four step model will demonstrate how a multilevel marketing model works:
• • •
MLM Success Guide 7
• STEP I: Sales Representatives gets the customers
Initially the MLM Company appoints a sales representative and /
or distributor whose primary motive is to sell the product or service
to the prospective customers. The initial number of customers he
has to get varies with the company’s plan and commission
structure. But it is usually better to get as many customers as the
person can retain effectively and can make repeat sales to them.
Also if your company’s payment structure is more rewarding
towards training people to get more customers than as a MLM
marketer you should limit your efforts towards getting a few
customers first at this stage and than focus on next stage that is
getting them trained to promote sales. This strategy is well
appropriate for companies who pay you to “duplicate your self”.
• STEP II: Train and recruit a person as a sales representative:
After generating a few customers and making sales to them as
done by normal direct marketing or direct sales, a multi-level
marketer next job is to train a person to act as sales representative
and to convince him to bring more prospects and generate more
sales for the company. This person would be called your downline.
Here your role is of a recruiter rather than a retailer or distributor.
• STEP III: You teach the rep to train and recruit another
person as sales rep:
Once your sales rep get enough number of customers at will
and generates sufficient sales, it is time for you to train them to
get a sales rep. Your job as a leader has now multiple
dimensions such as gener-ating further sales, training people to
become sales rep and training the sales rep to train future
people as sales rep. The focus of your efforts will again depends
on your commission plan, you as a marketer would off course
concentrate your efforts where you can get higher commissions.
• • •
• STEP IV: Repeat the above steps to generate a chain:
Once you recruit and train your sales rep to train further
people and generate more customers, now you can recruit
another sales rep and follow the same procedure making a
network of distributors within you downline. This is the reason
why it is called multi-level or network marketing and hence
companies through MLM tactics cannot only generate reliable
customers but also can get its products and/ or services to
masses of people with minimal costs and in a rela-tively shorter
period of time as compared to the tradition marketing methods.
The above procedure well explains the MLM model but is it
always that easier to get as it appears? Or how is it possible for
a company to promote MLM marketing? A well-designed
compensa-tion plan is the only answer to the above questions.
In our next chapter we will discuss guidelines to develop an
effective compensa-tion plan.

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The Smart Way to Claim Social Security Benefits During the Coronavirus Pandemic

f you’re ready to file for Social Security benefits, here are five steps to guide you.

Barbara Eisner Bayer
Aug 23, 2020 at 6:56AM
Author Bio

Are you ready to apply for Social Security benefits? Have you made your retirement planrun the different scenarios, and decided that now’s the time? Unfortunately, Social Security offices are closed during the COVID-19 pandemic, so you can’t just walk in and discuss it with a counselor. There are, however, several other ways to claim your benefits, and they’re much simpler than walking into an office.

Luckily, the Social Security Administration (SSA) is performing all services via telephone or online. It’s easiest to do it online, but if you’re having difficulty navigating the website, you can make an appointment with a Social Security representative for a telephone consultation. Here are five steps to guide you through the process.

A hand holding a Social Security card


Step 1: Do an information review

First, sign up for an account and review your latest Social Security statement. That will let you know the amount of benefit you’re eligible for. Review your earnings history to make sure everything is accurate. This is important, because your benefit amount is based on how much you’ve earned over your lifetime. If that information is wrong, you may not get the full amount you’re entitled to.

A woman stands, with notepad and pen, behind a laptop on a desk.


Step 2: Gather your documents

When you’re applying for benefits, you generally need the following documents:

  • Your birth certificate
  • Proof of your U.S. citizenship
  • A copy of your U.S. military service paper(s) if you served in the military before 1968
  • A copy of your W-2 form(s) and/or your tax return for last year if you were self-employed
  • Your Social Security card

They also may request the following information, so make sure you have it:

  • Your date and place of birth
  • Your spouse’s name, birth date, and Social Security number and information about your former spouses. They may even ask for the date and location at which you got married, and the dates of any divorce or death.
  • The names of your children
  • If you’ve previously applied for Social Security benefits, Medicare, or Supplemental Security Income (SSI)

This is the pandemic era, however, so you can’t go into the SSA office with your documents. If you file online or via telephone, you’ll only need the information on these documents. If you call, make sure you have this information in one spot so you can easily give them to your representative.

An older person on a cellphone


Step 3: Decide if you want to file online or over the telephone

The easiest way to apply for benefits is to use the online application process. According to the Social Security website: “[A]pplying for Retirement/Medicare may take between 10 to 30 minutes to complete depending on your situation. You can save your application as you go, so you can take a break at any time.”

If your situation is complicated or you’re uncomfortable using the internet to file, you can make an appointment to file via telephone by calling 800-772-1213. (If you’re hearing impaired, you can call 800-325-0778.) The phones are monitored Monday through Friday, 7 a.m. to 7 p.m. At the time of your appointment, the representative will call you. Don’t be concerned if the call is late — Social Security reps, like the rest of us, often run behind schedule.

You should file one or two months before you want benefits to begin, but if you’re the worrying type, you can do it up to three or four months before. It takes a little time to process the paperwork; by putting in your application a few months early, you can fix any problems that come up without it interfering with your starting date.

Hand holding pen and filling out a Social Security form, with glasses and a calculator on top of the papers.


Step 4: Fill out the application

During pre-pandemic days, you could just walk into the Social Security office and fill out an application. Since offices are closed, however, you can do it online.

If you start to complete the application form but find that it’s too confusing or complicated, call the agency and set up a phone appointment. During the call, the Social Security representative will fill out the form for you.

A man holds several fanned out monetary bills in an open wallet.


Step 5, the final step: Get your benefits

Voila… you’re done! After you file, you’ll receive a letter in the mail that tells you how much you’ll receive each month. If you’re already receiving Medicare through direct withdrawal from your bank account, you no longer need to do that — the monthly Medicare fee will be deducted directly from your benefits.

In general, Social Security checks are paid on the second, third, and fourth Wednesdays of every month, but the day you’ll receive yours is dependent on your birth date, according to the following schedule:

  • If you were born between the 1st and the 10th, you’ll receive the check on the second Wednesday.
  • If you were born between the 11th and 20th, the third Wednesday.
  • If you were born between the 21st and 31st, the fourth Wednesday.

It’s easier than ever to apply for Social Security during the pandemic either online or via phone. Once you do, sit back and wait for the money to be directly deposited in your account and begin enjoying your retirement. You’ve earned every penny of it!

12 Tax Changes Joe Biden Wants to Make

he former vice president is aiming to generate up to $3.7 trillion in added federal tax revenue over the next decade.

Sean Williams
Sean Williams

Aug 23, 2020 at 5:51AM
Author Bio

Though it can be hard to look past the unprecedented disruption brought on by the coronavirus disease 2019 (COVID-19) pandemic, Americans across the country are just 72 days away from heading to their local voting booths or mailing in their ballots for Election Day. As we learned from 2016, a lot can change in a matter of weeks. But as things stand now, nearly all polls suggest that Democratic Party nominee Joe Biden will unseat incumbent Republican Donald Trump for the presidency come November.

While there’s still a lot to be decided — 10 weeks is an eternity in the political landscape — Biden’s lead in the polls has brought his policies into greater focus. In particular, voters and economists are beginning to hone in on Biden’s tax plan, which aims to raise between $3.3 trillion and $3.7 trillion in additional federal tax revenue over the next decade if implemented fully in 2021.

Here are the 12 big tax law changes the former vice president is calling for.

Joe Biden listening to former President Barack Obama in a meeting.


1. An increase in the corporate tax rate

Arguably the biggest change from Donald Trump’s hallmark Tax Cuts and Jobs Act (TCJA) would be the partial undoing of the tax cut passed along to corporations. Under the TCJA, the peak marginal corporate tax rate was slashed from 35% to 21%. Under the Biden tax plan, the corporate tax rate would be increased to 28%. You’ll note this is still well below where it was during the Obama presidency.

Increasing the corporate tax rate to 28% should be responsible for raising roughly a third of the $3.3 trillion to $3.7 trillion in estimated extra revenue over the next decade.

2. A minimum tax on corporate income

Call this the Amazon rule if you’d like, but Biden’s tax plan calls for a minimum tax of 15% on companies with $100 million or more in annual net income that pay little or no federal income tax. In Amazon’s case, carryforward losses from the years where it wasn’t profitable, coupled with the Trump tax cuts, allowed it to report $11.2 billion in profits in 2018 without paying a single cent in federal income tax. Biden wants to eliminate the Amazon’s of the world from using tax loopholes to avoid paying federal tax.

The Tax Foundation notes that this minimum tax is set up like an alternative minimum tax, where corporations will pay the greater of their normal corporate income tax or the 15% minimum book income tax. However, companies will still be allowed to carry net operating losses forward, as well as lean on foreign tax credits.

A one hundred dollar bill, with Ben Franklin wearing Uncle Sam's hat, next to the Capitol building.


3. Double the GILTI tax rate on foreign subsidiaries

Biden’s tax plan would also double the tax rate on Global Intangible Low-Tax Income (GILTI) earned by foreign subsidiaries of U.S. companies. Currently set at 10.5% under the TCJA, the GILTI tax rate would increase to 21%.

The purpose of GILTI, as laid out by the TCJA, was to ensure that multinational corporations didn’t specifically seek out tax havens for their mobile assets (e.g., patents and copyrights) to avoid U.S. taxation. Biden’s plan will simply move the needle further to ensure that the U.S. is getting its fair share of corporate profits being claimed in countries with more amenable peak corporate income tax rates.

4. The imposition of a financial risk fee on large banks

Biden is calling for the introduction of a financial risk fee on large banks (i.e., those with over $50 billion in assets), which was championed initially by former President Barack Obama. This fee would we based on a financial institution’s covered liabilities and would provide the Federal Deposit Insurance Corporation (FDIC) a pool of funds to use when conducting the orderly liquidation of a failed financial institution.

In effect, this fee would ensure that bank customers wouldn’t be on the line for these fees. Instead, a collective group of big banks would pay into a fund each year to cover any FDIC oversight expenses.

A businessman in a suit who's lying atop a pile of cash.


5. An increase of the marginal tax rate for top earners

Biden would like to see America’s richest workers open up their wallets. He’d do this by reraising the top marginal income-tax bracket from 37% to 39.6%. If you recall, the TCJA lowered the top marginal bracket from 39.6% to 37% in 2018.

For the 2020 tax year, this top marginal rate is applicable to earned income above $518,400 for single filers and over $622,050 for married couples filing jointly.

6. Reinstitute the payroll tax on the top 1%

Next to increasing the corporate tax rate, the largest revenue generator would be the creation of a doughnut hole in Social Security’s 12.4% payroll tax on earned income.

In 2020, all earned income (wages and salary, but not investment income) between $0.01 and $137,700 is subject to the 12.4% payroll tax that funds Social Security. Approximately 94% of workers will pay into Social Security this year with every dollar they earn. Comparatively, the other 6% of workers who’ll make more than $137,700 in 2020 will see their income above $137,700 exempted from Social Security’s payroll tax. Between 1983 and 2016, the amount of earnings exempted ballooned from a little over $300 billion to $1.2 trillion.

Under the Biden tax plan, a doughnut hole would be created between $137,700 and $400,000, where this exemption would remain in place. However, for earned income above $400,000, the 12.4% payroll tax would be reinstated. It’s estimated this would raise between $797 billion and $1.04 trillion over the next decade.

A visibly annoyed senior in a suit with a scowl on his face.


7. Lift the capital gains tax on filers with incomes above $1 million

The rich would also face higher capital gains tax rates under Biden’s proposal.

At the moment, short-term capital gains (assets held for 365 or fewer days) are taxed at the ordinary income tax rate, whereas long-term gains are taxed at 0%, 15%, or 20%, depending on a filer’s income. The 20% rate is applicable to single and married couples filing jointly with earned income above $441,450 and $496,600, respectively, in the 2020 tax year. It should be noted that the Net Investment Income Tax (NIIT) also applies a 3.8% surtax to capital gains for persons and couples with over $200,000 and $250,000, respectively, in income.

Biden’s proposal calls for filers with over $1 million in income to pay ordinary tax rates on their gains, no matter how long they’ve held an asset. This would imply 39.6%, plus the NIIT, for a total tax rate of over 43%.

8. Eliminate the stepped-up basis

To build off of the previous point, Biden wants to put an end to the step-up basis loophole that favors the well-to-do.

step-up basis refers to the cost basis of assets or property transferrable to an heir upon death. If, as an example, an individual purchased a home for $300,000, but it was worth $600,000 at the time of their death, their heir would pay capital gains on anything over $600,000 if the home was ever sold. This stepping up of the cost basis is a loophole that costs the federal government money, given that it discourages people from realizing capital gains.

If Biden’s proposal were to become law, heirs would not “inherit” a stepped-up cost basis, thereby lifting the collectable capital gains tax over the coming decade.

A person preparing their taxes, with a crumpled up tax form on a table in the foreground.


9. Limit itemized deductions

A ninth change Biden calls for is a cap on itemized deductions of 28%. This is to say that for each dollar of itemized tax deductions, including charitable contributions, a taxpayer or couple filing jointly would only receive a maximum benefit of $0.28. This 28% limit would hold true even if a filer is paying a higher marginal tax rate.

If this sounds in any way familiar, it’s because the 28% itemized deduction threshold was championed by President Obama in the 2010s, as well as supported by his then-Vice President Joe Biden.

10. Phase out small business income deductions over $400,000

The Democratic Party presidential nominee also wants to see small business income deductions over $400,000 phased out.

As the law stands now, qualified pass-through business deductions, which allows small business owners to deduct up to 20% of their business income under the TCJA, are capped at $163,300 for single filers and $326,600 for joint filers in 2020. However, for individuals and couples earning over these thresholds, an abundance of rules exist that determine whether or not you’re allowed to take qualified business income (QBI) deductions.

Biden’s plan aims to simplify this by keeping QBI deductions in place for those with less than $400,000 in earnings, but phasing out pass-through deductions for those with over $400,000 in earnings.

New homeowners holding up a key to their house.


11. Institute first-time homebuyers’ and renters’ tax credits

Keep in mind that Biden’s tax plan doesn’t involve simply collecting more money. It also is designed to give folks breaks where he believes breaks are due.

In May, Biden talked up the idea of providing new homebuyers with a tax credit worth up to $15,000. Known as the First Down Payment Tax Credit, it would aid first-time homebuyers in covering the initial costs and fees associated with purchasing a home.

Additionally, Biden wants to provide Section 8 housing vouchers to eligible families so they won’t have to spend more than 30% of their income on rent.

12. Up the existing Child and Dependent Care Tax Credit

The 12th and final change would involve increasing the existing Child and Dependent Care Tax Credit.

Under the TCJA, parents of children under the age of 13 or those who take care of a disabled dependent living in their household are eligible for a credit based on their expenses to care for a child or disabled dependent. This credit is equal to 35% of up to $3,000 in qualified expenses for one dependent or $6,000 for two or more dependents. This effectively means this tax is worth up to $2,100 under the TCJA.

With Biden’s plan, maximum allowable expenses would soar to $8,000 for individuals and $16,000 for multiple dependents, with the reimbursement percentage being adjusted to 50%. In other words, this credit could be worth as much as $8,000 and also include people who have no tax liability.

The makeup of Congress after the November election will have a big say on whether or not Biden’s tax plan has a shot at passing in the Senate. But either way, it’s important to understand how a possible Joe Biden presidency could affect your wallet.


John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Sean Williams owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.