Choosing your Internet business model is one of those decisions you just can’t
avoid. If you’re planning to go into business online, you will need to understand
what you’re getting into, and to what degree you want to be involved. Many
factors will play into this decision, and the more thought you put into it, the
better your chances for a positive outcome will be.
The best way to choose what business model you need is to start by looking at
yourself. How much money do you have to invest in this venture? Also, think
about how much time you are willing and able to devote to the business. Will
you be able to accomplish this while still having free time, and how will this
affect your regular job? It is highly advisable that you do not quit your position
with your employer until you’ve had time to develop your online business and
it has proven profitable enough to replace your employment income.
Once you’ve worked through the essential self-checks of the business venture,
it’s time to start taking a look at the models that work. As someone new to the
game, it is important that you stick with what’s proven to work. Leave it to the
expert veterans to try to fix a broken business model. You’re looking for
success, and that will come better from a tried and true model.
E-commerce is a model to consider if you are planning to sell products or
services over the Internet. This could mean retail, wholesale, affiliate programs,
and many others. If you wish to sell your merchandise, or sell for someone else,
you could also consider the option of using an auction site, such as Ebay, to
conduct your business.
Another option, if you are not looking to sell an item, is a content-rich site. This
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is a site where you offer entertaining or informative content to viewers, and the
money you receive is from advertisements placed on your site. If you feel that
this is not going to work for you, you can work with a similar concept: the
subscription site. Here your money comes directly from the subscriptions paid
for by your visitors.
More in-depth models exist. If you wish to have a client base that needs
software designed specifically for their business, you may need to build your
site as an information spot for what you are capable of providing, and include
some important information on your policies. Another model to consider is an
applications model, where you provide access to a particular application for a
fee. You may even be a support provider, and you can then build around the
support services model.
At any rate, you have plenty of options. Which one you choose will depend on
what you wish to do, and also on how much money and time you can devote.
Do your research, look at sites similar to what you plan, and you’ll get a good
idea of which model to choose.
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