Traditional Advertising Is Dead! Stop Wasting Your Money!

Genusity’s unique product line can be used by any business world wide. But let’s not forget about the other possibilities…


Real Estate / Insurance Agents

Real Estate Agents place these in your show homes so drive by’s get more information. Insurance Agents give everyone in your client’s neighborhood your virtual business card!

Retail Stores

Shoe Store, Toy Stores, Clothing Stores, Candle Shops, Mom & Pop Stores, Grocery Stores, Convenience Stores, Gas Stations, Flower Shops, Movie Theaters And More…


Place this in your window to transmit menu specials and discounts to passerby’s. Give them to your delivery drivers so everywhere they go, people are getting your coupons.

Service Providers

Electricians, Plumbers, Handy Men/Women, Personal Trainers, HVAC, Delivery People, Lawn Care Services, Street Vendors, Hair Salons, Flea Marketers And More…

Network Marketers

Carry this with you and give everyone your virtual business card while never having to speak with them. Make money and sell these to other people and businesses.

And Many More

These are just a few ideas for the Genusity Units. But really, you can use them for anything. If you want or need to get your message out there, Genusity Units are for you!

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Finally, The Advertising Industry Meets The 21st Century!
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Traditional Advertising Is Dead!

Stop Wasting Your Money!

No one reads the Newspaper these days. People don’t watch cable, they watch Netflix and Hulu! Radio ads are never heard anymore. Banners and Billboards are too expensive!


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Introducing Your Advertising SOLUTION…


“… our Lives, our Fortunes and our sacred Honor.” Independence Day, 2013. “From the mountains, to the prairies, To the oceans white with foam….”


by Dr. Jeffrey Lant.

Author’s program note. She made the request as if she thought I might deny it, as if I might deem it inappropriate for a business website. However, if she thought this, she didn’t think it for long. “Of course you should read the Declaration of Independence in the Live Business Center. I’m only irritated that I didn’t think of it myself.” And thus did Barbara Buegeler, Senior Monitor in Worldprofit’s LBC, do what every Citizen should do one day each year this day: that is not just to think about this exalted document, but to actually read it aloud as our ancestors used to do, beginning on July 4, 1776.

Sadly, most people do nothing, no thought, no reading, no consideration at all of one of history’s signature documents, the document that laid the revolutionaries’ case, our case, before the bar of public opinion worldwide, thereby not only alerting our English masters that a new reality was at hand, but every oppressive government wherever it might be, not just then but forever after.

And so the lady from rural Texas began to read, each word famous, but some touched by God Himself…

“When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of this earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.”

Having thus forthrightly stated their risky intentions through the genius of young Thomas Jefferson (just 33 at the time he put quill pen to paper) the members of Congress assembled; each now a marked man, a man venturing everything that makes life comfortable and sweet, thrilled to the riff each hoped would unify 13 fractious colonies; the riff that would forever brand George, by the Grace of God, King as the very archetype of tyranny, when in fact he was anything but.

To make his point and to foment the revolution to which he and his resolute colleagues were committed, he did what all revolutionaries do: he contorted the truth. He exaggerated, misstated, rearranged, and reshaped, the better to achieve his treasonous goal. For make no mistake about it, these were men who were playing for the biggest stakes and were betting everything on being right, for the consequences were staggering if they were not, for each one individually and for all collectively.

And so Jefferson, a world-class propagandist, gifted with the power of words, took sharp aim at his anointed sovereign, never mind that hapless monarch and the monster of iniquity conceived and portrayed by Jefferson had virtually nothing in common. No matter.

Thus, at least 18 times in prose that grew in harshness and intensity with each new clause beginning “He has…”, Jefferson walloped his king and liege lord, the man, he asserted, who never tired of menacing, upsetting, exasperating and even destroying the colonies which were the jewels in his imperial crown. Thus….

“He has refused his Assent to Laws, the most wholesome and necessary to the public good”… to…  “He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.”

It was splendid, masterful invective, broad, audacious, designed to outrage and turn every colonial, no matter how disengaged, loyal and pacific, into a fervent partisan, a new breed called Americans.

However, there was a problem, a big problem. The real king George III and Jefferson’s bogeyman were not the same person… no way. How to handle this conundrum? Lie. For after all, if a man is proposing treason, what matter a lie or two? You cannot make an omelette without breaking eggs.

About the King, a true revolutionary himself.

But if Jefferson had carefully distorted his facts, sometimes in degree, sometimes in veracity, sometimes by a word or two of artful arrangement, sometimes false in every particular, who then was the man for whom his subjects worldwide sang “God Save The King”?

That man, George William Frederick (1738-1820) was the product of revolution, the heir of revolution, the living pledge of revolution and the man whose very life confirmed that the promise and settlement of the great and Glorious Revolution of 1688 abided; that the sovereign reigned but ruled as little as Parliament allowed, and that year by year was less and less.

For this revolution, lead by renegade aristocrats, assured the final victory of Parliament over Crown, thus turning this Crown, however radiant and burnished into the creature of the people and their potent legislature, from whence came everything, including whatever colonial policy they thought best, whatever obstreperous colonials might think.

And this presented Thomas Jefferson with a stupendous, daunting problem which would surely have confounded and thwarted many a lesser man. What’s more Jefferson had many other things on his always active mind. For one thing, he was physically uncomfortable as all the delegates were. It was insufferably hot in Philadelphia those crucial days of argument and revolution. Delegates grew irritable from tossing night after miserable night, unable to find the rest they sorely needed for matters of such high

Worse, they discovered the tenacious presence and bite of bed bugs, determined creatures, no respecters of persons or causes, savoring the flesh of delegates, happy in their work.

Then there was the matter of his parlous financial condition. Throughout his long life, Jefferson lived like the wealthy man he never was. He spent money he didn’t have, borrowing money he had no way, and perhaps no intention, of paying back. He was well acquainted with duns pestering him for long overdue sums. And so it was in Philadelphia, where its many Quaker residents curiously adhered to the quaint notion that what was borrowed needed to be repaid in timely fashion, a point of view entirely
foreign to Jefferson, a man of careless finances and high living.

But there was another reason, too, and that was his beloved wife, Martha Wayles Skelton, who was a 23-year-old widow when he married her January 1, 1772. Theirs was a love match with all that entailed and in the long, uncomfortable nights he missed her to the core of his ardent being and longed for her passionate embraces. Remember, he was just 33…

However, the revolution needed him and so he put his genius to work crafting the words of revolution. Fortunately he had opponents who were not remotely as gifted in that department, opponents who failed to answer Jefferson and his colleagues, and so lost the crucial battle for hearts and minds. Jefferson made a brilliant case; his opponents relied on their established rights and disdained the messy business of human persuasion. And this wasn’t remotely good enough…. as the loyal royalists learned to their eternal detriment and rue.

Lord North.

This brings us to the very antagonist Jefferson might have wished to have…
Frederick North, 2nd Earl of Guilford, Knight of the Garter, Privy Councillor (1732-1792) known to history by his courtesy title, Lord North, the man who, along with his dread lord, threw away the greatest of empires. His tenure in office running from 1770 to 1782 was disastrous for the Crown and the greatest possible benefit to Jefferson and the Great Republic which grew from the great Declaration. In short Jefferson and his colleagues lucked out, and as Napoleon later said, “Give me the lucky man.” That was most assuredly Jefferson, most assuredly not North.

And the sad thing is, North knew it and often begged his sovereign for permission to resign. But the King wanted a man as prime minister he trusted, and that was North, a man of no vision, no knowledge of Americans and the colonies, without empathy, inspiration or the ability to cut a deal that would keep them British. He pleased the king and so his majesty kept the man congenial to him, catastrophic to his realm. How Jefferson, brilliant, dazzling, splendid Jefferson must have whooped at his unrivalled fortune in having such a hack, such a mediocrity as his opponent…

Thus was the greatest empire sundered; thus did the Great Republic grow apace, the one lead by the blind and inadequate, the other driven by determination, brains, and growing expertise in the artistry of revolution. In such circumstances, the English could not prevail; they had so little to offer whilst the revolutionaries promised everything including “Life, Liberty and the pursuit of Happiness”, the hand that trumped

“God Bless America!”

Thus we arrive at today by stages short and long, difficult and easy, losing and winning, proud and abasing. But always important and influential for such is our destiny, and we must play it out. But I have this question for you, my reader, my every reader. How can we do so with massive ignorance about who we are, where we came from, what we have done and why it matters, for that is our painful and dangerous situation today when so little is known of America and that little so often wrong. How long can we sustain our might and mission under such enfeebling circumstances… and how can we possibly help the world and be that bright city while presenting such a poor and tawdry example?

That is why I urge you to read the great Declaration aloud and help rescue the Great Republic from her sad plight today, so dangerous, so inglorious, so abashing in every way.

Then go to any search engine, and find Irving Berlin’s great hymn to the Great Republic, “God Bless America,” first written in1918, revised in 1938. I recommend the stirring version by Kate Smith, a chanteuse who belted it out and brought a tear to the eye of every true American, every lover of freedom, and every citizen trustee for our great story,

“Through the night with a light from above”.  

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Royal Ascot 2017 “Everyone who should be here is here.”


By Dr. Jeffrey Lant

It all began when a handful of revolutionary students at the University of Andes closed the University, thereby trapping a delegation from the University of California; who were there on an overseas student program. The rebels closed the University of the Andes and the students who were already there from University of California didn’t get any academic credits for the year. Their parents were furious.

Pressure came to bear on the Chancellor of the University of California system, and he shut down the program in Bogotá. As a result I who was to go to Bogotá had to make a last minute switch to participate in the University of California’s program. I who was supposed to be going to Colombia went instead to the University of St. Andrews in Scotland. The year was1968 and that is where my story begins.

While I was at the University of St. Andrews I saw a vacancy notice for the representative to the Student Representative Council (SRC). The vacancy that was open was for Faculty of Arts which was fully three quarters of the University.

I had been in Scotland for just 3 weeks but nothing daunted. I decided that I would run for the seat that had my name written all over it. Nothing was going to stop me from coming to a strange country and in the flickering of an eye lash, run for office. It was audacious. It was bold. It was thrilling. And as I pointed it out to my dear friends who were part of the University of California delegation; if I lost; no big deal, no one would know who I was anyway, but if I won… I would be at the cover of Time magazine.

Well, as things worked out. I was elected, to the astonishment of absolutely everyone at the University. However they didn’t like having an American on the SRC, much less as a representative of the largest block at the University. But because they had to do something, they appointed me Chairman of the Rectoral Committee. Rectors are a unique United Kingdom phenomenon. They are the elected representative of students on the board of trustees.

They traditionally come to the University. Spend a few days and don’t intervene too much. I was fortunate enough to meet Sir Learie Constantine (1901-1971) who was at that time the High Commissioner of Trinidad and Tobago. Sir Learie had been a famous cricketer in his youth and was now nearly at the end of his career which was capped by his selection as the first black peer of the realm.

As Chairman of the Rectoral Committee. I worked very closely with the new rector, Sir Learie Constantine and came to know him very well along with his charming wife, Lady Constantine.

The Rectoral celebrations at St. Andrews went off without a hitch giving us national publicity for the first time ever and so to speak put St. Andrews on the map. I spent many hours with Sir Learie planning things. Getting everything in order; arranging the speeches and so forth. It was in short a triumph.

Thereafter I looked around the University for other Triumph. And in my search I learned about the Royal Enclosure at the Ascot Races.

Now, I admit I am not a horseman. The quadruped doesn’t interest me very much. That degree of interest is reserved for my sister, Shelby Allison who is a horse collector and breeder. She would have been a better candidate for the Royal Enclosure. But I had my eyes open on what would increase my network of useful contact and experiences.

I wrote to Sir Learie and asked him if he could get me four sets of tickets. One for me and one each for my three friends from the University of California. Could he get me four tickets for the Royal Enclosure. He didn’t know the procedures but he willingly picked up the phone and called the Duke of Norfolk, Earl Marshal of England to get us 4 sets of tickets.

His Grace was rather taken aback as he pointed out to Sir Learie, that foreigner like us, had to go to their respective embassies to apply for tickets. That was the correct way. But what do you do when a charming man like Sir Learie ask you for a favor for his buddies? The tickets were immediately forthcoming.

This created a furor amongst my friends, because of what we would wear? The wearing of the proper clothes is absolutely essential for Ascot. You better be impeccably dressed or else you will be tossed out of the Royal Enclosures.

So, we looked around and when the tickets came; they came with instructions. There were three men in the delegation (Mark, Morris, William Powers, Ingoldsby and me) and one lady, Lucy Shepard.

Now, in those days there was a company called Moss Brothers ( universally known as “MossBros”). It is here that the gentlemen were outfitted for the Royal Enclosure.

I can well remember when I came to MossBros in London. I had absolutely no experience wearing top hat and tails. Not to worry. There is no one in the world fussier about decorum than a gentleman’s gentlemen at the establishment. He knew and he dictated. Your job was to stand quietly while the necessary decisions were rendered.

In short order we were out fitted with our royal kit. And we looked absolutely fabulous. Indeed, when I looked in the mirror the day I returned from my final fitting it was “mirror mirror on the wall, need you ask who is the fairest of them all? You are man.You are dude.” And I was.

So prepared for our trip to Royal Ascot. But where would paragons like us stay? We had no money. However, these were the days when it was still possible, according to the famous book by Arthur Frommer, to see “Europe on $5 a day”.

To do so you had to stay in places which were not at all fashionable in anyway. We chose to stay within our meager budget, by checking in the youth hostel nearest to the racecourse which was in Berkshire, England.

Such places were officially called youth hostels, but we in our grandeur called them “hovels”, and no wonder.

Here is the invariable routine of such a place. Up with the larks, to share some humble but nutritious gruel. To cheerfully do the chore you were assigned upon arrival (making beds, sweeping the floor, cleaning latrines) and exit singing “I love to go a wandering”.

As you may imagine we didn’t fit in to the designated routine. Nonetheless we did everything required. Cleaning and dusting in our Cinderella finery in which we would soon present ourselves to Her Majesty.

Work completed, we sauntered across the street to pick up a regular red two tier bus. We garnered every eye in the county. Everyone looked at us from the time when we dressed in the youth hovel to the time we got on the bus to the time we got to Ascot. We were the cynosure of every eye and quite right too. I felt like either a celebrity or a refugee from the winter palace. In those days before the renovation of the Ascot course and buildings, we were exceptionally close to the sovereign. We were, in short, her guests.

Her Majesty arrived with her family and guests in a landau. Highly polished and in the perfect condition, the British are so well known for. It made a lovely sight. Everything in place, it was a thrill for sloppy Americans who moments before were sweeping the floors and cleaning the toilets. Once we settled down, we had ample opportunity to see Her Majesty and I dare say she took advantage of her opportunity to see us. It was no doubt part of the reason why this year she found Ascot so successful.

We became quite comfy and we did this for four days. For four days we watch the queen drive up in different outfits with trademark diamond brooch, always looking regal. Everything Comme il faux.

Ascot is a place for queen to have fun, and she does. She puts some flowers in her bonnet to get into the spirit of the hats competition. She appeared at all times affable. I believe the year I went (June 1968), the queen mother was with her. She was the most affable and jolly old soul imaginable. The whole environment was light and gay.

The queen loves her ponies and no doubt places an occasional flutter at the betting window as we did, losing some of California’s money and subsidizing the profits for the racecourse. We were happy to do so.

For the four days we did this we became quite a sight in the neighborhood, after all every day we left the Royal Enclosure we returned to our youth hovel to our so-called regular life. This had no glamor in it whatsoever.

Liquor, Lunch, and Looking.

Ascot started in 1711 by Queen Ann and has always been about looking. It did start as racing and racing continues to be the official reason for having this outing. The truth of the matter for most people is the chance to be seen and to have their hats on the telly. In this competition gentlemen lose out immediately. Our role is simply to look smart and I have to add, I was delighted to preen, looking like no boy from Illinois has ever looked. In other words terrific.

Things are different for the ladies. Sadly, we no longer have milliners. Ladies have to rely on the help of their own imagination or their friends or someone in the village who creates hats. As a result most of the hats created are grotesque, garish, and something no real lady would ever wish to be seen in.

That’s where Cecil Beaton and Audrey Hepburn come in. Cecil Beaton was a marvelous artist. He designed the Ascot scene for “My fair Lady “(1964) and he did it with exquisite precision laying down a standard that no group of people has ever beaten.

What I want to do now, is show you some of the things which are at display at Ascot this year. As usual some of them were extremely regrettable sort of like a paper plate turned on upside-down on their head with a bunch of cherries or butterflies. All their on ladies heads making ladies look ridiculous. But it is all in a good cause. The queen herself often wears flowers and greenery in her hats as she is driven up in the Royal Enclosure and mingles with hoy ploy like me. Now I say to you,”Everyone who should be here is here. Every duke, and earl and peer is here.” It is Ascot Opening Day.

P.S. The costume that took the cake this year (2017) was owned byrather rotund gentleman; who popped out of the crowd in a suit no one from MossBros could duplicate. He promptly became involved in some fisticuffs. There were people who didn’t like his taste so expansively on display. A moment later both ladies and gentlemen were involved in a melee. Oh, how the mighty have indeed fallen.

And click here for Lerner and Loewe’s Ascot Gavotte.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

There’s rosemary, that’s for remembrance.’ The watery end of bright-smiled Marie Joseph and her unsettling fate.


 By Dr. Jeffrey Lant

It is high summer in Fall River, Massachusetts, once a focal point of American commerce and the most elegant of sailing ships, now a city defined by its gnawing problems and of people who arrive only to count the days until they leave this way station to something better.

Many of these new arrivals are Hispanic and the place where the most adamant of New Englanders flourished is now a place where often the language is Spanish and the orientation Latin. How surprised the mariners of Massachusetts would have been… but even they, unhappily seeing the transformation of their works, would have looked twice at the radiant smile of Marie Joseph, the kind of smile that lightens loads, brings people together, and holds them together when it’s needed, as it always is.

Marie Joseph graced lives, she did not impose upon them. Such people are too rare… always valued…. the sinews on which all communities rely, especially the ones which seem to have more than their share of problems.

The new arrivals, not yet ascending to country club status, rely on the plethora of municipal services which, in this year 2011, are stressed, pressured, threatened, deteriorating. But more needed than ever… especially if that service is the state-run swimming pools that provide relief on the so-hot summer days you always forget are a sweltering feature of summer hereabouts.

The thought of the beckoning pool, aqua marine, cool, refreshing, a blessing to folks without air conditioning is just what Marie Joseph wanted… and so, arrayed in that smile that wouldn’t quit, she made her way to the modern city’s version of the old swimming hole. In the last picture of Marie Joseph, taken the day before she died (June 26, 2011) her smile is incandescent, radiant, cast on the child in her arms with plenty left over for the rest of the world.

That image should have defined the event and the day, a happy memory in a life of challenges and tribulations… Instead, that image stands as irony, proof (if it were ever needed) that life is short, can never be taken for granted, and can end in ways inexplicable and horrifying… as it was about to do for Marie Joseph.

The water slide took her down indeed, to the conclusion of a brief life, just 36 years.

She saw the water slide. It looked fun… especially as she watched a nine-year-old neighbor go down the slide accompanied by the full panoply of quips, expressions, and ear-shattering squeals all kids horde for just such events. She was game. You had to take your fun when and where you could.

As she slid  down the water slide into death and eternity, no one (except the nine-year-old) paid any attention. No need. That water slide was popular and no one gave it a second thought. But this day something went terribly wrong… while people who should have seen saw nothing… or at least they say so now…

The first horror: death by drowning, surrounded by people.

Marie Joseph may have known how to swim; her friends and family are not sure. She didn’t ask. Why should she; she had watched her young friend use the slide joyously; she probably didn’t know the water was 12 feet deep. Once in the water, Marie was in trouble… and must have made a fearful racket as anyone would as they faced the reality of their situation and fought for life. How could this death struggle happen before so many… with only one person, her young neighbor doing anything to assist?

He at least knew something was wrong and tried to pull Marie up, to safety; and when he failed, he called upon the lifeguard for assistance. But demi-god in his Ray Bans, he had better things to do than his job; ignoring kids’ babble was part of what made him so cool and exalted.

Here the story goes from tragedy to the macabre, from one family’s grief to an enduring symbol of ineptitude, scandal, and staggering incompetence.

Marie Joseph was now dead… but no one knew it…

The friends she came with wondered where she had gone; something no doubt had come up; she’d tell them later. And so the sunburnt children wanting more… and their mothers who had had enough, all went home…

… leaving the body of Marie Joseph entombed in water, her raven tresses in constant movement under the water under the summer’s night. And so on this cheerful day did Marie Joseph pass a night peaceful perhaps for her, but of mounting worry and concern for her family and friends. Where had she and her radiant smile gone?

Business as usual.

The next day was business as usual… the kids came to swim and scream, the mothers to watch and gossip, complaining about the temperature and how hot it was; the lifeguard, high above, looked down on the scene and wondered if his girl was cheating on him, of all people.

And throughout this day, mere feet below the teaming activity, the lifeless body of Marie Joseph moved to the water’s beat, its whereabouts known only to God. Yes, on this evening, too, and throughout the stages of the night, did her unseeing eyes abide in their incomprehensible resting place.

And, though its staggers belief, it went on for another day… another day with the corpse swimming with youngsters… and where chary mothers saw nothing… and lifeguards with plum summer jobs, envied, yet saw absolutely nothing.

And still the story worsens, morphing from the shocking to the incredible.

Now officials, making a periodic visit, appeared. Despite the inexplicable disappearance of Marie Joseph, now common gossip, these officials made only the most cursory of inspections… not one suspecting that the pool itself and its cloudy waters held the body. Like everyone else but one small boy they looked… and saw nothing, though the corpse of a beautiful woman was dissolving into debris….

… which teams of  lifeguards missed and even the people charged daily with inspecting the pool, cleaning it, keeping the waters fresh and clear. Add these, too, to the staggering number who should have seen… but say they did not.

Now, of course, alarm bells ringing in the face of widespread condemnation, officials great and small come slowly forward, mutter platitudes, and run for cover. A tiny fraction of this energy would easily have saved the life of Marie Joseph or at least given her honorable burial, sparing her from becoming a thing of horror and nightmare. For such she has become, no longer the beloved
person she was but a fearful presence for the children who now see a place of sun, light, air and shimmering water as a place of dread and abhorrence, wondering what else they may find there.

Marie Joseph did not deserve her fate. Let some poignant lines from Alfred, Lord Tennyson, provide her one better:

“Who is this? and what is here?
And in the lighted palace near
Died the sound of royal cheer;
And they cross’d themselves for fear
All the knights at Camelot;
But Lancelot mused a little space;

He said, “She has a lovely face;
God in his mercy lend her grace,
The Lady of Shalott.” (1842).

Musical note

I’ve chosen the original version of Lord Tennyson’s poem, first published in 1833, and put to music by Loreena McKennitt (1991). It is haunting, spectral, and profoundly sad.

He said, “She has a lovely face;
God in his mercy lend her grace,
Marie Joseph.”

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Member Spotlight: Lisa Martiniuk

Lisa can you share a little information with us about you? 

I continue to enjoy a career as a municipal water/wastewater treatment operator.  In my spare time, I try to blend in some recreational fun, volunteer for Search & Rescue,  and work on my contingency plan; my online business.

Lisa, what was the reasons for your initial interest in becoming a Member at Worldprofit? 

Honestly, I cannot pin it down to just one reason.  There were multitudes.  I was interested in web-hosting/fund-raising/media for a non-profit org. I was interested in the technology, how the internet worked, how to stay safe online, and of course, how to make money online, appealed to me.  Worldprofit covered all these parameters, and then some.

Lisa, can you share some of the reasons that you continue as a loyal Member of Worldprofit? How long has it been?

Technology is continually changing.  Worldprofit not only stays abreast of the current/future trends, but fine-tunes every resource to be user-friendly for all members.        I sometimes find it hard to believe Worldprofit has existed longer than Google, (mind you, when I joined, I had little idea what Google was) and yet, as I can attest to, being a Member for (10) years, they continue to stay the course; using the exact same tried and true methods that obviously work, and they still teach.  That’s basically why I’m still here; besides the fact that I love learning, and my membership is just too valuable to ever give up.

Lisa, do you have any words of advice for someone looking for an online business or considering joining Worldprofit?

It comes down to a personal choice.  If you really want to learn about/own an online business, have control of everything you do online, and not just be an affiliate of company xxx that may, or may not,  stand the test of time, my personal choice is Worldprofit. No guesswork; just your actions equate your potential profits and rewards.

Lisa, you are a Monitor who generously volunteers your time to help others in Worldprofit’s home business community.
Can you offer some reasons why you enjoy being a Monitor?

Initially, as I was new to the internet, and had no real idea of how it worked, the Monitor Team helped me considerably to gain the trust and confidence that I had chosen a great Company to work with.      In turn, I am honoured to help serve the Community that has served me so well.

Lisa, what are some of the tools and resources in your Worldprofit Membership that you find most helpful in growing your own online business?

Oh wow!  There are so many great tools and resources, it’s sometimes tough not to have Shiny Object Syndrome and have a heyday.  Too much fun. But, seriously, it’s a simple step-by-step business system with precise Training and wonderful Support whenever you need it.  I rely on the prospect manager, auto-responder, landing pages, 20+ traffic/income streams,  various advertising packages/rotators, fast-track visitors, call-loop, cbengine/clickbank, auto-text, password manager and rotator genie. Most recently I am enjoying the classified ads, and intend on adding      two new “oh so shiny” objects just recently released; the universal url rotator, and mobile version website.  .

Lisa, can you rate on a scale of 1 – 10 then comment on the quality of services, training and support offered at Worldprofit? A rating of 1 would be Poor, a rating of 10 would be Outstanding. 

Rating: 10+ Knowing that Worldprofit is always working in the background, on my behalf, staying in touch with my Associates, and always available to answer any questions via Live Training or Support, is truly appreciated.  And yet, they go beyond this, take a personal interest in their customers, and focus on how best to assist the membership, as a whole, always in a fair manner.

Lisa, anything else you would like to share with others about your experiences with Worldprofit ? 

Just having the ability to introduce people to the most valuable services that anyone needs to make money online, and generate customers for a new/existing business is where Worldprofit outshines,  and bridges the gap, on a global basis. Everyone has equal opportunity to take advantage of the Training, Support and Services provided with their membership, and make it uniquely your own.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

“From sea to shining sea” Things you can do for a better America today.


By Dr. Jeffrey Lant

I had been watching the news more than usual lately. Now I realize why I stopped. It’s depressing. Part of the reason why it is depressing, is because of the speed at which you are hit by Talking Heads all over the world. Everyone is yapping at you. Everybody knows yapping doesn’t help solve problems. You need some quiet time and a new approach.

Thus consider this article my attempt to improve America and cut my own personal jitters by ignoring the media for one whole day. That’s right. That’s the beginning of how you can help America. Stop listening to the Talking Heads.

They are cuter than you are and they talk faster. But they don’t know any more. I have been doing an informal survey about the media. Turns out the media are nothing more than “no dead air” and give the drug companies lots of space to promote diseases no one ever heard of. That’s right. They don’t want to cast light. Their job is not to cast light. It is to make you nervous as hell so that you get a serious case of jitters and go on a shopping spree you don’t need.

I have come up with a list of things you can do right this very day, that will make America better. I am going to start with, turn off the media for one day. Let’s not listen to any media whatsoever. Turn off the tube. Don’t read any newspapers, and do not go on the internet and look for ”news”. Let’s just have a day as God intended. Quiet. Serene. Peaceful. That’s the first thing you can do for America and that America needs. You can calm yourself down and ignore the Talking Heads.

You can easily put these people in their places. They get there because you are glued to the screen. I know. I have been glued to the screen my whole life. Now that I am 70, I don’t need to know. Many years ago when I was going to school in England a very wise woman told me, “Don’t read the secondary sources, read the primary sources and avoid the rest”. Boy, was that good advice. In other words listen to the people, not the Talking Heads who are interpreting “the people”. Your interpretation is good as anyone else’s. Go for it.

Now let’s get started. I want you to go and get a box of donuts or whatever is in season in your neck of the woods. Go buy a dozen and take them to the Fire Department OR take them to the Police Department OR Take them to some service provider like an EMT at the hospital who stayed up all night. Or to a teacher. You don’t have to do them all. All you have to do is one box. It will cost you about 3 bucks. Best 3 bucks you ever spent. You will flabbergast everyone.

Or consider the people who run the water department OR people who run the sewage department. These are people who make America work. What you can do is astonish them with your gratitude because goodness only knows they get constant criticism. Now, speaking about criticism… Go for one day without criticizing America in any way, shape or form. Instead list five things that you love about this great nation. God shed His grace on thee. You know it. It is time to remind yourself.

You are on a roll, let’s keep it up. Let’s go a single day without having any racially charged language whatsoever. No N-words or F-words or any other kind of hate speech, just words doing what the way they were intended to do (facilitate communication). In other words use language to bring people together, not to rip them apart.

More good ideas.

Too many of us are guilty of racial profiling. Today, let’s just clear it all together off of our palette. Caution may be necessary in certain times and places but massive racial profiling is not. My father used to say ”red and yellow, black and white. They are precious in His sight”. Remember that song from Bible School

Jesus loves the little children of the world”?

Well, not just the little children. He likes the big ones, too. You could help God by getting rid of all racially charged language. Do you really need it?Do you want to be defined by the expletives that you use? I sincerely hope not.
Next, here is a particularly good action. Help somebody. Just do a helpful deed. Do it. It becomes infectious. Only the other day I was carrying up some groceries in the elevator, and I managed to drop them. I am not the world’s most coordinated person but I have never before dropped a full bag of groceries.

As there were a number of cans in my bag; they rolled all over the lobby. I was chagrined, not least because I find getting up and down a little difficult. I wondered what I was going to do with my goods and cans that were spread all over the place. And all of a sudden I heard a voice from behind me and the voice said “You seem to need some help, sir”.

Frankly, I was astonished, and as I turned around I remembered that God works in mysterious ways. I saw a beautiful woman perfectly turned out, ready to help me. And she did.

Whatever mood or condition I was in prior to her speaking to me. I quickly changed my tune to; “Wow”, thank you! I wasn’t looking so much at her beautiful exterior as I was thinking about her beautiful interior which is far more important. We can all be beautiful inside and it doesn’t cost a cent.

So, she picked up my cans and helped me put them back in the bag. Then she went up in the elevator with me, another unexpected benefit. She then said “Would you like some help”? What could I say, I was putty in her hand. 
A good deed resonates. When was the last time you simply helped someone? You didn’t have to ask. You didn’t have to make a big to-do about it. It could be a small thing, although picking up rolling cans off the stone floor did not seem a small matter at the time.

Let’s do something today that all of us should never forgo. Let’s listen to what someone else says. Actually listen. We don’t listen anymore. We yap at each other. It’s degrading, and it doesn’t get us anywhere. America works because we allow other people to have their say without jumping all over them when they are saying it. It is hard to do but if everyone just listened, we all will be better off.


Compliment people on their work. It could be a waitress. Have you ever watched a waitress or a waiter? They work hard, as Donna Summer said. “They work hard for the money”. Compliment them.

Remember, America is a land that works because we work together. We don’t have to like each other. God only knows we don’t have to like each other, but we do have to get along. The funny thing is once you start working with people and get to know them, most of the time you find out that they are pretty likeable.

Another thing you can do today is don’t pre-judge anyone. I am guilty of this myself. I have pre judged so many people in my life. They didn’t look the right way. They didn’t walk the right way. They didn’t have the right skin color. They didn’t come from the right prep school.

My whole life, and I don’t say I am alone. I have got 365 million colleagues in this battle. Let’s not pre judge. Let’s for one day go without pre judging anyone and see what happens.

Then, pass this on. America, the can-do country certainly can do this. We have met the enemy as Pogo once said, and he is us. There isn’t a thing on my list which admittedly is incomplete although helpful that you can’t do right now. That your spouse can’t do. That your children can’t do. That your next door neighbor can’t do.

We can remember, God shed His grace on thee. Let’s dig ourselves out from under and remember why He did it. Then when you are finished with the items on this list, sit down in a quiet place and think something good about yourself. This may prove difficult.

After all, we are getting older and we have wrinkles and things don’t work and medications that cost more every day. It may prove difficult to pull one to good thing from this cacophony.


My mother in her declining days got to be very hostile and negative to the point where it was actually painful to pick up the phone and call her because you knew you would have to listen to 30 minutes 60 minutes 90 minutes of abuse about almost anything.

Then, one day I snapped. I said to her “When we talk next week, I want you to say something good. If you don’t say something good about anything, I am never going to talk to you again.”

I called as usual the next week, she went on as usual abusing one and all. My mother. I said to her “Do you remember what I said last week that if you didn’t come with at least one positive thought about yourself; about the Cosmos; about Antarctica; about America; about the women next door; Just one thing at least. I would never talk to you again.”

She paused for a moment because she knew that I am just as bull headed as she ever was.

The roses in the garden are beautiful today”.

And all of a sudden we were on a different path and this path, had possibilities and life and the prospect of renewal, optimism, hope, and love. 
So today let us to take a different path. Let’s assume that we can improve matters because we can. Take the matter of improvement in your own hands. Remember, turn off the media. Their job is to disgruntle you, frighten you, and give you a mountain of anxiety. We don’t need that or the “facts” which prove so often to be ill considered, wrong, and unhelpful.

We are all smart enough to realize that the critical word for all our lives is “together.” As John Adams once said in 1776 to Thomas Jefferson, “We must, indeed, all hang together, or most assuredly we shall hang separately”.

Thank you for reading, now pass it on. Pass it on. Pass it on. In such a way we shall renew the grace of what makes America. 

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

2018… Bet on the tortoise.


by Dr. Jeffrey Lant

There are many ways to sell products through creative marketing and sales endeavors. But nothing beats coercion. Wouldn’t you like to increase your sales quotas by certain can’t lose methods? Well the British, that nation of shopkeepers, found towards the middle of the 19th Century a sure fire way to fill its voracious coffers.

That way came to be called the Second Opium War (1856-1860). The goal was to turn the entire Chinese Empire into an opium den. You can imagine the British licked their chops at the prospect of having hundreds of millions of constant and predictable users, each one contributing to Rule Britannia.

They used any methods they could dream up, and the results of course were predictable. Imperial China dissolved in a chaos and cruelty of unlimited opium.

As part of their plan, they took a torch to one of the most beautiful and civilized complexes of exquisite and lavish display, the Old Summer Palace in Beijing. It pleased these civilized gentlemen to destroy every beautiful thing they could find, whilst collecting booty to take home, including what was called the bixi, a magnificent 17 foot marble stele which showed a tortoise surmounted by a dragon.

It was presented, in due course, to Harvard University in 1936 for the 300th anniversary. It was said that anyone who rubbed the nose of the statue would have good luck. But of course good luck flowed only one way… towards the gentlemen looters. They were the hare, and while they gamboled, the dragon slept, as it did all over China for so many pernicious years.

China was simply a box of treasures to be emptied as soon and completely as possible, while insouciant Harvard undergraduates walked past the stele and never knew what it was or the tragedy it represented. That was no concern of theirs.

But quietly, sometimes imperceptibly, but always certainly, the dragon began to stir. This time it was the hare who slept, as it was want to do in the famous tale by Aesop. The tortoise simply moved ahead, unheralded, largely unknown, but without opposition or even acknowledgment… until now.

The slow moving tortoise is now about to astonish the world, and economists and financial advisers worldwide are now aghast at what the sleeping tortoise has done, and what the hare has slept through, all unawares.

All hares, tortoises, people everywhere, are moving inexorably now towards the day of the tortoise, now just literally hours from changing the world when the year 2018 will become a date every school child knows… for it is the day the Great Republic is surpassed by the tortoise.

No longer will American students rub the nose of the tortoise for their luck… for the good fortune that was once theirs has shifted forever… and it is now too late to change the dynamic of events, for the American Era is dwindling, dwindling, soon to be just another statistic, no longer the basis for a superior life.

Some facts

The Conference Board indicates that by 2018, China’s contribution to the world’s gross domestic product will surpass that of the United States. In other words, China’s economy will become more significant than the American economy.

How could such a terrible thing (from our standpoint) have taken place? Was every one of the nation’s captains asleep through his watch, or just praying that he could get through it without further damage, and without widespread public knowledge or concern?

In 1970, the United States contributed 21.2% of the total global economic output. This remained consistent for another 30 years. That is, until the year 2000. In every year since 2000, with one exception, America’s percentage of the world economic output has declined. In 2015, for example, the United States contributed 16.7% of the world’s economy. By 2025, this is expected to fall to 14.9%. Nowsee the other side of the coin.

In 1970, China was responsible for a mere 4.1% of the total. By 2015, this had risen to 15.6%. In 2025, China’s contribution to the global economy is projected to be 17.2%. And so it goes, with the aging U.S. economy more and more at risk; the Chinese dashing ahead, fueled by the kind of enthusiasm and adamant endeavor that distinguishes winners. We talk about our need to succeed. The Chinese simply do so.

Just the other day a body blow to the image of the United States took place, and right down the road, too. This time, the bad news came from Massachusetts Institute of Technology. U.S. News & World Report, which annually rates top learning institutions, demoted M.I.T. as the top engineering university in the world, elevating instead China’s Tsinghua University as the top engineering university in the world in 2015, the latest ranking.

Moreover, of the top 10 engineering schools, China and the United States each have four. However, China annually graduates 4 times as many students in the core subjects of science, technology, engineering, and mathematics as the United States. In these subjects, there are 1.3 million Chinese students versus 300,000 United States students. Moreover, in every year of the Obama Administration, Chinese universities awarded more PhD’s in the core subjects than American universities. Suddenly the boast that we were #1, always #1, felt hollow, even fatuous. The tortoise had done its work well. Most Americans never saw it coming.

What had gone wrong?

I think one illustration will help show what has gone so seriously wrong, and why we may be slated for a permanent number two position, no matter how much face paint and glory hallelujah music is dispensed.

On May 23rd, 2017, the black students of Harvard University held their own commencement exercises, detached from the main University. Although white and other students were invited to attend this program, only two or three actually did so.

They gathered together to share with each other stories about how ill treated they often have been at the World’s Greatest University. Instead of celebrating all the benefits they had, they chose instead to whine and snivel that their golden road was not richer still.

Of course this was a slap in the face of the University, and showed how off center the Administration at Harvard has become, allowing black students to have their own commencement activities, when every other racial configuration was not singled out for special treatment, and didn’t need it.

Now let me tell you how the Chinese would have handled this matter. The admistration in Beijing or anywhere else in greater China would have said:

“Boys and girls, you are among the privileged of the Earth. Get on with your work. You don’t need a special stole or a special ceremony or a special opportunity to complain, because what you’ve got is the most important thing on Earth… the ability to strive mightily and succeed. Young China, you are privileged. Young China, you know it; now get on with the task at hand.”

And so as all the black students complained about the trivial, the Chinese ate their lunch, and put the whole of the rest of us at risk. For shame, for shame.

We in America, prattling on constantly about how successful we are, have proven beyond a shadow of a doubt that we no longer understand the necessities for success, and where we do, we are not willing to implement them.

Can you even imagine that the habits of the average Chinese student are so lax and slothful? They have a joy of learning that once distinguished the Great Republic and its proud institutions, that now, like everything else has gone to Beijing, where the joy of learning flourishes.

Who saw all this coming, that we shall have to eat the dust and take the jibes that will surely accompany China’s inevitable rise to the top of the heap. Professors did not see this, for you can check the curricula of universities worldwide for courses that focus on the rise of China in our time, and for the foreseeable time to come. The media never saw this coming. Tracing the development of the new Chinese Empire is not as exciting as following the sexual peccadilloes of so many of our office holders, or their pilfering. They don’t care that the United States declines, so long as their pockets are filled with ill gotten gains that attract no special prosecutors.

For too long, America has believed what is no longer truth. We have become a nation of second rate quitters who fail to see the Chinese will do whatever they need to do, no matter how time consuming, difficult, and thankless the work. In 2018, these people will push their nation over the top to a glory not seen in China for centuries, and which was ours for but a short time.

So remember this: in 1981, when Ronald Reagan became president, China’s economy was just 10% the size of America’s. By 2014, the indefatigable Chinese had catapulted to 100%. And today, it stands at 115%. Consider this shocker: China’s economy will be 50% larger in 2023 than America’s, and by 2040 it will be 3 times larger.

We have slept for decades while the Chinese looked to the bixi and rubbed its nose, seeking the luck which did not need to be conferred upon them, but which was hewed out of the raw elements of their unstoppable humanity. They would succeed because any other course was un-Chinese… unthinkable… beyond the pale.

Theirs is the example of our time. Our children, and children’s children will have to learn to live with tattered 2nd place, or even less. For that is what we have left them. It was not good enough, once upon a time, for us, but it is perfectly acceptable now… so long as we can shut our eyes to the facts and accept the reality that is intolerable. God bless America… She needs the help.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Reflections on Harvard’s 360th Commencement, May 26, 2011.


by Dr. Jeffrey Lant

Today, for the 360th time in its exalted history, a history far older than
the republic itself, Harvard will, with all the colorful paraphernalia of the
Academy, send a goodly percentage of the brightest young people on
earth on their way to kismet.

Some of these people will become heads of state, women too; that is why
the address of Her Excellency Ellen Johnson Sirleaf, the President of the
Republic of Liberia is so important.  It proves that even in territories inclement
towards women, women may rise high indeed.

Some of these people will head corporations and reap billions, some of
which will undoubtedly be given to Harvard in the form of very public generosities.

Some of these people will buck the capitalist trend and found worthy causes
of every kind. The world has need for every one of them and the people who
give up much, the better able to give more.

Others will rise high in the military, in governments of every nation on earth,
in education, science, medicine, the arts… there will even be a movie star or two but,
perhaps, no rap musician. Not, however, because Harvard would not welcome one; it
would. Rappers, however, may demur; it’s a matter of image…. and no people on
earth are as stringent about image as they are.

One more category may well appear: terrorist, revolutionary. Harvard does not
go out seeking such people, but Harvard has helped shape many such. Red
John Reed, Bolshevik, (class of 1910) is buried in the Kremlin wall… a signal honor
for a gentleman of Crimson. Like so many Harvard graduates he rose high, though this
time for a cause most every other Harvard graduate loathed and disdained. John
Reed wouldn’t have cared about that; Harvard graduates are above such trivia.
They know that what they do is important, even if no one else on this planet agrees.
This profound conviction is part of what the graduates take away today… you can
be sure of it. It is one of the best reasons for the very existence of Harvard.

Many of today’s graduates will write about their Harvard experiences; I am one of
them. Most will cherish happy memories and say so, fudging the truth on
which Harvard prides itself and pruning things not quite happy enough. In truth,
their classmates were probably never as bright as they will remember, as bright or
as dedicated. The faculty never as welcoming and helpful as they will recall. And the
university overall not as profoundly influential. But embroidering your Harvard past
is winked at since happy memories beget handsome legacies. And there is no need
to remind so many, and in print, too, that their time here was not as sun-kissed as they
ardently desire it to be. You were young, vibrant, surrounded by possibilities, and you’d
been marked with the most winning brand of all. Under the circumstances, the utmost
joy and contentment are understandable; indeed mandatory.

There will be some of course, but just a handful who will write otherwise, telling, years
from now, of painful isolation, alienation and the persistent thought that they never were, not for a moment, good enough to have gone to Harvard in the first place, that they were a fluke, a sport of nature. Perhaps. But they will write such sentiments in a ringing style, lyric, too, that shows in its careful refinement and clarity another benefit of a Harvard education.

This day, the most important day in the life of virtually every graduate, save only the
day on which they were born, will start early; the ceremony commences in Harvard
Yard at 9:45 a.m., but Harvard Square is awash with the camera-totting hours before,
even from first light. A sign of  the times: persons unable to be present can see it all, and
clearer, on the Web. There is not a one who so watches that does not wish to be
in Cambridge instead… for all that they see more and better than the audience
shaded by the great trees in Tercentenary Theater.

Graduates, at once shy and proud, will move today surrounded by their personal
claques, the lucky ones invited to see and venerate. Proud parents, who often dipped deep to make this happen, have been admonished, several times, to be prompt and organized. Graduates have conflicting feelings about these folks. They are grateful, of course, though never as grateful perhaps as they should be. It would not do to slight them, but, this is the last day, the very last day, they can see their classmates and friends, similarly burdened, as they will never be again: present, accounted for, resoundingly young; friends, colleagues, lovers, too. This recognition, this sadness is palpable. The pull of the golden past, slipping away forever, against the dawning future, ardently desired… but not this day. This is why the tears fall today for this must be a bittersweet moment for all. In these precincts the past and future truly collide today, to roil emotions. Parting is indeed such sweet sorrow… and now they truly know it.

It is now just 5 a.m., the dawn of this day of days is nigh. It is a day of memories,
memories retrieved, memories born. Parents will recall memories unbeckoned
of their beloved graduates and their brief lives. They will have, for themselves alone,
moments poignant and keenly felt, the more so if they had, once upon a time, a Harvard
Commencement of their own. Then Cambridge becomes the best it can be: an ever-
renewing place of reverie and remembrance, a place where you are always welcome,
for you are part of what has shaped this special place.

The trickle of early comers, seeking parking spaces more valued than gold,
will soon grow into serious traffic. Ladies in hats otherwise known only at weddings and
gentlemen in ties they will later shake off as gladly as a noose begin to appear as
do the marked men of the day… the sheriff of the county who will ride in on white
horse to declare the proceedings open; officials in their always ill-fitting cuttaways
and top hats… and of course and always the brightly garbed graduates in mortar
boards they never wear quite right. With their gowns a Rosetta Stone clearly indicating
just where the graduates have been and where they are going, these players gather
together, together to march into the ceremonies where they shall become, so the
University’s president will pronounce, members of the company of educated men and

This is what every graduate has earned… and everyone has come to hear.  And
it is a marvelous thing, not just for those present but for the entire world, soon
to benefit from the skills, dedications, and hard work of this renewed company,
the company we all rely upon so much.

Think of these new members of this company today. They have much to accomplish
and many lives to touch and improve. We must all be glad they have such a day as
this to start them on their way, for they go forward for us all.

Musical note

Every commencement comes alive when the University’s fight song, “Ten
Thousand Men of Harvard”, written by A. Putnam (class of 1918) is played.
Listen and rejoice.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

donald trump insults germany. chancellor angela markel holds her nose and says US is no longer a reliable partner.


By Dr. Jeffrey Lant

Dateline Berlin

Donald Trump’s offensive remarks to G-7 partners May 25th 2017 cause Chancellor Merkel to question the benefit of traditional alliances like NATO.

It’s time for the major European nations to take their affairs “in our own hands”, says Merkel. In other words the genie we worked so hard to contain is out of the bottle. Trump strikes again.

Here are the facts: 

So, Donald Trump has returned from Europe. He will be remembered for his bumptious antics and rudeness, traits which are epitomized by the fact that he shoved Milo Dukanovic, Prime Minister of Montenegro, to get to his place in the sun, that he knows is always his. Where is Montenegro anyway?

If there is an insulting, foolish, crude thing to be done, Donald Trump will do it… and not even know it. For here is a man so self-centered and arrogant that anyone else’s point of view is completely beside the point. As King Louis XV didn’t say “Apres moi le deluge”. Or in the immortal words of Alfred E Newman of “Mad Magazine”, “What me worry?”.

However, he should be worried. He has got one scandal after another already on his plate. Moreover there isn’t a politician in the Capitol or in Europe’s capitals who thinks that number will decrease. At which I say, “Thank God for Angela Merkel“ (born 1954). Throughout the events of her watch she has been underrated, undervalued, and underappreciated. No more so than now.

Mrs. Merkel understands that to be a German leader is always to have a special responsibility to the German people and the world, for after all, it was Germany, always Germany that caused the great world wars taking the lives of untold millions to prove in the end that “Deutschland über alles” was a cruel joke and that Deutschland needed a firm hand to keep her wayward demons under control.

From April 15th 1945 when Admiral Karl Doenitz surrendered the “Thousand year Nazi regime”, the United States and Europe worked together to make sure there would be no World War III. To this end the North Atlantic Treaty Organization (NATO) was created in 1949 and may be said to be the most important reason why Europe has not exploded in yet another of its endless destructive wars.

To make this situation work, the very name of Prussia (from which Germany evolved in 1870) was erased from the maps of the world. The map makers were hoping out of sight, out of mind. Thus the policy makers in Washington, London, and Paris worked hand in hand with the progressive German leaders of post Nazi Germany to keep the peace. They did it and succeeded right up to this very minute, one of the most significant achievements in the history of mankind.

Then onto the stage bumbles Donald John Trump, enjoying his midsummer night’s dream about places, people, and things he knows nothing about and never will. However this does not trouble him. No Indeed. His motto is” Lord what fools these mortals be”. For everywhere he goes he knows whatever he does, whatever he does, is right for by definition for after all a Trump can do no wrong. “Lord what fools these mortals be”.

Then something in Angela snapped, for she knows that she will have to pick up so many of the pieces of Trump’sfatuous regime. She will do it uncomplainingly (at least in public) because there is no one else to do it. The Trumps of this world are expert in one thing and one thing only, “Me!”. You are there for their gratification and for no other reason.

Such a person at such a time in the history of Europe could well cause major damage, criticizing as he does and seemingly without restraint. Every person and administration, that has had unfortunate duty to see must put the best gloss on the subject on what to do about the Donald and his almost laughably superficial ideas. Angela has taken the long view, she now running for her 4th term as Chancellor of Germany understands the truth of an old saying my father used to use so many times, “This too shall pass”.

Trump needs Europe, Europe doesn’t need Trump.

This is the problem. Because Angela Merkel is a statesman, she will get what she can get and make no fuss but people with the longer view even admiring Mrs. Merkel as they do are worried that Donald Trump has opened a fissure in the Grand Alliance. Given the malignant history of Germany from 1870 when the German empire was formed out of various German states, the Germans have been a rambunctious and dangerous element within Europe, anything that control and contains Germany is there for good, anything that allow Germany to set up an independent course makes all of Europe anxious.

Donald Trump’s behavior therefore is inexplicable, for he has cast a giant boulder at Germany and opened up a channel of menace with consequences unseen. Nationalist German demons may have been asleep since 1945, but they still exist with all that implies. Mrs. Merkel is just the kind of German leader the continent of Europe must have, cool; calm, not a touch of bombast, a woman you can do business with.

She believes that all problems can be solved without braggadocio or grandstanding. She knows that you can get more done, if you don’t take the credit; which is exactly why she has been so effective. This is why what is happening now is so significant. She now becomes the first head of state (with the possible exception of tiny Montenegro which will not abide being pushed around) to make it clear that Trump is irrelevant, unthinkable for the Great Republic whose standing in the world drips away every time Trump toots his horn.

But there is significant work to be done, and it must be done now. Angela Merkel and all the other nations of Europe are clear on the fact that they will never be able to work successfully with Donald Trump, a man with ants in his pants and an attention span measured in minutes. The agenda of problems to be solved is daunting, and what is necessary now is a joint concerted effort by virtue of size, wealth, and vision. The United States should be leading the ongoing negotiation with Europe in certain key areas including Russia, climate change, regional trade, and collective defense. However the Great Republic under Trump’s bumbling has left the leadership position to Germany and Mrs. Merkel.

Now this will only alarm those who feel the bones of German nationalism capable of rising again like doleful, dangerous artifacts from a “Harry Potter” film. Donald Trump by his unbelievably irresponsible behavior towards Mrs. Merkel and Germany in general has created a situation of menace that need not have occurred at all. Consider the following anecdote from the court of King Louis XVIII of France.

He had received his restored crown from the hands of Tsar Alexander the II of Russia. One evening he invited the Tsar for dinner. When the servants passed around the first dish, they ladled it on the Tsar’s plate. Louis, exploded with rage. “Me first!, “ Me first!”, he shouted thrusting his very hands into the dish.

Never mind that the Tsar had rescued his capital and made him a king again. And so it is with Trump and why wanton and pernicious remarks should never have been voiced even if true, much less because they are not. The peace of the world since 1945 has relied upon an unbroken chain of thoughtful statesmen particularly in Washington, and Berlin, these people, so many statesmen of high standing, have understood the importance of what they have done and congratulated themselves for being able to work together through good times and bad, through difficult political situations, and with a sincere, and thorough desire to maintain the Atlantic Alliance. What they have done, what they continue to do has resulted in better lives for millions of people. They are the beneficiaries, which include you and me.

Now Angela Merkel is called upon to perform the most difficult balancing trick of the century, she must keep the German people happy or at least sufficiently contented, to make sure the German nationalist do not gain power and prestige, and become a threat to stable government. She must work to keep the balance of nation in Europe particularly with Russia. She must find a way of working with the United Kingdom in a post Brexit situation. She must work on the big picture, never despairing, never complaining, never overwhelmed.

Who can find a virtuous woman? For her price is far above rubies”. This is the value of Angela Merkel. But there is a terrible gnawing fear in all this. Without complete and total agreement on major issues between Germany and the Great Republic it is inevitable the differences will ensue.

Who can expect complete and total harmony? Even the best friends must endure periods of estrangements. Mrs. Merkel is now the most significant leader in Europe where it is not inconceivable to think of additional cracks in the Atlantic Alliance. Donald Trump has no idea what this Alliance was meant to do and why it is so significant, yes even for tiny Montenegro down by the Adriatic. Of Course NATO founded in year 1949, now may be in need of a shakeup. Success often produces lethargy, new blood, new ideas, new ways of doing things is necessary in all organizations, even marriage.

Donald Trump should have traveled to Brussels with a basket full of praise and determination and tangible benefits to know the G7 members better and understand their situation.

Then he should have called these leaders together to begin implementing a strengthened NATO. Mrs. Merkel would have helped him in that situation. When Berlin and Washington work together they can achieve anything. Sadly this did not occur. Instead Donald Trump gratuitously pummeled the Alliance to the extent Mrs. Merkel will no doubt find any means to avoid Donald Trump.

For she has taken the measure of this diminutive man and found it severely lacking. She has found in him no statesman, no visionary, no indefatigable seeking after a better Alliance, a better Europe, a better world.

Thus the President’s trip to Brussels will go down in history as a date of carelessness and unnecessary failure and insult. What will happen next? No one knows for sure. But Mrs. Merkel, Europe’s governess, keeps on doing her necessary work; everywhere willing to labor to achieve beneficial results, irked no doubt by the bumptious Mr. Trump but determined nonetheless.

She can work around him, doesn’t need to see him very often, and as always will go about her crucial work quietly, without flash or wild egotism; content to be what her great pre-decessor Prince Otto von Bismarck (1815-1898) was, “The Pilot of Europe”. For this we say,“Gott mit dir” for the future of so many, depends on you.   

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

My name is Friday. I’m a cop.’ What we must do to ensure our safety in the aftermath of the Boston Marathon bombers and other manifestations of ruthless terrorism. Some thoughts.


By Dr. Jeffrey Lant

Author’s program note. We Americans are at our best when we have identified a pressing problem, then set about the task of solving it, no matter how difficult. Right now, the problem is terrorism… what it is, how it works, the people who perpetrate the outrages… and what we as a nation and as individuals and potential victims must do to ensure that they are stopped dead… and never be allowed to practice their malicious craft ever again, against anyone, anywhere.

You might think such a high and strenuous goal is just too difficult, indeed that it is beyond the capacities of mere mortals. But you’d be wrong. Terrorism is manmade and as such it can be minimized, curtailed, and through assiduous, unflagging effort wiped out by man. A man like Joe Friday.

“Just the facts, ma’am.”

Joe Friday is arguably the nation’s best known cop. He was created and played by American actor, television producer, and writer Jack Webb (1920-1982) on “Dragnet”. The series first ran on radio (1949-1956) and television (1951-1959) and again in 1967-1970. There was also a theatrical film (1954) and a TV-movie (1969).

Why was this show with its unmistakable opening of blunt words and blunter music so popular? Because it dealt with real people (“the names have been changed to protect the innocent”) and solved real crimes. Jack Webb was so perfect in his role that when he died in 1982 he was buried with full police honors, a rarity for someone who was not a policeman.

Friday was all about getting down to business, identifying problems, brainstorming solutions and using the incomparable Yankee brain power to defeat the wicked. He was thorough, indefatigable, high minded, and honest. In other words, he had what was required for success, including the absolutely necessary skill of being willing to grow, listen to others, and work together for the common good. He was never a show-off with a “hey, look at me” mentality.

This is the kind of person we need at the front lines of our great war against terrorism, for this unadulterated cruelty knows no barriers, no limits, and absolutely no humanity at all. It is the very definition of evil and must be treated as such. Its perpetrators are pernicious vermin, and deserve neither charity nor forgiveness, for they give none to anyone. Sadly, we are not yet fully equipped to deal with this mobile menace of ingenuity and increasing expertise and sophistication. And the extent to which we are disorganized, inefficient and disarranged is the very measure of our danger and risk.

“Russia alerted US repeatedly about suspect….”

The headline in The Boston Globe of Wednesday April 24, 2013 was sickening, alarming, enraging. Here’s why:

“Russian authorities contacted the US government with concerns about Tamerlan Tsarnaev not once but ‘multiple times,’ including an alert it sent after he was first investigated by FBI agents in Boston, raising new questions about whether the FBI should have paid more attention to the suspected Boston Marathon bomber…”

What’s worse, this is just the tip of the ice-berg on intelligence and overall communications break-downs. The agencies on which we spend billions and billions of dollars are, day by day, shown to resemble the Keystone Cops, to the extent that with the Boston Marathon case we may be seeing the development of the greatest intelligence failure and scandal in the entire history of the Great Republic. And remember this; when intelligence agencies fail, people die… regular ordinary people, including a disproportionate number of children and young people. Indeed the word “scandal” is not remotely satisfactory to label this botched mess showcasing one problem after another that makes them anything other than intelligent. This is a crisis of the first magnitude.

You can bet your bottom dollar that the Solons of the capital are and will be tripping over each other to identify and solve such problems; that is until something easier and less demanding arises. Thus, Solon or not, I have something to say on these matters. And Joe-Friday-like I intend to make my comments and recommendations, terse, pointed, and do-able.

“C’est la guerre.”

In 1953 a brilliant historian named Cecil Woodham-Smith wrote a brilliant book which ought to be required reading for anyone connected with the war business, which is a veritable army of people as General and President Dwight David Eisenhower once memorably reminded us. Its title is “The Reason Why” on the famous charge of the Light Brigade during the Crimean War (1853-1856) when the best cavalry on Earth rode directly into the unremitting and pitiless cannons of the Tsar. “C’est magnifique” said the French commander Pierre Bosquet, “mais c’est pas la guerre.”

It was one of the greatest blunders ever and it was the result of one communications and strategic error after another, as the bleeding remnants of this foul-up confirmed. When you run your “intelligence” departments this way, I remind you: people die.

War must be treated accordingly and never regarded as merely a job. That ensures error.

2) To establish in the minds of service personnel and citizens, the significance of their work give it a name, a name like World War III. Right now terrorism is regarded as a tragedy, to be sure, but one which is episodic, occasional and random; something perpetrated by highly efficient but small cells, mostly fighting under the leadership of extreme (and therefore limited) religious leaders and zealots.

Instead, it needs to be recognized that each supra-national cell regards itself as a sovereign power, not just a faction. Thus, as with the Axis powers in World War II, people with quite different points of view and objectives band together for the sake of victory. Pseudo-sovereigns they may be, yet they ally as nations do, future problems to be resolved later. Thus, to find a single terrorist is to find a useful link to still others. Since these alliances are forever shifting due to constantly changing circumstances, when we discover such links and the people who create and profit from them, we must move swiftly to eradicate the menace, for to wait is to hand them an unnecessary advantage… and thus our people die.

3) Share intelligence, fully and promptly. A war, any war, is far more important than any of the hundreds of thousands of agencies, organizations and personnel it takes to gain victory. Sadly, you’d never know it from the unending “turf wars” waged by bureaucrats and officials who are supposed to be on the same side and work together for the common good.

The Boston Marathon case is a perfect example of what happens when information is hoarded, rather than shared. After having stolen two cars, the suspect Tsarnaev brothers seized the driver of one. They unaccountably let him go but kept his cell phone. When the police “pinged” that cell they got the direct bearings of one, and therefore inadvertently, the two get-away cars. Had this godsend not occurred the brothers might well have slipped out of Massachusetts. Authorities now believe that iconic Times Square in midtown Manhattan was their next target.

The consequences of an incident there defy imagination. It is now clear that lack of sharing information gave the brothers their opportunity to outrage… and that this failure might not have occurred had the sharing of pertinent details been the rule, rather than the exception. When that is the case, innocent people, in the wrong place at the wrong time, die.

4) Unified intelligence. Right now, when coherence, centralization and efficiency of intelligence should be the objective, there are at least five “watch” lists, competing, overlapping, duplicating. These five include Terrorism Identification Datamark Environment (TIDE); Terrorist Screening Database (TSDB); Selectee List; No-Fly List and Disposition Matrix. Each has its own criteria for getting on or getting off a given list. Thus the anomaly arises that a suspect may be on one list, but not on another.

This was the case with Tamerlan Tsarmaev… and as a result people died. Experts must find a way to solve this problem, but I can give them a suggestion to start. Don’t allow self-interested bureaucrats to persuade you that their department is necessary and that their list and information should be kept for them. Instead come up with what should be on ONE list and arrange matters accordingly.

5) Test the system. Then re-test. Every human system and enterprise is subject to human error and so is this one. Only here there is this major difference: when errors occur, people die. That is why there must be constant, thorough and thoughtful testing of every aspect of this system. There must be no “sacred cows”, but only people who need cutting-edge tools and intelligence and are willing to do the necessary to get them… for you see when our side offers responses which are sluggish, outmoded and inadequate, people die. Thus, we must test, review test results, and improve. There must be no question about this, and no one’s interests must be allowed to trump the ongoing training and perfecting.

Last Words… for now.

As a citizen of Cambridge, Massachusetts I watched in horror and disbelief as these events took place in my very neighborhood. It is not too much to say that they changed me forever. Thus, I tell you this. In World War II and our other conventional wars, we could mark victories and defeats with pins on a map. “Roumania allies with Axis,” then “Roumania surrenders.” You knew where you were and what was happening.

That is not the case with terrorists.

When the discussion focuses on terrorism, the focus must be on what hasn’t happened. It is not just that such silence is golden but that with each day that goes by we are successfully meeting the unending challenge of terrorism and the villains who use it to humiliate, humble, frighten, and cow us. To keep outrages to the absolute minimum we must understand that this war has no end, no boundaries, no flags flying marching garlanded through the streets of even the smallest hamlet. No indeed. This war demands constant, unflagging effort. Otherwise, good people will die and our great national purposes be obliterated and defeated by a few… to the lasting detriment of the many. That is why defeat in this war of stealth and subterfuge is unthinkable and why we must work together Joe Friday-like, for only therein is victory and the peaceful and harmonious life we all want so very much but can so easily lose in an instant, mayhem we might have stopped… but didn’t.

Howard Martell is the Owner of . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.