What do you think of the idea of spending an evening to fill up your blog for an entire year?
What about spending a weekend on and off just writing a few quick blog posts, and then schedule them far enough in the future that if you have more stuff to say later, you can fill it in between the scheduled posts but, even if you don’t, you’ll still have a blog that posts content on a regular basis for an entire year?
Blogging isn’t that difficult. It doesn’t have to be another site you maintain, it doesn’t have to be an extra task you do every single day and it doesn’t have to be an extra chore.
Here’s an overnight blogging system, to make your blog posting simple.
Use it to crank out a few blog posts, and then sit back and let it do some promoting for you.
The Point of Your Blog
A blog is like a journal where you set up a site and you can post your articles or your content and it’s organized by date.
Now if you are trying to do some marketing, it should be a lead-in to your regular products; or even if you don’t have products, it should be a lead-in to your affiliate programs.
Now here’s something to ask yourself – does your content go anywhere?
Keep this in mind anytime you’re blogging: That you’re not blogging for charity, you’re not blogging just to be a nice guy, you’re blogging because it’s supposed to lead somewhere.
Use your blog to lead in to your regular products and get some regular readers who flock to your blog every time you have something new to say. Use your blog for email opt-ins, better than just allowing people to subscribe to an RSS feed to get notified about new posts. You’re going to want to get people on an email mailing list as well, so that when you make new blog posts you can send them a message and they can come and read it; and when you launch new products, they’ll get those messages as well.
Your goal is to fill up your blog for 12 months. One blog, which is about a year old, has 56 posts and almost 1,500 comments, and it looks like a pretty busy blog – even though when you think about it, 56 posts? What is that? Like, five posts a month. But because it is marketed to my list and because I have a call to action at the bottom and because I gather opt-ins on that blog, I’ve got an average of 26.5 comments per post. And I get that because every time I make a new blog post, I type out a special message to my mailing list, not just an automatic notification, but a real reason and a teaser type hook of why they should read it and why they should post.
I do article marketing. The extra articles I write that don’t really fit on my blog I will submit to article directories and for many of them, in the resource box, instead of plugging some actual product, I will plug the specific blog post it relates to, because people were on that article site reading free information, so the perfect transition is to go to my blog to read free information and then maybe when they’re on the blog, then they can opt in to a list. And then once they’re on a list for a while and I’ve built up their trust, then I can hit them with some low-ticket stuff; then once they bought a few low-ticket products, I can start hitting them with the high-ticket products.
So I’ve got the list sending traffic to the blog, I’ve got articles going to the blog, I market on forums and I have my forum signature pointing to my blog. And when I have a popular blog post I might sometimes change my forum signature to point directly to a specific blog post.
What do you want on your blog?
You want to put the best stuff you have to write on your blog. If you don’t write a lot, then fine you can put every single thing you write on your blog. But for me, I never really want to post more than one blog post a week. Sometimes I do it more frequently, but I don’t want to consistently post more than one blog post a week. If you remember I have had 56 posts on my blog in the past year so that’s about one post a week. That seems to be good enough that my list pays attention, then I have something to say – because I’m not mailing too often – and I also can keep their attention – because if you don’t post often enough, they’re just not going to come, no matter what.
So if you can write one article a week, post it on your blog. If you can write two articles a week, post one of those articles on the blog and submit one of the articles to the article directories to get traffic back to the blog, to get people to opt-in and to buy from you.
What do you want to post on your blog? You want to post the tame stuff – the “neutered” content – onto the article directories because you want it to be accepted by as many places as possible. But if you have an article that might be a little more on the promotional side or might be a little more on the controversial side, and you’re afraid it might not get approved by as many article directories, then you should post it on your blog, especially because this is the kind of stuff people will actually respond to.
If you write an article that’s so good that people are going to respond to it and you submit it to article directories, it ends up in other article sites, ends up on other people’s blogs and other people’s newsletters. So what? How does that benefit you if people respond to someone else posting your article?
So you want to write articles on your blog that people will respond to, that get people going, because they’re adding more content to your site, they’re making your site look more popular and then that’ll lead into more visitors and more commenters. It’s a windfall.
Blog posts can be even shorter than articles. Nobody said there is a set length on blog posts. There’s always a set length on articles but blog posts can be as long or as short as you want. I try to keep it under three pages but sometimes I’ll have blog posts that are not even half a page. And that’s totally fine.
You can ask questions on your blog. So even if you have stuff you’re not totally sure of, asking questions on the blog is great because they bring in more people responding. And with articles that aren’t exactly article-length – if you write an article and it’s just too short and you’re only making one quick point and you don’t have time to make it better, just post it on the blog.
The plan is to crank out as many blog posts as you can in a one hour period, because we don’t want to have to write a blog post, then go back to the regular marketing, then go back to the blog posts, go back to marketing, go back to the blog posts. No way. That is a guaranteed way to make sure that the blogging takes up too much of your time. So, you want to get yourself in the mood to write a bunch of blog posts, write them out, schedule them, and then not have to think about it for a very long time.
So a one hour period, alright. Make a commitment to me that for 60 minutes you will just crank out a handful of blog posts. Don’t get up, don’t answer the phone, don’t have any browser windows open, don’t check email, don’t let anybody disturb you. Just say, “For one hour, I need this time to myself to crank out a bunch of blog posts.” You can write them to be a hundred words, they can a third of a page, they can be a full page, they can be a page and a half – it doesn’t matter. A hundred word post or a five hundred word post? They both work.
All I want you to do is to knock out the first six months. So sit down for one hour and knock out the first six months of blog posts. Since we’re doing the bare minimum, let’s just say we’re going to post one blog entry per month, ok. That’s the parameters I’m going to set here. So, for one hour, you’re going to write six posts. I’m sure that if someone sat you down and grilled you for 10 minutes on one subject, you could say a heck of a lot about that subject, 10 minutes is a long time. I know you’ve had to give presentations – maybe for school, or for work, or for some kind of club or activity. 10 minutes is a long time to talk. You can get a lot of stuff down in 10 minutes. So you just do this 10 minute thing six times.
You want to knock out six posts and then we will schedule them one month apart and that gives us the first six months of content.
Once that’s completely done and maybe a day from now, or a couple weeks from now, or a month from now, if you want to write something else, you can fill in stuff in between those one-month gaps, but only four posts per month max, because there is such a thing as posting to your blog too often. I have followed many blogs where the guy posted every day. And I could keep that up for maybe a month or two, but then at some point it just became too tough.
So give people the break. At least give them a weekend or at least post different types of content. So maybe one day you’ll do a video, maybe one day you’ll do text, but just don’t overload them. Don’t post a bunch of entries per day. Space it out because it’ll last longer.