Writing is a Breeze: How Email Marketing Can Drive Traffic to Your Site

If you are concerned about your website traffic, you only need to know that you are not alone in your worries. There are about a thousand other websites in the world that have the same aims and goals as yours; and there are millions of websites on the Internet. You have a place in the global market, but can you pull people to your side of the Internet universe and get them to buy your products and services? Even more simply and basically, can you pull people out of their Internet domains and drive them to your site? There are many different ways to drive traffic to a website, and nearly all of them require a great deal of effort, if not thinking, on your part. You can tailor your website content to fit the requirements of search engines in a process called search engine optimization. This way, you can aid the search engines in finding your site, indexing it properly, and putting a proper ranking on it. When people start searching for your site using keywords or key phrases found in your site content, your site will show up on search engine results, and if you are a top ranker in search engine results lists, you will be seen immediately and you get the traffic that you need. However, such a process can be tedious and costly, and it has to be done regularly. This can cause a strain on you if you are especially prone to having larger offline workloads, so if you are used to updating your site once or twice every few months at the most, you will have to hire search engine optimization specialists to do the work for you.

This means more costs and more time spent editing and looking through the new content for your site. On the other hand, if you would like to spend a little bit less, then maybe you can look at email marketing. At its simplest, email marketing is sending out emails to your potential clients and customers about the benefits of your products and services, as well as the features of your website. Email marketing is also time consuming, but only at the start: you simply need to look for email lists of people who are going to be interested in your products and services, and you only need to tailor an email that will invite people and make them interested. With this in mind, be reminded that email marketing is not spam.

Spam happens when a server randomly sends out email to as many different people as possible, with no regard for how content can help these email recipients. On the other hand, email marketing makes use of third party institutions that actually collect email from people, such as offline banks or insurance companies, online businesses and service providers, and even schools. As long as a contract or information sheet says that the email will be provided to third parties, and the signer agrees, then the email can be shared with other people ? including you. You need to select a list of people, obviously, who will be interested in your products and services.

This means that you will have to do some market research and check out the demographics of your market. Are they young people who like fancy graphics in emails, or not so young persons who want a simple and straightforward email? Are they primarily women who might be more interested in household appliances and things for the garden, or are they primarily men who might like hardware stores and gadgets? What are their interests? What are their goals and dislikes? These are only a few questions that you might ask before sending out that email. Moreover, use a secure server and a reputable one so that your email does not end up in the trash bin or the spam folder. If you use your mailing methods properly, and if you create a personalized letter that will convince people to buy your products and services, then you can be assured of profit soon enough.

Howard Martell is the Owner of http://HomeProfitCoach.com/cashgold . Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.


I have been marketing online for 30 years helping people do it right with education, and list building tools and procedures.