In order to achieve the highest level of marketing online success, you need a few basics. These "tools" will make it possible for you to make money and build a real business online. It isn’t a high cost, but it will take some time to find all the tools you need and to learn the skills. I sometimes fear that I sound like a broken record, but I truly do hate to see people work hard only to fail because they simply don’t know what to do or are being misled by others who are only trying to make money. So in order to ensure your own marketing online success, please heed the tips I’m about to give you. I have been doing this for many years and I know what I’m talking about. Most of this information I learned the hard way – by making the very mistakes I’m trying to get you to avoid. Here is what you need to do: 1. Get an education. It doesn’t have to be at your local college, there are many training resources available right online for minimal cost. Also, since these online courses can be accessed any time of the day or night, it is easier for working adults to find the time to complete them. You don’t have to accommodate someone else’s schedule. Many of these courses can be completed in just a few weeks, and you may be able to actually start making some money while you are going through the course. Whatever options you choose just make sure you get educated on how the various parts of marketing online fit together. 2. Check your delusion at the door. Hype seems to be rampant online and if you really want to have any success, you must get, and keep, your expectations in line. If you believe the hype, you will waste a lot of time and money chasing some new "sure thing" after another. To be honest, that is exactly what I did. I was so convinced that my success would happen virtually overnight that when it didn’t I thought I was just doing the wrong thing. It never occurred to me, in the early days at least, that it wasn’t what I was doing that was the problem it was my unrealistic expectations that was causing me so much trouble. Once I accepted that building a business online would require time and attention from me and I started investing those things in my business I started having success. 3. Be consistent in your time. Even if you can only put a few hours a week to working on your business, you can make it work just as long as you invest that few hours a week every single week. Of course, the more time you can put into building your business the sooner you may be able to start earning consistent money, but even with small amounts of time you can still build a business as long as you do it on a consistent basis. Marketing online success hinges on these things. Follow them and you will greatly increase your odds of success. Howard Martell is the Owner of http://HomeProfitCoach.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.