Month: May 2019

Forum marketing is one of the best ways to advertise your online business for little or no money down. Knowing how forum marketing work is your key to having a successful forum marketing campaign. It is more than having a great signature line that will drive a few people to your site but the potential for your forum marketing campaign is so much bigger. Forums can really help you get your new product off the ground. It also solves almost all the problems that are associated with launching of a new product. Do you think that it will solve all your marketing worries though? Well let?s take a look at some of the things that you will no longer have to worry about.

1. Testimonials When you launch a new product, a lot of consumers want to see testimonials of others that have tried the product and loved it. This is especially true if you are promoting a pay per click program. People want prove that others have made money doing this. If you offer no testimonials, you will make little or no money. So here is where the forums come into play. You can post to a few of the members that you have built a rapport with and ask them if they would try your program. All they would have to do is write an honest testimonial on how the product worked for them. There you go, and the testimonials are now born. So that is problem number one that is solved with forum marketing.

2. Not sure if your product is any good? Ask a few people in the forum to try the product free of charge and give you an honest report on how well the product worked or if it didn’t work at all. These people will also point out any flaws that may be in the product. This gives you a chance to fix the flaws and launching the product great idea huh? So as you can see forum marketing has now solved two of the main problems with launching a new product. These are also just two of the transparent benefits to using forum marketing. You are discreetly promoting your product while at the same time earning your members trust.

3. Traffic When you have a signature line, this will allow you some traffic but not a lot. In order to generate more traffic to your site without spamming, reply to other posts. This will increase the amount of times your signature line appears and more likely than not a forum member will click on that link. This is a great way to generate a client base for your new product. So as you can see forum marketing saves you a lot of time and hassle when you are trying to launch a new product.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Video marketing is defined as: the promotional strategy used by companies to promote products and services by using short, attractive, and educational videos. That is a great definition but, what you need to keep in mind is that although most people are visual beings and will see something they want and then buy it, if the video is not well done then they will run screaming the other way. Your best bet is to also include a text version of the description of your product or service for those who do not want to watch a video. To get the best out of your video marketing campaign there are some aspects you can take into account to ensure your video is the best it can be:

1. Sound quality – The use of a good microphone is paramount. You want your customers to be able to hear what you have to say. Also, speak slowly and clearly and make sure there is no back ground noise. Nothing is more distracting than background noise.

2. Picture quality – Use a quality camera or screen capture video software. This allows you to capture what is right on your own computer screen and turn it into a movie. (Great for how-to videos)

3. Information quality – Do not just try to make your video off the cuff, write up a script beforehand and practice it until you have it down pat. Sound like the expert you are. If you sound unsure of yourself your viewers will become unsure of you as well and you will lose sales because of it. Google has ways of figuring out how much time a potential customer spends on your web site. If you have a video on your site it is expected that if your potential customer is looking at the video on your site they will have to stay there for the length of the video. If your other forms of SEO are on target and you are currently ranking well on the search engine results pages but your video stinks then your visitors will not be happy with the information provided and they will leave your site immediately to find better information elsewhere. This is called a bounce rate and if Google picks up on this you will ultimately lose your higher ranking. There are a couple of ways to find out whether or not you video is a good one. One way is to post it on YouTube and see how many hits you get and the other way is have a section on your web site for people to leave comments. If you get favorable comments and a lot of hits you can be sure that your video is a success and if not then you know what changes need to be made because of the comments left for you. Video marketing could go either way for you. It all depends on the three aspects we outlined above and how your potential customers, and Google, perceive your production. Make it worth your while and make it as professional as you can.

Howard Martell is the Owner of http://HomeProfitCoach.com/topnotch . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

The definition of social media monitoring & outreach is: "The process of continuous and immediate discovery of conversations with the purpose of learning, engaging, helping and collaborating." What this means is, based on the keywords you have chosen for your product or service you can monitor what people are saying about you and/or your business in the social network posts and discussions they are having. You must have a social media monitoring & outreach program set up to do this and there are several hundred to choose from. You may be able to find a comprehensive list of all of the programs available sorted into different categories so you do not have to spend a lot of time trying to find the one you need that will work the best for you and your situation. Once you get your program of choice set up, what happens is, it will "watch" for your keywords on the respective social sites and may or may not slot them appropriately for your perusal and/or for any action that needs to be taken. Part of the set up process is that you specify which of the social media you want monitored and then the program "listens", in real-time, and finds the conversations that are relevant to your product or business. The importance of all of this is so you can "hear" what people are saying about you and your products. If someone is looking for your specific product you can "listen in" and, at some point, respond to their request, if you so choose. Monitoring is important, also, to control and/or prevent any negativity about your product from affecting your business. There are some things you need to have in place to help with all of this:

1. Have a clear goal in mind – In other words, WHY do you want or need to do this type of monitoring?

2. Make a plan – Decide where and what you will monitor. Even with a good program you still cannot be everywhere at once so choose wisely.

3. Delegate responsibility – Choosing the right people for the job is paramount. There is a lot of information streaming all the time. You need good people to catch it all and prioritize it appropriately.

4. Study up – When you find the place where an abundance of conversations are centered around the keywords you are using, listen for a while and get to know some things about the people who are conversing. Always listen first before jumping in with both feet and disturbing the waters.

5. Be proactive – Engage in some of these conversations yourself. Actively seek them out and participate before you start promoting your product, service or business. Learn what people are saying and learn about what they want, then find a way to get it to them. Social media monitoring and outreach is all about getting to know your customers and nurturing those relationships. When you get to know who your customers really are you can more easily anticipate their needs and give them what they really want.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

When running a business one of the first things you need to learn to succeed are the terms used in your niche. Working online is by no means any exception. If you want to be successful on the internet, you need to learn what the most used online marketing terms mean. There are a lot of sources on the internet that you can use to help create and grow your business, but often times they will be filled with terms and words you do not know. To be the most efficient you need to know what these terms mean, so to help you with that this article will go through some of the most common terms that you will see when working online.

1: Article Marketing. Article marketing is a form of advertising used on the internet. You write up an article similar to this one, no shorter than five hundred words, and you put your carefully selected keyword in your article about three times (no more as it actually hinders you) as well as in your article title. Then you post that article to various directories so that people see it, read it, and are directed to your website.

2: Keyword. As I mentioned above, keywords are used in article marketing, but what are keywords? Keywords are actually one of the most important online marketing terms you will learn. They are the phrases people put into searches. If you go to google and type in a phrase to look for something, say… "digital book readers", that is a keyword. You want such keywords that are relevant to your niche so that when people search for that keyword, they are directed to your website.

3: Email Marketing. Another form of marketing on the internet involves building a list of people who are interested in your product. You direct them to a sign up page on your website where they can opt into your email list, and from there you send them informative emails that give them snippets of information regarding your product and builds a rapport between you and your potential customers. It is a proven fact that people are more likely to buy from someone they trust, and that is the purpose of email marketing.

4: Pay Per Click. PPC is where you put an ad for your website on other websites, and when someone clicks that ad you have to pay for it. It is basically just traditional advertising, but you only have to pay if someone actually uses it to go to your website. This is not the best method to use for those first starting out, as it is not the most efficient and it can also be quite expensive.

5: Search Engine Optimization. SEO is one of the most common online marketing terms you will see because it is one of the most important. SEO is basically what determines what page your website ends up on in a search engine. You want to be closer to page 1, so using SEO is what allows you to do that.

Howard Martell is the Owner of http://HomeProfitCoach.com/tb12 . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

The internet is still pretty mysterious to most people. Sure everyone knows about it and has a basic understanding, but many concepts still prove elusive for most people. One such concept being the ability to make money on the internet. Most people still can not understand how this is possible, or worse, they think it is exceptionally easy. The truth is, internet marketing today is not impossible nor is it all that easy. While you can certainly make money online, it takes a long time and a lot of hard work and dedication on your part in order to succeed. You have to always remember, if you plan on starting your own online business, that it is still a business. All the things you would do if you went and opened a department store, you still have to do most of those things with an internet based business. To help you make your business and grow it to be successful are some of the following tips.

1: Be sure you are ready. I can not stress this enough, but way too many people go into this all hyped up and with misconceptions. This is not some easy scheme to get quick cash, and it will require a lot of work and it can take months for you to see any return. If you accept these facts and are still willing to deal with internet marketing today, then you are one step closer to success.

2: Set up a schedule. Like with any business, you need a set schedule. While the nice thing about owning your own online business is that you can work when you want, where you want, you still do need some structure. So set up a plan for when you will work and how long you will work each day, and then stick to it. Many people will poke at their business every week or two and then complain it is not working. You need to work it almost every single day.

3: Pick a niche. Once you have a dedicated work schedule, you need to decide what exactly you are going to be working on. Figuring out what kind of product you are going to sell is an important step. Is it a service or a physical product? Is it extremely mainstream and sells well, thus having a lot of competition? Or is it more obscure? You need to get just the right mix of obscurity so you do not have overwhelming competition, but also popularity so you can still make money.

4: Market your business. Once you have your niche, then you need to start marketing it. This is the single hardest, and most time consuming process. Until people are consistently visiting your website, until it is ranked highly on Google, until you are making money, it will seem like a lot of hard work for nothing. But keep at it. The internet marketing today can be quite competitive and it can be hard knowing what to do or where to start. That coupled with the fact that you will be doing a lot of work without ever seeing a penny for a long time means many people fail. But if you do your research and keep your head held high and on straight, you can be just as successful as all those big time gurus.

Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

The first step to starting an internet business is of course to design the website itself. This is the first, and one of the largest steps, however that is also something for another article. What this article talks about is what comes after you set up your website. Namely, marketing. The fundamental rule of business is that no matter how good your company is, if nobody knows it exists, you will not make money. So whether you outsourced your website design to professionals or did it all yourself, it is all for nothing if you can not drive traffic to it. There are a lot of ways to get people to visit your website, many free, many not free. But if you have cash to spare you might want to look into hiring some internet marketing services to do it all for you. As I said, there are a lot of ways you can drive traffic to your website, this abundance in choice can also make it difficult knowing where to start. So while you can do it all yourself, if you have the cash why not save yourself some time and effort by outsourcing it? If you plan on using internet marketing services to help you out, you should do your homework regarding said services first. There are several tips you can use to help you pick the best possible service for your needs.

1: Quality content. There are a lot of people out there who are looking to work in the field of internet marketing, some know what they are doing, some do not. So when looking for someone (or multiple people), you will want to look at their past work. A professional for internet marketing does not need any real background, they do not have to be part of some big name company, all that matters is if they can be trusted to do a good job. If they can provide you with samples of their work that are of high quality, then you have yourself a real good contender for the job.

2: Specialization. Since there are so many ways to drive traffic to your website, not all internet marketing professionals will be adept at all methods. In fact many of them will likely specialization in certain fields. If you only need certain methods, for whatever reason, then looking into these specialists will be a good idea. They may have a more limited approach, but odds are they will know every trick in the book since that is all they do. It might even be better to hire multiple specialists for various marketing fields rather than one jack of all trades.

3: Do research. While hiring internet marketing services is a great way to drive traffic to your website, there are a lot of frauds out there. Even if you can not do it all yourself, it is a good idea to have some basic understanding so that you can spot these frauds and be able to better protect yourself. Following these basic tips can allow you to get high quality content and marketing for your website with very little effort on your part, allowing you to focus on other aspects of your business.

Howard Martell is the Owner of http://HomeProfitCoach.com/firstclass . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.