Tag: #genjava #healthly CBD Coffee #coffee lovers

Without a doubt, one of the most effective ways in which you, as a website
owner, can set up a potential list of clients is to build an email list of those who
visit.
SEO Introduced
By being able to better interact on a more “one on one” platform, you can
quickly convert those who would otherwise simply browse around on your
website and then leave into potential sales and money in your pocket.
The profit potential does not stop there though, as with a well constructed
email list filled with people from all walks of life, you can even entice your
subscribers to visiting your website more often than they normally would –
setting you up to enhance your site’s moneymaking ability even more through
various advertisements.
So as you can see, the email list is one of the most important tools in any
webmaster’s repertoire and if you want your online business, no matter what
it is, to be as successful as possible then you will need to spend a lot of time
perfecting that email list.
Now, you are probably thinking that sure, an email list is great, but let’s not get
ahead of ourselves – there are many more steps to be done before we can
actually start directly marketing to people on an email list.
3
SEO – Step-by-Step
First, we actually have to get the visitors to our website before we can even
dream of adding them to our mailing lists. A few years back with the rise of
popular search engines like Yahoo and Google, a group of cunning marketers,
probably not unlike yourself, decided that the best way to get random people
and potential customers to visit their websites was to take advantage of search
engine technology.
They figured that if you could code a website and write content for it that
designed with the sole purpose of moving that page’s status in any given
search engine to the top, then they would be able to receive far more visitors
than anyone ever thought possible.
In today’s web design world, the theory of search engine optimization, or SEO
as it is often referred to, is an extremely popular topic among web designers
and online business owners from all walks of life – no matter what they are
selling or if they are even selling anything at all.
With so many competing websites in your chosen field or niche the only hope
that you may have to rise above the seventeenth page of Google is to make
sure that your website is as optimized for search engines as it can possibly be.
Because SEO is so popular these days there are hundreds of different websites
out there that claim they have the answers to make sure that your page is
among the top ten on all of the big three search engines: Yahoo, MSN and
Google.

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“Discover How YOU – Or Anyone – Can Benefit From The Internet’s Major
Search Engines And Their Gruesome Traffic FREE of Charge And Build Your
Web Page Rankings Exponentially!”
What is Search Engine Optimization (SEO)?
Have you ever been in a crowd of people all waiting for some famous moviestar or musician to arrive at an event? What did you notice about the behavior
of the fans? Or how about the many times you’ve seen a crowd of reporters
52
circling around some newsworthy figure? What did you notice?
Chances are that in either of those scenarios you saw a massive crowd of
people all fighting to get to the front where they could be seen and heard.
There is a lot of pushing and shoving and yelling and all of that. It’s chaos, and
many people would just as soon avoid such a situation. It’s all about
competition. The few who get to the front of the crowd are the only ones who
stand a chance to have their voices heard. It is these few who will have the
opportunity to reap the rewards of their effort.
So now you’re asking yourself: “Just what does all this have to do with Search
Engine Optimization (SEO)?” And the answer is a simple one: competition.
That’s what it’s all about. Competition in any field is the struggle not only for
survival but also for dominance. Very few people want to ‘just get by’. Most are
willing to do what it takes not only to succeed, but to be the best at what they
do. It’s this very idea that brought about the concept of SEO in the first place.
Search Engine Optimization is really a technical science more than anything. It
is the process of collecting information on your market and your competitors in
an effort to fine tune your site’s headlines and content so that you achieve
more hits on every search a web-surfer conducts. Each time they search, they
will use keywords that help them find what they are looking for. It is up to you
to make sure that your site has the best, and the most, of these popular search
terms. With them, you jump to the front of the line and get the results.
Without these words, you fall into the background and are never noticed.
The way it works, basically, is by search engines tapping all the sites with the
most accurate and abundant search terms relevant to a search. When you use
53
the right terms to describe the content of your site, you achieve a higher
ranking with that search engine. The search engines update these rankings
weekly, giving you many opportunities to score a higher rank. The trouble is,
whereas you have a chance to move up, so does your competition. And the
competition will always be looking for a way to beat you. So be sure to keep on
top of the game. Modify your site as needed so you can keep your rankings
higher and stay ahead of the competition.

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Okay, so here’s the clincher to the entire world of media. It doesn’t matter
whether it’s a newspaper article, a program on television, an announcement on
the radio, or copy on the Internet, it’s got to have a title, or headline. The
headline, regardless of the media form, is the first thing you are likely to see.
That said, it must be catchy. This is especially true on the Internet where one
particular word in the headline may be why your copy shows up on a search,
and then the rest of the headline catches the searcher’s attention. It’s such an
49
important factor of the copywriting world that I’ve included here a list of
attention grabbing headlines to give you an idea of what yours may need to
sound like. Here they are:
 Dare to be Rich!
 How $20 Spent May Save You $2,000
 How to Rob Banks Legally
 How I Made a Fortune With a Fool Idea
 A $10,000 Mistake!
 The Secret to Being Wealthy
 Why Wall Street Journal Readers Live Better
 How You Can Get a Quick Loan of $1,000
 What Your Lawyer Doesn’t Want You to Know
 Take This One Minute Test!
 Want to Be a Legal Investigator?
 How to Write a Hit Song and Sell It
 Seven Steps to Financial Freedom
 Who is Making a Bundle and How
 Get Rid of Money Worries for Good
 How to Burn Off Body Fat, Hour-by-Hour
50
 The Truth About Getting Rich
 How I Improved My Memory in One Evening
 Free Book Tells You 12 Secrets of Better Lawn Care
… And there are many more out there.
You may have noticed that most of the selected headlines were about money.
Well, there’s no mistake about that. Money is one of those things that tends to
catch the attention of everyone. Have you ever been in a parking lot and
noticed money on the pavement? You reach down to pick it up, unfold it, and
discover that it is fake and has either a religious or inspirational message inside.
It’s just like a headline. Mention something like money and everyone takes
notice. And it’s not just money; other words are catchy too. It just takes
knowing what you’re advertising, and you can find a way to make readers
notice your headline.
While this list is by no means all-inclusive, I hope that it has provided you with
some insight into what you should be looking for when writing your own
headlines.

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This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

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When you are copywriting, it is not enough that you have used proper
grammar and an effective tone in your work. It is also not enough that you
have made your work interesting, nor that you have fully described the product
in detail and made the customer aware of all the benefits it offers. Yes, these
and other factors are of great importance, but there is one more thing that will
be the life of your work. This one factor is so important that, without using this,
your work may never have any chance of getting to the multitude of customers
you are trying to reach, and if it does, you may never motivate many of them to
buy what you have to sell.
What you need is words that sell. Following are some of the words that sell,
and why they do it.
Words such as powerful, durable, unbeatable, unstoppable, and incredible,
are power words. These words establish the strength and the value of the
subject. They are helpful in establishing a trust in the product.
Words like hurry and urgent, and phrases like don’t wait, won’t last, and act
now, are all time-based and encourage the reader to move quickly. After all,
the more time you spend on a decision, the more likely you are to change your
mind and decide against what you were planning to do. A sense of urgency
overcomes this obstacle to the sale.
Words that evoke thought, such as the words secret, interesting, and
48
provocative are bait to catch your customer up and get him or her to read
more.
There are also good words that make people see dollar signs. Words such as
cheap, lowest price, most affordable, discount, profitable, lucrative, and
earnings make people think about that almighty dollar. And what better bait to
make the sale exists than the bait that makes people think about money?
This is by no means an all inclusive list of words that sell. There are literally
hundreds of power words that can catch the attention of a customer and lure
them in for the sales pitch. These words, placed effectively throughout your
article or other copy will give you just the edge you’re looking for. Not only will
they convince more readers of the need for your product, they are also the
kind of words that get you to the top of the search engine rankings where you
must be if you expect to be found in the first place.
Remember, if the customer can’t find you in a short time, you don’t stand a
chance of being noticed. You have to be at the top of the list with the words
that sell, or the rest of the words you wrote won’t matter at all.

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then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

Copywriting: Planning Your Message
Copywriting is a very important component of your online business, no matter
what kind of business you have. This cannot be said enough. As I mentioned
before, copywriting is your first impression to the customer, and it can be a
make or break proposition. With that in mind, there are some things that need
to be discussed about preparing before you begin your copywriting work.
The very first thing you must do if you plan to write an effective article about
your company and it’s products is get to know the products as completely as
you possibly can. This means getting to know all of its advantages,
46
disadvantages, who in the market is going to need or want this product, what
they intend to use the product for, etc. It may seem silly to you at first, but you
really will be surprised when you get to know all the things about a product
that you can’t tell just by looking at it.
Once you have enough information on the product, and on the business too,
you’re next step will be getting to know the consumer better. What are the
demographics in this market? What makes these customers want or need this
product? How can you approach them and make that key first impression the
best it can be? These are all things you must be able to find out before you
start communicating your message. The customers will have their own ideas
and values, and it is up to you as the copywriter to hit the right chords with
them to make them want to buy from your company. The alternative is that
they go to the competition.
After you feel that you have gathered all the information you can from both the
supply and the demand side of the market, it’s time to put all the information
together and plan your approach. This will take putting things in logical order
so that you can paint yourself a clear picture of how the article should start and
finish. A lot of what you do at this point with organization will depend on the
unique circumstances of the product and the consumer.
Once you’ve finished the planning, you’re ready to write. Now comes the
interesting part. You will need to have a title that not only catches the reader’s
attention, but that also can achieve a high search engine ranking. You will need
to put together an introduction for the article that will establish interest and
make the reader want to keep going. You will then need to write an effective
and informative body and conclusion that will give the consumer all the
47
reasons he or she needs to justify the purchase. Finally you will need to publish
the copy so customers will get the message

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then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

Okay, so you have this article you’ve written, and you’re convinced that it’s
going to bring in tons of new leads to your site and boost profits like nothing
else has done before. That’s great, but how do you get the article to readers in
the first place? You’re going to have to publish the copy on the Internet so
others will have access to it. There are a few different ways to accomplish this.
Let’s take a look at some of the best ways you can get your article out there.
The first place you will want to publish your article is on your own website. This
one is really a no-brainer because your copy, on your website will offer your
current visitors something new. Also, publishing your articles on your own site
will allow for the search engines to link searcher directly to your site. There is
no more effective way to link people to your site who have never been there
before.
Now you have another option closely related to your site. It’s called e-mail. If
you have an opt-in list, and you should, you can make use of it for publishing
your articles. All it takes is one e-mail to spread the message of your article to
the potentially thousands of people on your opt-in list. Direct marketing
through e-mail is one of the most effective ways you can keep your customers
coming back to you for more. Not only does it entice them, it entertains them if
you wrote your copy well.

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Hi howard,

If you LOVE COFFEE like I do,
then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

If a reader has made it to the introduction segment of your article, his or her
attention was obviously grabbed by that perfect headline you wrote. But you
don’t want that to be where their interest ends. Therefore, it is now your task
to develop a well-written and interesting introduction that will encourage the
reader to go on. With the reader, you must be there every step of the way
pushing for him or her to go a little further. Attention, like time, is a valuable
thing best not wasted. That’s why it’s so easy to lose the attention of the
reader. If interest isn’t sparked and fuelled, the reader will think of better ways
to spend that time and will dismiss the rest of what you wrote.
At this point you have already succeeded at giving the reader a glimpse into the
subject matter. In the introduction you will need to build on that. One of the
best ways to do this is to restate the headline at some point in the first or
second sentence. It does not need to be restated word for word. The general
idea here is to let the readers know that the headline was not just to reel them
in. This is a point of credibility, as some headlines are followed by totally
unrelated subject matter.
It’s often a good idea to enlist the reader’s attention a little further by saying
something like “picture this” or “imagine if”. You are encouraging the reader to
not just read, but to actively participate in this article. The benefit to you as the
copywriter is that you are engaging the reader fully and you are thereby quite
likely to keep him or her reading to the end.
42
Finally comes a point of great importance in any form of writing. When you are
preparing the introduction to the rest of your work, do not forget that you are
supposed to be introducing something. That’s where the final sentence of the
paragraph comes in. It should not only be a transition into the next paragraph,
but also a declaration of what is to come. It is quite helpful to the reader to
know where this is all leading to.
To do this effectively, the final sentence of the introduction should be a brief
statement of either the points you intend to make, or a suggestion that you are
about to dive further into the subject. No matter how you do it, this transition
must be smooth or it will disrupt the flow of your writing.
Writing the introduction is really just the next step in a process. It is the first
major look a reader gets at how you intend to treat him or her, and it is your
first chance to start presenting ideas. Take your time on this section of the
article. You’ll find that the introduction, written effectively, can help you to
make it through the rest of your work with ease and speed.

The Great Big
Genusity
GenJava
COFFEE GIVEAWAY!

I Want To Mail You A
FREE SAMPLE of our
BRAND-NEW HEALTHY
GenJavatm COFFEE!

GenJava Goes M L M, get your FR EE SAMPLE while they last

Hi howard,

If you LOVE COFFEE like I do,
then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

The value of good copywriting for your online business cannot be overstated.
This is the single most important piece of your marketing campaign. You are
not only marketing your products. Remember that you are also marketing your
company. The products you sell may be found somewhere else. Chances are
that they can be found in many places. What you really can’t replace is your
company. It is the only one by name and location, and people will avoid it for a
number of reasons. Copy is what keeps this dreadful situation from happening.
To begin with, what is so important about effective copywriting is that it is your
first impression on the Internet. When you contact a customer for the very first
40
time, chances are it will be with copy. And if not, they will still run into the copy
from your site when they begin to look for information on what you offer.
Either way, this is the first opportunity the customer will have to see just what
type of company yours is, and it will be your first, and maybe your only, chance
to prove that you deserve that customer’s business. This is your opportunity
not only to pitch your product to the customer, but also to prove the
worthiness of your company as an expert in the field. That trust will not come
again, so you have to earn it the first time.
Effective copywriting will take some skill. You need to be aware common
mistakes in grammar. Also, you will want to know how to effectively write the
copy. This means planning your message and deciding in what order things
should be placed. Remember that the customer doesn’t know who you are yet,
so you’re going to need to include the who, what, where, when, why, and how
of your business and product in the copy that you write. If any of these
elements is missing, or if the grammar is wrong, the customer may either be
misled by something he or she reads, or perhaps the customer will just not
trust what you have to say. Therefore, grammar and effective writing are a sinkor-swim component of copywriting.
There is one more thing to be aware of: it is not enough that the copy you
send to your customers be informative and accurate. It must also be interesting
to them, and maybe even entertaining. There’s nothing wrong with a little wellplaced humor or some other entertaining approach. It makes your message
easier to read, and many will appreciate that.
Putting it all together will take a little work and study, but it’s worth the effort.
Effective copywriting is clearly such an important component of your Internet
41
Marketing that you can’t afford to do without it. When the money starts rolling
in, you’ll be glad you took the time to do the copywriting well.

The Great Big
Genusity
GenJava
COFFEE GIVEAWAY!

I Want To Mail You A
FREE SAMPLE of our
BRAND-NEW HEALTHY
GenJavatm COFFEE!

GenJava Goes M L M, get your FR EE SAMPLE while they last

Hi howard,

If you LOVE COFFEE like I do,
then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

Salesmanship in Print
It is vital in any online business venture that you come up with a plan to market
your site and your products to the world. Without advertising, it is quite likely
that no one will ever even know that your site exists, and the consequences of
that are obvious. You will make few if any sales, and your venture will probably
fail. But there are tools you can use very effectively to market your business
and get sales rising fast. Which tools you use and how you decide to use them
will depend on many things. But no matter what you decide, there is one musthave for the advertising campaign of your online business.
It’s called copywriting.
History Fact: For anyone not familiar with copywriting, it is commonly referred
to as “salesmanship in print”. John E. Kennedy, a Canadian law enforcement
officer, called it “salesmanship in print” in 1905, and that label has stuck to it
ever since. Copywriting is an essential tool for Internet Marketing, not to
mention any other form of business advertising. The reasons are numerous,
and the results are hard to ignore.
One of the greatest things about copywriting is that it is an inexpensive form of
repetitive advertising. Repetition is vital to the success of a marketing strategy,
since you want to reach as many people as you can, as many times as you can.
It is, after all, the repetition that causes consumers to remember your product
and to think of it first when they decide to make a purchase. You can work out
several different articles that have related messages, all describing the
39
products you are selling. Each of these articles will reach the consumer and
catch their attention a little differently than the last one. But, in the end, one
thing will be remembered as the same: your product.
Thanks to the advantages offered by e-mail, you can easily send out your
articles to all of your customers at whatever frequency you feel appropriate.
Over and over again they will be reminded of the product you are selling. Some
will be convinced to buy from you, while others were not intending to buy until
you convinced them they needed the product, and they will buy from you.
Salesmanship in print is a reminder that, while you are not verbally delivering a
sales pitch to a customer in person or over the phone, you are still pitching
your product. To be effective, you will have to be repetitive. You will also have
to establish a sense of trust, effectiveness, reliability, affordability, and all of the
other elements that can turn a “no, thank you” into your latest sale. Because of
its form, copywriting allows you to do just that.

The Great Big
Genusity
GenJava
COFFEE GIVEAWAY!

I Want To Mail You A
FREE SAMPLE of our
BRAND-NEW HEALTHY
GenJavatm COFFEE!

GenJava Goes M L M, get your FR EE SAMPLE while they last

Hi howard,

If you LOVE COFFEE like I do,
then you’re going to want to try
this out a.s.a.p.!

This incredible HEALTHY Coffee
tastes 100 Times better than
Starbucks, Dunkin Donuts and
McDonalds… Without a Doubt!

This is NO JOKE!

This will NOT cost you a dime out-of-pocket!

Go to the CREDIT LINK in this email
to get your FR E E SAMPLE right away!

Then, look for my personal email
in your in your inbox and/or sp am
folder and read everything!

http://genjavafreesample.com or http://gourmetcoffeesample.com

Genusity webinar https://youtu.be/OlOLLohBeKw

By now, chances are that you have thought of many different ways you could
start a business online, and you’ve probably even thought of lots of different
products or services that you could offer to consumers. Here we will discuss
the products you can offer to consumers with respects to the pros and cons of
each.
Physical products offer many advantages to the online business. You can offer
detailed descriptions of the products you are selling, along with a gallery of
pictures for those items. Many online buyers like to browse through the
selection of items on a website, and they are often tempted to by online simply
because the costs of selling physical products online can be much lower than at
a retail store. And the customers you can attract online are from a much larger
pool than you can find in any city.
37
On the flip side, physical products do have their disadvantages as well. Some of
the products you could sell online will be cheaper by price, but because of their
size or weight, these items may cost far too much to ship individually, and so
the price to the customer is better if they buy that product at the store, in
person. Another consideration with physical products is that they can be
perishable items. These are not a very good choice when you are selling online.
The costs of shipping these items in refrigeration can inflate the overall cost to
the customer too much. Also, physical products must be stored, so you will
incur costs as a business for a location at which you can store your inventory
until it is sold.
The advantage of selling digital products online is that you have no need for
storage space. These items have no physical dimensions, and therefore the only
room they might take up is a bit of space on your hard drive. They are easy to
deliver, because they need only to be downloaded by the customer. These
conveniences are hard to ignore when choosing the products you will sell.
However, don’t think you’ve found the holy grail of products because of these
advantages. Digital products are prone to a few unique problems. If your
computers, server, or ISP go down, customers cannot get your product until the
system is back up. Maintenance costs for your equipment are therefore higher.
Also, you will need a plan for your Internet service that allows you a much
higher bandwidth usage if you plan to sell digital products. This, too, can
increase your costs.
Knowing these pros and cons can help you to decide which products you prefer.
Just be aware that the competition for each type of product can be fierce, and
so research of your own will still provide you the best insight on your choices.

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