Marketers are always looking to make their communications more personal, more targeted, and more relevant. Mobile is arguably the most
personal, targeted, and relevant marketing channel available.
Mobile devices provide individuals with almost instant access to friends and
family, location-based information, productivity tools, entertainment, and all
the benefits of accessing the Internet from almost anywhere. If you’re responsible for marketing a business or organization, making sure your marketing
campaigns find their way on to mobile devices is one of the most important
jobs you have.
This book shows you how to create and run engaging mobile marketing campaigns using today’s mobile technology. We explain the opportunities and
strategies you need to reach mobile consumers and get them to engage.
We show you how to deliver mobile messages including SMS, MMS, and
mobile e-mail.
Because your prospects and customers have to opt in for you to deliver
mobile messages to them, this book explains how to build a quality mobile
opt-in list full of subscribers who reward your mobile marketing efforts. We
also show you how to create great mobile Internet sites, mobile applications,
advertising campaigns, and social media interactions.
This book also shows you how to take advantage of voice by creating voice
campaigns and how to enable your customers to make purchases on their
phones through mobile commerce and point-of-sale campaigns.
Mobile marketers are subject to many legal requirements and industry guidelines, and many mobile marketing campaigns require carrier approval. This
book shows you how to adhere to professional standards, follow the rules,
and get through the processes involved in setting up your campaigns.
Mobile marketing has the ability to provide you with all kinds of great data on
your customers and prospects, including their location data, so we include
tips and ideas for using mobile tracking reports and analytics to improve
your strategy and increase your sales.
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