Okay, so here’s the clincher to the entire world of media. It doesn’t matter
whether it’s a newspaper article, a program on television, an announcement on
the radio, or copy on the Internet, it’s got to have a title, or headline. The
headline, regardless of the media form, is the first thing you are likely to see.
That said, it must be catchy. This is especially true on the Internet where one
particular word in the headline may be why your copy shows up on a search,
and then the rest of the headline catches the searcher’s attention. It’s such an
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important factor of the copywriting world that I’ve included here a list of
attention grabbing headlines to give you an idea of what yours may need to
sound like. Here they are:
Dare to be Rich!
How $20 Spent May Save You $2,000
How to Rob Banks Legally
How I Made a Fortune With a Fool Idea
A $10,000 Mistake!
The Secret to Being Wealthy
Why Wall Street Journal Readers Live Better
How You Can Get a Quick Loan of $1,000
What Your Lawyer Doesn’t Want You to Know
Take This One Minute Test!
Want to Be a Legal Investigator?
How to Write a Hit Song and Sell It
Seven Steps to Financial Freedom
Who is Making a Bundle and How
Get Rid of Money Worries for Good
How to Burn Off Body Fat, Hour-by-Hour
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The Truth About Getting Rich
How I Improved My Memory in One Evening
Free Book Tells You 12 Secrets of Better Lawn Care
… And there are many more out there.
You may have noticed that most of the selected headlines were about money.
Well, there’s no mistake about that. Money is one of those things that tends to
catch the attention of everyone. Have you ever been in a parking lot and
noticed money on the pavement? You reach down to pick it up, unfold it, and
discover that it is fake and has either a religious or inspirational message inside.
It’s just like a headline. Mention something like money and everyone takes
notice. And it’s not just money; other words are catchy too. It just takes
knowing what you’re advertising, and you can find a way to make readers
notice your headline.
While this list is by no means all-inclusive, I hope that it has provided you with
some insight into what you should be looking for when writing your own
headlines.
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