Whereas, with many businesses, you will need all manner of specialized tools
and equipment, the number of required tools to start your business online are
relatively few. Some of the tools are common to all forms of Internet-based
businesses, and some of them will be dependant on what product or service
you offer. Those will really require you to decide on your own what is needed,
and they will not be discussed here because of their specialized nature.
The very first, most obvious thing you will need for an online business is a
computer. Be aware that the computer you buy for this business will need to
have the capacity to meet the workload you place on it, so a bit of research
into the particulars of your market will be helpful. Another important concern
you should research is the warranty and the reliability of the computer. You
certainly don’t want your computer to fail. The lost time and revenues could be
devastating. Also make sure that the computer you purchase is loaded with
16
necessary word-processing software and anti-virus software. If the computer
does not have these, you will need to buy them before going further.
Choose an Internet service provider, necessary to connect to the Internet, who
offers e-mail. Most ISPs offer e-mail as part of their service. It will be helpful to
check the company’s reliability and trustworthiness. As with a computer that
fails, an ISP that fails you will cost you time and money that you may not be
able to afford.
You will also need some additional online tools in order to start your business.
A web-hosting company will provide you with the necessary space to create
your website. The website, another vital tool, will be created either by you or
by someone under your direction. You will also need to select a domain name
for your company. This will be unique to your business.
A couple of other tools you will need may not have occurred to you as such.
However, without these tools you will have no way to get everything going. The
first is money, and it is obvious what money will do for your business. The
second is time. Time really becomes a tool when you are operating a business.
Used effectively, it will serve you well. Used poorly, it will not work for you. The
third of these tools is information. Information is the life-blood of the Internet
and nearly everything operates around it. Gathering information will take
research, time, and sometimes even money.
These are the tools that are essential to the conduct of business online.
Without any one of these you will be unable to make a go of it. With them, you
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