Dave Responds: Start Book’s Success

WOW! That just about sums up how I feel about the incredible success we’ve had with the release of Jon Acuff’s latest book, StartThis thing debuted on the New York Times and Wall Street Journal best-seller lists and Amazon’s overall Top 10 list. It totally dominated Facebook, Twitter, Pinterest and just about everything else on social media! This thing is on FIRE, and I can think of two reasons for that.

First of all, Start delivers a message that the world is hungry for. I talk to people on the radio every day who are frustrated and miserable with their careers, and they honestly think it’ll never get better. They’ve settled for average, but they dream of awesome. This is the book that can take them there.

Second—and this is the really important part—the reason Start came out of the gate so strong is because of YOU! You guys bought into the message, and you told a LOT of other people about it! Maybe you saw some things on Jon’s blog or Twitter feed, or maybe you heard us talking about it on the radio, and something just clicked. Something inside of you woke up, and you decided to START! By the time we dropped the book into the marketplace, tens of thousands of you had already pre-ordered or you lined up to buy it the day it released! That’s incredible! We’re already hearing stories from some of you about how you’re flipping the switch from average to awesome in your own lives by putting this material into practice. You guys rock! Thank you for making Start such a big success!

Of course, we’ve been doing our part to get this life-changing message out there too! Jon was locked in his office for months getting the message just right. Literally dozens of people on our team have spent the better part of a year getting the edits, design and marketing ready for Start to hit the street. We even took over Times Square with enormous billboards and a huge wrapped bus for our live launch event! And then we kept Jon on that bus for two weeks on a massive book tour to keep the momentum going.

This book release has been a pretty wild ride, and that means there are ups—and downs. The downside right now is that some of you haven’t been able to get your copy of Start yet because several stores sold out so fast. That was never the plan! We had pretty big expectations for the book, but the response has been mind-blowing. If you haven’t been able to get your copy yet, we’re sorry! Our team is working like crazy to make sure your local stores and Amazon have Start back in stock as soon as possible. And if you want it before they get it, we’ve got plenty of copies on hand in our online store at daveramsey.com. There’s little chance WE’LL run out!

Thanks again for everything you’re doing to help us get the message out there. I really believe that Start is one of the most significant books you could ever read, and I can’t wait to hear your own Start story soon!


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I have been marketing online for 30 years helping people do it right with education, and list building tools and procedures.