How To Create HTML Emails

Many safelists give you the ability to send your ads out as html emails.
Sometimes this feature is only available to upgraded members but if you have
the option to send an html email instead of a plain text email… do it!
The big advantage html emails have it they give you opportunity to catch
your reader’s attention before they can scroll past your ad on the way to the
credit link. This lets you pre-sell your website before the visitor actually
goes there.
Don’t worry. You don’t need to be a master programmer to create emails in
html format. Most safelists will give you an editor that you can use to design
your emails. It’s really no more difficult that using a regular word processor
to create your ad
You can start out by centering your text and picking a big bold font with
bright colors. You will want a great headline to capture the reader’s attention.
See the previous chapter for ideas on how to create killer headlines.
They say a picture is worth a thousand words. That is 100% true when it
comes to creating html email ads. Having an image within your ad gives the
reader’s eyes something to latch onto while scrolling down the page.
Use a picture of your product, a banner, a logo, something funny, or best of
all… use a picture of yourself! Any picture is better than no picture at all.
If you don’t have a picture to go along with what you are advertising you can
buy some royalty free stock photography at a site like iStockphoto.
Here’s an html email I made just to give you an idea…

Safelist Marketing Tactics

Ok, not my best work. I created the email above in about 2 minutes using the
safelist html editor. I haven’t tested it but it’s safe to say that even with the
minimal amount of effort I put into it I bet it would stand out better than your
typical text only email.
Spend some time playing around with the safelist html editor.
Remember, you don’t need to do anything too fancy. Your goal is to simply
make your advertisement stand out so that hopefully people will pay attention
when they click the credit link to visit your site.

The NEXT
BILLION DOLL AR PRODUCT
is LAUNCHING and it’s called
GenJava !
We’re Mailing Out
FR EE SAMPLES
To PROVE How GREAT
This Product Is!

HEALTHY COFFEE HAS GONE M-L-M !
Get your FR EE SAMPLE NOW…
Go to the link below, fill out the form and I’ll
mail you your FR EE SAMPLE right NOW!

http://genjavafreesample.com

Our’s taste 100 TIMES better
than Starbucks, DunkinDonuts
and McDonald’s… Hands Down!
To prove it, we want to send you a
FR EE SAMPLE that makes 5 cups
and it will cost you NOTHING!
Do you want to be at the BEGINNING?
Are You ready to make a SH_TLOAD of cash?
Do you like coffee? Wouldn’t you agree
that all of these “Healthy Coffees” taste
like CRAP? But just imagine if there was
one that tasted better than Starbucks or
DunkinDonuts…It would be a
GIG ANTIC SELLER!

Subjects and Ad Copy

While it is true that many credit based safelist users will open every email in
the inbox and go straight to the “credit link” it does help to spend a little time
working out good subjects and ad copy for your email.
You never know who might be scrolling through their list of emails with their
finger poised on the “delete” button when an ad jumps out at them that they
absolutely can not ignore.
Take every chance you get to make yourself stand out!
Creating a great subject takes practice. One way to get started is to just
observe what other people are doing. Take a look at all the emails in your
safelist inbox. Do any of the subjects catch your eye? What makes these
subjects stand out from all the others?
Open up your notepad and copy any subjects that jump out at you while you
are going through your email. When it comes time to create your own
subjects refer back to your swap file to get some ideas.
As for the content of your emails… keep it short! As I mentioned earlier,
most people are just looking for the credit link. Don’t force them to scroll
through 10 pages of text to get there.
The purpose of your email copy is to get the reader’s attention and make them
curious about the page they are about to see. A few lines of text with
instructions to click the credit link for more information is all you need.
To learn more about writing good copy check out Copyblogger.com.
Another great resource is Michael Rasmussen’s Email Promos Exposed. This
is a free 8-part video series that shows you how to create your own killer
email promos. The videos are very easy to follow and will make a huge
impact on all of your email marketing campaigns.
19
Safelist Marketing Tactics

 

The NEXT
BILLION DOLL AR PRODUCT
is LAUNCHING and it’s called
GenJava !
We’re Mailing Out
FR EE SAMPLES
To PROVE How GREAT
This Product Is!

HEALTHY COFFEE HAS GONE M-L-M !
Get your FR EE SAMPLE NOW…
Go to the link below, fill out the form and I’ll
mail you your FR EE SAMPLE right NOW!

http://genjavafreesample.com

Our’s taste 100 TIMES better
than Starbucks, DunkinDonuts
and McDonald’s… Hands Down!
To prove it, we want to send you a
FR EE SAMPLE that makes 5 cups
and it will cost you NOTHING!
Do you want to be at the BEGINNING?
Are You ready to make a SH_TLOAD of cash?
Do you like coffee? Wouldn’t you agree
that all of these “Healthy Coffees” taste
like CRAP? But just imagine if there was
one that tasted better than Starbucks or
DunkinDonuts…It would be a
GIG ANTIC SELLER!