Learning How Facebook Advertising Works

Learning How Facebook Advertising Works Having a good product may not be an assurance for great sales. It’s possible for you to have great products or services, and yet not breakeven after months of toiling in the business. This is most likely because nobody knows about your product, or what you have to sell or provide as a service. In the business world, marketing is equally important with the quality of your product. No wonder manufacturers and distributors employ various advertising strategies to promote their products! But then, in the recent years, the internet has opened many avenues for businesses to advertise their products and services.

One of the most efficient ways of online advertising is through social networking sites such as Facebook. There is no doubt that among the social networking sites Facebook is the most active and popular. With millions of active users all over the world, Facebook has made it possible for businesses to reach so many people in just a few seconds. If you’re a business owner and you want to know more about Facebook advertising, read on so that you too can benefit from this advertising strategy. After all, understanding Facebook advertising is key to getting your message out to millions of people all over the globe. Here’s how it works:

Signup in Facebook as an advertiser. One good news about Facebook advertising is that registration is free. Meaning, it’s free to sign up as an advertiser. This is in contrast with Google Adwords, which will require you to pay a certain fee for setting up an account. Likewise, creating a Facebook ad campaign won’t cost you anything. However, note that before you can run your ad campaign, an approval team still needs to manually approve it. Ad pricing. There are two ways you can pay for your Facebook ad.

One is known as pay per click, in which you only pay when a user clicks on your ad. The other one is pay per thousand impressions, wherein you need to specify an amount you’d like pay for having your ad displayed a thousand times to your target market. Understanding the cost of advertising for each category via Facebook and knowing which would benefit your business is essential. And make sure you understand how Facebook advertising works before setting up your very first ad campaign. Just visit their site to learn more about the exact cost of advertising via Facebook. Targeting your market. Facebook has one great feature that allows you to target your audience based on gender, age, education level, relationship status, country, keywords, and languages.

Proper research on the demographics of your target market is an important step prior to setting up your Facebook ad campaign. Otherwise you might not be able to generate anything from your ad campaigns. Facebook ads placement and appearance. Your ads will appear in the profile pages of your target market. For instance, if you’re selling infant items, then your ad may be shown on profile pages of those who are interested in infant products or pages that are related to motherhood or parenthood. What’s the best performing Facebook ads? Contrary to what most people think, Facebook ads that sell a product or promote a service are not really that effective.Actually the most effective Facebook ads are those that drive prospective clients to a business website where they learn more about the company or get more information about the product. Facebook has created many avenues for sellers and manufacturers to get their message across the globe in a fast and easy way. In today’s competitive market where everyone wants to get an edge in promoting his products,

Facebook has proven itself as an effective and exceptional pick for advertising. It greatly helps business owners to make their advertising expenses more efficient by aiming them at their target market. What’s more, it can benefit both small and big businesses.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Keys To Avoiding Facebook Advertising Loopholes

Keys To Avoiding Facebook Advertising Loopholes Many people commit mistakes with Facebook advertising, and are not even aware of them. While they use Facebook to build their business networks, they do not how to use this particular type of online marketing to their advantage. It is important to learn the various Facebook marketing techniques in order to make this social networking site work for you the way it does to many successful online marketers.

Avoiding the following mistakes with Facebook Advertising can increase your chances of having a successful business. No motivation to “like” your page. To reach your potential market through Facebook, it is important to give them some motivations to “like” your page. Of course, you should give them some reasons to click that like button. You can either offer a discount coupon, a gift, or something similar in order to have a group of “fans” following your fan page. Making friends with the wrong people. Facebook has one great feature and that is finding people in specific niches. Keep in mind, however, that not everybody in the market can help you grow your business. Network marketers, affiliates and the like can be your great friends. But do not hurry in making friends with them. Search their status updates to find out whether or not their making money in their ventures, if they aren’t then know for sure that they will only delay your success.

Not interacting properly with fans. When it comes to Facebook marketing, interacting and building credibility and trust are very crucial. Lack of interaction or not providing a proper venue for people to get involved will not help you build those things. Sure you can post brand information and news about your products, but why not ask some thought provoking questions in order to solicit answers from people? Better, ask questions that will motivate people to talk about themselves as they really enjoy it.

Being dull and boring. While interacting is essential in Facebook advertising, making sure that it is fun and engaging is equally important. Starting a contest is one way of making things more fun in your fan page. For instance, if you’re selling dog food, you can have a “prettiest dog” contest and have owners post pictures of their pets on your wall. This will surely make things more fun, and since pet owners think their pet is the prettiest in the worlds, they’re going to try their best to win your contest.

Being desperate to make a sale. Sure you’re a businessman, as in any other person in the field, you want to make sales.But did you know that if you keep on posting about your products on your status and on other people’s walls, you’ll be turning them away from you? This may even make you look desperate for a sale. When contacting people in Facebook, it is more important to build relationships. Engaging them in an interesting conversation will give you a hint on whether or not to post sales pitches. Not Tracking Results.

When it comes to marketing, tracking is very important, and this applies even in Facebook marketing. You have to use the tools necessary to determine what’s happening in your Facebook fan page. Tracking can provide you essential information, such as which Facebook marketing methods attracted more fans, and which have drawn the interest of most fans, and many others. Study the different tools that you can use to track because it will be to your loss if you ignore this important aspect of marketing.

Stay away from these top mistakes, and start adding your brilliant personality to your Facebook advertising and you’ll be on your way to having a successfulbusiness.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

3 Billboard Advertising Rules To Know

Marketing your brand and product is a mutli-level process—it’s a balancing act unique to each business to get the right exposure and brand recognition you need. From paid online ads and organic search to social media posts and outdoor advertising, there’s a lot of “best practices” advice to remember. That’s why we’ve created a one-stop-post to get all the basics you need to start and run an effective billboard advertising campaign.

 

Know The Rules

Following a few simple guidelines will help make your next billboard campaign and practically painless process. Once you know the formula, you’ll be customizing and churning out masterful billboard campaigns like a seasoned pro.  

 

Rule 1: Use Billboard Advertising as Part of a Whole

With any marketing campaign, it’s difficult to get your company’s full message across using one one marketing channel. This means that billboard advertising is stronger as part of a marketing whole. Short and sweet billboard messaging is best used to reinforce a larger marketing campaign goal.

 

Since your billboard messaging should be no more than five or six words, it’s important to remember two things. First, your other advertising channels should include the finer details of your marketing message. This means billboards can be a fun and eye-catching way to reinforce and support your larger message. Second, you must have an online and social media presence so people can find easily out more after seeing your outdoor ad.

 

Rule 2: Run a Longer Billboard Campaign

A tried-and-true practice, the “rule of seven” in marketing means that a customer needs at least seven positive touches with your company before they convert. Billboards are an effective part of this strategy.

Sure, people are creatures of habit and drive the same routes often. However, people also give different attention to their route depending on time of day, where they’re going, and if they’re driving alone or with passengers. This means that running your billboard ads for at least a month, if not longer, will help you get the multiple touches your conversion rate needs.

 

Rule 3: Take the Time for Good Design

 

When you advertise on a highway, you have mere seconds to make a good impression. This means you need your message to be both catchy and clear to get the job done. You don’t have to invest a lot of money, but you’ll need to invest the time to carefully consider and edit your image, copy, color choices, and font choices to make a clear, impressive message. This includes limiting your message to five or six words, not using a bright white background, choosing colors that have high contrast, choosing bold fonts, and using one strong graphic. Learn more about what is takes to make a creative yet effective billboard design here.

 

Using The Rules With Blip Billboards

 

These rules will serve you well when you use any type of billboard, but using electronic billboards with Blip gives you more advantages and flexibility. To sweeten that deal, Blip also does not require term contracts or a minimum budget, so you can create great billboard ads on your own terms.

 

Here’s How Blip Will Enhance Your Billboard Campaigns To The Fullest:

 

  • Start and stop your billboard ads whenever you want with just a few clicks.
  • Create a billboard and push it live the very same day.
  • Change your ad design mid-campaign (or even everyday) with no fees attached.
  • Target specific times of the day, week, or month to help stretch your budget.
  • Read your Blip ad analytics everyday to immediately see your ROI.
  • Run two different ad designs at the same time for easy A/B testing.
  • Enlist Blip’s billboard design services for $50 per ad to make using electronic billboards even easier.

Print Vs Billboard Ad Design

If you own a small business, your advertising budget is no joke. The bread-and-butter of small business advertising tends to be in a print ad for a few reasons. First, they are generally more affordable; second, you have many publication placement choices to target markets; and third, it’s easy to control your budget.

If you’ve got a print ad ready to run, we’ve got the tips and tricks you’ll need to turn your print ad into an effective billboard that will support your marketing campaign as a whole. Here are six basic things to keep in mind when converting the message of your print ad into a billboard ad design. (See graphic example below.)

  1. Consistency: Your design choices should stay in line with your existing branding, like logos and signature colors, of course. Additionally, keep colors, fonts, images, and themes the same across each advertising channel during an ad campaign.
  2. White Space: Billboard ads need much more white space than print ads to make your message easy to read and digest in a matter of seconds.
  3. Messaging: Cut your messaging on your billboards down to five or six words tops. This helps drivers digest what you’re trying to say in the seconds it takes to drive by.
  4. Fonts: Going hand-in-hand with messaging, big, non-script fonts are key for readability on the highway.
  5. Colors: Background and font colors should be in high contrast for readability. This is true in a print ad, but it’s especially true for billboard advertising. (Pro tip: No bright white backgrounds! They distract rather than attract drivers’ attention.)
  6. Contact Info: Since drivers have to remember how to contact you, use only one memorable contact method on a billboards. Often, your company’s name will be enough for customers to find out more if you have an online presence. A short URL or hashtag generally works well too.

Print Ad Design

This print ad is packed with information that customers can digest at their own pace. It includes more detailed information and small print.

Billboard Ad Design

Converted to a billboard ad design, the messaging is cut down to a logo, the “Win me!” message, and what is winnable. The colors and fonts stay the same, but the fonts and logo are much larger to help with readability on the road.

 

Billboard Stats: How To Understand Yours

Advertising with Blip is easy, but designing and placing ads is only half the story. The other half is tied up in how well your billboard ad campaign performs and learning what is working well for you and what needs tweaking. You can do this based off of your billboard stats.

When you have an account with Blip, access to your campaign statistics — such as estimated impressions, total spend, and average cost per blip — is available to you within 24 hours and updated daily. Because your billboard stats are always at your fingertips, you have the power to see what’s working best and immediately adjust ads, schedules, or spend-per-ad to get the most out of your marketing budget.

Jumping into a lot of numbers and graphs that come with billboard stats can feel intimidating, but we’re here to help you understand what you’re seeing on your campaign page and how to use it to your advantage.

 

Campaign Overview Cards

 

 

Campaign Overview CardWhen you first go into your stats page, you’ll see your “campaign overview card.” When it’s green, your campaign is actively running your ads based on the schedule you set up. This is a view of all your billboard stats over the life of the campaign, and it’s a great way to get a snapshot of the big picture. (Daily and hourly numbers are found later.)

Here’s the breakdown of your view:

  1. Billboards: The number boards you chose for your campaign.
  2. Blips per board (avg): How many blips you’re getting on average across all your billboards.
    1. Since this is an average, you may have some boards that are generating tens of thousand of impressions and some that are generating a few thousand, so keep digging deeper into the number to really see how each of your chosen billboards is performing.
  3. Total spend: The total amount of money you’ve spent on the campaign. This will always be less than your cap spend because our automated system won’t let you go over your set overall budget.
  4. Average cost per blip: How much you’re spending per blip on average.
  5. Total impressions: An estimated number of people who saw your ad. We use geopath.org data to gather this information.
  6. Impressions per dollar: An estimation of how many people saw your ad for every dollar you spent.
    1. This category becomes more useful when you drill down to the stats based on each board.

Detailed Billboard Stats 

While this overview information is valuable, you’ll find that the deeper, detailed stats are what will really help you fine-tune your ads and strategies. Simply click on the “details” button in the top right corner of your campaign overview card, and you’re off to a new numbers adventure!

Detailed Stats

After you click “details,” the first thing you’ll see is still a general overview with a few additions. Near the bottom, you’ll find a breakdown for each single billboard you’re using in a campaign. This is where you can really see how each board is performing, so you can rethink your schedule or spend per blip for your current campaigns. Bonus: Understanding how your boards are performing will also help you set up more effective future campaigns.

The impressions per dollar column on the far right is a great way to immediately understand which boards are the most valuable for your company. If you’re getting a great impression rate on a few boards, you may wish to up your spend or amplify your schedule on those boards while giving a little less attention to your less valuable boards.

 

Billboard Stats Graph 1

The two sets of graphs found in this card compare your monthly, daily, and hourly blip totals respectively. Hover over sections in each graph to learn how many blips you had per month, day, or hour, depending on which graph you’re viewing.

 

With the Hourly Blips graphs, you can also see your average peak ad times and compare it to the previous day. Looking at these graphs daily is a good way to see which days perform differently than your average. You may wish to adjust your daily schedule for the weekends or a specific day of the week, which will help you get more out of your spend dollars.

Harness The Power Of Online Advertising With Digital Billboards

 

If you’re already using display ads on the internet, or if you’ve always wanted to, digital billboard advertising with Blip’s internet ad-based pricing model is knocking at your door.

In the past, pricing for static and digital billboard ads always involved a term contract that had little flexibility and high-cost changes. However, Blip believes it’s time to make digital billboards much more affordable for the little guy using internet ad-like pricing.

When you compare the style and functionality of digital billboards and internet display ads, you’ll find they are so similar that you can use the same ad concepts as well as some of the same strategies when you advertise with Blip. This means you can save you money on formulating ad campaigns that use more than one channel.

To help you make the most of your advertising campaigns, let’s take a closer look at how you can use similar strategies with internet and billboard advertising.

Set-and-Forget Budget Icon

Set-and-Forget Daily Budgets

Just like with large online ads, Blip lets you set a daily budget based on how much you’re willing to spend each time your ad is displayed and how much you’re willing to spend per day. This means that with Blip you won’t go over budget even if you never revisit your ad performance during the life of the campaign. That being said, your internet and Blip billboard campaigns will serve you better if you track them daily to learn what’s working best for you and to tweak your ad schedule and budget as you go. With Blip, all it takes is a few clicks every time you start, stop, or finesse a campaign.

Quality Ad Design Icon

Quality Ad Design

We’ve all seen obnoxious or low-quality internet ads; the kind that at best become white noise or at worst make us want to click away as soon as possible. Evidence shows the quality of your online ad design makes a meaningful difference in clicks and conversions. The same is true for billboards. Using professionally designed ads will help ensure that you get the best return on your investment. We even offer a $50 design service if you prefer the ease of a one-stop-shop experience.

Design Best Practices Icon

Design Best Practices

If you already have experience with banner and mid-page unit designs online, those same best-practice design rules
apply to billboards. Huzzah! Some rearranging may be needed, but your general design will work for billboard space too. Bonus: A unified design across many channels will help your branding, which helps your business become easily recognizable to potential customers.

Cost-Per-Impression Tracking Icon

Pay-per-Ad Display with Cost-per-Impression Tracking

Since people can’t click on digital billboards (yet), with Blip you’re paying for ads shown instead of ads clicked. In the simplest terms, you’re only paying for ads shown and within a price cap you set. No clicks also means that you’ll track the success of your Blip campaigns based on estimated impressions , a measuring method used in some types of online ads. Even though you’re paying for one ad display at a time, Blip billboard ads can serve up up to 100 impressions per flip depending on the time, day, and season.

 

Above the Fold Icon

Always “Above the Fold”

Any print or online advertiser knows and covets the idea of being “above the fold.” For newspapers, it means that readers don’t even have to open the paper to see an ad; and for online advertising, it means that people don’t have to scroll or make any effort to see an ad. Your ad is always an above-the-fold star when it’s on display on the freeway.

 

3 Tips To Set Your Daily Billboard Budget

Billboard Budget HeaderSo you’re pumped to get your digital billboard campaign running, but you’re wondering what in the heck you should set for your daily advertising budget. Spending your business’ money wisely can feel overwhelming (trust us, we know). That’s why we’re here to help you down the budgeting path with a few ideas to consider when you’re setting your daily billboard budget. The good news any budget will work with Blip!

Understand Billboard Budget Logic

First, it’s important to answer a couple of questions about your business and customers before setting your billboard budget. To avoid any budget faux pas, it’s a good idea to understand a few ideas and think through what they mean for your business.

1. Who is my customer?

If you’re an established business or if you’ve done market research, you probably have a good idea of who your core customer is. That information will help you decide if it’s more practical for your business to show ads all day or only at specific times.

For example, if your customer is married couples with young kids and a stay-at-home parent, you may wish to show ads all day since one parent will see ads as they run errands and ferry kids to school and activities, and the other will see the ads during their rush-hour commute. Or if your customer is single adults between the ages of 18 and 20, you may wish to only show ads during rush hour and on the weekends.

Budget Takeaway: If you show your ads all day, bump up your spend per blip at specific times that are more likely to reach your core customer. If you pick and choose times, spend a little more per blip (and per day) to potentially hit your target customer within a shorter timeframe.

 

 

2. How much exposure do I want/need?

Think about what you’re trying to do with ad campaign. Are you looking for brand exposure and recognition? Are you trying to drive people to an event? If you’re an established business, you may just wish to keep your brand and business in the forefront of your customers’ minds, so a little less exposure will do. If you’re a new business or if you’re promoting timely event, you’ll want as much exposure as you can get for a while.

Budget Takeaway: Your daily billboard budget will often be entirely informed by what kind of exposure you need based on sales, upcoming events, time of year, and more. One of the best things about Blip is that it’s incredibly easy to change your daily budget. This means you can raise and lower your spend as quickly as you need to, making your budget choices less risky and less costly if you over- or under-shoot a ROI-friendly budget.

 

3. OK, so how much do I spend per day?

The great news is that Blip does not require a budget minimum, so you have the power to choose the best budget for your business! .Here are a few more tips we’ve gleaned from behind the scenes to help you through the process.  

  • To start, spend between $10 to $50 per day. (Most of our customers start to see positive results starting at about $10 per day.) With our next-day analytics, you’ll have quick access to your ad performance and return of investment so you can pivot accordingly.
  • Use Blip’s cost estimator tool to help you understand the system and to get a “best guess” for your budget.
  • Remember, you can always change your budget (and schedule) immediately with just a few clicks, so your risk is much lower than with contracted advertising.
  • Check in with your ad performance and budget often. There are no fees for changing your budget or schedules, so you can fine-tune your campaign to your heart’s (and budget’s) content. (Frankly, we think that tweaking the little things is half the fun of digital billboards!)

Use Yard Signs? Then You Can Afford Billboards!

Yard Signs True or False Quiz

That’s right, if your small business can afford yard signs, you can afford high-quality and professional digital billboard advertising with Blip. But money isn’t all you’ll be saving when you switch from yard signs to the signature Blip experience. You’ll also spend less time fussing with printing lead times and sign placement, so you can focus on what’s most important—getting your ads in front of your potential customers.

Blip Billboards vs. Yard Signs

You can find yard signs priced under $1 a piece, but you still have to worry about the logistics of printing and sign placement. When you spend $1 with Blip, your ad can potentially be shown 26 times per day, and inputting the ad into Blip’s system only takes a few clicks.

The bottom line is you can get more exposure with more professional ads all while doing less work when you choose digital billboard advertising with Blip. Let’s take a closer look.

 

Billboards Have Better Exposure

  • Billboards are more professional
    • They leave a better impression. Additionally, yard signs are hard spot when they’re placed near busy streets and on freeway ramps.
  • Digital billboards can be seen 24/7
    • LED lights don’t need sun to shine, but yard signs need sun to be seen.
  • Billboards offer ad display peace of mind
    • Yard signs can easily be blown away, stolen, defaced, or otherwise covered up or destroyed.

 

Blip Billboards Require Less Work

  • Blip is a one-stop shop
    • Offers a professional ad-design service for $50. Of course you can use your own designer because the power is always in your hands at Blip.
  • It takes only a few clicks
    • (with no fees attached) to start, stop, or change an ad with Blip, so you’re never stuck with an ad lead time or a heap of printed yard signs that aren’t giving you the ROI you need.
  • Speaking of clicks, that’s all it takes to “dispose” of a digital billboard ad
    • Making it a fast and environment-friendly option. It eats up valuable time to properly put up, take down, and dispose yard signs. (Don’t even get us started on city ordinances, zoning, and potential littering fines.)
  • Next day analytics
    • Blip billboards provides you with next-day analytics, so you can see how your ads are performing and tweak your campaign to maximize your ROI. (We’re pretty sure yard signs can’t do that.)

 

Finding Cheap Billboards

As you may know, Blip has many price and ease-of-use advantages over print and yard sign advertising as well as other types of billboard advertising. You have the pay-as-you-go and scheduling power in your hands with Blip, and we want you to be able to wield that power to find strategies that will save you even more money. Great news! All it takes is thinking a little more about how you choose your billboard locations and schedules.

 

We want your ads to succeed at the best price possible, so we’ve gathered a few tips for finding where the cheap billboards are located that will also give you a great ROI.

 

cheap billboards

What Type of Business Are You?

High-demand billboard locations don’t need to be at the top of your “must-do” list when you have an online presence. If customers can use your services or buy your product online, it doesn’t matter as much where each billboard is located just as long as customers see your billboards. However, if you are a brick-and-mortar storefront or other location-sensitive business, you’ll want to choose location-appropriate billboards. (Heads up: This may limit your bargain billboard choices and the value of the following tips.)

 

cheap billboards

Think Location, Location, Location!

You don’t need prime billboard real estate if your business is not location sensitive. To get a better price for each ad blip, look for signs that are off the freeway or in small towns. These cheap billboards may not have a sexy location, but they will still have plenty of eyeballs on them. In fact, these billboards aren’t cheaper because of their location or less views, they’re cheaper simply because other advertisers target them less.

 

cheap billboards

Consider Off-Peak Scheduling

It’s tempting to target only peak travel times when you’re using digital billboards. Many of us succumb to that temptation (and to the candy on Sue’s desk) because it feels easy. But, as you may have guessed, since so many businesses schedule their digital ads during peak times, the demand and price goes up. Play with a few off-peak times to drive down your costs. Target times like the lunch hour, weekends, and the hour before and after rush hour to see how it affects your budget.

 

cheap billboards

Check Billboard Stats

When you click on each digital billboard location on Blip’s site, a set of stats will pop up that look something like this:

cheap billboards

When thinking about finding cheap billboards, jump straight to that last entry: cost per impression (CPI). Blip ranks these as high, normal, or low. A low CPI means that the same amount of people will see your ad even if you paid less. Translation: You’re paying less for each impression simply by choosing a less targeted billboard location.

Color-Emotion In Ads: Beginner’s Guide

From messaging and font choice to graphics and layout, there are several layers to making an ad successful. Color plays an important role from a design perspective, but it’s also a handy tool in your kit to help you add emotion and personal connection to your advertising. In fact, several studies show that colors can have an impressive impact on our emotions and decision making.

In a perfect advertising world, all color-emotion comparisons would be straightforward and universal. Red would always convey excitement and blue would always feel calm. But the fact is that the relationship between our emotions and colors is nuanced. Cultural and personal experiences, as well as specific industry standards, can change how your customers perceive color in your ads.

That’s why we’ve created this beginner’s guide to help you start thinking about colors and how to best use them for your ads in the context of your industry, brand, and customer base.

Focus on Message

You’ll be pleased to learn that you already know most of what you need to know about choosing colors for ads because you know your industry, brand, and customer base. Understanding your customer and what message or feeling you’re trying to convey with each ad will help you add context and clarity to your color choices. Here are a few things to consider about your business as you think about your color.

What feeling do I want to create with this ad?

  • Do these colors connect with my customer demographic?
  • Do my color choices support my brand?
  • Do companies in my industry have any common color usage?

Knowing the answers to these questions, and coming back to them if you feel lost, will be a tremendous help as you create your ads.

Know Basic Color-Emotion Associations

When you start choosing colors, remember that you don’t have to worry about picking the “right” color palette. There is no perfect choice. The key is to know color basics then make choices that support the messaging in your ad and your brand.

Even though our individual and cultural experiences can skew our reactions to colors, general color associations are still incredibly useful and a great place to start as you think about color for your ads.

When choosing colors for an advertisement, think about the feelings you want to convey in the context of your brand. This chart shows general color-emotion as well as some simple suggestions for color use based on ad types. However, there are no hard and fast rules, so think outside the box and do what makes the most sense for your brand and ad.

Sources: Creative Bloq and Help Scout

 

Consider Shades and Tones

Now that you understand a bit of the psychology behind basic colors, it’s time to mix it up. The basics still apply, but you can add more nuance when you understand shades, tints, and tones.

Every color can be manipulated into hundreds of different shades, but you don’t need to learn every shade to pick the right colors for your advertisement. All you need to know is the different emotional subtleties you can invoke. This occurs when you use and combine neutral, cool, warm, bright, or dark colors.