Ten Best Tips in Banner or Link Exchanges

Your web site stares at you from off the computer screen. It is finished and polished and there is just one question left unanswered?who would view and appreciate it? Not too long ago, a bulk of link exchange programs abound. Say goodbye to those days as link reputation is now being measured by the quality and even popularity of the available links. So when you are wondering ?exactly? what to do to on link or banner exchanges, read from start to finish:

1. Do you want your web site to become accepted? First, make sure that it has essence and it is not a waste of time. Ascertain that other sites would find your site extremely useful and information-filled. Keep your site concise but extremely helpful. A site that can be utilized would definitely be ?linkable?.

2. Link your site on already established or well-known sites. You do not need further advertising when you are linked to a certain name that people already recognize. These recognized sites that would link you are common market targets. Highlight all the good points that your site has. Think like you are the one who is about to view your site. The inevitable question is, ?Why would I link to this site??

3. Search and consider all options before jumping into any one site. Which sites would give the most advantages? Which ones are not that practical? Know what you are getting into. Perhaps the simplest way to gain knowledge of who you are dealing with is e-mailing the site Webmaster. Set aside enough time to review each and every site that you are considering so that you would never be caught off guard.

4. Be specific. In order to have a successful exchange, give out the precise link text that should be used. Make available all the necessary information that they would need so that linking would go smoothly.

5. Links that reciprocate should at least have some of the few existing links that you have. Having a common denominator is tremendously important.

6. Do you know that old saying that you should keep your friends close but you should keep your enemies closer? Know who your competitors are. Take note of their strengths. Know who you are up against.

7. If ever you would need to move your site, make sure that your existing links have all the necessary information to link back to you.

8. Have as many links as possible that point back to your site. Give time to think of fields that are related to your site. Find directory themes that are parallel to your site?s purpose. Seek out all opportunities to leave a link.

9. Do not forget the quality of your links. Do not sacrifice quality when you are out to get the quantity of links. Make sure to properly arrange all the pages that link to you. Be artistic and creative. Do not focus more on marketing or selling. People hate solicitors but appreciate sites that ?understand their dilemmas and emotions?.

10. If you can, offer an incentive to those who link back to your site. Who doesn?t want freebies anyway? There are so many ways to hype your web site. These ten are just some of them?but definitely one of the most important to have down pat. Bear that in mind.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

The Road to Conversion: How You Can Drive Traffic That Converts

If your website is one of those that have been enjoying consistently immense traffic, don?t attribute it to luck. Luck has absolutely nothing to do with what hard work, good marketing and great timing produced. Now, the question: does this huge traffic of yours convert? Because if they don?t or do so poorly, you might be wasting an incredibly big opportunity that most other website owners only dream about. A reason for conversion There are two major reasons why traffic converts and it will do you well if you try to understand how these will fit in your set-up. First, visitors to your website were driven there because they felt the compulsion to participate in an interactive activity or complete a particular transaction. These are the type of traffic who were driven to your website because they found your link or ad interesting.

They also have the intention of converting their presence. The second reason that traffic converts is that visitors to your website are fully satisfied with what they find. Whetting their appetites can increase their expectations (and if you’re really good at it, their needs). If your website delivers, your traffic converts. Converting that traffic Now that you know why some traffic converts and others don?t, you can begin taking steps to ensure that you increase the likelihood that visitors to your site will complete the cycle of transaction.

Here are ways how: Identify your market. You’ll need to know which traffic to target in order to effectively persuade them to convert. If your market is composed of babyboomers, for example, no amount of cajoling, bribing, even begging will make traffic composed of 12- to15-year-olds convert. If you can identify your ideal traffic, you will be better equipped to understand what they want and what they’re willing to do to get it. Take a look at the keywords they used and how they arrived at your site. Identify your site’s strong points. If you want to know how to drive traffic that converts to your site, find out first what brings traffic in the first place. Is it textual content? Images? Your lively forums? Your useful advice? Is it your unbiased product and service reviews? The more you understand what makes your website appealing, the better you’ll be able to design ads and links that can convert your traffic. Move in relevant circles.

Why sell crabs to someone who wants chicken? Take a good look at your goals and determine how you can use your website to fulfill them. Do you want increased membership? Do you want people to participate in your surveys? Do you want them to join your affiliate program? Do you want them to stick around and click on your links? Once you’ve determined what your exact wants are, look for sites and internet communities that have the same interests. If you want to find traffic that is interested in your fishing articles, for example, find them in sites, forums, boards and blogs that promote angling. Emphasize the benefits.

If you want to drive traffic to your site that converts, always keep your eye out for the bottomline. At the end of the day, your visitors really want to know what’s in it for them. Sure, they’ll throw in the occasional charity by giving you a boost once in a while but they won’t want to do this for long. Whatever you do in relation to your website or business, always design your plans and promotions in such a way as to underscore their relevance and advantages. The more visitors see the usefulness of your website, the more you’ll succeed at driving traffic that converts. That way, everybody wins.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Should You Use BlogCatalog?

The blogging rage is still a fiery flame and there seems to be no end in sight. Blogging remains as one of the best ways to express oneself online and it has also become a highly effective way to promote and market a business. In fact, many online companies have used blogging as a tool to supplement their business site. That is why blog directories like BlogCatalog continue to grow and become an influential force online. So how can you use BlogCatalog to promote your website? Using BlogCatalog If you’ve used online directories before, you have a pretty good idea of what BlogCatalog is.

However, if you haven?t taken advantage of these tools, you might want to learn more about them. BlogCatalog is like the online Yellow Pages, except that all you’ll find here is a comprehensive listing of blogs that exist online. Anyone who wishes to look for blogs dealing with a specific topic or subject within a particular industry can use BlogCatalog to perform a quick and simple search. If you want to view blogs that write reviews for gadgets, for example, you can look for them under the appropriate categories in BlogCatalog or perform a search within the site. Can BlogCatalog help? BlogCatalog is currently one of the largest repositories of blog links online.

It is also a blog directory with some of the highest rankings around. It is a favorite site for people looking for blogs writing about certain topics. To be able to use BlogCatalog effectively, it is important to determine what it can do and what it can’t. First of all, BlogCatalog, like most blog directories, will probably not help you in your search engine optimization efforts. It’s a directory and therefore will not contain specific keywords and key phrases found in your website. What you’ll find here is your blog’s title and link. If you wrote a great blog about gadgets on your recent post, for example, posting your link on BlogCatalog won’t attract search engine crawlers. Obtaining PageRank juice is also a bit difficult because BlogCatalog has its own redirect link, which means you won’t find any links with a directory site with BlogCatalog’s PageRank number (it is currently a PR7). Why use BlogCatalog Although it won’t help your search engine optimization efforts much, you’ll find BlogCatalog very useful as a community site. BlogCatalog features a few social networking tools that active bloggers will find very valuable in their efforts to strengthen their ties with other bloggers in their industry. If you wish to build strong ties with other bloggers in the community of your choosing, find out about who are blogging about the same topics as you.

This is a practical way to meet bloggers and form potentially beneficial relationships. Getting known in BlogCatalog BlogCatalog allows bloggers to build their own profiles in the neighborhood/s or community/ies of their own choice. Their profile page will show these communities, along with other relevant information. What you can expect from using BlogCatalog is pure exposure.

This is especially relevant since BlogCatalog is gradually promoting a social networking atmosphere. As we all know, social networking has proven effective as a means to promote and market websites. As of today, there is a small stream of traffic that you can expect from BlogCatalog but this traffic can be used to promote your blog to develop regular readers. From there, your popularity can be built and you can benefit from early bird buzz.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Shoot Me! Tips for Using Videos to Send Traffic to Your Site

If you still doubt that videos can improve your site’s traffic, you’ve probably never heard of YouTube. That site was single handedly built, sustained and made popular by videos, loads of videos. In fact, some of the most well-known videos were first seen here, launching careers and personalities within a short span of time. Not only that, some of the biggest companies in the world, such as Coca-Cola, General Motors and Cisco Systems make use of videos in their websites. Don?t miss out on this terrific opportunity. Here are tips on how to use videos to send traffic to your site: Have a good story line. It all rests on the core of your video’s purpose. What’s in it, anyway? Something about your website or business may keep you up all night due to excitement but it might bore half of the world’s population.

This is why you should be careful about the kind of material you will be using for video marketing. Find a topic you know and understand, something that you can relate to your website or business. How you make the video will of course depend on what you’re trying to promote. Write a short outline on how the video will progress, what you will present in it, what you will say, how it will end, etc. Be prepared to edit. Don?t hire someone else to do this for you. Edit the video yourself using video editing software already on board your computer. Video editing software allows you to cut and splice scenes, add texts, colors and side effects, along with background music and spoken narration. Try to keep the video complete but as short as possible. Two to three minutes’ worth of video should be enough and if you could manage a minute, that’s even better. If the video is longer, say 5 to 7 minutes, it better be worth it.

Remember that you will have to compete with hundreds of thousands of other videos on one site alone. Since most people have a short attention span to view your material, make sure your video is appealing and short enough to be noticed. Advertise your site on the video. Make sure to insert your website address or URL within the video itself. Better yet, you could embed a link in an icon or logo that will appear in the video that viewers can click to to arrive at your site. Submit your video to the most popular sites. The logic here is quite simple: popular sites are more likely to be visited by more people so your video has a better chance of gaining better exposure. Although nothing should stop you from sending your videos to every site you find, there are some sites will not send as much traffic to you as others. Choose carefully, making sure that your submissions are strategic to maximize your efforts. Use tags for your video. Tags function like keywords, in that they help categorize or index your video. If you have a fishing site, for example, and your video is about fishing, use tags such as ‘fishing’, ‘salmon fishing’, ‘fishing gear’, etc. People who will search for items related to fishing are bound to come across this video and go to your site.

Using videos for marketing and to send traffic to your site is a proven method, provided you use it well. Find out more about the essential components a successful video has from ‘Videos’, the 12th in a series presented by TheBarkingVideos.com. Learn the ways you can present an idea, what to include in your shoot and how to use the numerous free resources on the web to produce videos that will send traffic to your site and build your online reputation.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

SEO: The Easy Way to Drive Traffic to Your Site

SEO means search engine optimization. And with that definition, it only means that you are going to use the powerful search engine to generate traffic to your otherwise quiet site. There are different ideas behind SEO. It is a way of creating a website in such a way it responds well to certain keywords placed in the most-used search engine in the world today. Search engines follow certain algorithms and strategies to determine the relevancy of a particular site to a user’s search. For one, Google uses the concept of page ranking. Page ranking corresponds to the popularity of a certain site. It also plays an important role in the search engine results. Simply defined, SEO corresponds to the sprinkling of certain keywords on your site. It is important that even before you create your site, you think of a powerful keyword to use for it.

Keep in mind that there are other people ahead of you. So the battle for a certain keyword could be hard and gruesome. Your choice of keywords is crucial. Some keywords are frequently searched over the internet. And there are those that doesn’t even cross the mind of internet users, therefore they aren’t typed there. You have to make some good research so that you’ll end up with the keyword that people are likely to type in the search engine bar. Once you have chosen a good keyword, the next thing you have to do is to integrate that keyword in the content, and even the images, of your site. The more instances you put your chosen keyword in the pages of your site, the better is the chances that your site will work its way towards the top of the search engine ranking.

You have to know that there are black hat search engine optimization techniques and there are white hat search engine optimization techniques. Black hat SEO is what you should try to stay clear of. If the search engine discovers that you are putting too much key words in your site that doesn’t carry relevance, it could ban your website from the search results altogether.

This principle also goes true with putting too much links to a particular page about your website, otherwise referred to as a link farm. And it doesn’t matter if the links or the keywords are showing or obscured from the reader’s view. For as long as you infringe the rules of search engine optimization, your site will never make it to the results no matter how hard you try. So you have to be very careful with optimizing your website for search engines. For one, you have to follow the set rules. The white hat techniques should work for you. This technique corresponds to the transparent way of optimizing your web for search engines.

To optimize your website for the internet, try to write your content keyword-rich. See to it that you repeat your key words two to three times throughout the article. Write as many articles as you can. The more keywords you have in your website, the better its performance in the search engine will. And when you get to the top of the search page result, you will surely gain more visitors than you can handle. Search engine optimization could work for you!

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Sending Out Newsletters about Your Site for Better Marketing

Marketing a website can be difficult if you consider how many sites are already out there. There are millions of websites out in the Internet, most of them alike, with almost the same format, color, font, and appearance, and differing only in content. This difference is actually all that matters, because no matter what the graphic designers or animators say, content is still king. The better your content is, the more useful a website is, and the more people it serves, the more popular it becomes. The paradigm of Web 2.0 exists perhaps as the best evidence of how content is king. In the Web 2.0 universe, people are able to freely deliver and read each other?s opinions; participate in social networks and know more people all over the world; and make one?s private life as unguarded as possible. This means that if word gets out on a product or service, word also quickly spreads. This can spell profits for good products and services, and the demise of poor ones. The same goes for websites: great websites or extremely bad ones can get a lot of hits, but the good ones stay online, while the bad ones, after their sensational debuts, die a natural death in the graveyard of anonymity.

So how can you make use of this paradigm and appeal to as wide an audience as possible? One way is to exploit the use of content as king, and to show how useful you can be. There are many ways to do this, say by producing great articles on your website, or sponsoring web events. Supplement these marketing efforts by bringing your content out into the web universe. You can have a newsletter about your site. Forget about printing newsletters. Online newsletters can be a great thing for your clients to read. All you need to do is to know what content will appeal to your audience.

Before you start planning out your format and content, work on your marketing plan. Study your audience. What is its age range? Do you have teenagers, young adults, adults, middle aged parents, or senior citizens in your market? Are you appealing more to girls, men, or both? If you know what your audience is like, you can better tailor your articles and newsletter content to fit your audience?s needs and wants. A web newsletter cannot be as long as an offline newsletter, where you can have long articles that draw out many details of a story. A person?s attention has to be captured in five seconds or less: that means that your newsletter stories should be extremely short, but likewise extremely engaging. Employ writers who write short feature stories, and make sure that they write in a simple language that is easy to understand. Your articles should not only be about your products, services, website, or company.

Talk about issues that are relevant to you and your audience. For instance, if you are dealing with accessories, talk about the history of the diamond trade in very few words; or talk about he price of gold on the world market and how it can change; or talk about what clothes go with what jewelry. Give your customers something useful, and they will remember you better. Engage in hard selling techniques, and you will end up alienating them. Lastly, update your newsletter constantly. You can have three or four articles, and perhaps add some illustrations. But you need to constantly remind your clients of your presence, so save articles for next time. You can choose a weekly, bi-montly, or monthly update, depending on your budget. The advantage to having more frequent updates is that your clients will always see you in their inboxes; the disadvantage is that you have to do more work.

There are many different ways that you can get people to subscribe to your newsletter. You can have them sign up through your website, and tell everyone on your social networks to subscribe. Avoid spamming people and make sure that you give them an option to unsubscribe. If you think about the needs of your market when writing and distributing your newsletter, you can better meet its desires and make profits in the process. Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

RSS Feed Blog

Most blog owners dispense with RSS feeds not because they?re convinced they don?t need the extra traffic it can generate but rather because they feel they?re incapable of creating them. But creating RSS feeds is easier than you think and if you want to start now, you?ll be able to add an RSS feed to your blog in just a few minutes. What is an RSS Feed? RSS stands for Really Simple Syndication but some people have other names for it. What the acronyms truly stand for doesn?t matter in the long run. In the end, it all boils down to what it does. RSS feeds are ultimately a type of service that lets readers know the newest updates made to a website. RSS feeds may be read as part of a website, which makes people unaware that what they?re reading is actually an RSS feed already.

But the most common way to read RSS feeds is through an RSS aggregator. It?s a software program that may stand alone or be integrated with another program like your email. Some website browsers have built-in RSS aggregator function, making it easier for readers to browse through them. For those without, there are RSS reader plug-ins they can use with their browsers. How to Add an RSS Feed to Your Blog You don?t need to create an RSS feed from scratch. There are many free software tools available online to help you create one. Most control panels for blogs also have features to help you add RSS feeds to your page. Ultimately, however you wish to create your blog, just make sure you focus on providing vital information for the following components: Channel Title ? Think of this as the headline for your RSS feed. It must contain the title or main theme of the content of your RSS feed. If you wish to include the name of your blog or business, place it at the end of your channel title. Avoid using HTML codes in your channel title as this can only make your RSS feed more difficult to index. Channel Description ? Think of this as the article description you?re asked for when submitting your work to an article directory.

This is where you add more but equally vital information to what you?ve already supplied in your channel title. Channel descriptions must be brief but detailed. You can now add HTML codes here. RSS Feed Item Titles ? There may be more than one item title making up an RSS channel. It?s important to be more aggressive when creating item titles and description. This is where you swipe out any lingering doubts in your reader?s mind and successfully convince them to read more of your RSS feeds.

Again, avoid adding HTML codes here. Remember to included your targeted keywords here. RSS Feed URL ? Include keywords in URL for your RSS feed as much as possible. Separate keywords with hyphens instead of underscores. Images ? Make your RSS feeds more visually attractive by adding images. Keep images small to fit the typical size of an RSS feed. How RSS Feeds Generate Traffic for Your Blog Once you?ve successfully added RSS feeds to your blogs, readers may then subscribe to them and be reminded automatically every time you make an update. RSS feeds are also indexed by search engine and if you?ve done things correctly then RSS feeds can only increase your page ranking.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Retaining Traffic from Social Bookmarks

Social bookmarking is a method by which people share lists of their favorite sites with each other. It works pretty much like the personal bookmarks of favorites that most people have on their computers, except that the lists of websites on social bookmark sites are public access, with people leaving their lists of favorite sites open to all users. They can also choose to restrict access to certain groups of users, and even categorize their favorite lists so that people of specific interests can find what they need faster.

Having your website on a social bookmark site can generate quite a bit of traffic to your site – but you have to be able to keep new people’s interest if you want to do two important things: keep them coming back to your site for more, and be likewise added to THEIR favorite lists so that even more people can see your site.

Here are some simple ideas to help you along those lines: Update your material often – bringing in fresh new material in the form of articles, updated graphics, events, etc is a good way to keep people coming back. If after several trips to your website viewers find that you still have the same old stuff their interest will start to drop off. You don’t necessarily need to strain your creativity to the breaking point to do this either; there are tons of online options you can use to get new material, ranging from pools of freelance writers, programmers, and graphic designers, to premade customizeable programs simple simple online games.

Know what your viewers want – always keep an eye on which sites bookmarked you. This will give you a fair indication of the hobbies and interests of the people who added you to their favorites list. Social bookmarking sites also usually give their contributors the option to categorize and even leave comments about their favorites, so you shouldn’t simply assume what they want based on the nature of the social bookmarking site in general – do a little digging. Once you have a better grasp of why you were added to their favorite list and who they chose to share your site with, you can tailor your content to give them more of what they want. Interaction is crucial – there are three main forms of interaction you should try and provide in your site.

The first is to give your viewers a means of interacting with you and your site directly, whether in the form of surveys, idea lists, contests, and whatnot. This gives your viewers a sense of ownership of your site.

The second form of interaction is from you to your viewers. Always let them know that you are there and it’s not just a program you left running to make you money automatically while you go off somewhere else.

Lastly, give your viewers the chance to interact with each other. This is extremely important especially for customers who went to your site via social bookmarks. They will have to feel at home on your site, and there’s no better way to do that than to give your kindred spirits a chance to chat with each other and give each other advice and opinions. Make it worth their while to bring new people in – keeping your community growing is a great way to assure continuity of traffic to your site.

To this end, you can set up reward systems, with contests or referral programs to encourage your members to bring new people in. Be careful what you offer as rewards though, as this can cost you a bindle if you’re careless. Instead of direct cash, its always a better bet to give away things like discount coupons for your site (which increases your sales) or promotional items like T shirts or mouse pads (which act as marketing aids).

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Referrals From Old Customers Makes Your Website Explode

Think referrals if you want to increase your website traffic without paying a cent! Referrals are old-fashioned way of advertising yet still are very effective today. Think about it, every customer on your website has neighbors, co-workers and friends with similar incomes, backgrounds and interests ? they are the perfect customers for your website. Therefore, through building firm relationships with your existing clients and catering to their needs, indeed you can turn existing and contented customers into talking and walking advertisements. All you need to do is simply ask for a referral. Yup, sounds so simple but most web owners just do not do it hard enough. According to experts, referrals are very precious part of your website business transaction; at times, even more vital than taking your client?s order. Don?t be shy to ask for referrals ? if you are providing good service, then ask for a referral. Here are guidelines how to ask for referrals from existing customers:

1) Offer incentives to existing customers. It is already a routine, to website owners to offer free services, samples or discounts to somebody who refers them a customer. However, experts recommend you offer the incentives to the client as well as the referral; this way, your customer feels good that they have done something good for their friend.

2) Simple thank you note. Send an email to say thank you for the referral. Your customers will greatly appreciate this and will be encouraged to refer more of their friends to you.

3) Update old customers of new offers, new products and what?s going on in your business regularly. Never ignore old customers as they have already developed trust in you. While it is also important to find new customers, keep your old customers updated about what’s tantalizing and new in your website. Tell them about the honor you just received or a new product you are offering, anything.

4) Recognize good customers. Acknowledge good customers for their loyalty. You can send them freebies or offer discounts every year and an email telling them how you appreciate their loyalty.

5) Inform the client who gave you a referral what went on. If your business is remodeling, for instance, after you finish your customer?s neighbor’s kitchen remodel, make certain you send some pictures of the kitchen the referring client with a letter saying: look how beautiful your neighbor?s kitchen is now, because of your referral.

6) Give it back to your customers. Certain customers will have a business and a clientele that is similar to your business; refer people to them too. Here are other ways where you can get referrals: ? Forums Forums are a great venue to get your website noticed as well as get potential customers to click your website?s referral links. Make sure you join online forums with topics similar to the products or services that you offer at our site. Make certain to include a link back to your website at the bottom of your signature. Though almost all sites do not allow obvious advertising, they do permit that you place your link under your signature. ? Blogs Here?s another way to get not just referrals, but also establish good relationships. You can comment on high page ranking blogs having similar content to your site and also include your site?s link at the bottom of your signature. Just remember, offer products and excellent services so you deserve those referrals. Cheers to your success!

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Pop Culture Online: How Ezine Marketing Can Drive Traffic to Your Site

Website traffic is a big issue nowadays, what with the Internet market taking off, and what with the thousands of websites that all have similar aims, goals, products, and services, but with the quandary of how to pull customers to their end of the web universe. In other words, there are a whole lot of pedestrians on the street, and a whole lot of shops that are lining the avenues ? so the issue is how to get pedestrians to cross the street and brave other websites to get to yours. The metaphor might be lacking, but if you are interested in web traffic and being more popular and useful online, then you should get the point. Website traffic can make or break a business, and not just the website that represents it. The more people that get to a website, the more popular it becomes, and the higher it will rank in lists and search engines. The more visitors a website has, the more profitable it becomes, and the better the credibility of the company that it represents. In other words, get people to go to your site, and you earn money. And, in other words, your problem is how to not only get people to your site, but to make them stay there, and to have them coming back again and again to avail of your services. There are many ways that traffic can be redirected to one site, and not to another. A site might have great content that search engines love, simply because the words and phrases are available at a certain density that might indicate website owner and developer creativity and credibility.

A site might be popular on blogs or online journals, and people might go to it simply because a blog owner likes it. Or a site might be heavy on the graphics and free downloads, making people flock to it to get a piece of the pie. But, as in the offline world, the businesses that thrive are those that meet customer needs, and meet these needs even as they change. In the online arena, this may mean updating your website every so often ? but how far can mere text go if you have customers who are very graphics and visuals oriented? One way that you can take advantage of this orientation is by presenting and offering for download an electronic magazine, or ezine. An ezine is simply a magazine version of the text that you would like to update on your site.

This magazine can either be downloaded as a PDF, so that customers can browse through it; or as software, so that customers can see graphics that make them appear as though they are flipping pages or looking at a real, printed magazine. A PDF will be the lighter file, and this can be advantageous to customers who want to download only small files without regard for graphics quality. The software, of course, is heavier and will take longer to download, but it can offer your customers some animation, graphics, and other features that can make the ezine more interesting. Offer this ezine every two weeks or every month, and you can start meeting customer needs.

What might an ezine contain? You can have a collection of pictures from photographers that you know, and a magazine full of photographs can be nice to look at while browsing the Internet on the train on the way home. You can have a collection of short stories from up-and-coming authors, and a magazine full of stories can be nice to read while taking time off from work. You can have a real magazine set up complete with editorials and articles, which can be great if you?re making a magazine for moms and helping them out with their housekeeping. These are only a few ideas that you might want to take into consideration, but you should get the point. The best ezines are those that cater to the visual and brain needs of its market ? and the best ezines are those that make a website more useful, and can thus help it get a lot more traffic.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.