iPod casting is yet another trend in Internet marketing that?s simple and virtually free to create. To create an iPod cast, all you?ll need to invest in is a decent microphone and recording software then you?re good to go!
How iPod Casting Can Generate Traffic for Your Website
An iPod cast is an audio file which you can play using your iPod or any similar device. The contents of an iPod cast can be anything under the sun. If, however, it?s your main goal to generate traffic to your website then you?ll have to talk about something that can benefit your listeners and at the same direct their interest to your website.
Step 1 Prepare all the necessary tools you?ll need for recording and editing an iPod cast. Besides a microphone and recording software, would you also need to add and edit music and sound clips to your iPod cast?
Step 2 Choose what to discuss and who?s going to talk. Prepare a program outline for at least two iPod casts. That way, you could end your first iPod cast with an invitation to listen to your second episode.
The content must be related to your website?s main theme. If you are managing an online jewelry shop, you could discuss about the proper ways of cleaning jewelries. For more tips about choosing the content, you could conduct an online search using podcast directories and search engines to know which specific jewelry topics generate the greatest buzz.
Whoever?s going to act as podcaster, he or she must have a clear and well-modulated voice, able to enunciate words perfectly, and hopefully, with a talent for eloquence and wit.
Step 3 Choose the format for your program. Would you like it to be a solo commentary or something more like a talk show? Would it be a formal or informal interview? Choose what?s most comfortable for you to conduct.
Step 4 Go back to the outlines you?ve prepared. Use it to prepare the actual script for your iPod cast. Determine in which areas it?s best to include specific mentions of your website. Don?t turn your iPod casts into a glorified ad. Details regarding your website should be incorporated seamlessly with the rest of the script.
Step 5 Practice before you record. This will help you save time and effort when editing your iPod cast. Choose a room that has the least external background noise to offer. Keep your iPod casts short: if you have more to say, save it for the next episode.
Step 6 Prepare the necessary data for submitting your files to podcast directories. By this time, you probably have a program and episode title already. That?s good but it?s not enough.
You might also want to prepare a program and episode description as well as image and video files to better promote your iPod cast. Use the same set of information when submitting your podcasts to directories and always place them under the same set of categories and sub-categories. Use the same set of keywords, too. Lastly, don?t forget to post your website link on the profile description for the podcast!
For more information about using podcasts to generate traffic for your website, visit http://www.thebarkingvideos.com/ and check out How to Send Traffic to Your Site
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