Back in 2001 when safelists were just starting to take a turn for the worse Jon
Atwood launched a different kind of safelist that rewarded members for
reading emails. That first credit based safelist was called AdTactics and it is
still going strong today.
Credit safelists are similar to to traditional safelists except that they require
members to be more active in order to send out their ads. Credit safelists are
actually more like a traffic exchange in the way that they deliver traffic to
your website.
When you join a credit safelist you receive emails from other members just
like in a traditional safelist except each of these emails contain a “credit link”
which you need to click in order to earn credits. Before you can earn the
credits you need to visit the advertiser’s site for a set amount of time. You
can then use the credits you earn to send your ads to the rest of the list.
Credit safelists generally work better than traditional safelists because the
members must spend some of their time visiting your website in order to earn
enough credits to send their own ads. That means you are guaranteed traffic
to your site regardless of how well written your emails are.
Of course with credit safelists you still have to deal with receiving a
mountain of email ads in your inbox every day and just because your site is
getting traffic doesn’t mean you are getting sales… but we’ll deal that in a bit.
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