Top 5 Mistakes made by Online Marketers. Don’t make these mistakes and sabotage your promotional efforts

Today I am tackling one of the BIGGEST problems faced by new online marketers. The problem is this, the inability to market effectively. This causes so many marketers incredible frustration! The result, they throw up their hands in despair and quit long before they see any results. This is what I hear from people day after day in my role as an online Home Business Consultant. "I am posting, and promoting but not getting any leads or sales! Help me!" If this is you, keep reading, I am going to tell you what you need to know about marketing. It is true that you can be promoting every day but if you are making one or all of the 5 common mistakes I’ve outlined here, you won’t get the results you want. Take note, this is important stuff if you are really serious about making money online.

1. The first mistake made by new online marketers is this: Not knowing WHAT to market. I talk to people daily, nice people who want to sell something online and earn some extra money. They sign up or this and for that, they get Affiliate Memberships all over the web hoping to get better results by being involved in everything they can get their hands on. There intentions are good, they are motivated but they stumble right off the bat by not knowing what to market. Here’s a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL. Digital products are those that can be bought and sold instantly online. You get your commission sooner, the buyer gets their product instantly! It’s no-fuss no-muss and the best way to start your web marketing experience and see some results. -In most cases there is no cost to be a product Reseller or Affiliate – hurray! -Pick Reseller products from a reputable long-standing company that specializes in helping vendors connect with affiliates to sell products online -Pick products or affiliate programs that provide advertising copy, banners, and sales aids along with referral links so you can easily promote the products -Pick products that catch YOUR EYE! Newest releases, products with catchy names, trendy topics, those with positive buyer feedback, and return guarantees are best! -Look for Joint Venture releases so you can be one of the first to promote the products when first released for sale Finally, FOCUS! Keep your eye on the prize – profits – don’t spread yourself too thin. Narrow your efforts to a few products and put 100% effort into your campaign.

2. The second most common mistake made by new online marketers is this: Not knowing HOW to market. I am always surprised at the answer people give me when I ask how they are marketing online. They look at me perhaps thinking what a ridiculous question that is! They tell me they are sending out their website address. When I look at their website I see a site that is oh so boring! It reads like a brochure with company history, and a few pages of fluffy copy. Yes, of course it is important to promote your website address BUT if you wish to capture leads you must do this – get the prospects contact information! Getting the contact information from a prospect is often very difficult to do with a standard corporate site. The answer to this problem is to create what are called LANDING pages, or Squeeze pages. These are single page sites that have one purpose and one purpose only – get you a LEAD – and better yet lead to a sale! Some companies provide Landing Pages for you when you become a Reseller for their products. Landing pages help you build your marketing list. Every person may not be a buyer today, but on your mailing list they may enjoy future products you offer. Offering an option to join your mailing directly on your Landing Page gives people 100% control over opting in to your mailing list or not. You build your list while ensuring that people have voluntarily joined your mailing list. Here’s a quick guide to creating responsive landing pages: -They should be FAST Loading! Skip any animation, video or annoying distraction that just makes people click OFF! -Use images that are colorful, directive, and related to the theme of your product -Your copy MUST be short, punchy, laden with benefits – speak directly to the reader -Your copy should tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response! -Always include an option for people to join your mailing list and give them GREAT reasons to want to do so! Unlike a website, a landing page should be EXCITING, BENEFIT-LADEN and accomplish this: Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!

3. Here is the third most common mistake I see new marketers making: Not KNOWING WHERE to Market Marketing is NOT simple but if you know what you are doing it can be. The key is to find the sites, the niches where you can target your market. Market to the right people instead of the masses with solid products and you will get instantly better results. Here’s a quick guide to knowing WHERE to market: -Do a Google search to find sites related to what you are promoting, then target those sites for your marketing campaigns -Use every available niche market you can find and post there, this includes Forums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarking sites. -Do not discount FREE and low cost advertising options like Safelists, and Traffic Exchanges. These are excellent ways to target a specific market -You do NOT have to spend ridiculous amounts of money on advertising. Find the sites where your target market exists, then place low cost ads including safelist posts, banners, and classified ads. Don’t even think about buying pay-per-click ads at sites like Google unless you have deep pockets and know what you are doing. -Learn what backlinks are and why they are SO VERY important to generating traffic and achieving better search engine indexing for your site, products or business. -If any of the terms above are foreign to you, you have some homework to do, I have included some resources below.

4. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers? Not knowing how to TRACK your promotional campaigns If you are going to spend time and money to promote a product or service you MUST, you absolutely MUST know where you are getting your results. Ad Tracking is a 100% requirement! If you are not tracking your ads, and the clicks you get and from where, you are promoting blindly. What happens when you don’t watch what you are doing? You can fall in a hole! Online this can be a hole where you fall in and throw your money into wasted ad campaigns. I’ve seen more people allow paid advertising to eat up their entire budget than I want to think about. Smart marketers that get results know exactly the ad campaigns that get results, and the sources they came from. Get an Ad Tracker Tool. Some advertising sites provide you with data on number of clicks to your ads, or impressions. This is important, just be sure you understand what those terms mean. A click is usually far more powerful for you then a "view". You want ACTIVE respondents, real people actually clicking on your ad to see it. This is much different than an "exposure" or a "view" with the latter being considered passive and very weak marketing, often provided free. For best results you will ALWAYS get better results from paid advertising than from free advertising but don’t discount free promotion, it is a good way to earn advertising credits if you have a small advertising budget. If you buy advertising be SURE you get some kind of way to validate the promotion, the click rate, and actual IP addresses of unique respondents to ensure the hits are legitimate and not computer generated. Make sure your respondents will be geographically specific too, from countries that you wish to target. For example, Canada or the USA. If you have your own domain you are fortunate, as you can benefit from an Ad Tracking tool that tracks all your promotional activities and traced to your website domain address.

5. The fifth common mistake I see online marketers making is very straight-forward. Not being realistic or giving it enough consistent time and effort to see results. I know we live in an instant gratification world but if you are new to online marketing you will need to be more realistic. Promotion takes a lot of CONSISTENT effort using a number of strategies at a number or web sites. By tracking your ads you can see instantly where your efforts are being productive. Be prepared to try various copy, be cognizant that some products will sell better than others, some advertising resources will deliver better than others. Vary your offers, change up your products as needed, update landing pages, post to a number of sites and track the results. Take some time to learn about some of the terms used in this article. Be honest with yourself about what you are doing. Are you serious about earning money online or are you doing this as a hobby? Your level of hunger and ambition to succeed will be your motivator. The good news is that once you have built your mailing list, and found niche sites and advertising resources that work, your job to promote gets easier but NEVER goes away.

Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in hosting, online tools, training, ad tracking, and marketing resources for small and home business. Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business Experts and the number one resource for all things related to home business. Republished with author’s permission by Howard Martell

So you think Social Networking Sites are a Waste of Time? Rethink this or lose out.

So you think Social Networking Sites are a Waste of Time? Think again, Google’s new Indexing System says different, site owners take note. If you have been one of the nay-sayers about Social Networking sites like FaceBook, MySpace, Twitter, Friendster, and YouTube you may want to rethink this belief. If you have been saying, "I just don’t get it." It’s time to "get it" especially if you want to exploit this for the good of your online business. First, you need to know that Google is now indexing Social Networking content including video, images and blogs right alongside with webpages. What this means for you is this. If you don’t use these sites to promote your business you are missing out on a lot of free promotion for your business and opportunity to get better indexed at search engines. The more content you have online about your business, products and services, the better indexed your site will be. This means your customers and prospects will be more easily able to find what you have to offer at your site. The more links TO your site (called backlinks), the more popular your site is viewed by search engines, especially if those links come from what are deemed as high-profile (authority ) sites. Here is what you need to know to capitalize on all this free promotion for your business (essentially this is Search Engine Optimization Strategy whether you know it or not). Getting good returns from Social Search Results means:

1. If you don’t have a Google account get one. Make sure you have all of your important links on your Google Profile.

2. Do make as many connections as possible on the most popular social networking sites especially the ones that attract your market.

3. Encourage customers to follow you via social networks. Include your Twitter address, FaceBook address etc on your site and your marketing materials.

4. Participate in social media so people will engage with you. This starts with getting a free account for your business on the popular social sites.

5. Encourage sharing of content (there are plenty available social media buttons) Example: Flicker, Digg, etc,

6. Always include social network information on business cards, signs and so forth. Get the word out in as many places as you can.

7. Be sure to include as much social network information as you can in your online promotions

8. Everywhere you network include a link BACK to your website – this is CRITICAL. Remember when doing searches, social results will always be clearly marked as such on Google’s SERPs (Search Engine Results Page). The returns will be accompanied by a heading "Results from your social circle". For traditional Search Engine Optimization (SEO), it is just one more thing to compete with as far as website property. That’s why social networking is a much more of an important part of search than ever. Get on board now, Google will be announcing more changes to their new indexing system, so make the most of this information now.

Sandi Hunter, is the Director of Website Development at Worldprofit Inc., and an IT Consultant for small and home business owners. Republished with author’s permission by Howard Martell

Landing Pages: What GETS Responses and What Turns Leads Away! You need to read this if you are an online marketer.

The test results are in! We tested various types of Landing Pages with rich media, and some without. Listen up, you need to know what we found are the BEST type of Landing pages to get you leads! You may be very surprised at our test results! Once you know the results you can abandon what doesn’t work and concentrate on creating Landing Pages that pull not repel. Our tests revealed that Landing pages with rich media like video, distracting flash, or animation did not produce nearly as good a response as old-fashioned graphic pages with good copy. In fact, some of the rich media Landing Pages actually irritated readers and sent then clicking away! The non-rich media Landing pages kept readers attention longer, AND got a FAR higher response rate. Now that you know this here is what you should consider when creating your landing pages so you get the results you want!

These are the DO’s of Landing Pages that get the BEST results! -FAST Loading! -Use images that are colorful, directive, and related to the theme of your Landing Page -Your copy MUST be short, punchy, laden with benefits – speak directly to the readers. -Tell readers clearly what they get -Tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response! In a nutshell if you want Landing pages that get a terrific response, tell people what they get, how to get it, make an offer to get them to take action NOW! Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!

These are the DO NOT’s for Landing Pages! -Do not use video on your Landing pages. I know you think the video helps, but test after test says, scrap the embedded video in your landing pages! -If you want videos, and don’t get me wrong they DO have value, include them on your website but not your landing pages. -Do not use long, dull, oh so boooooring copy that never gets to the point. -Skip the animation, the flashing, the blinking irritation that readers hate and gives reason to click off and terminate your annoying page. -Don’t FORGET to include a lead form, to capture contact information In a nutshell:

If you can’t write short punchy copy on your Landing pages, list the benefits you are offering point by point then conclude with a compelling offer. Don’t forget the # 1 purpose of your Landing Page: to get leads! Give people good reasons to become your prospect. Treat them right, make a pitch, make a bonus offer. They get what they want and you get a valuable lead.

Now go review your Landing Pages and start looking at them like a READER looks at them. Modify the annoying animated ones and get back to basics, powerful copy, eye-grabbing graphics, and a GREAT ABSOLUTELY CANNOT BE REFUSED – DO IT NOW OFFER.

Sandi Hunter is President of Worldprofit, Inc.,where small and home-based businesses learn how to profit online. Sandi is responsible for the design and development of thousands of websites. Republished with author’s permission by Howard Martell

What a Woodpecker Can Teach You About Online Marketing Survival

By Sandi Hunter Got any woodpeckers in your neighbourhood? The next time you see a woodpecker watch him for a while. Think about how the woodpecker spends EVERY DAY of his life. The woodpecker must peck, peck, peck away all day and every day looking for food. It’s a matter of survival. The woodpecker doesn’t peck frantically for a few hours then take the afternoon off to snooze on a comfy branch. The woodpecker doesn’t peck frantically for one week straight to fill his tummy, then take a 2 day break snuggled up in his nest. Instead, he pecks away continually, rain or shine. If he doesn’t find food in one place he is off to the next tree to find a tasty morsel. He doesn’t give up when the first 3 trees have no bugs, throw his wings up in the air and say I quit!

The woodpecker knows what you need to know: survival requires continuous pecking. In your case, your success is 100% dependent on your continuos pecking strategies for the survival of your business. In my line of work I talk to marketers, entrepreneurs, and home business operators everyday. Just like in all walks of life you have all kinds of personalities from a variety of background and skills. The backgrounds are diverse but they all bring one thing in common to the table.

Essentially a dogma of what they can (or are willing to) do TODAY to build their business. I am always amazed at how people approach building their home business or business opportunity. Some will bite in like a dog on a bone and go hard for a month, then let go and I never hear from them again. Others study, analyze, learn, listen, think and digest but never get to the part of actually DOING anything. Some will find fault or make the most clever excuses for why they can’t work their business. Then there are my favorites, I call these people, the woodpeckers.

These are the people that give 100% effort to building their business EVERY day. Like the woodpecker they peck away at the daily required tasks of building their business to call prospects, promptly reply to email, promote their business, take care of customers, generate leads, build their mailing list, generate traffic, network with others, solve problems as they happen, plan and prepare. If one strategy is not producing results they peck away trying to find a more productive outcome, or they peck at another approach, a new angle, a new offer, a new promotion, or new goals. They are not content to give up.

They don’t try and accomplish everything in one day, they work daily, steadily, consistently pecking away to get to their goals. Like the woodpecker they know not to overextend themselves and bite off more of the worm than they can chew. Instead they peck away daily at the necessary tasks being sure to maintain a balance with other important aspects of their life. The Woodpecker’s attitude is a realistic one, he has to search out food every day to survive and feed himself and his young.

No one is going to show up at his nest everyday and hand over the bugs. The wise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane task but knows it is a requirement of building a successful business. He knows that he or she must do the work to earn the success. For our feathered friend the woodpecker, some days the worms may be juicier than others, sometimes the tasty worms are hard to come by and only the bitter bugs are available.

Some months there will be more and larger bugs than other months, but the woodpecker (YOU) will have to just keep on pecking away.

About the Author: Sandi Hunter is the Director of Website Development at Worldprofit Inc. Since 1994 Worldprofit has helped people around the world learn how to build an online home business. Worldprofit has become known as the Home Business Experts. Republished with author’s permission by Howard Martell

The # 1 Marketing Mistake that 90% of marketers are making. Are you?

I’ve been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years. I’m going to tell you what we’ve learned and know for a fact so you get better results from your advertising NOW. If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself. Now all you have to do is promote it. Right? WRONG! Before you spend one dime to promote your website, read this article. Don’t make the same mistake made by 90% of marketers that costs them thousands and thousand of dollars, lost leads and lost sales. You do NOT want to promote your website as your primary method of generating leads. Here’s why. If your website is like 99% of those I have reviewed, it’s copy dense. You’ve got links, video, flash, offers, affiliates, graphics, pages, charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos. The viewer (your potential buyer) doesn’t know here to look, what to click on, it’s information OVERLOAD.

(This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads). The result is immediate. If they don’t instantly see what they want they click OFF. Say Goodbye to your lead! You might as well add, "Sorry I wasn’t a little more clever about helping you get what you want so I could get what I need." The SMART marketer understands this and says, I want to meet the needs of my viewers. I want to convert my viewers into leads. That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action.

This is a very precise experience with a very specific message and directive. How do you this? By creating what is called a Landing Page strictly for promotional purposes. What is a Landing page? It’s also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead. The concept is simple, pitch an offer, the looker completes a form. They are enticed by the offer, you get a lead. You’ve converted a looker into a LEAD! Why is the promotion of Landing Page(s) INSTEAD of your website critical? It’s simple. Keep your potential buyers happy and YOU will get better advertising results. Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action.

Example: HERE’s what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form. Now, here is a critical point for all you advertisers who think graphics are the king, that more is better. Take a quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy – get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message. We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what? The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated instant play video, got rid of flash, and used just really good ad copy. Landing pages with no video perform better than those with video. Why is this? Videos can take a while to load and may not add immediate value to what you offer.

You often have less than 30 seconds to get your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and limited attention is critical. We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now. Smart marketers recognize this and tell people what they can get and how to get it if they act now! One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer. You can create them quickly and test them.

If you create a dud that gets no result, replace it by creating another. Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with another more effective one before your ad dollars are depleted. Compare this to making edits to a web site that can take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes. Finally, remember where you are marketing – online. Full page colour graphic ads do well in a full page print ad. My guess is that you don’t have the 10 K + for a fully page glossy ad. You are most likely relying on the tried true tested forms of free an low cost advertising like Traffic Exchanges and Safelists. These are powerful ways to promote your product or service and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have a very limited (20 sec or less) to get these people attention. Keeping it simple is just as effective now as it always has been.

Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response. Ok, I want to make sure I have made this point clear as it is so very important. Use LANDING PAGES to generate leads for specific products or services. Use your website to promote your company in general. Landing Pages are ALL about the reader and turning them into a lead.

If you want to stock your website with page after page about product development, research, your years in business, how wonderful you are and your customers think you are, put all of that on your website. Content about your company, products and services is of course valuable for many reasons, post it to your site but don’t rely on this as you one and only lead generator. Now, let’s dig a little deeper into your advertising strategy. Look at your ad or your landing page.

I mean really look at it. Do you have a clear benefit headline to get attention. Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now! Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer! Or if not a buyer at least to take some action – to respond to your offer, join your newsletter, try a free sample, participate in a free trial. Whatever get them to DO something! You accomplish this with well written offers not with blinking links, and boring videos that take forever to load. Have you included an OPTIN to your company mailing, newsletter, product updates etc?

This is a CRITICAL inclusion. A Landing page doubles as a List Building Tool. Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.

Review your advertising material. Is it about YOU or is it about your potential buyer? If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad. Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities. Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it! Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it. But wait if you buy now you get X, Y and Z too! Watch how they give you the pitch, make the offer, then make a better offer, and than a limited time offer to motivate you into action NOW!!

Great marketing offers value and a sense of urgency to get an immediate action. Ok here is your homework. If you don’t have an ad strategy that accomplishes this you have failed your first lesson in online marketing. Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer. Get back to basics. Your goal is always to compel action. Don’t risk making anyone wait to see what you offer. Get to the point instantly. Web surfers are easily bored.

Get their attention INSTANTLY or they are gone! You may get a hit on your ad, but you can quickly send people away with a poorly thought out advertising strategy. Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow. About the Author Sandi Hunter is the Director of Website Development at Worldprofit Inc. As a result of the company’s home business bootcamp training and resources devoted to small and home based business,

Worldprofit has become known as the Home Business Experts. Republished with author’s permission by Howard Martell

These Landing Page Mistakes will cost you sales! Know them. Avoid them!

By Sandi Hunter A landing pages is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website. To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here’s what you need to know to get the maximum results from your landing pages. Most Common Mistakes

1. Boring headline. Your headline must POP off the page with motivating words that will get the viewer’s attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.

2. Too fancy. Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only – to generate a lead. It should be colorful, eye catching and use compelling rich copy.

3. No focus. Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don’t include any reason for distraction on your landing page. Make your marketing message ultra-clear.

4. No Offer. If you want to generate a lead you MUST include an offer. People don’t give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one – something for free, include a bonus, an incentive – something of value.

5. Forgetting about who the Landing Page is for! Your Landing Page is for your Viewers. Yes, it’s to market your company or product, but the page itself is about the viewer, Yes, your potential customer don’t forget this. View your Landing pages from THEIR eyes. Is is obvious what you are offering? Is your offer enticing? Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete. To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.

1. Start with a powerful benefit-laden attention-grabbing headline.

2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!

3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing. Final words: Everything on your landing page should focus and complement these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is get the lead! About the Author: Sandi Hunter, is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business.

Republished with author’s permission by Howard Martell

Is Exercise Necessary For Weight Loss

Since you know that to lose weight requires you to burn more calories than you consume, you might wonder, "is exercise necessary for weight loss?" The answer might surprise you. The quick and easy answer is no. Exercise isn’t necessary for weight loss. A person, without exercising at all, can lose weight. But it certainly won’t be easy, and it’s certainly not healthy. For someone who’s completely sedentary to lose weight, they have to take in fewer calories than they burn just like anyone else. And without any form of exercise, they’re not burning many calories. That means eating very little food would be necessary to lose weight.

For someone with no appetite, this won’t be a problem. But for most people, eating amounts of food so small as to allow them to lose weight would be a challenge. Exercise lets you enjoy food more, which is a benefit few people really talk about. You can diet to an extreme. If you’re taking in a very small amount of calories compared to how many you are burning, you’re not doing yourself any favors. You need to reach a minimum number of calories per day. For most people a 1200 calorie diet is close to starvation. But if you’re not getting any type of exercise at all, you may not be able to eat even that much in this way. Getting regular exercise allows you to take in more calories while still losing weight. This is a true benefit for anyone who wants to be able to eat normal meals. You won’t be able to eat anything you want. You can’t enjoy lasagna five times a week or have ice cream every day even if you’re exercising. You have to make wise choices.

But you do need to take in enough calories to put your intake in a healthy range. Without exercise, the number of calories you can eat goes down. That severely limits the type of food you can eat. Most people couldn’t maintain that level of dieting for very long. So while you can lose weight without exercising, why would you want to? Only in the most extreme situations where exercise isn’t possible, would this even be advisable. And even then, for most people there is some form of exercise they can do. Someone even confined to a bed may be able to move his or her arms and do a form of strength training to help build endurance.

So there are very few situations where no exercise at all is the only choice. Exercise offers other benefits besides weight loss. It tones not only your muscles, but your circulatory system and your respiratory system. Our bodies are designed to move, so exercise is necessary for good health no matter what weight you are. And while it is possible to lose weight without exercise, losing weight becomes much easier when you do work out. So, "is exercise necessary for weight loss?" No, it isn’t, but it is necessary for the most healthy type of weight loss, and for overall good health.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Internet Savings Accounts – What To Look Out For

Now more than ever people are trying to take control of their finances. The harsh downturn in our economy has been a wake up call for many. The status quo no longer works, we have to stop living beyond our means and we have to start saving for the inevitable rainy day. Opening internet savings accounts is one way to take a big first step in the right direction. So why would you open an internet account instead of one right at your local bank? The prevailing theory is that an online account will pay a higher interest rate since it has less overhead. That has proven to be the case most of the time but you will need to check out the interests rates when you are ready to open your account. You have to remember that online or off, interest rates will fluctuate. No one can guarantee a certain rate for more than a short time, if at all.

Another thing to keep in mind is that a lot of banks will offer incentives to get your business, a great rate, a fee reduction, etc. These incentives are usually only for a short time so make sure you know what will happen after that time expires. Here are a few other points you need to keep in mind when shopping for an online bank:

1) Interest rates aren’t the only factor to consider.

2) How much will need to open the account?

3) Will you have to maintain a minimum balance, and if so, how much?

4) How many withdrawals can you make a month? Are they all free, or will you only have a certain number of free transactions and then be charged a fee?

5) Get a detailed, and easy to understand, list of all fee’s and other important information.

6) What type of customer service do they offer? Ideally you will be able to access customer service by several means, not just email. There are times when you can’t wait 2 to 3 days for a response to a question. It really doesn’t matter what financial mistakes you may have made up to this point in your life. Now is a good time to take stock and make the necessary changes. Take the first step today and open internet savings accounts. The next time things in the economy get rough you’ll be thankful that you did.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Internet Marketing With Pay Per Click Advertising

Many people have been exposed to pay per click ads on the internet at one time or another. Some search engines that specialize in pay per click will put these ads at the top of their search results and list them as sponsored or featured links. Other people choose to place their ads on the right side of the page. Many people do not know that pay per click advertising can be found on personal webpages which can create income for the owners of the sites and increase exposure for those that are providing the advertising. To define it in the simplest terms, pay per click advertising means that a person opens up an account and then bids for ad placement on relevant pages based on search terms that coincide with their products or services. Depending on the program and the terms, pay per click ads can cost from a few pennies to nearly ten dollars for every single click. There is a method to this.

It is important to be careful and know what you are doing. Otherwise, you could find that you are spending entirely too much money on fees for your pay per click campaigns and find that you are getting little to no sales for this. For this reason, it can be very beneficial to learn how to effectively implement pay per click advertising. There are some eBooks that are available and teach you how to utilize the most effective, inexpensive advertising methods in the pay per click world. These guides are a resource that can be invaluable to your business. They can save you a great deal more than what they will cost you to purchase.

There are several methods within these books that have the potential to cut your advertising costs in half or more. Once you know what you are doing, you will want to research the available pay per click engines to find the best one to advertise your business with. There are some huge engines that are out there. Then, there are also smaller engines that are working their way up the ladder. They have less influence. However, many people choose to utilize them because they are able to get effective traffic for much lower prices. Most often, this can be a few cents per click. If you are not careful and do not do the appropriate research, you could find yourself spending entirely too much money and not getting the traffic and sales in return.

It pays to educate yourself in proper advertising and you should also look into ad tracking services. They give you very specific statistics on clicks that are generated by your campaigns and also banner ads and ezine advertising that you utilize. Some people choose to have a professional monitor and manage their pay per click advertisements. However, with proper research and learning, you can effectively implement and manage your own campaign much cheaper than if you hire someone to do it for you. Start out with one of the cheaper, most inexpensive pay per click programs until you learn the process and are comfortable using the more expensive services. However, sometimes there is more fraud involved with these campaigns. You have to be very careful no matter which method you use.

By gaining proper knowledge, you will ensure your success in a pay per click program to increase your internet marketing. Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Internet Marketing Website

I’ve been working full time online for many years now and one recurring theme I see is that many people are terrified of the idea of putting together their own internet marketing website. They think that they need to be some expert in HTML or something. Not true. The truth of the matter is that it has never been easier for anyone to set up their very own internet marketing website, and I’ll tell you why that is and how to do it in this article. I’ve been telling people for several years that if they can read, write and click a mouse button they can put up their own website, and it’s true. You see more online marketers are putting up websites that are based on the WordPress blog format (I’m not talking about the free WordPress site, just that type of platform). The reason for this is simple; search engines love these types of blogs because they are usually updated with relevant content on a regular basis and that is what search engines really love. So, here are some basic steps to follow:

1. As I said above you don’t want to do the free version. Instead you want to buy your own domain name and hosting account. So, to find a good domain name one good rule of thumb is to find a keyword phrase in your niche and make that into a domain name. For example, if your keyword is "cheap bird feeders" than you should try to find the domain name: "". Buying your own domain name is only around $10 if you get it for one year. If you find that that site becomes profitable you will want to renew that domain name every year so it doesn’t expire.

2. Now you will need a hosting account. There are many options online, but you should stay with one that has a c-panel and fantastico deluxe. A c-panel is the control panel which gives you access to your hosting account. And fantastico deluxe is a simple to follow, fully automated system that will set up a WordPress blog on your domain name with a few clicks of the mouse.

3. Once your theme is set up you can easily customize it with different themes. There are thousands of theme styles available and most of them are completely free to use. One word of advice though, keep your theme simple. You want your visitors to concentrate on your content not a lot of flashing distractions. That’s it, those are the basic steps you will need to take to have an online presence. Don’t worry if all of this seems like gibberish right now. Once you start actually doing the steps you will see how easily it all fits into place. Building your own internet marketing website is easy and inexpensive to do, but it is a vital component to a successful online business.

Don’t shy away from this step, like I said, if you can read and write you can do it yourself! Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.