Marketing With Traffic Exchanges


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Three Things to Consider When Marketing With Traffic Exchanges

When marketing with traffic exchanges there are some important issues that need to be taken into consideration before you begin.  If you do not make a solid marketing plan with realistic expectations, then you are likely to be disappointed when your campaign falters.  Here are some things to consider before you even start marketing with traffic exchanges.

1. Types of Traffic Exchanges: Manual v Automatic

There are a variety of different traffic exchanges that you could use and they all have unique features that need to be taken into consideration. The basic delineation is manual vs. automatic traffic exchanges.  Manual traffic exchanges force the people surfing to at least look at the page before they get credits, whereas automatic exchanges will simply flip through pages with no effort of the part of the surfer  Manual exchanges will have a much higher conversion rate because surfers will at least see your offer.

Automatic traffic exchanges can simply be set going in your browser and then ignored and they will continue to show new pages and rack up credits for you while you work on something else. This sounds great until you realize that if nobody has to look at pages, nobody is likely to respond to your offer so all those automatically accumulated credits are really quite meaningless.

2. Other Features

There are many other different features that you need to look at as well when choosing which traffic exchanges are the best for you.  The first is whether or not you can build a downline and gain credits from your downline’s actions.  This is a critical feature if you are planning on using traffic exchanges as part of your long term plan.  If you just want to try them out, then this issue is less important.

How you acquire credits is another important issue.  If you do not understand exactly how you will get advertising credits, then it may not be worth your time.  Additionally, without this information, you can not effectively compare one exchange with another.

2. Time

The amount of time that a surfer is required to view your page is another critical factor to consider.  The longer they look at your page, the more likely it becomes that they will take action.  Most exchanges require a 15 to 20 second viewing time.  Anything less should not be considered.

3. What is a Conversion?

The goal of every marketing campaign is to maximize your conversions.  When marketing with traffic exchanges it is important to use a tactic that easily converts.  With limited time, the easiest way to generate conversions is to offer a free item, such an ebook, to get surfers to sign up for your list.

Once they are on your list, you will much longer to actually make a sale.  If you give them a giant sales page right away, the odds are high that they will be able to read the entire thing, let alone actually make a purchase.

Marketing with traffic exchanges doesn’t have to be a disappointing ordeal.  As long as you consider these 3 important issues, you can start a campaign that has a much higher likelihood to succeed.  Before you start marketing with traffic exchanges make sure to: choose the right type of exchange, make sure that surfers have enough time to read your page, and make the conversion process as easy as possible.

3 Simple Tricks to Optimize Your Pay Per Click Advertising Efforts

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While it is important to get your ppc ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked.

Running a PPC campaign can be an overwhelming task. There are so many things to do, that the details are often overlooked until it is too late. Here are a few tricks to help increase your conversion rate and optimize your pay per click advertising efforts.

1.Make Getting Conversions Easy

If you make your visitors to take a multitude of steps in order make a conversion, then it is more likely that your customers will get discouraged. While this may not be a problem if you are using pay per click advertising for list-building purposes, it is often a killer in regards to making a sale. One of the easiest ways to increase your conversion rate (even when list-building) is to only collect the information that is absolutely necessary. Studies have shown that the best converting pages require customers to only enter an email address. While it is nice to get someone name, address, phone number, etc it really isn’t critical information to have. If it is necessary, consider obtaining this information after you have already secured their email address.

2.Focus Your Landing Page

Once you decide what the goal of your landing page is, make sure that you do not distract viewers from it. Many people choose to simply use a page from their website as their landing page. Unfortunately, these pages often contain a jumble of additional ads, unrelated content, and links to other web pages All of these things can either distract or overwhelm visitors, both of which lead to the customer leaving. It is essential to keep your landing pages as simple and succinct as possible to optimize your pay per click advertising efforts.

3.Include Critical Information in Your Ad Copy

Everyone knows that pay per click advertising is advantageous because it can drive highly targeted traffic to your landing page. However, many people may still click on your ad that are not part of your target audience. This is because your ad copy does not include the right information. For example, if you are selling a product that is similar or the same as your competitors, then the price is important to include in your ad copy. Many customers base their purchasing decision on price and if your product is out of their price range, there is no reason for them to click on your ad. By including the price in your ad, you can automatically filter out people who would not purchase your product anyways.

Pay per click advertising can be one of the most profitable and lucrative online advertising methods available. However, if steps are not taken to optimize every step of the sales process, money and opportunities will be lost and expenses will climb. The more you can do to ensure that you target is highly optimized and that you landing page has the ability to create a maximum conversion rate, the more successful your pay per click advertising ventures will be.

Google Adwords or Yahoo Search Marketing?

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It is hard to imagine internet without the search engines such as Google and Yahoo. In fact, one of the most important factors behind the popularity of the internet is the ease with which an endless amount of data can be searched through via online search engines.

It is these search engines which offer a lucrative opportunity for businesses to market their products. At most times, the returns you get by using search engines for marketing is much better than by utilizing much more expensive traditional media such as television and radio.

Both Google and Yahoo have their own pay-per-click programs. Google’s pay-per-click program is called Google Adwords and Yahoo’s pay-per-click program is popularly known as Overture or Yahoo Search Marketing.

Both these pay-per-click programs have their advantages and disadvantages. Let’s take a comparative look at these two search engine giants and their pay-per-click services.

The primary factor associated with any pay-per-click is the cost. The Yahoo Search Marketing program’s lowest bid is ten cents while the same for Google Adwords is $0.05.

But the advantage with Yahoo is that you have to pay only one penny more than the next highest bidder. For example, if you’ve bid at $3.00 per click and the next highest bidder has bid at $1.20, then you would have to pay only $1.21.

Google Adwords, on the other hand, does not allow such transparency. Also, Yahoo Search Marketing allows you to see what the competitors are bidding, which can help you to set your budget accordingly. But Google Adwords’ policy does not reveal any information about  your  competitors.

The biggest advantage Google Adwords has over Yahoo Search Marketing is its complex algorithm. While Yahoo places a higher bidder on a higher rank, you could get placed higher on Google Adwords if the click-through rate is better, even though the bid may be lower. This is a significant advantage and it fairly balances the other disadvantages of Google Adwords.

But the click-through rate has a flip-side too. While chances of an ad getting dropped are very rare in the case of a low click-through on Yahoo, Google Adwords regularly drops ads which have faired poorly with users. This policy can be very annoying for some advertisers, but really it is a way of ensuring high quality of ads.

Also, it gives your ads the chance of ranking higher if they achieve a good click-through rate, so it acts as an inducement to encourage marketers to try and make their ads as effective.

Now let’s talk about the simplicity of both these pay-per-click programs. Google Adwords allows you to select the language and the country you want to target. All this can be done by using a simple drop down menu but this feature is not available in Yahoo Search Marketing. You’ll need to register separately for each country and language and there are only twenty countries available in Yahoo Search Marketing.

When you consider that Google has a far wider reach than Yahoo the balance seems to tip in favour of Google Adwords, but ambitious marketers will want to diversify their ad reach even further by investing some of their budget in a proven pay-per-click ad service such as Yahoo Search Marketing.

Get The Most From Google Adwords!

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Since the past decade the Internet has become a very important medium for marketing products and services. There are loads of ways to market a product online such as via search engine marketing, article marketing, social media networking and so on. While all of these  options are excellent marketing strategies that can be done with little or no marketing budget, they do require time and effort before they can start yielding results.

A far more effective marketing strategy for an online businesses in a hurry to get off the ground is by using Google Adwords.

Google Adwords is a program started by Google to help clients draw traffic to their websites while charging them for each visitor. To put it in a nutshell – A client pays Google for the exposure the ad gets on Google’s search engine.

However, to ensure that the investment made in using Google Adwords does not go to waste, you need to effectively utilize all the tools available to optimize Google Adwords as per your needs.

So where do you start?

The first step in setting up an Adwords marketing strategy is finding and listing relevant keywords. We all know that Google works on the concept of keywords and the same is true for Google Adwords.

So let’s suppose you’ve got a website that sells exotic teas, the most relevant keyword would be “tea”. But it is not as simple as it sounds. Tea being such a popular keyword gets bid on by a lot of other competitors which can increase the cost per click. So, choosing a niche keyword would be a better idea.

To start with it would reduce the overall cost of the marketing campaign. Subsequently, you would be able to drive some niche and good quality traffic to your website.

Creating a list of keywords  may require a lot of brainstorming but keep going until you have around 100 or so various keyword options.

Once you have drawn up a list of keywords , the next step is to figure out what exactly you’re looking for, to get out of Google Adwords. For instance, if you’re focusing on direct sales, you need to have a secure e-commerce system in place, including good quality content on your website. Without giving the content on your website the due attention it needs, you can never hope to succeed with Google Adwords.

Signing up with Google Adwords require specifying the daily budget, the language and various other facets related to it. Once you’ve signed up with Google Adwords, you need to make use of the conversion tracking resources to keep a check on the success ratio of your campaigns.

Conversion rate measures the number leads generated with the help of using Google Adwords against ones which actually bring in some revenue. You’ll have to go through the Google Adwords documentation campaign to understand the ins and outs of conversion rate.

Another great tool for checking the progress of your Google Adwords program is the Google analytics tool. It lets you gauge user-response to a website and the list of keywords which attract the maximum traffic. In addition to these tools, you may constantly need to review and upgrade the ad copy in order to reap richer benefits.

So, using Google Adwords does require some effort on your part, like those other methods of marketing I mentioned at the beginning of this article… But if you pay attention to all these nuances related to using Google Adwords, you will be able to generate a lot of precisely targeted traffic to your website in a much shorter space of time.

How Does Google Adwords Work?

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Internet wouldn’t be quite so vigorous it is today, if Google had not been there. Because of the sheer volume of information available online it is hard to find what you are looking for, without the help of a search engine.

And this is where a huge business opportunity also presents itself. This is applicable for both Google as well as a business trying to market its product. Most of us know that Google Adwords is the largest pay per click program on the Internet and has great exposure value attached to it. Google Adwords offers a win-win opportunity for everybody interested in marketing a product online.

But there has always been a mystery attached to how exactly Google Adwords works. After all, managing such a huge database of clients and still maintaining high standards of quality is not an easy task.

The primary thing which makes Google Adwords such a success is its advanced ranking algorithm. Most of the pay-per-click programs seem to operate under less rigorous parameters; the higher the bid on a keyword, the higher the rank of the ad.

However, this is not entirely the case with Google Adwords. Google Adwords takes into account a lot of other factors, such as click-through rate, relevance of the content and of course, the bid.

Adrank, the name of Google’s ranking algorithm, essentially multiplies the highest bid with the click through rate the ad gets. So, for example, if a client’s bid is 30 cents and the click through rate of the ad is 2, then the Adrank would be 6 for the client’s ads.

Apart from these two factors, Google Adwords has introduced another factor in its algorithm called “quality score”. Google hasn’t unveiled much about this aspect of Adrank but apparently, the quality score of an ad is determined by the click through rate, the relevance of the text, the performance of the keywords and the quality of the landing page.

This complexity can confuse people into supposing that Google Adwords operates as a manual process and the slaps or demotions in ranking that some people experience is a manually supervised process. However, this is not correct. There are tens of thousands of clients registered with Google Adwords and manual supervision of such a huge database is  virtually impossible for mere humans. Therefore, Google employs a complex automated system which takes into account various factors to slap an ad.

One of the primary reasons why an ad in Google Adwords is slapped is because of duplicate content issues. All too often various website owners simply copy the landing page of another website. In such a case, the parties concerned are punished and are degraded in  rank. This is done by Google Adwords in order to ensure a constant high quality in their search service.

Another common instance of slapping is related to the use of controversial keywords such as weight loss, which constantly attracts consumer complaints. Google Adwords weigh heavily on these keywords and the chances of getting slapped are very high in such a scenario.

There are some other factors too, regarding the algorithm associated with Google Adwords and  so it makes sense to go through the online tutorial that Google Adwords provides to make sure you know enough about how this amazing program operates before you take the plunge and market your web pages with Adwords.

Multiple Streams Of Income

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The best way to build multiple streams of income on the Internet is not to start trying to build multiple potential online income streams, but to start with just one online business programme and to build up from there.

The reason for this is that the vast majority of newbie Internet marketers find it difficult enough to make a profit promoting just one online business programme, so to take on multiple programs from the start really makes no sense at all. For a start, promoting just one online business programme to the point where you are covering your expenses and pulling in a profit on top takes time, effort, and money.

Even if you promote all your programs in a single business package, you will still find that it is an expensive process to successfully market your business. For example, if you make it a condition that prospects must join every single program in your business, then you will find it much more difficult to recruit paying affiliates. On the other hand, if you allow your potential affiliates to pick and choose from among your several businesses, you will be diluting your efforts as one chooses one program and another chooses another.

What usually results from this is that the newbie market spends far too much money promoting too many businesses and chasing too few prospects. Starting with multiple programmes usually ends in business collapse and empty pockets.

So what should you do if you still hope to generate multiple streams of income from your Internet business?

Don’t despair! There is a much better way to build multiple streams of income on the Internet. Here it is:

It makes much more sense to become an expert promoter of just Internet business programme at the beginning of your online career. It will cost you less money and you will be able to focus much more intensely on learning everything you can about that business. It will be much easier to become an expert and also to duplicate your efforts by teaching your team members everything you have learned.

I want to emphasise that the key is to building multiple streams of income is to become an expert in your online business programme and to train everybody who joins your team.

As you become more successful at promoting your business, you will inevitably come to rely on a range of useful promotional tools and Internet business services such as web hosting, auto responders, graphic design agencies, article writing and distribution services, traffic exchanges, directory submitters, splash page makers, and so on.

Many of these products and services come with their own affiliate program. Whenever you find a product or service that helps you build your business, be sure to join the affiliate program.

Now, when you train your team members to duplicate your success in your primary business, you will want to introduce them to the tools that help you to succeed. Your team will appreciate that you are helping them to achieve success in their business and will therefore be much more likely to buy into the tools and services that help you to succeed.

This is a win-win situation for everybody involved. Your team will stand a much greater chance of succeeding if they follow your training instructions. As they buy into the services that you recommend, you will begin to build multiple streams of income. You will also be able to plough a percentage of your profit back into promoting your primary business.

This strategy will create a virtuous circle for you, your sponsor, your primary business, and all the other businesses whose products you recommend to your team members, and finally it will help your team to succeed and to build their

New Year’s Resolutions For Internet Marketers

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The New Year’s holiday is a great time to take look at your Internet marketing resolutions for the coming year. However, as everybody knows, the problem with making New Year’s resolutions is that few people actually keep them. Very often New Year’s resolutions are too vague, or focus only on the negative.

One mistake people make is to inadequately set out their resolutions. When you make a resolution, you are usually promising yourself that you will behave in a certain way in order to achieve a certain goal for a particular reason within a certain timeframe. In other words, a resolution, to stand any chance of being effective, should include four elements: behaviour, goal, reason, timeframe. What you want to achieve? Why do you want to achieve it? When you want to achieve it by and what would you do in order to achieve it?

With that in mind, here are a few tips to help Internet marketers set better business goals for the coming year.

1. Evaluation: Take a long hard look at the progress your Internet marketing business made in 2009. Did you achieve your goals for the year? If not, why not? Perhaps your resolutions were not well defined and lacked one of the key elements I have just outlined. Or perhaps they were not really the best goals for your business. Take some notes, or even write a letter to yourself and analysing your business achievements and failures. By taking the time to analyse your progress, you will prepare the ground for setting some good resolutions for the coming year.

2. Goal Setting: Now think about what it is that you really want to achieve your business in 2010. Write your goals as clearly as possible. Exactly how much money do you want to make in 2010? Or how many sales do you want to make? By what percentage you want to increase conversions? If you are aiming to improve certain skills such as designing web graphics, then state clearly what it is that you will design using your new skills in 2010. The more specific you can make your goals the better.

3. Purpose: Why do you want to achieve these particular goals? You must have a clear reason or purpose, a strong “why”, and you must state it with passion. Napoleon Hill called it a “consuming obsession” and a “burning desire”.

4. Timeframe: Successful marketers always set time frames for their goals. You must do the same. Give your Internet business resolutions clear time limits and immediately you will have improved your chances of achieving them. It is also a good idea to set down on paper how much progress you want to have made towards your business goals within each quarter of the year. When you set a time target for achieving your goals, you will always be aware of how much progress you are making towards them. It is a great way of keeping yourself in check.

5. Behaviour: What will you do, or how will you behave, in order to achieve your goal? This is where the firmness of purpose behind every successful resolution comes into play. For every goal you set, there are things you need to do and things you need to avoid doing. When you evaluate the previous year’s achievements and failures, think about how your behaviour helped or hindered your progress towards your goals. Achieving your goals requires adopting certain habits of action and thought. Before you can begin to do the right thing, you need to start thinking the right thing. Every action begins in thought, and so you need to get your thoughts under control, cut out negative thinking, and develop the habit of positive, goal oriented thinking in order to do what you need to do.

6: Write it down: Write down your resolutions and refer to them several times a day. Write them as clearly as possible. Make sure each resolution answers all four questions that I outlined earlier in this article. A strong resolution will read something like this:

“In 2010 I will do (X behaviour) to achieve (Y goal) by (Z timeframe) because I would love to/so that I can (ABC reason).”

Keep a copy of your resolutions in a handy place, such as your wallet, or notebook, or pinned up on your wall where you will see it often. Repeat your resolutions out loud, make them your own, obsess over them, keep yourself to account because of them, believe in them and in 2018 you will stand a good chance of achieving your Internet marketing business goals.

Internet Marketing For Beginners Part II

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In my previous article I began to discuss how you can use basic keyword research to help you find viable affiliate products to sell on your website. Let’s look at this concept in more detail.

For example, if you are interested in fishing, then a site dedicated to one type of fishing such as “fly fishing” will be much easier to succeed with than a more generic site that tries to cater to all types of fishing interests.

The term is targeted on a particular niche that belongs to a popular hobby. It is a specific without being too narrow. You will be able to experiment with longer keywords containing the term flyfishing to attract very specific traffic to different pages on your website such as “salmon fly fishing”, “dry fly fishing” and so on.

In this way, by using basic keyword research to discover longer keyword phrases that include your main keyword term, and by creating webpages specifically dealing with those keyword terms, you will find that your website almost builds itself. The keyword phrases show you what you should be writing about, and the more of these keyword-based webpages you add to your website, the more traffic you will attract to your website over the long term, and the more business you will generate.

But wait a minute, you still don’t have a product to sell, do you…

To continue with our example of a flyfishing website, a simple way to find out whether there are any products out there that you could promote on your flyfishing website would be to run a search on Google for the keywords “fly fishing affiliate” or other related terms. You’ll quickly discover quite a wide range of products out there aimed at the flyfishing market. So now, all you have to do is to review each product and join the affiliate programs of those which you think you’re intended target market will find most attractive.

A good tip here is to buy the products and try them out yourself. In this way, you will be able to market their much more effectively on your website. You will be able to write honest reviews of each product that you have bought and tested. You’ll be able to talk about each product from a perspective of a customer with in-depth knowledge. This will add credibility to what you have to say on your website, as well is giving you plenty of unique content to post on it, and that in turn will attract the attention of the search engines.

It will also position you are in the market as something of an expert in the field. You should aim to capitalise on this by starting writing a blog about flyfishing or whatever your chosen Beria of expertise is to be. Don’t know how to start a blog? Simply go to or and follow the instructions! Just as with websites, nowadays you don’t need to know anything about the coding behind the blog platform that you are going to use.

The best sort of blogs are quite personal, so you could fill it with reports about your flyfishing expeditions, and talk about flyfishing kit that you have been using and your flyfishing adventures and misadventures. Any time you mention something that you feature on your website be sure to post a link through to it.

In this way you will be building up to valuable resources for your Internet marketing success, a unique website and a unique blog. The one will support the other and they will both contribute to making you a recognised expert in your field. And the beauty of the Internet today is that there is only great resources out there that you can achieve all of this without knowing a single thing about how to build a website or a blog. All you need are a few readily available online tools and some basic keyword research. 

Internet Marketing For Beginners Part I


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For a lot of people with no experience of building and marketing websites, the idea of starting a home based business on the Internet seems like an almost impossible dream.

Yet, starting an Internet business has never been easier for complete beginners, whether you are looking at starting a website from scratch with free start-up service such as, or with a pre-designed site with everything “plugged in” and setup for you such as the Plug-In Profite Site, or if you are looking for a complete package that will take you through the process of building and marketing your website with a service such as, to name just three popular website building services that will save you the expense of having to pay somebody to build you a website.

In each of the three examples that I have just cited, and in many others that are available on the Internet, you can either have a website built for you, or you can build it without needing to know anything about HTML or any other website building language. Clearly, starting an Internet business is not as difficult as you might imagine.

But what if you don’t have a product to sell?

Fortunately for you, there are many companies out there which offer Internet-based affiliate programs where you can earn commission on the products that you sell through your website. An ideal way to start is to begin with something that interests you, especially something that you have built up a degree of knowledge about and that is likely to have a viable online market to pitch to.

Some research on Google and other places may give you an indication of whether or not your area of interest has anything to offer from an Internet marketing point of view.

One free Google tool that you can uses the Google Keyword research tool at This tool will show you how many searches have been made for particular search terms on the Google search engine.

For example, if you are interested in the idea of selling stamps from Hungary on the Internet, you could check the search term “Hungarian postage stamps” using this tool, only to discover that fewer than fifty searches a month are made for that term. As far as making money on the Internet goes, there does not seem to be much potential for Hungarian postage stamps at the time of writing this article.

On the other hand, more than 200,000 searches per month are made for the term “postage stamps”, so a complete beginner may struggle to get his or her website seen against so much competition.

In short, the more specific your area of interest is, the easier it will be for you to attract targeted traffic to your website, because there will be fewer sites competing for the traffic. However, you want to make sure that there is still enough traffic for you to be able to build a business with. There need to be at least one or two thousand searches per month for the terms you are chasing.

In my next article I will look more closely at how you can use keywords to help you build your website and attract a natural flow of traffic to it.

As we have seen in this article, when it comes to starting an Internet business, there are plenty of services out there to help you get a website up and running even if you have no prior experience of building a site, and there are even more products on the market that you can sell on your site to generate affiliate commissions.

The Indirect Approach to Network Marketing on the Internet 



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With the indirect approach you do not mention your Internet marketing program at all to your leads in the initial stages of your relationship. Instead, you offer your prospects some other product that appeals to a similar niche in the market as your network marketing program is appealing to.

The product should offer high-value at a relatively low price that will nevertheless generate a small profit for you. It will be even more effective if you can offer a unique product, something that you create yourself, such as the report, or an e-book, or an audio or video training course.

Whenever somebody purchases the product, they will have to opt in to your mailing list in order to receive the download link. Tell your customers that they will also gain access to your business newsletter.

When you write your newsletter, be sure to fill it with valuable information and advice about your niche market. Keep it friendly and entertaining. Focus on informing and entertaining your subscribers rather than on selling your network marketing business. Talk about your successes and failures, about what works and what doesn’t work in Internet marketing. It will then be enough simply to post a link to your network marketing website in the postscript of your newsletter.

This indirect method of promoting your Internet marketing business is often referred to as a “funded proposal” because it offers a way for you to generate “funds” and then to “propose” your business program to your customers. It is a softer approach that has several benefits. In the first place, by selling a one-off product on the “front-end” you will be able to generate the funds that you need in order to promote your business from the outset. Meanwhile, you will be quietly promoting your Internet marketing business on the backend through your e-mail newsletter series.

Selling a value packed product on the front-end will also set you on a good footing with your subscribers before you have even mentioned your network marketing business. They will have done business with you, and they will be receiving useful information from you and so they will be more inclined to trust you when you recommend other products and services, especially if you do not constantly try to sell to them. The key to Internet marketing success is to build strong personal relationships, and this method set you off on the right foot from the beginning with your new customers.

Since your advice is useful to them, they will be much more likely to continue reading your newsletters. When you consider that most people only buy a product after they have been exposed to it several times over, you are going to stand a much greater chance of recruiting prospects to your network marketing business if you can get them to read several of your newsletters.

Both the direct and indirect approach are viable models for promoting an Internet network marketing business. There is no reason why you could not run parallel direct and indirect campaigns, and split test each campaign so that you can gradually improve your results over time.

Nevertheless, if you are starting out on a low budget, then I would recommend that you master the indirect approach first as a way to fund your business on the front-end or selling your network marketing program on the backend.