The Pros of Internet Marketing
Internet Marketing began its presence with some built-in advantages. With the
development of faster speeds and better web-site graphics, among other
factors, the advantages have continued to grow at a remarkable pace.
Consumers and businesses alike have had a virtually insatiable demand for
more, better, and faster access to products and service across the spectrum of
Internet Marketing. There is no indication of a change in this trend, and so the
number of Internet consumers, as well as the number of advantages, for
Internet Marketing will continue to grow.
Without a doubt, one of the greatest advantages offered by Internet Marketing
is the convenience it furnishes. At any time of day or night, any day of the year,
you can go online and shop or conduct your business. And you can do this from
anywhere you wish, provided the location has a computer with Internet access.
And now, if you have a laptop computer with wireless connectivity, you really
are unlimited in your choice of places to connect.
For the marketer, the Internet offers cheap and fast solutions to many of the
problems of advertising. It is cheaper for your company to blast out a million email advertisements to your customer list than it would be for you to do the
same by traditional postal mail. And, as if cheap isn’t a good enough reason,
the speed is a tremendous advantage. Imagine how much time, perhaps days,
it takes for those million ads to be processed through the postal system for
delivery to your target market. With e-mail, this process typically takes a matter
Suppose your company operates without Internet Marketing, and it just
discovered that a particular product your company offers for sale is being
phased out by your supplier to make way for an upgraded model. You decide to
run a sale to clear your stock, but you’ve just sent out your sales ad, and now
it’ll be a couple days before the update can reach your customers. Only those
who come to your outlets will know sooner. But your competitor, with the
same situation, markets on the Internet. That competitor will beat you to the
punch by zapping a quick e-mail to all of its customers, who will see the sale far
sooner. This advantage cannot easily be ignored.
Finally, Internet Marketing offers unparalleled access to a broader customer
base than you can find anywhere else in the world. Consider a business like the one you have, or hope to start, without Internet Marketing. The best you can hope for from that one establishment is access to the city you’re located in and that city’s neighbors. Without establishing more outlets, you will not gain a larger customer base. But with Internet Marketing, you have access to anyone who logs on, anywhere in the world. With the number of Internet users continually growing, your customer base is growing, and it will one day reach into the billions.
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