The Cons of Internet Marketing

As with all things, there cannot be a good side without a bad side. That being
said, there are definitely some disadvantages to Internet Marketing. As you
read, bear in mind that much of what Internet Marketing involves consists of
ever-changing practices an approaches, and therefore much of what is now
considered a disadvantage may disappear, and sometimes new disadvantages
may arise. So this cannot be considered a concrete declaration, but rather a
“what it is right now” statement.
One of the things most consumers value when shopping is human interaction.
When a customer goes to the store, he or she can receive direction, advice,
information, and service from a live person. The Internet has no such
advantage, and many consumers shy away from the impersonal nature of
Internet shopping. While live chat and telephone service are often available,
Internet Marketing still has a long way to go to overcome this hurdle. So, while
a consumer may go to the Internet for product information, they may
ultimately choose to buy the product in person anyway.
Another important thing to remember is that Internet Marketing is not a free
activity. The costs of Internet Marketing include such things as web-site design,
9
the online distribution costs of advertising, hardware and software,
maintenance, and others. However, some may argue that the brick and mortar
business carries costs that Internet Marketing does not. Costs are mentioned
here because, depending on who is reading, the costs still may be deemed a
disadvantage.
While your site is open for business 24/7, there are some problems, both on
your end and on the consumer’s. If the consumer is having trouble accessing
the Internet for some reason, he or she may very well decide to make their
purchase in the store instead. And if your site goes down, you cannot make
sales. Furthermore, if this happens often, customers will quickly lose faith in
the reliability of your site.
Security has led many consumers to avoid the Internet for shopping. Many
people have a fear of identity theft and other forms of fraud that keep them
from conducting their business online. While you may have gone to great
lengths to ensure your site is, some consumers will not be convinced, and
won’t even provide basic information for the purpose of your e-mail marketing.
Finally, not everyone is logged on. This is a disadvantage that is shrinking in
importance, but it is not gone by any means. A significant percentage of the
population still does not have access to the Internet, and therefore can never
get to your site. What’s more, if all of your marketing is conducted online, you
and the unconnected consumer are in two different worlds and may never
meet. Much like a snowboarding shop in Miami, you may find yourself with a
great product and no exposure to the right customers.

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The Pros of Internet Marketing

The Pros of Internet Marketing
Internet Marketing began its presence with some built-in advantages. With the
development of faster speeds and better web-site graphics, among other
factors, the advantages have continued to grow at a remarkable pace.
Consumers and businesses alike have had a virtually insatiable demand for
more, better, and faster access to products and service across the spectrum of
Internet Marketing. There is no indication of a change in this trend, and so the
number of Internet consumers, as well as the number of advantages, for
Internet Marketing will continue to grow.
Without a doubt, one of the greatest advantages offered by Internet Marketing
7
is the convenience it furnishes. At any time of day or night, any day of the year,
you can go online and shop or conduct your business. And you can do this from
anywhere you wish, provided the location has a computer with Internet access.
And now, if you have a laptop computer with wireless connectivity, you really
are unlimited in your choice of places to connect.
For the marketer, the Internet offers cheap and fast solutions to many of the
problems of advertising. It is cheaper for your company to blast out a million email advertisements to your customer list than it would be for you to do the
same by traditional postal mail. And, as if cheap isn’t a good enough reason,
the speed is a tremendous advantage. Imagine how much time, perhaps days,
it takes for those million ads to be processed through the postal system for
delivery to your target market. With e-mail, this process typically takes a matter
of minutes.
Suppose your company operates without Internet Marketing, and it just
discovered that a particular product your company offers for sale is being
phased out by your supplier to make way for an upgraded model. You decide to
run a sale to clear your stock, but you’ve just sent out your sales ad, and now
it’ll be a couple days before the update can reach your customers. Only those
who come to your outlets will know sooner. But your competitor, with the
same situation, markets on the Internet. That competitor will beat you to the
punch by zapping a quick e-mail to all of its customers, who will see the sale far
sooner. This advantage cannot easily be ignored.
Finally, Internet Marketing offers unparalleled access to a broader customer
base than you can find anywhere else in the world. Consider a business like the one you have, or hope to start, without Internet Marketing. The best you can  hope for from that one establishment is access to the city you’re located in and that city’s neighbors. Without establishing more outlets, you will not gain a larger customer base. But with Internet Marketing, you have access to anyone who logs on, anywhere in the world. With the number of Internet users continually growing, your customer base is growing, and it will one day reach into the billions.

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What Internet Marketing is Not

What Internet Marketing is Not
As with all things new, it is very easy for us to become wrapped up in the
5
innovation, the convenience, and the excitement we experience with
something never available to us before. Internet Marketing is no exception.
Despite the obvious advantages offered by this new medium for commerce and
business in general, Internet Marketing does have its limitations. It is also easy
for us to assume that a new product or technology can do more than it really
can. Following are some factors in considering what Internet Marketing is not.
First to consider is that Internet Marketing is NOT a replacement for the
traditional means of shopping and/or selling. Assume for a moment that you
are looking to buy a diamond ring for someone special. You go online, browse
through picture after picture, find some really beautiful and eligible pieces, and
that’s where you stop. You can’t feel that ring, nor can you take a close look at
the diamond. You have only a limited scope of what the merchandise will be
like when you physically possess it. Are you going to pay potentially thousands
of dollars for that ring, or will you go to a local jeweler instead, where you can
get a much better idea of what you’re buying? This is a key limitation to
Internet Marketing for many products.
Internet Marketing is also NOT a fail-proof system. Nearly everyone who
conducts any form of business or shopping online has experienced the
temporary unavailability of a website. The site goes down, and you can’t get
your business done when you had planned. Furthermore, you may not even
get an indication as to when the site will be operational again. It can be a
frustrating fact of e-commerce.
Another fact of Internet Marketing that many fail to consider is that it is NOT a
“get rich quick” scheme. True, many entrepreneurs have entered this lucrative
market and become millionaires. However, when you compare the number
6
who have had such wild success, with all the businesses who have failed or
never really taken off online, you will find that the “overnight” millionaires are
not the standard of what Internet Marketing is. Most of the business realities
of the brick and mortar world still apply to the virtual world. Success in Internet
Marketing requires a lot of hard work, just as any other type of business
venture requires.
Internet Marketing, finally, is NOT today what it will be tomorrow. As fast as
one model of computer replaces another, so do the options provided in the
world of Internet Marketing. Just fifteen years ago you could go online and find
little more than text-based product descriptions. Now look at what you can find
on the Internet. Entire stores exist online, and their number is growing.
Furthermore, laws on everything from personal security to taxation are
changing and promise to make a different landscape of Internet Marketing than
the one we see today.

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Introduction to Internet Marketing

Introduction to Internet Marketing
“What Internet Marketing Really, Really, Really Is All About!”
An Overview on Internet Marketing
Internet Marketing, put quite simply, is the concept of business marketing,
both to customers and to other businesses (B2B), by use of the Internet.
However, getting inside the concept and looking at how it works may not be
considered as quite so simple. The primary reason for this is that the Internet,
still relatively young, is ever-evolving and therefore subject to waves of change.
New advances in Internet technology are constantly providing new
opportunities for businesses to add to their marketing approach and content.
Likewise, advances in technology are making more affordable options available
to the consumer, and so many more people are logging onto the Internet every
day. As they do, the demographic is changing, and no longer is the wealthy
individual the only target of Internet Marketing. Today virtually all income
levels must be considered in the Internet Marketing approaches of business.
In the 1990s, Internet Marketing went berserk. It was a brand new concept,
and caution had been thrown to the wind in all the hype. Companies did not
take into consideration that the same variables of marketing in other forms of
media should logically be applied to Internet Marketing as well. Their failure to
study markets and create sound strategies led to the fall of many so-called dotcoms in the end of 2000. The survivors, and successors, began to look toward
time-tested logic in marketing for direction, and the result was massive growth.
Through the now-careful approach of businesses and marketers alike, targeted
2
advertising on the Internet has brought forth great success. Virtually any
market you may wish to break into can be tapped on the Internet. Many
marketing firms offer the solutions a business needs to get their products out
to consumers, while a small firm may wish to handle their marketing on their
own and can find lower-cost solutions for their goals as well.
Search engines are a major resource for marketing, but typically are only able
to provide ideas for what the consumer is already searching for. To accomplish
the spontaneous suggestions offered by television or radio, pop-up ads and ads
placed directly on a web-site are used. E-mail is an excellent form of marketing,
but typically only has success once a business has built a good relationship with
the consumer.
More and more people are spending more and more time on the Internet
daily.
The reason is simple: the convenience offered by the Internet, coupled with the
increasing abilities of the Internet to help you get your tasks completed, has
allowed for all types of business to be conducted with point and click ease.
Many tasks no longer require a trip in the car to be completed.
Thus, relationships are growing on the web, and as they do, the pace of
Internet commerce has rocketed into the trillions of dollars. Advances in
technology, and increased traffic, are leading to a future for Internet Marketing
that can only point skyward.
What Internet Marketing Is
Internet Marketing is the business of both advertising and selling goods and
3
services over the Internet. This form of business is ever-increasing in
popularity, with millions of people now making purchases on the Internet.
Internet Marketing began in the early 1990s as primarily a means of product
description, consisting merely of text descriptions. As technology progressed,
Internet Marketing rapidly advanced to include pictures and other rich graphics
as part of advertisements for products and services. After realizing the
remarkable potential of this means of marketing, Internet-based companies
started opening their virtual doors for business.
As opposed to what are now known as “brick and mortar” operations, these ebusinesses offer their products and services to a growing number of
consumers, conducting all, or nearly all, of their business in the virtual world of
the Internet.
There are many forms of marketing on the Internet. Among them are article
marketing, blog marketing, e-mail marketing, search engine marketing (to
include search engine optimization), banner ads, pay-per-click ads, and pop-up
ads. It is important to note that each of these forms catches the attention of
the target market in different ways, and some may be more effective than
others depending on the product or service, the target market, and the
strategy and goal of the business marketing itself.
Among the business functions that may require use of different means in their
strategies are customer service, sales, public relations, information
management, and others.
Internet Marketing has also become an integral component of many “brick and
mortar” operations, but online-only businesses have offered some challenge in
4
the arena of retail sales, an example of business-to-consumer (B2C) marketing,
business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing.
However, other online-only businesses have specialized into newer approaches,
such as online auctions, sites that allow you to find the best price on what
you’re shopping for, and also sites that allow you to name your own price.
Further, affiliate marketers have emerged, offering marketing solutions to
virtually all types of business. These firms typically receive what is called pay
for performance. Even home-based businesses now flourish thanks to Internet
Marketing.
There are many benefits to the concept of Internet Marketing. It allows
consumers to shop and conduct business from the comfort of their own home,
any time of day or night, or from virtually anywhere provided they have a
connection to the Internet. Businesses work much more effectively with
partners. Efficiency and speed have increased dramatically as business and
shopping have moved to the Internet. Even costs have been dramatically
reduced. Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online.
The most noted disadvantages to Internet Marketing are the sometimes slow or unreliable Internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made.
Also, with the attention of the government on identity theft, it is clear that
security and reliability will continue to improve over time.

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SECRETS OF MULTI-LEVEL MARKETING

I n the last chapter we discussed reasons behind MLM failures
and hence we highlighted a few factors that are essential to consider.
Apart from that what MLM companies can do to get maximum benefits
out of their multilevel marketing campaign. Are there any MLM secrets
to success? How can we stand out of a thou-sand of competitors
already in the market? How can we offer something extra? Here are a few MLM secrets to success:
• SUPPORT, support and more support:
You need to stay at the back of your team. Never leave your
MLM team to survive on its own. Keep them updated and
educate them about the product, the company and the current
market trends and technologies. Remember the survival and
success of your team assures the survival of your company.
• OFFER SOMETHING extra
Good companies always offer a little bit extra to win the trust and
loyalty of their employees. Always try to develop relationships with
MLM Success Guide 49
your team. Identify their problems and help them sort them out.
Also a few extra bonuses offered to them for example at the time
of Christmas or may be sending them on training to improve
their marketing skills on company’s expenses are the strategies
that can foster willingness and loyalty in your team.
• PROVIDE FREE PROMOTIONAL TOOLS:
Offering free promotional tools will help you generate more sales.
The perks you offer can bring you prospects for example offering
freebies which may include free products or services is a remarkable
tactic especially if you are offering health products or cosmetic products. You get freebies, which include free products and services.
• FOSTER TEAM WORK:
Multilevel marketing is all about team work and relationship
building. It is also beneficial if a company use techniques that
foster and team work among the network of its distributors. You
can do this by arranging seminars at regular intervals, engaging
team members through online chat rooms and other social
networks where people can meet up and learn from each other.
• DEVELOP PROPER ATTITUDE
All the MLM marketers should learn the secret of developing
proper attitude while they conduct their business especially when
you are in online MLM business. As you are not in face to face
direct contact with your customer, your attitude should be such to
attract your prospect. Respect your prospects and be honest,
sincere and polite at all times. Communicate with your prospective
buyers in a respectful manner. A good thing to know is, people
follow you, once they like you and they will buy from you.
• • •
50 CALVIN CLARKE
• NEVER QUIT:
MLM is not a miracle. Most online marketers quit after a few
weeks or months. Remember that persistency is a key to
success. This is the real secret behind the success of peoples
who has made huge sums of money through MLM.
Hence by incorporating these secrets you can offer
something extra to your people and your customers and hence
reap the profits in the long run.

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WHY MLM GOES WRONG- THE COMPANY’S PERSPECTIVE

There is so much hype every where about the success of
MLM and the financial and other rewards associated by employing
a successful MLM campaign. But what are the statistics? What are
the real facts? If you do your research you will find out that although
several companies associate their success stories to MLM. Big
giants like Avon, Amyway, Mary Kay and several others have huge
MLM teams which are assets for them. But it is also a truth that
almost seventy to eighty percent of the companies that are new
entrants in the field encounter failures and loses. Why is it so?
Where things go wrong? Here are a few areas that require proper
consideration:
REASONS FOR MLM Failures
Lets’ find out a few reasons of MLM failures from a
company’s perspective:
• SELECTING WRONG PEOPLE:
One of the major pitfalls is the selection of wrong people. In
46 CALVIN CLARKE
order to maximize their commissions MLM promoters frequently
select any one when recruiting individuals to be part of their
down line. People who are actually non serious and if they
cannot make enough commissions they portray a bad image of
the company every where. This is hazardous for a company’s
future growth. Other people might feel reluctant to join the
company and / or to buy the product.
• COMPROMISING ON RESEARCH AND DEVELOPMENT:
It is also essential for companies to remember that MLM is a part
and parcel of your over all business strategy. Few companies focus all
their efforts on MLM and forget the rest. This is where things go wrong.
With excellent marketing efforts it is also crucial to invest in research
and development and producing a unique product with sound features.
No matter how good is your marketing and distribu-tion network,
without a promising product, all the rest is useless.
• INFLATED COMMISSION PLANS:
Some companies, in order to attract more and more people and to
stay a head of competitors, offer unrealistic or over inflated commission plans and product prices and promises overnight wealth. Avoid
doing that firstly because you may soon collapse financially, secondly
you may be viewed as a scam and people feel reluctant to join you.
• INABILITY TO COMPREHEND Market Demand and Supply:
In the greed of expanding market penetration and reaching to
millions of people, the one major mistake that a few companies do
is to forget the basic economics. It is essential to evaluate market
demand and supply of the product. Companies may spend huge
sums of money in MLM but what they don’t realize is the economic
scenario. Also the price you fix is a determinant of demand and
supply, especially if the product you offer is not too different from
MLM Success Guide 47
what is already available every where in the market. Hence it is essential to evaluate all these factors before investing blindly in MLM.
• USING UNETHICAL PRACTICES:
The most hazardous move that may damage a company’s
image is the implementation of unethical practices to generate short
term profits. Practices such as making fake promises about product
attrib-utes, charging a high up front fee or demanding a huge initial
invest-ment from new people to join you distribution team, forcing
them to buy huge amount of products that are realistically
impossible for them to sell, may earn you short term profits but
damage your long term image and existence.
It is true that MLM promises huge sums of money but it is
essen-tial to realize that there is no miracle and you need to be
prudent and vigilant while developing MLM strategies and should
use legitimate and ethical tactics, other wise you will collapse.

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DISADVANTAGES OF MULTI-LEVEL MARKETING

Having discussed the advantages now let’s explores the darker
part that is the disadvantages of multilevel market-ing. Here
is the list:
• COMPLEX COMPENSATION PLANS:
It is important to note that the compensation or commission
plans are usually not a simple as they sound. Most of the times
companies to keep the MLM financially viable set a number of
targets either sales based, performance based or standard
based and you are only paid once you achieve these targets.
For example few companies pay only if you recruit a specific
number of reps to generate future sales, if you fail to achieve
this you will not get anything from your sales.
• FINANCIAL COMMITMENT:
Few companies trap marketers by asking a number of hidden
charges in the form of registration fees, training fees or even some
times they charge for the material or marketing tools they provide
44 CALVIN CLARKE
(for example CD’s, broachers, manuals etc) to the marketers for
training them about the product and it features and about the company.
Most of the times, you will have to commit to purchasing a certain
volume of product each month in order to remain eligible to participate
in the program. This makes is difficult for you to remain profitable and
hinders your long term existence in the industry.
• DEMANDS EXTENSIVE MOTIVATION:
Remember that MLM is all about leveraged income. You can
only survive when you earn money from your own sales plus the
sales generated through your downline. Hence it is crucially
important to keep your downline motivated and focused. Also
you need to train and recruit more and more people in order to
generate more income. Hence MLM requires continuous efforts
and hard work for future survival.
• SEVERE COMPETITION:
As MLM business does not require any professional degrees
or skills, plus it relatively has no start up or entry barriers, it
fosters severe competition. Any one can enter in the market and
take away your prospects. This is the reason why to assure
longevity; a serious MLM marketer has to really work hard as
there are lot others out there ready to work with your sponsors.

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this out a.s.a.p.!

This incredible HEALTHY Coffee
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McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
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ADVANTAGES OF MULTI-LEVEL MARKETING

Multi level marketing offers a variety of benefits. Listed below
are a few advantages associated with MLM business:
• MINIMUM ENTRY BARRIERS:
Multi level marketing like any other online marketing is an
egali-tarian industry to get into and it doesn’t have any pain staking
entry requirements. Also to start your career as a multi-level
marketer and to start a MLM business professionally you don’t
need to be highly qualified, i.e. you can enter into this business
without the need of a degree or any particular experience.
• FINANCIAL FLEXIBILITY:
Compared to other businesses MLM business relatively has low
set-up costs. Although the actual costs vary substantially with the
type of compensation plan you offer for example few companies
require a substantial monthly investment in the products or services
MLM Success Guide 41
or few requires some additional charges like registration etc to
join them as their sales rep or marketer.
• DEMANDS FOCUSED EFFORTS:
The focus of an MLM marketer is just to market the product
that is he has to concentrate his efforts in generating sales and
sales rep. All the rest is done by the company itself that is you
are only marketing an already manufactured product and ones
you make a sale you don’t have to worry about anything else
such as shipping the product to the customer etc.
• FLEXIBLE HOURS:
You can run your business at any time you like. You have the
flexibility of choosing your work hours. You can work part time, full
time, in the evenings, from your home or any where. Also you do
not require a proper office or corporate area to work from.
• MLM offers Leveraged Income:
One of the major advantages on an MLM business is you basi-cally
put initial efforts by training and generating effective sales rep and
develop an efficient downline. Once you do that you can reap the
profits for the rest of your life. Because generally you are earning
compensation or commission on the sales generated by you as well as
your downline and the more efficient and hard working your down-line
the more money you can earn. This is the reason why MLM is usually
viewed as a source of leveraged income that is you receive a
continuing income from a single initial effort.
• Pre-Existing Systems
As a MLM marketer you don’t need to develop systems to recruit,
develop and train your staff. These are taken care of by the company
you are representing. All you have to do is to reach to people to
42 CALVIN CLARKE
market your product and generate sales and to convince people
to act as future sales reps.
• Personal Growth and Development:
MLM marketing is also viewed as an extensive source of
personal growth and development of the marketer. Over time
you don’t only achieve professional selling qualities but MLM
helps you to increase your PR and enhance your marketing and
leadership qualities.
IN THE NEXT chapter we will discuss few of disadvantages of multi
level marketing

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MEASURING MULTILEVEL MARKETING PERFORMANCE

An integral part of analyzing the success of the Multi level marketing
campaign is to measure the performance of the multi level
marketing team. You need to identify the key
performance indicators that have remarkable impact on your firm’s
profitability. These key indicators are basically control points that
help you to monitor the progress of your multilevel marketing team
and its effects on your business. Due to very complex nature of the
network marketing scenario and usually complicated compensation
plans, few companies sometimes ignore to evaluate the
performance of its team and its overall impact on the business. But
is it right or a big blunder? Only an insane would say its right.
Multi level team performance has a vital impact on your
business and it is crucial to assess the performance as it will assist
you in formulating your future business strategies and multi level
marketing business plan. Investing more in the areas which are
promising and reducing efforts where there is not much potential.
But the question is how do you measure team performance? How
can it provide you with helpful data for planning future business
strategy? What are the key indicators of performance?
In order to evaluate performance it is essential to identify the key
MLM Success Guide 39
performance indicators. For example identify whether your team
achieved the targets given to them, the number of sales made by your
team, number of key recruits you get, conducting a cost and benefit
analysis, number of repeat sales or repeat customers, increase in
sales, satisfaction level of your team, satisfaction level of your
customers etc. Once you do that you can utilize these results to
develop future business policies. Hence measuring key performance
indicators is a well recognized process practiced by almost all large
companies to use it as a basis to formulate future strategies.
One of the other important points to consider is to evaluate your
business targets. Some companies set unrealistic targets that are
highly difficult to achieve. In order to evaluate the actual perfor-mance
it is also essential to evaluate your compensation plan. For example if
there is very low distributor retention than instead of penalizing your
team you need to reevaluate your commission plan and identify why
your team is unable to produce effective results. Also account for
forces that are not in control of your marketers for example an
economic down turn, demand short fall etc. Hence in order to ensure
longevity MLM companies must constantly evaluate their team
performance and took measures to correct any loop holes.

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GENERATING LEADS

Throughout our discussion within this text we have highlighted
that a multilevel marketer has to attain two basic goals. One
is to sell the products or services of the
parent company and the other is to encourage the customer to
also become an independent distributor. Both these objectives
call for such actions that demands creation of maximum
business prospects also known as the business leads.
There are several ways of generating leads. Usually a marketer
generates his or her own leads through referrals from friends,
family members, and acquaintances. But are that enough?
Certainly no. hence the marketer has to use various tools like
holding event or trade shows, distributing pamphlets, others may
include conducting research or even the marketer can simply buy a
list from list building companies or other relevant sources.
Online multi level marketers also use several tactics to generate
leads. This can be done through squeeze pages, opt-in email pages,
pop-ups etc. These are basically common ways of collecting information from a visitor for example through squeeze page you provide a
piece of information in the form of an article or a video clip to the
customer and then asking customer to leave his contact details (usu-
MLM Success Guide 37
ally email, mailing address, and other contact info) if he requires
further details. In this way you can get information about the
person who may buy your product in the future. Hence, if you
have an online existence, you are in the position of generating
masses of business leads, which are basically your potential
customers. Once you get them it will help you maintain long term
relationship with them and you can reach out to them to offer
yourself, your offerings and your services.
Hence a multi level marketer should generate as many leads
as he can that is crucial not only for his existence but also for the
compa-ny’s survival.

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This incredible HEALTHY Coffee
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Starbucks, Dunkin Donuts and
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This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

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to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw